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Lesson Plan PRO653 MAC-JUL 2024

The document outlines a lesson plan for an International Public Relations course held over 16 weeks. It details the topics to be covered in each chapter and week, including introduction, cultural values, theoretical frameworks, ethics, and more. Assignments include an individual assignment, group assignment, and final test making up 50%, 20%, and 30% of the grade respectively.

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NUR SYUHADAH ATIKA BINTI SHAHIDAN
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37 views2 pages

Lesson Plan PRO653 MAC-JUL 2024

The document outlines a lesson plan for an International Public Relations course held over 16 weeks. It details the topics to be covered in each chapter and week, including introduction, cultural values, theoretical frameworks, ethics, and more. Assignments include an individual assignment, group assignment, and final test making up 50%, 20%, and 30% of the grade respectively.

Uploaded by

NUR SYUHADAH ATIKA BINTI SHAHIDAN
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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LECTURER’S NAME: BABY ANUSHA NUR M. THAHEER


CONTACT NUM: 012-2879182 (OFFICE HOURS)
EMAIL: [email protected]
CLASS: THURSDAY, 2.00 PM – 6.00 PM (DKA 2 FKPM)
INTERNATIONAL PUBLIC RELATIONS (PRO653)
LESSON PLAN (MAC-AUG 2024)

LESSON PLAN WEEK DATES


NO CLASS
Week 1
21 Mac 2024 (Microsoft Teams)

 Introduction to Course Week 2 28 Mac 2024


 Briefing on assignments (Microsoft Teams)

 Lecture: CHAPTER 1 Week 3 4 April 2024


o Introduction to International (Microsoft Teams)
Public Relations

MID SEMESTER BREAK


CUTI KHAS PERAYAAN
8 – 13 April 2024

 Lecture: CHAPTER 2 Week 4 18 April 2024


o Cultural Values and Worldviews (DKA 2)

 Lecture: CHAPTER 3 25 April 2024


o Theoretical Framework: Approaches Week 5 (DKA 2)
to IPR (Theory and Concepts)

 Lecture: CHAPTER 4 Week 6 2 May 2024


o Theoretical Framework: Approaches to (DKA 2)
IPR (ROSTE)

 Lecture: CHAPTER 5 Week 7 9 May 2024


o Trust and Ethics (DKA 2)

INDIVIDUAL ASSIGNMENT SUBMISSION (20%) Week 8 16 May 2024


(DKA 2)
 Lecture: CHAPTER 6
o Multicultural PR activities

 Lecture: CHAPTER 7 Week 9 23 May 2024


o International Corporations (DKA 2)
1

CUTI KHAS PERAYAAN (GAWAI)


25 MAY – 2 JUNE 2024

 Lecture: CHAPTER 8 Week 10 6 June 2024


o International Political Public Relations (DKA 2)

 Lecture: CHAPTER 9 Week 11 13 June 2024


o Working with International and (DKA 2)
Multicultural Activist Group

 Lecture: Chapter 10 Week 12 20 June 2024


o Gender Issues in the international (DKA 2)
environment

GROUP ASSIGNMENT SUBMISSON (50%) Week 13 27 June 2024


 Group Presentation: Chapter 11 (DKA 2)
 Group Presentation: Chapter 12

GROUP ASSIGNMENT SUBMISSON (50%) Week 14 4 July 2024


 Group Presentation: Chapter 13 (DKA 2)
 Group Presentation: Chapter 14

(REVISION WEEK 15 – 14 July 2024)

FINAL TEST (30%) Week 16 TBC

Assessment
1. Group Assignment 50%
2. Individual Assignment 20%
3. Final Test 30%
TOTAL 100%

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