Table 1: Rivalry among competitors

A Attractiveness Remarks

Low High

1 2 3 4 5

No. of Large Grocery  Wide bodied Small Highly fragmented market with low
competitors store jetliner concentration

Industry growth Slow Vinyl  Internet Fast Rapidly growing industry especially
record browser post COVID

Fixed cost High Steel  Real estate Low Low incremental costs Favor
agency growth

Differentiation Low Sugar  Beer High Limited differentiation in core

offering

Switching cost Low Diskette  Software High Students can switch programs with
moderate effort

Openness of Secret Used car  Stocks Open Pricing is transparent in terms of

terms of sales published fees, but actual institutional
partnership terms are not openly
shared

Excess capacity Large Residential  Office space in Small Supply racing ahead of demand
property in South Mumbai currently
Bangalore

Strategic stakes High Internet  Part-time Low Limited financial/strategic

browser coaching investments by players

Table 2: Barriers to exit

 Attractiveness Remark

Low High

1 2 3 4 5

Asset High Steel  Automotive Small Considerable investments in

specialization gears content and platform

Cost of exit High Steel  Tea stall Small Employee and marketing costs
need managing

Government High Public bus service  Grocery store Small Minimal regulatory barriers on
restrictions in UK exit

Table 3: Barriers to entry

 Attractiveness Remark

Low High

1 2 3 4 5

Economies of scale Small Tea stall  Oil refinery Large Important but not very large

Product Low Sugar  Beer High Programs fairly

differentiation undifferentiated

Brand identity Low Sugar  Cigarette High Building brands takes time
and investment

Switching cost Low Diskette  Software High Students can switch with
reasonable effort

Access to channels Easy Newspaper  Petrol Limited Digital access amplifies reach
of distribution

Capital requirement Small Tea stall  Oil refinery Large Low initial, high scale-up
costs

Access to technology Easy Generic  AIDS Restricted Proprietary tech offers an edge
drugs medicine

Access to raw Easy Distilled  Ivory Restricted Not constrained by raw

material water materials

Government None Tea stall  Public bus Substantial No explicit policy protection
protection in UK

Table 4: Threat from substitutes

Attractiveness Remark
 Low High

1 2 3 4 5

Availability of High Fountain pen  AIDS Low Offline Degree option

close substitutes medicine remains.

Switching cost Low Diskette  Customized High Personalized model

Software incentivizes staying

Substitute’s Better Vinyl record  Suburban Worse Competitive value

price-value trains in proposition
Mumbai

Profitability of the High Vinyl record  Trans- Low Traditional universities

producers of Atlantic flight remain profitable
substitutes

Table 5: Bargaining power of buyers

Attractiveness Remark
 Low High

1 2 3 4 5

Number of Small Air bags for  Toothpaste Large Millions of potentials working
buyers cars professional buyers

Availability of Many Fountain pen  AIDS Few Offline degree options remain
substitutes medicine

Switching cost Low Diskette  Software High Personalized model builds loyalty

Buyer’s threat of High Air bags for  Cars Low Not feasible
backward cars
integration

Industry’s threat Low Air bags for  Oil refinery High Players integrating across education
of forward cars value chain
integration

Contribution to Low Low end  Semiconductor High Program quality critical for
quality packaging chips positioning

Contribution to High Housing  Paper clips Low Customers sensitive to fee levels
cost

Buyer’s Low Public bus Luxury cars High

profitability service

Table 6: Bargaining power of suppliers

Attractiveness Remark

Low High

1 2 3 4 5
 Number of Small PC  Tea stall Large Dependent on few
suppliers institutional partners

Availability of Few PC  Tea stall Many Specialized faculty and

substitutes content partners required

Switching High PC  Garment Low Partnerships, platform have

cost high switching costs

Supplier’s High PC  Wide bodied Low Quite unlikely

threat of jetliner
forward
integration

Industry’s Low Petrol pumps  Garment High Institutions integrating their

threat of retailers delivery as well
backward
integration

Contribution to High PC  Low end Low Faculty and content quality

quality packaging critical

Contribution to Low Oil refining  Talcum High Faculty costs are a major
cost Powder portion

Industry’s Low Vinyl record Cars High

importance to
supplier

Table 7: Government actions

Attractiveness Remark

Low High

1 2 3 4 5
 Industry protection Low Tea stall  Public bus in High No direct
UK protectionism

Industry regulation High Chemicals  Software Low Evolving

(pollution, etc.) regulation
around online
degrees

Customs and tariff High Garment  Software Low Not impacted

restrictions abroad significantly

Table 8: Overall assessment

Attractiveness Remark

Low High

1 2 3 4 5

Barriers to entry  Increasing with brand, partnerships,

platform investments

Rivalry among competitors  Rapidly intensifying competition

Barriers to exit  Employee and platform/process

investments

Power of buyers  Individual buyers weak; institutional

deals possible

Power of suppliers  Dependent on faculty and institutional

partners

Threat of substitutes  Online & offline degree options co-exist

Government action  Supportive policies so far but evolving

Overall attractiveness  Attractive growth offsets rising

competition currently