Communication Styles - Four Styles

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Communication Styles Described

We can think about the four styles in quadrants that use focus and pace as key indicators.
Energizers and Systemizers are looking at results—data results and then deliverable or end results.
Associators and Innovators are primarily concerned with relationships.
For Associators, it’s mostly relationships of people whereas Innovators are thinking of relationships of ideas and
then how they relate to people.

Style 1: Energizer: Direct/Fast‐Paced, Results Oriented


Characteristics: Pragmatic, Direct, Impatient, Decisive, Quick, Energetic

Discussion Topics: Results, Objectives, Performance, Efficiency, Progress, Decisions, Responsibility, Feedback,
Achievements

Priorities: Action, Accomplishment

Time: Right now

Skills: Highly productive, energetic, enthusiastic, good at making decisions

May come across as: Impatient, insensitive, miss details

Communicating with an Energizer

o Brevity is key, talk in bullet points


o Focus on results first
o Emphasize practicality of idea
o Make direct eye contact and be confident
o Use visual Aids
o Walk and talk

Style 2: Systemizer: Indirect/Slow Paced, Results Oriented


Characteristics: Logical, Analytical, Organized, Systematic, Factual, Cautious

Discussion Topics: Facts, Procedures, Planning, Organizing, Controlling, Testing, Trying things out, Analysis,
Observations, Proof, Details

Priorities: Facts, Order, Details

Time: Past, Present, and Future

Skills: Organize information well, less prone to mistakes

May come across as: Picky, aloof, critical

Communicating with a Systemizer

o Focus on facts and data


o Provide proof and methodology to back up proposal
o Keep discussion/proposal in logical order (background, current situation, results)
o Provide written documentation
o Do not rush
Style 3: Associator: Indirect/Slow Paced, Relationship Oriented
Characteristics: Friendly, Warm, Empathetic, Emotional, Perceptive, Sensitive, Spontaneous

Discussion Topics: People Needs, Motivation, Teamwork, Communication, Feelings, Self‐Development, Awareness,
Relationships

Priorities: Relationships, People

Time: Past

Skills: Perceptive, friendly, team players

May come across as: Unassertive, emotional, slow

Communicating with an Associator

o Allow for personal talk, build rapport


o Connect results to relationships and people
o Seek their opinions/ideas
o Discuss past results and successes

Style 4: Innovator: Direct/Fast Paced, Relationship Oriented


Characteristics: Charismatic, Creative, Difficult to Understand, Full of Ideas, Provocative

Discussion Topics: Concepts, Innovation, New Ways, New Methods, Improvement, New Ideas,

Opportunities, Possibilities, Big Picture, Potential

Priorities: Relationships, People

Time: Future

Skills: Visionary, Creative, See big picture

May come across as: Difficult to understand, unrealistic, unproductive

Communicating with an Innovator

o Allow time for brainstorming


o Talk about big picture and what idea could mean
o Stress uniqueness of an idea or topic
o Follow up meeting with brief to‐do list

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