FACEBOOK VS YOUTUBE VS
TUBE VS FACEBOOK VS YOU
What is better?
Facebook VS Youtube
FACEBOOK VS YOUTUBE VS
Futura
TUBE VS FACEBOOK VS YOU
Number of monthly active users (in millions)
FACEBOOK VS YOUTUBE VS
TUBE VS FACEBOOK VS YOU
FACEBOOK VS YOUTUBE VS Futura
TUBE VS FACEBOOK VS YOU
FACEBOOK VS YOUTUBE VS
TUBE VS FACEBOOK VS YOU
YOU SHOULD BE RUNNING BOTH.
FACEBOOK VS YOUTUBE VS
FACEBOOK & YOUTUBE
VS
TUBE VS FACEBOOK VS YOU
MICOL ALEX
My name is MICOL ALEX M
ALEX MICOL
ALEX MICOL ALEX MICOL AL
COL ALEX MICOL ALEX MICO
and thats Me starting
Affiliate when I was a teenager
ALEX MICOL ALEX MICOL AL
OL ALEX MICOL
10 YEARS LATER, ALEX MIC
MICOL ALEX MICOL ALEX
still Me still doing affiliate marketing
I have a company named Scalers,
ALEX MICOL ALEX MICOL
We Scale 9-Figure brands on FB and YT by
creating our own Video ads
I also teach affiliate marketing for free
MICOL ALEX MICOL ALEX
on Youtube and I love Dubai
I LIVE AND BREATHE
MARKETING...
MORE MONEY MAKE MORE
MAKE MORE MONEY MAKE M
Let’s agree on one thing:
you are here because you want to make more money
making more making
money means better ads.
RE MONEY MAKE MORE MO
Doesn’t matter what you run. It Could be
Lead
Health generation Info products
Gadgets
Supplements (ACA, Debt) (courses)
H SUPPLEMENTS LEAD GENE
GOOD ADS MONEY
BAD ADS NO MONEY
but also
CREATOR > COPYCAT
ADS ADS ADS ADS ADS ADS
TODAY’S TOPIC IS
ADS ADS ADS ADS ADS ADS ADS
THAT WORK ON FACEBOOK AND YOUTUBE
VSL ads
Long VSL Short VSL Newer trendy VSL Lead Ads to VSL
Vertical Ads Horizontal Ads
Scale
Skills in making your own shit
Scale Affiliates copying ads
Skills in making your own shit
Scale
Affiliates making their own ads
Affiliates copying ads
Skills in making your own shit
Scale
Affiliates making their own ads
Affiliates copying ads
Skills in making your own shit
FAKE GURUS
Scale
Affiliates making their own ads
YOU WANNA BE HERE
Affiliates copying ads
Skills in making your own ads
FAKE GURUS
ADS ADS ADS ADS ADS ADS
DS ADS ADS ADS ADS ADS A
TODAY IM GONNA TALK ABOUT
ADS ADS ADS ADS ADS ADS ADS
THAT WORK ON FACEBOOK AND YOUTUBE
VSL ads
Long VSL Short VSL Newer trendy VSL Lead Ads to VSL
Vertical Ads Horizontal Ads
VSL CRASH
Let me give VSL CRASH
you a quick VSL CRASH
VSL CRASH
course VSL CRASH
VSL CRASH
VSL CRASH
VSL Crash course. in 5min
PROCESS
Scriptwriting Shooting Editing Launch
VSL Crash course. in 5min
Structure of a VLS script
HOOK PROBLEMS/SOLUTION CTA & FAQ
3-5 second long 2-30mins long few minutes but as long as you want
Script Strucure Preroll about a specific angle CTA
Problems people face FAQ
Hook
Emotional relatability
Different Solutions needed for
each problem
Narrating how you
found these solutions
Pitching the product as the
solution for everything
Benefits of having your product
Problems of not solving your
problems (scarcity and urgency)
VSL Crash course. in 5min AUTHORITY FIG
Authority figures/
SPOKESPERSO
Spokesperson AUTHORITY FIG
have the brand owner be the
spokesperson
SPOKESPERSO
Work with the brand owner to find one
Find an actor
Find someone with Authority
AUTHORITY FIG
to work long term
SPOKESPERSO
SPOKESPERS
VSL Crash course. in 5min
AUTHORITY PEOPLE WANT TO LOOK AT SOMEONE SPEAK
SPOKESPERS PEOPLE TRUST SOMEONE WITH AUTHORITY
SPOKESPERS
VSL Crash course. in 5min
AUTHORITY WATCHING
SOMEONE + AUTHORITY
INCREASED
TRUST IN
SPOKESPERS
SPEAK YOUR BRAND
VSL Crash course. in 5min
NO
SPOKESPERSON?
Try AI Voiceovers
VSL Crash course. in 5min
NO
SPOKESPERSON?
And double down on Social Proof
Customers Video Reviews Media features
Product results Usage statistics
Case Studies Before & After
VSL Crash course. in 5min
ETHICS & LEGAL
DON’T DECEIVE PEOPLE
HAVE A LEGAL REVIEW YOUR SCRIPT
(especially for health or financial related products)
Shooting
SHOOTING
SHOOTING S
SHOOTING SH
SHOOTING
SHOOTING SHO
SHOOTING SHOO
SHOOTING SHOOT
SHOOTING SHOOTIN
Shooting
1
KEY EQUIPMENT
YOU NEED 2
1.Camera / iPhone 15
2.Mics (even DJI or rhode)
3.Few lights (front, back light)
4.Prompter to read the script
4
3
Shooting
Alternative
RENT A STUDIO
WITH EVERYTHING
Editing EDITING EDI
EDITING EDIT
EDITING EDITIN
EDITING EDITING EDITING
EDITING EDITING
EDITING EDITING ED
EDITING EDITING EDI
EDITING EDITING E
EDITING EDITING ED
Training a
good editor
DITING EDITING EDIT
TING EDITING EDITIN
Finding the
perfect one
How do you find
THE PERFECT EDITOR ?
How do you find
THE PERFECT EDITOR ?
YOU DON’T
How do you find
THE PERFECT EDITOR ?
YOU DON’T
YOU TRAIN HIM
THE “PERFECT
TH
EDITOR” THE
Sense of storytelling (can’t teach that)
Basic motion graphics skills
Coachable
THE P
THE PE
Only waste of time is expecting people with no creativity,
to be creative either you have it, or you don’t.
VSL Crash course. in 5min
Stock footage
libraries for
YOUR “B-ROLLS”
Boring Hook
Once you created your VSL
Create different
hooks for it vs
3-5 seconds long Good Hook
Make the unique and catchy
Use your phone
But real soon... we are going to have one hell of a solution.
Real real soon we won’t tell the difference between reality and AI.
Check this out.
Today you can already play with Midjourney and Runway to create animations:
VIDEO IS KING
If you wanna go to the next level with you creativity strategy,
you need to upgrade your skills and your content output.
YOUTUBE
YOUTUBE
Whats currently
crusching YOUTUBE
ON YOUTUBE YOUTUBE
YOUTUBE
👎🏼 👎🏼
Long VSLs on Long VSLs on
YOUTUBE FACEBOOK
LONG VSLs
on YOUTUBE on FACEBOOK
Nothing over 20k/day 6 figure/days are
at Scale continuing as normal
Youtube UGC Ads that are currently Crushing
Vertical & Horizontal
OUTUBE YOUTUBE YOUTUBE YOUTUBE
OUTUBE YOUTUBE YOUTUBE YOUTUBE
OUTUBE YOUTUBE YOUTUBE YOUTUBE
Breakdown
SCENE 1 SCENE 2 SCENE 3 SCENE 4
Hire UGC creators
easily off fiverr
UGC order
To make it dynamic you can simply
ask your UGC creator to shoot the
same script in 2/3 different locations
and cut between locations.
Same script, different visual.
Running Vertical Ads on YT
YT will automatically You’ll get more exposure
optimise
& on YT Shorts placement
ICAL ADS VERTICAL ADS VER
VERTICAL ADS VERTICAL ADS
WINNING FORMATS ON YOUTUBE
Short leads to VSL Page Short UGC ads for Leadgen
Lenght: 1-2 Minutes Lenght: 1-5 Minutes
Short VSLs for Gadgets TV Ads
Lenght: 1-5 Minutes All lenghts, even Long VSL work
WINNING FORMATS
ON YOUTUBE
Short leads to VSL Page
1-2min videos selling the
VSL on the next page.
Short VSLs for Gadgets
2-5mins
Short UGC ads for Leadgen
Formats matter,
but what matters the most
is making a good
converting video.
X MICOL ALEX MICOL ALEX M
ALEX MICOL ALEX MICOL A
MICOL ALEX MICOL ALEX MIC
ALEX MICOL ALEX MICOL A
Youtube: Alex Micol
