REPORT WRITING

TOPIC : THE CONCEPT OF DATA ANALYTICS

NAME: ERGITA CURRI

GROUP : BINF A

LECTURER: Mohammad Ziyad Kagd

THE REPORT NEEDS TO COVER :

1) What is Data analytics and its significance in business intelligence.

2) A brief summery on: what differentiates data analytics from data

science?

3) The importance of data pre-processing explaining its major tasks.

4) A brief summery on the importance Data transformation in Data

analytics processes.
In the fast-changing digital world, lots of data is being made. Because of this, using data
analytics is more important than ever. Data analytics is when we look at data using math
and stats to find important information. Its importance in the world of business intelligence
is very strong and has many different aspects.

Data analytics takes raw data and turns it into helpful information. This helps organizations
make better decisions. The process includes finding patterns and connections in data to
help decision-makers understand their business better. This skill is very important in
business intelligence, where the aim is to use data-driven insights to make important
decisions.

One important thing about data analytics in business intelligence is that it can predict
future trends. By using mathematical models and computer programs, companies can go
beyond looking at past events and predict what might happen in the future. The ability to
see the future helps us plan ahead, adjust to market changes, and be more competitive.Data
analytics is really good at helping businesses work better. By looking at how things are
done inside a company, they can find where things are slowing down, make the way work
is done more efficient, and use their resources better. This helps make things work better
each day and also saves money and resources.

In today's business world, it's really important to have an edge over your competitors. Data
analytics helps companies understand how the market works, what customers like, and
what their competitors are doing. With this information, businesses can adjust their
strategies, products, and services to stand out in the market. As companies deal with the
challenges of the modern world, using data analytics is not just a good strategy, but a really
important thing for growing and coming up with new ideas.

Furthermore, using data analysis is very important for figuring out how customers behave.
By looking at information about customers, companies can learn what they like to buy, how
they shop, and what they think about the company. This information is very important for
making experiences for customers that are just for them, creating marketing campaigns
that focus on certain groups, and making products better to meet the specific needs of the
people we want to sell to.

Taling about a different topic we have seen or heard on many occasions that people
confuse and mix up data analytics with data science, but they are actually different in what
they cover and how they work. Data analytics mostly deals with looking at old data to find
out things and help make decisions. It means using math and statistics to study and
understand data.
However, data science includes a wide range of activities. It goes beyond regular analytics
by using advanced math and computer methods to find more detailed information and
solve difficult issues. Data science is a way of looking at information that combines skills in
math, computer technology, and knowledge about specific topics.The main aim of data
analytics is to find useful information in data so that people can make better decisions. This
includes looking at past data to understand what happened and using that information to
make predictions about what might happen in the future.Data science uses a more hands-
on and experimental approach to explore and analyze data. It includes looking at data to
understand it better and using algorithms to make predictions or group the data based on
patterns.

In short, data analytics is a part of data science, but they differ in their focus and how they
work. Analyzing data is about understanding what happened in the past, while data science
involves a wider range of tasks, like creating advanced models and algorithms

Data pre-processing is an important first step before analyzing data. Data pre-processing is
very important for making sure that our analyses are correct and have a clear meaning.
This preparatory phase makes sure the data is accurate and fits with what we want to
analyze by doing things like cleaning ,this job is about finding and fixing mistakes,
differences, or things that are not there in the dataset. It makes sure that the information
used for studying is correct and doesn't have any mistakes that could change the results.
Changing or transformation means changing the data so that it follows the rules of the
analysis methods being used. Making it smallermeans that in big sets of data, it's often
needed to reduce the size while keeping important information .Data integration means
putting together information from different places into one set of information. This makes
sure we see all the data and helps us analyze it better.Recognizing how important it is to
prepare data is crucial for companies using data to make decisions. It helps them make
better choices in today's data-focused world.

Data transformation is an important part of analyzing data. It means changing the data into
a form that can be looked at and studied. This step is very important for making sure that
the analysis is accurate and effective. Data transformation is really important because it
helps to make analysis better, accurate and consistent, and also makes it easier to
understand and interpret.

Moreover to specify the steps for better understanding we have Improved Analysis:
Changed information is better for studying, making it easier to train and evaluate models.
By making variables the same or changing the data to be similar, it becomes easier to see
how different things affect the analysis. This makes sure that the computer models learn
from data that is typical and helps them make the right predictions.Better precision:
Changing data can show patterns better, reduce extra information, and make analytical
models more accurate. Methods like feature engineering, where new traits are made from
ones that already exist, can reveal hidden connections in the information. This leads to
better guesses and a better understanding of how things work.Consistency: Making sure all
the data is the same helps with analyzing it. Different ways of writing or measuring
information can cause mistakes in the analysis. Data transformation makes sure that
variables are shown in a consistent way, which helps to make results easier to understand
and trust.

Different ways of changing data are used depending on what the data is like and what the
analysis needs. Some common methods include scaling variables to a standard range and
converting categorical variables into numbers. These methods make sure that the data fits
the criteria for the analysis methods being used.

In conclusion data analytics is very important for organizations that want to do well in a
world that focuses on data. As technology gets better, data analytics will become even more
important. It will affect different industries, help with planning, and lead to new ideas.
Understanding and using data analytics is not just an option; it is a must for organizations that
want to do well in the data-driven time.Understanding how the market works and how
customers behave helps us make smart decisions and keep growing. When companies want
to use their data to the fullest and deal with the challenges of today's business world, they
need to think carefully about how they process and change the data.