Republic of the Philippines

Department of Education (DepEd)

Region VIII (Eastern Visayas)
Division of Leyte

ATTY. ROQUE A. MARCOS MEMORIAL SCHOOL

SCHOOL ID: 303342

LESSON PLAN
Teacher KRISTINE T. ESTABILLO Learning Area ENTREPRENEURSHIP
Teaching Date February 19, 2023 Grade Level 11
Teaching Time Quarter III
I. Learning
Targets/Specific
Objectives
A. Content Standards The learner demonstrates understanding of concepts, underlying principles, and processes of
developing a business plan.
B. Performance The learner independently or with his/her classmates presents an acceptable detailed business
Standards plan.
C. Learning Students shall be able to…
Competencies/ Recognize a potential market (TLE_ICTAN11/12PC-Ia-1)
Objectives
Specific (Daily) Provide the series of learning activities the Grade 11 learners are expected to do the
Objective/s following 80% accuracy;
 Discuss market research
 Know the meaning of data gathering
 Identify the different data gathering technique

II. Learning Content

A. Topic Market Research
B. Concept SURVEYS are the most common way to gather primary research with the use of
questionnaires or interview schedule. These can be done via direct mail, over the phone,
internet (e.g. Google) or mail, face-to-face or on Web (e.g. Skype or Viber).

INTERVIEW is one of the most reliable and credible ways of getting relevant information
from target customers. It is typically done in personal between the researcher/entrepreneur
and a respondent where the researcher asks pertinent questions that will give significant
pieces of information about the problem that he will solve.

FOCUS GROUP DISCUSSION (FGD) - is an

excellent method for generating and screening ideas and concepts. It can be a moderated
group interviews and brainstorming sessions that provide information on user’s needs and
behaviors.

C. Integration to other Entrepreneurship to English

Learning Areas
D. Values Formation: Recognize potential market in one’s locality/town.

E. Local Heritage Theme:

F. Philosophy: Progressivism
G. Code of Ethics: (Cite Article II. Section 4
specific Article Section) Every teacher shall possess and actualize a full commitment and devotion to duty.
III. Learning Resources
A. References
1. Teacher’s Guide Pages
2. Learner’s Material Learners Worksheet
3. Textbook Pp. None
4. Additional Materials Entrepreneural Modules
from LR portal
B. Other Learning www.scrib.com
Resources www.coursehero.com
IV. Procedure:
A. Reviewing previous Drill: Spelling Bee
lesson
Review:
The teacher will ask the following questions.
What have you learned from our previous lessons?

B. Establishing a purpose Guided Question:

for the lesson
In what way we will know the needs and wants of an individual?

C. Presenting Presentation of the New Lesson/Objectives of the New Lesson:

examples/instances of the The teacher will reveal the objective for today.
new lesson Objectives:
 Discuss market research
 Know the meaning of data gathering
 Identify the different data gathering technique

D. Discussing new Class Activity

concepts & practicing
new skills # 1 Activity:
Answer the following statements honestly. There is no right or wrong answer.
Indicate your response to the items by putting a check that best corresponds to your
answer.
Strongly Disagree Neither Agree Strongly
Disagree Agree or Agree
Questions Disagree
(1) (2) (3) (4) (5)

I always think about having my own business

in the future.

I do activities related to starting my own

business

I have a strong desire to start my own

business
 I will make every endeavor to start my own
business

I would like to follow the footsteps of a

successful entrepreneur
I will comply all the requirements needed to
start a business

I will be very happy when I am able to start

my own business

I know my family would support of my dream

to start a business

I would have a great opportunity of being

successful if I try to start a business while I
am still young

When problems come my way, I will not

easily give up while starting my own business

TOTAL

After answering all the statements, add your score. Refer to the conversion and the verbal
interpretation of your score:
40 – 50 = Very high intention to become an entrepreneur

30 – 39 = High intention to become an entrepreneur

20 – 29 = Average intention to become an entrepreneur

19 & below = Low intention to become an entrepreneur

E. Discussing new Class Activity:
concepts & practicing
new skills # 2 In three words, describe the picture
presented below.

F. Developing mastery SURVEYS are the most common way to gather primary research with the use of
questionnaires or interview schedule. These can be done via direct mail, over the phone,
internet (e.g. Google) or mail, face-to-face or on Web (e.g. Skype or Viber).

INTERVIEW is one of the most reliable and credible ways of getting relevant information
from target customers. It is typically done in personal between the researcher/entrepreneur
and a respondent where the researcher asks pertinent questions that will give significant
pieces of information about the problem that he will solve.

FOCUS GROUP DISCUSSION (FGD) - is an

 excellent method for generating and screening ideas and concepts. It can be a moderated
group interviews and brainstorming sessions that provide information on user’s needs and
behaviors.
G. Generalization The teacher will ask students the following questions:
1.What Market Research?
2. What are the different techniques in Market Reasearch?
To give equal opportunities to learners, the teacher calls the learner/s who are not yet reciting
to sum up the lesson using the listed (HOTS) questions above.
H. Finding Practical Conduct a survey among 15 high school students in our school about “Milk Tea”. Use the
Application of concepts survey form below:
and skills in daily living
SURVEY FORM

Name of Respondent (optional):

______________________________________________

Age _______________ Gender:  Male  Female

Grade Level__________

What are your reasons for buying the product?

__________________________________________________________________________
________________________________________________

Where do you buy the product?

________________________________________________

________________________________________________
Is it available when you need it?  Yes Sometimes  No

What do you use as a substitute if it is not available?

__________________________________________________________________________
_______________________________________________________________________

Is the price affordable to you?  Yes  No

I. Evaluation Assessment:
QUIZ #4: ENTREPRENEURSHIP
Identification:
_______________1. It is an information gathered directly from the respondents who
answered set of questions.
_______________2. It is the traditional method of data collection which is normally done
on a personal manner with the respondents.
_______________3. It obtains information on general attitudes, understand the
circumstances under which customers might require your product or services, understand
 their desired outcomes.
_______________4. It is the most common way to gather primary research with the use of
questionnaire or interview schedule.
_______________5. It is the most valuable tool of any type of research study.
______________ 6. A data gathering technique where it can be done via direct mail, over
the phone, internet or e-mail. _______________7. They also allow the researcher to
clarify indefinite answers and when necessary, seek follow-up information.
_______________8. A data gathering technique where it can be moderated group
interviews and brainstorming sessions that provides information on user’s needs and
behavior._
_______________9. It is typically done in personal between the researcher/entrepreneur
and a respondent where the researcher asks pertinent questions that will give significant
pieces of information about the problem that he will solve. _______________10. It can be
a moderated group interviews and brainstorming sessions that provide information on
user’s needs and behavior.
_______________11. It normally lasts from 15 to 40 minutes, but they can last longer,
depending on the participants’ interest in the topic.
_______________12. It is a type of interview are less expensive and less time consuming.
J. Additional activities for Homework:
application and Advance Reading about Marketing Mix (7ps) in relation to business opportunity.
remediation

V. Remarks
VI. Reflection:
A. No. of learners who
earned 80% on the
formative assessment
B. No. of learner’s whop
require additional
activities for remediation
C. Did the remedial
lesson work? No of
learners who have caught
up with the lesson.
D. No. of learners who
continue to require
remediation
E. Which of my teaching
strategies worked well?
Why did these works?
F. What difficulties did I
encounter which my
principal or supervisor
can help me solve?
G. What innovation of
localized materials did I
use/discover which I
wish to share with other
teachers.

Prepared by: Checked by:

KRISTINE T. ESTABILLO SEVERIANA L. ALBESA

Subject Teacher MT-1