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GP Cours2023

The document discusses two examples of goal programming techniques. The first example involves media planning and compares weighted and preemptive goal programming approaches. The second example involves determining a product mix for a tools company to meet profit, employment, and capital investment goals using weighted and preemptive goal programming.

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6 views17 pages

GP Cours2023

The document discusses two examples of goal programming techniques. The first example involves media planning and compares weighted and preemptive goal programming approaches. The second example involves determining a product mix for a tools company to meet profit, employment, and capital investment goals using weighted and preemptive goal programming.

Uploaded by

sahar.dridi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Goal programming

- Weighted GP
- Preemptive GP

ENICarthage
2023 / 2024
Weighted GP
Exemple 1: Un problème de « MEDIA PLANNING »

2
Weighted GP
Exemple 1: Un problème de « MEDIA PLANNING »

3
Weighted GP
Exemple 1: Un problème de « MEDIA PLANNING »
Une autre approche : Spécification des buts (Goal)

4
Weighted GP
Exemple 1: Un problème de « MEDIA PLANNING »
Une autre approche : Spécification des buts (Goal)

5
Weighted GP
Exemple 1: Un problème de « MEDIA PLANNING »
Une autre approche : Spécification des buts (Goal)
Introduction de variables d’écart + pénalisations

6
Weighted GP
Exemple 1: Un problème de « MEDIA PLANNING »
Une autre approche : Spécification des buts (Goal)
Introduction de variables d’écart + pénalisations

C’est une formulation de type «W-Goal programming ». 7


Preemptive GP
Exemple 1: Un problème de « MEDIA PLANNING »

C’est une formulation de type « P-Goal programming ».

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GP
Exemple 2: The Dewright Company

▪ The Dewright Company is one of the largest producers of power


tools in the United States.

▪ The company is preparing to replace its current product line with


the next generation of products—three new power tools.

▪ Management needs to determine the mix of the company’s three


new products to best meet the following three goals:
▪ 1. Achieve a total profit (net present value) of at least $125 million.

▪ 2. Maintain the current employment level of 4,000 employees.

▪ 3. Hold the capital investment down to no more than $55 million.

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GP
Exemple 2: The Dewright Company
▪ Relative Importance of the Goals :

▪ It will not be possible to attain all these goals simultaneously.

▪ All are important but by small margins their order of


importance is: Goal 1, part of Goal 2 (avoid decreasing the
employment level), Goal 3, part of Goal 2 (avoid increasing the
employment level)

▪ Penalty Weights

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GP
Exemple 2: The Dewright Company

▪ Data for Contribution to the Goals :

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GP
Exemple 2: The Dewright Company
▪ Weighted Goal Programming :

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GP
Exemple 2: The Dewright Company
▪ Weighted Goal Programming :

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GP
Exemple 2: The Dewright Company
▪ Preemptive Goal Programming :

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GP
Exemple 2: The Dewright Company
▪ Preemptive Goal Programming :

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GP
Exemple 2: The Dewright Company
▪ Preemptive Goal Programming :

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GP
Exemple 2: The Dewright Company
▪ Preemptive Goal Programming :

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