POST GRADUATE PROGRAM IN

DATA SCIENCE AND

BUSINESS ANALYTICS
Now Featuring ChatGPT and Generative AI Modules

YEARS OF
+ SUCCESSFUL
10 EXCELLENCE BATCHES
 HARNESSING THE POWER OF A
GAME CHANGER: DATA SCIENCE

$ 322.9 Billion 35%

Forecasted revenue from the global Growth in employment for
Data Science market by 2026. Data Scientists from 2022 to 2032.
Source: USBLS
Source: MarketsandMarkets

16,00,000 LPA $119 Billion

Avg. salary for Data Scientists in India. Predicted size of the Indian
Source: Glassdoor Analytics industry by 2026.
Source: AIM Research

02
 STEP INTO A WORLD OF OPPORTUNITIES
WITH THE PG PROGRAM IN DATA SCIENCE
AND BUSINESS ANALYTICS

WHAT MAKES IT UNIQUE?

328.77 terabytes of data are created every single day (Source: Statista). In this surplus of
data lies the key to unlocking precise business insights, and companies across the world
are looking for experts to help them achieve this. With data at the forefront of innovation
and sustainable modern growth, the demand for professionals with a ‘data mindset’ across
functions has grown exponentially.

That’s exactly what the PG Program in Data Science and Business Analytics (PGP-DSBA)
was designed for. Over 12 months, it equips you with a comprehensive understanding of
the domain - from fundamentals to deep domain knowledge and exposure. You will learn
how to solve real-world problems from a variety of industries through a data-backed
approach. What’s more, you can interact with seasoned experts as they share their
experience of working with data, and get to work on case studies and hands-on projects
with guidance. The industry-aligned program is designed to keep you on track for a highly
rewarding career in Data Science.

YEARS OF
DELIVERING EXCELLENCE

HIGHLIGHTS OF THE PGP-DSBA

32 LPA 3.48/4 99% 4.8/5

Highest Salary Overall Sessions Average
Program Rating Rated 4+/5 Session Rating

03
PROGRAM OVERVIEW

12 Months, Online

Personalized Weekend
Mentorship Sessions

Hands-On Exposure to 9+ Languages

and Tools (Python SQL, Tableau and More)

Case Studies with Real-World Datasets

(Netflix, Uber, Spotify and more)
• 11 hands-on projects and 1 capstone project
• 40+ case studies across different industry verticals
• 40+ quizzes (30 graded) for reinforcement of
conceptual and practical understanding

World-Renowned Faculty and

Seasoned Industry Experts

Dedicated Learning
and Career Support

Resume Review and Interview

Preparation Sessions

04
 PLACEMENT HIGHLIGHTS

20,000+ 5,000+
LEARNERS GRADUATED CAREER TRANSITIONS

54.05% 8.5 LPA

AVERAGE SALARY HIKE AVERAGE SALARY

* The statistics mentioned above pertain specifically to this program

and are contingent upon the prevailing conditions in the job market at that time.
05
 IS THIS THE RIGHT FIT FOR YOU?

THIS PROGRAM IS BEST SUITED FOR

Freshers and early-career professionals looking to launch

their careers with crucial Data Science skills.

Aspiring Data Science professionals who are eager to learn

new-age tools like Python, SQL and Tableau.

Executives who want to expand their knowledge and expertise

in this domain and advance their careers.

Experienced professionals who want to stay competitive in

an ever-evolving technology industry.

Professionals and managers without a technical background

who wish to leverage data for insight-driven business decisions.

06
 KEY LEARNING OUTCOMES

Understand the foundations of Data Science,

statistics, programming and SQL thoroughly.

Apply Data Analytics techniques

to any business problem for
data-backed solutions.

Get exposure to domain-related

Data Science applications and
work on real-life use cases.

Visualize complex data in easily understandable

forms for various stakeholders and derive quick
insights from Tableau.

REWARDING JOB ROLES YOU CAN LAND

DATA ANALYST DATA ENGINEERS DATABASE ADMINISTRATOR

MACHINE LEARNING ENGINEER DATA SCIENTIST DATA ARCHITECT

STATISTICIAN BUSINESS ANALYST DATA AND ANALYTICS MANAGER

07
PROGRAM CURRICULUM

DATA SCIENCE FOUNDATIONS

MODULE 1 INTRODUCTION TO DATA SCIENCE AND AI (SELF-PACED)

The fascinating history of Data Science
Transforming industries through Data Science
The math and stats underlying the technology
Navigating the Data Science lifecycle

MODULE 2 BUSINESS FINANCE (SELF-PACED)

Descriptive Statistics
Introduction to Probability
Capital Budgeting
Capital Structure

MODULE 3 MARKETING AND CRM (SELF-PACED)

Core Concepts of Marketing
Customer Lifetime Value

08
MODULE 4 SQL PROGRAMMING

3 Quizzes | 1 Project
Introduction to DBMS
ER Diagram
Schema Design
Key Constraints and Basics of Normalization
Joins
Subqueries Involving Joins and Aggregations
Sorting
Independent Subqueries
Correlated Subqueries
Analytic Functions
Set Operations
Grouping and Filtering

MODULE 5 PYTHON FOR DATA SCIENCE

14 Quizzes | 1 Project
Python Programming
Python for Data Science
Python for Visualization
Exploratory Data Analysis (Deep Dive)

09
 DATA SCIENCE TECHNIQUES

MODULE 1 INFERENTIAL STATISTICS

4 Quizzes | 1 Project
Inferential Statistics Foundations
Experiments, Events, and Definition of Probability
Introduction to Inferential Statistics
Introduction to Probability Distributions (Random Variable,
Discrete and Continuous Random Variables, Probability Distributions)
Binomial Distribution
Normal Distribution
Z-score

Estimation and Hypothesis Testing

Sampling
Central Limit Theorem
Estimation
Introduction to hypothesis testing (Null and Alternative hypothesis,
Type-I and Type-II errors, alpha, critical region, p-value)
Hypothesis formulation and performing a hypothesis test
One-tailed and two-tailed tests
Confidence intervals and hypothesis testing

Common Statistical Tests

Common statistical tests
Test for one mean
Test for equality of means (known standard deviation)
Test for equality of means (equal and unknown standard deviation)
Test for equality of means (unequal and unknown standard deviation)
Test of independence
One-way ANOVA

10
MODULE 2 PREDICTIVE MODELING

3 Quizzes | 1 Project
Introduction to Supervised Learning - Linear Regression
Introduction to learning from data
Simple and multiple linear regression
Evaluating a regression model
Pros and cons of linear regression

Linear Regression Assumptions and Statistical Inference

Statistician VS ML Practitioner
Linear regression assumptions
Statistical inferences from a linear regression model

MODULE 3 MACHINE LEARNING - 1

4 Quizzes | 1 Project
Logistic Regression
Introduction to logistic regression
Interpretation from a logistic regression model
Changing the threshold of a logistic regression model
Evaluation of a classification model
Pros and cons

Naive-Bayes, KNN
Bayes Rule Distance Metrics

Naive Bayes Algorithm KNN Algorithm

Decision Tree
Introduction to Decision Tree Different impurity measures
How a Decision Tree is built Regression Trees
Methods of pruning a Decision Tree Pros and cons

11
MODULE 4 MACHINE LEARNING - 2

5 Quizzes | 1 Project
Bagging and Random Forest
Introduction to ensemble techniques
Bagging
Random forests

Boosting
Introduction to boosting
Bagging VS boosting
Different boosting techniques - AdaBoost, Gradient Boosting, XGBoost
Stacking

Model Tuning
K-fold cross-validation
Oversampling and undersampling
Regularization
Data leakage
Hyperparameter tuning
GridSearchCV and RandomizedSearchCV

MODULE 5 UNSUPERVISED LEARNING

3 Quizzes | 1 Project
K-Means Clustering
Introduction to clustering Importance of scaling
Types of clustering Silhouette score
K-means clustering Visual analysis of clustering

Hierarchical Clustering and PCA

Hierarchical clustering Introduction to dimensionality
Cophenetic correlation reduction
Principal component analysis

12
MODULE 6 TIME SERIES FORECASTING

3 Quizzes | 1 Project
Introduction to Time Series
Correlation
Forecasting
Autoregressive Models

MODULE 7 OPTIMIZATION TECHNIQUES (SELF-PACED)

Linear Programming
Goal Programming
Integer Programming
Mixed Integer Programming
Distribution and Network Models

13
 DOMAIN EXPOSURE

MODULE 1 DEMYSTIFYING CHATGPT AND APPLICATIONS (SELF-PACED)

Overview of ChatGPT and OpenAI
Timeline of NLP and Generative AI
Frameworks for Understanding ChatGPT and Generative AI
Implications for Work, Business, and Education
Output Modalities and Limitations
Business Roles to Leverage ChatGPT
Prompt Engineering for Fine-Tuning Outputs
Practical Demonstration and Bonus Section on RLHF

MODULE 2 MARKETING AND RETAIL ANALYTICS

1 Project
Marketing and Retail Terminologies Retail Dashboard
Customer Analytics Customer Churn
KNIME Association Rules Mining

MODULE 3 WEB AND SOCIAL MEDIA ANALYTICS (SELF-PACED)

Web Analytics: Understanding the Metrics
Basic and Advanced Web Metrics
Google Analytics: Demo and Hands-On
Campaign Analytics
Text Mining

14
13
MODULE 4 FINANCE AND RISK ANALYTICS

1 Project
Why Credit Risk: Using a Market Case Study
Comparison of Credit Risk Models
Overview of Probability of Default (PD) Modeling
PD Models, Types of Models, Steps to Make a Good Model
Market Risk
Value at Risk: Using Stock Case Study

MODULE 5 SUPPLY CHAIN AND LOGISTICS ANALYTICS (SELF-PACED)

Introduction to Supply Chain
RNNs and its Mechanisms
Designing an Optimal Strategy Using Case Study
Inventory Control and Management
Inventory Classification
Inventory Modeling
Costs Involved in Inventory
Economic Order Quantity
Forecasting
Advanced Forecasting Methods
Examples and Case Studies

15
 VISUALIZATION AND INSIGHTS

MODULE DATA VISUALIZATION USING TABLEAU

2 Quizzes | 1 Project
Introduction to Data Visualization
Introduction to Tableau
Basic Charts and Dashboard
Descriptive Statistics, Dimensions and Measures
Visual Analytics: Storytelling through Data
Dashboard Design and Principles
Advanced Design Components/Principles: Enhancing the Power of Dashboards
Special Chart Types
Case Study: Hands-On Using Tableau
Integrate Tableau with Google Sheets

16
 TOOLS & MORE

10+ LANGUAGES AND TOOLS COVERED

statsmodels and many more.

CAPSTONE
PROJECT HACKATHONS

CASE ASSIGNMENTS
STUDIES
EXPERIENTIAL
LEARNING

17
FACULTY

Dr. Kumar Muthuraman Prof. Saurabh Aggarwal

University Distinguished Teaching Professor - Professor, HBTI Kanpur, B.Tech - Indian
McCombs School of Business, University of Institute of Technology, Delhi, M.Tech
Texas at Austin - Director, Center for Research
and Analytics, H. Timothy (Tim) Harkins
Centennial Professor, Ph.D - Stanford University

Prof. Dan Mitchell Dr. P. K. Viswanathan

Clinical Assistant Professor at The University of Co-Director, Chennai, Professor - Analytics
Texas at Austin Ph.D, University of Texas at & Operations, Great Lakes Institute of
Austin MS - Mathematics, New York University Management, Ph.D, Madras University,
MBA - FMS Delhi

Dr. Jones Mathew Dr. Srabashi Basu

Professor, Great Lakes Institute of Management Professor - Analytics & Quantitative
Ph.D, Indian Institute of Foreign Trade (IIFT), Methods, Great Lakes Institute of
MBA - Marketing, BIT-Mesra, Ranchi Management, Ph.D, Penn State University,
MSc Statistics - University of Calcutta

Prof. Prashant Koparkar Dr. C. P. Gupta

Corporate Trainer and Consultant - Machine Professor, Department of Financial
Learning 25+ years of experience in the IT Studies, University of Delhi, M.Phil -
industry Finance, Ph.D - Finance, Visiting Professor
8+ years in UK & USA at IIMs, ICAI Delhi, MDI Gurgaon,
Great Lakes Institute of Management

Prof. Snehamoy Mukherjee Prof. Abhinanda Sarkar

Adjunct Faculty, Great Lakes Institute of Consultant Data Scientist, Compegence,
Management MSc - Mathematics B.Stat, M.Stat - Indian Statistical Institute,
and Scientific Computing, IIT- Kanpur Ph.D in Statistics - Stanford University

Prof. Vivek Anand Dr. Rohit Kapoor

Adjunct Faculty, Visualisation, Great Lakes Associate Professor, IIM - Indore
Institute of Management, MBA, Monash
University, Melbourne Vic.

Prof. Dipayan Sarkar Prof. Krishna Mohan

Consultant, Author, Visiting Faculty - Great Sr. Manager - Technology,
Lakes Institute of Management, Thomson Reuters
Master in Economics - Karnartaka University,
Post Graduate Program in Business Analytics,
IIT - Stuart School of Business

Prof. Gurumoorthy P Prof. Raghavshyam

Faculty, Data Science & Machine Learning Ramamurthy
Adjunct Faculty, Data Visualisation

Prof. Vinit Thakur

Data Science Consultant & Trainer

18
INDUSTRY GUESTS

Mr. Lakshmi Narayanan Mr. Sanjoy Roy Choudhury

Vice Chairman Vice President

Mr. Abhinav Kumar Mr. Titir Pal

AVP, Decision Analytics Director, Research & Analytics

Mr. Muthu Ramanujam Dr. Satish Raghavendran

Head, Retail Bank Finance Analytics Vice President

Mr. Sundar Varadarajan

Mr. Rajarajan TR
Senior Vice President & Practice Head,
Principal Data Scientist
Bi & Analytics

Mr. Manu Chandra Mr. Manish Gupta

Co-Founder & Director Senior Applied Scientist

Mr. Suresh Krishnaswamy Mr. Anshuman Gupta, Ph.D

Director, Analytics Director, Data Science

Mr. Eron Kar Dr. Vinay M R

Director & Head, Analytics CoE Practice Lead Data Scientist

Mr. V Shekhar Avasthy The structure of the PGP-DSBA is very

Chief Data Scientist & Principal interesting, in which learning happens both
Consultant inside and outside the class.

Mr. Lakshmi Narayan

Vice Chairman, Cognizant Technology Solutions

r. L
19
EARN DUAL CERTIFICATES
FROM LEADING UNIVERSITIES
Upon successful completion of the program, you will be awarded two certificates from
prestigious institutions - the University of Texas at Austin and Great Lakes Executive Learning.

The University of Texas at Austin

Conferred to attest that

John Doe

M P L E has successfully completed the

A
Post Graduate Program in

S Data Science & Business Analytics

presented by the

McCombs School of Business

July 2023

Gaylen Paulson, Ph.D. Kumar Muthuraman, Ph.D.

Associate Dean and Executive Director Faculty Director, Business Analytics and AI Programs
Texas Executive Education Texas Executive Education

GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES
GREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE

GREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE

GREAT LAKES EXECUTIVE LEARNING

hereby confers the certificate of completion to
Ajit Singh
in

POST GRADUATE PROGRAM IN

DATA SCIENCE & BUSINESS ANALYTICS
for successfully completing the prescribed courses of study

Mr. Mohan Lakahmraju

Vice Chairman

GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES

20
TESTIMONIALS

Capstone project during the program was a great learning

experience and helped me immensely during my statistical
modeling projects.

Vishranth, Senior Business Analyst

I finally chose GL, being a blend of industry expertise and

highly experienced teaching faculty. It’s a reputed brand in
the management space with a focus on practical and tie-ups
with many analytical firms. I did a compact yet quite powerful
one-year course in Data Science and Analytics. Of course,
placement assistance during and after course completion
helped many candidates.

Vilas Wakale, Independent Consultant

The choice of Great Learning program over several others was

a simple decision as this program allowed a blend of practical
industry exposure and real-life capstone projects interspersed
with domain knowledge through eminent faculty members
and industry guests alike. Moreover, the assignment-led
assessment approach and a very robust LMS provided was
thoroughly a rewarding experience.”

Amit Madan, Country Manager

21
 PGP-DSBA is a very targeted and focused program for
professionals wanting to break-through in the analytics
domain. The program is well-structured with respect to
content and is backed by great faculty and thus providing a
solid platform to foray into the analytics domain.

Karan Seghal, Associate Vice President

It’s not really about learning the tools and techniques rather
it has more to do with critical thinking and how you come up
with a solution. I learned it well with Great Lakes
PG Program - DSBA.

Parul Oberoi, Engagement Manager

COMPANIES THAT HIRE FROM US

and many more...

22
 MEET THE COHORT

EDUCATIONAL BACKGROUND

8% 2%
M.Sc. / MS M.E. / M.Tech

50%
B.E. / B.Tech
15%
B.Com. / BBA / B.Sc.

25%
MBA / PGDM /
PGDBM / PGDBA

23
 WORK EXPERIENCE

13%
15+ Years

13% 35%
12-15 Years 2-5 Years

16%
5-8 Years
23%
8-12 Years

INDUSTRY DIVERSITY
3%
Healthcare

1%
3% Media
Automobile
1%
Power and Energy

10%
Automobile
and Manufacturing

12% 42%
Consulting, IT and Technology
Research and Analytics

14%
Others 14%
BFSI

24
GET ACCESS TO
DEDICATED CAREER SUPPORT

E-PORTFOLIO
Build a snapshot of all the projects you work on and skills you
acquired during the program. This will help showcase your
expertise to potential recruiters.

RESUME BUILDING AND INTERVIEW PREPARATION

Highlight your skills and previous experience in a tailored
resume. Learn how to crack interviews with comprehensive
preparation sessions.

CAREER GUIDANCE

Get access to mentorship from industry experts and benefit

from their guidance.

JOB BOARD
Access an exclusive job board with opportunities shared by
3100+ organizations. Gain an average salary hike of 50% like
many of our learners.

25
 HOW TO GET STARTED
APPLICATION PROCESS

STEP 1
S

FILL THE APPLICATION FORM

Apply by filling a simple online application form.

STEP 2
S

INTERVIEW PROCESS
Go through a screening call with the Admission Director’s office.

STEP 3
S

JOIN PROGRAM
An offer letter will be rolled out to the select few candidates.
Secure your seat by paying the admission fee.

PROGRAM FEES 2,95,000 + GST

FINANCIAL AID

We’ve tied up with multiple lending partners to ensure that money is not a constraint in your
path of learning.

26
PROGRAM PARTNERS

Great Learning is a leading global ed-tech company for professional

and higher education. It offers comprehensive, industry-relevant
programs across various cutting-edge Technology, Data, and Business
domains. Great Learning's programs are developed in collaboration
with the world's foremost academic institutions such as Stanford
Executive Education, MIT Professional Education,The University of
Texas at Austin, Northwestern School of Professional Studies, National
University of Singapore, Deakin University, IIT Madras, IIT Bombay, IIT
Roorkee, IIIT-Delhi, Great Lakes Institute of Management, and more.
They are constantly reimagined and revamped to address the dynamic
needs of the industry. Great Learning is the only ed-tech company to
provide these programs in a blended mode, classroom mode, and
purely online mode, relyin on its vast network of expert mentors and
highly qualified faculty to deliver an unmatched learning experience
for learners in India and the world over. Great Learning is on a mission
to enable transformative learning and career success in the digital
economy for professionals and students across the globe and till date,
we have impacted over 9.4 million learners from over 170+ countries.

Great Lakes Executive Learning is the executive learning arm of Great

Lakes Institute of Management. Great Lakes is India’s leading business
school with campuses in Chennai and Gurgaon. Led by exceptional
faculty and steered by an outstanding advisory council, Great
Lakes is ranked amongst India’s top 10 business schools and is ranked
as the best in the country when it comes to learning Data Science and
Analytics. Learning Data Science from Great Lakes ensures you get
the industry credibility and acceptance as you look to build your
career.

The University of Texas at Austin’s McCombs School of

Business is a premier business school at a world class public research
university. It cultivates principled leaders and develops ideas through
high-quality instruction, experiential learning, and the pursuit of
relevant, groundbreaking research, shaping those who will shape
tomorrow and solve the most challenging problems.

27
READY TO ADVANCE YOUR CAREER?

CONTACT US

Phone Number: 080 6947 4555

Email: [email protected]