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Digital Marketing Strategy

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12 views36 pages

Digital Marketing Strategy

Uploaded by

indofile
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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DIGITAL

MARKETING
STRATEGY
INTRODUCTION
HOW WE BUILD A DIGITAL
MARKETING STRATEGY?
HOW IS THE RIGHT WAY?
SEARCH
MOBILE ENGINE DIGITAL
MARKETING OPTIMIZATION
WEBSITE ADVERTISING
SOCIAL
STRATEGY PUSH
NETWORK NOTIFICATION
DIGITAL
MARKETING
CONTENT
SEARCH STRATEGY MARKETING
ENGINE
VIDEO
MARKETING MARKETING
EMAIL
MARKETING
WHAT WE WILL DO TO MAKE A SUCCESSFUL
DIGITAL MARKETING STRATEGY?
THE DIGITAL MARKETING STRATEGY
OF HALO-JASA

Google Adwords Content Marketing

Facebook Ads Email Marketing

Facebook Maintenance Push Notifications

Search Engine Optimation SMS Messaging


GOOGLE ADWORDS
SEARCH NETWORK ONLY
SEARCH NETWORK WITH DISPLAY SELECT
VIDEO ADS
RE-MARKETING SYSTEM
FACEBOOK ADVERTISING
THE BENEFITS OF FACEBOOK FANSPAGES
FOR THE BUSINESS
HOW WE IMPLEMENT FACEBOOK ADS
IN HALO-JASA BUSINESS?
THE HALO-JASA CAMPAIGN IN FACEBOOK ADS
FACEBOOK MAINTENANCE
FACEBOOK MAINTENANCE
THE MAINTENANCE FEATURES SERVICE
OF HALO-JASA FANPAGE
SEARCH ENGINE OPTIMATION (SEO)
THE BENEFITS OF SEO

Increase targeted traffic Branding benefits

Improved search engine rankings Reduce dependency on PPC


CONTENT MARKETING
EMAIL MARKETING

Email Marketing Challenge


Achieve and maintain high email inbox placement at the lowest TCO
• Expertise on deliverability best practices
• Blacklist/blocklist remediation
• Collecting reliable, actionable data
• Hardware/software configuration and upkeep
• Scalling infrastructure for high volume

“85% of the world’s email is spam”


- Cisco (Senderbase.org)
THE IMPORTANCE OF EMAIL MARKETING

Win new customers and keep them engaged across all of


our email communication.
• Transactional :
deliver customer satisfaction
• Marketing Campaign :
drive and track user engagement

“On average, transactional email with offers bring


in 288% more revenue than bulk mail”
- Experian.com
HOW EMAIL MARKETING WORKS?
HALO-JASA EMAIL MARKETING CAMPAIGN
INBOX SUCCESS
The campaign of Halo-Jasa email marketing increase
an average 25% in our customer inbox placement.

• Fewer dropped transactional emails


= Better user experience
• Better engagement with promotional emails
(opens & clicks)
PUSH NOTIFICATIONS

Push notifications are a communication channel built into every


mobile device sold today. Push notifications allow apps to reach
out to users with short messages that users may respond too.

Three things to know about push notifications:


• Push notifications are the first and often most important
communications channel used by apps.
• Nearly every major app uses push notifications for
transactions and re-engagement.
• Push notification technology is rapidly evolving from a simple
message delivery system to a rich and interactive medium.
ABOUT PUSH

Users today have a hard time remembering what apps they even have
on their device. Notifications help these services deliver timely and
relevant information to users, and in doing so, staying top of mind.
A recent study showed that mobile users receive an average of 63.5
notifications per day, with most notifications coming from messaging
and email applications.
Push notifications at their core are simply a way of alerting users to
information that they have opted-in to from apps and services.
Notifications encompass nearly every possible use case and type of
service, including other communications mediums like email, SMS, and
VoIP.
THE RIGHT MESSAGE AT THE RIGHT TIME
“Receiving more messages is significantly correlated with increased feelings of being connected with others.”
PIELOT, CHURCH, OLIVIERA, 2014

According to a recent study, notifications can frequently be


considered an interruption:
“Participants reported that mobile messaging and email apps
interrupted them in almost 50% of cases”.
Despite their interruptive effects, a high volume of relevant or
personal notifications actually has positive effects.
“Receiving more messages is significantly correlated with
increased feelings of being connected with others ... Overall this
implies that while these services are at times interrupting and
overwhelming, the fact that they help users to keep in touch with
friends, family and others appears to also have positive effects.”
SMS MESSAGING

Keeping up with the latest in communicating with customers effectively is


KEY. One great option is SMS. Text messaging has many benefits for
businesses of all sizes.

Our world is more Mobile Now than ever. Costumers are always on the move and it is increasingly
hard to reach them through traditional channels like TV, Radio and Internet. In 2013 there were
more than 6 billion subscriptions. Mobile networks cover more than 90% of the world’s population.
Availability, affordability and ubiquity make the mobile phone an essential platform for retail
marketing and business to customer communication.

The mobile phone has become the new “must have” for any serious “innovative” marketing
project. Due to the rapidly expanding capabilities of smartphones, there is a misconception that
‘archaic’ technology such as SMS is not up to the task at hand. The truth is far from it.

Most brands now choose SMS as a must-have when planning their mobile strategy. One of the
reason behind this is that while there are 1 billion smartphones, there are 5 billion feature phones.
All these phones have built-in SMS capability.
THE BENEFITS OF SMS MESSAGING

It’s instant They’re everywhere

It’s affordable It’s a green solution

They’re reliable People love it


CONCLUSION

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