Research and Referencing Module 4
Research and Referencing Module 4
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A research can be undertaken for two different purposes:
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Ways to select a topic
▪ Personal experience
▪ Curiosity based on something in the media
▪ The state of knowledge in a field
▪ Social premiums
▪ Personal values
▪ Internet
Major Limitations in Conducting a Research
▪ Time
▪ Costs
▪ Access to resources
▪ Approval by authorities
▪ Ethical concerns
▪ Expertise
Understanding and Using the Library
and the Internet for Research
Defining “The Library” and “The
Internet:”
▪ You might think the answers to the questions “what is a library?”
and “what is the Internet?” are pretty obvious.
▪ But actually, it is easy to get them confused, and there are a
number of research resources that are a bit of both: library
materials available over the Internet or Internet resources
available in the library.
▪ Understanding the differences between the library and the
Internet and knowing where your research comes from is crucial
in the process of research writing
▪ because research that is available from libraries (either in print of
electronic form) is generally considered more reliable and credible
than research available only over the Internet.
▪ Most of the publications in libraries (particularly in academic libraries)
have gone through some sort of review process.
▪ They have been read and examined by editors, other writers, critics,
experts in the field, and librarians.
Libraries and Internet
▪ Libraries are buildings that house and catalog books, magazines,
journals, microfilm, maps, government documents, and other
resources.
▪ Internet as something less physically tangible.
▪ Basically, the Internet is the international network of computers that
makes things like email, the World Wide Web, blogs, and online chat
possible.
1. Researching in the Library
▪ On most campuses, the main library is a very prominent
building
▪ Almost all libraries have a circulation desk, where
customers can check out items.
▪ Most libraries also have an information or reference desk
that is staffed with reference librarians to answer your
questions about using reference materials, about the
databases available for research, and other questions
about finding materials in the library.
▪ Libraries usually have a place where you can make
photocopies for a small cost and they frequently have
computer labs available to patrons for word processing or
connecting to the Internet
Books
▪ You will need to use the library’s computerized catalog to
find books the library owns.
▪ Most library database systems allow you to conduct similar
types of searches for books. Typically, you can search by:
▪ Author or editor
▪ Title
▪ Key word. This is different from the other types of searches in that
it is a search that will find whatever words or phrases you type in
▪ Call Number. Most academic library database systems will
allow you to search for a book with a particular call
number.
▪ However, this feature is probably only useful to you if you
are trying to find out if your library has a specific book you
want for your research.
Journals, Magazines, and
Newspapers
▪ Libraries group journals, magazines, and newspapers into a
category called “periodicals,” which, as the name implies,
are items in a series that are published “periodically.”
▪ Periodicals include academic periodicals that are perhaps
published only a few times a year, quarterly and monthly
journals, or weekly popular magazines.
▪ Newspapers are also considered periodicals.
Accessing an Article
▪ To find the article, you first have to determine if your library
has the particular periodical.
▪ This is a key step because just because an item is listed in an
index you have available to you in your library doesn’t mean
that your library subscribes to that particular periodical.
▪ If you know it is an article that is critical to your research and
it is in a periodical your library doesn’t carry, you might want
to discuss your options with a librarian.
▪ You still might be able to get access to the article, but you will
probably have to wait several days or even weeks to get it, and
your library might charge you a fee.
Electronic periodicals.
▪ Most college and university libraries also make periodicals
available electronically through a particular database.
▪ These articles are often available as just text, which means
any illustrations, charts, or photographs that might have
accompanied the article as it was originally published
won’t be included.
▪ However, some online databases are beginning to provide
articles in a format called “Portable Document File” (PDF),
which electronically reproduces the article as it originally
appeared in the periodical.
Other Library Materials
▪ Government Documents.
▪ Theses and dissertations –
▪ If your college or university has graduate programs, your library
probably has a collection of the theses or dissertations written
by these graduate students.
▪ Rare books and other special collections
2. Researching on the
Internet
▪ The great advantage of the Internet is it is a fast and
convenient way to get information on almost anything.
▪ It has revolutionized how all academics conduct research
and practice writing.
▪ However, while the Internet is a tremendous research
resource, you are still more likely to find detailed, accurate,
and more credible information in the library than on the
Web.
▪ Books and journals are increasingly becoming available
online, but most are still only available in libraries.
Email
▪ Electronic mail (“email”) is the basic tool that allows you to
send messages to other people who have access to the
Internet, regardless of where they physically might be.
▪ Email is extremely popular because it’s easy, quick, and
cheap—free, as long as you aren’t paying for Internet
access.
▪ Most email programs allow you to attach other documents
like word processed documents, photos, or clips of music to
your messages as well.
▪ For the purposes of research writing, email can be a useful
tool in several different ways.
▪ You can use email to communicate with your teacher and
classmates about your research projects—asking questions,
exchanging drafts of essays, and so forth
EMAIL
▪ Depending on the subject of your research project, you
can use email to conduct interviews or surveys.
▪ Of course, the credibility of an email interview (like more
traditional phone or “face to face” interviews) is based
entirely on the credibility of whom you interview and the
extent to which you can trust that the person
▪ But since email is a format that has international reach and
is convenient to use, you may find experts who would be
unlikely to commit to a phone or “face to face” interview
who might be willing to answer a few questions via email.
The World Wide Web
▪ Chances are, the World Wide Web will be your most
valuable Internet research tool.
▪ While you can go to literally billions of different “pages” or
sites on the Web that might be useful for your research.
▪ This is one of the major drawbacks of the World Wide Web.
▪ Unlike the library, where the materials are strictly organized,
cataloged, and cared for, the Web is more of a jumble of
files that can be difficult to find or that are missing
altogether.
▪ Fortunately, you can turn to several resources to aid in your
World Wide Web research: search engines, meta-search
engines, and Web directories
Web Directories
▪ Web Directories look like search engines, and many of
them include a search engine component.
▪ But Web directories are different from search engines
because they are collections of data about Web sites that
are categorized by people and not computer programs.
▪ Examples;
▪ www.yahoo.com
▪ About http://dotdash.com
▪ The WWW Virtual Library http://vlib.org/
Sampling in Research
Population, Sample, Respondent,
Informant, Corpus
▪ Population: any set of individuals (or objects) having some
common observable characteristics.
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Selection of samples:
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Population definition
▪ A population can be defined as including all people or items
with the characteristic one wishes to understand.
▪ Because there is very rarely enough time or money to gather
information from everyone or everything in a population, the
goal becomes finding a representative sample (or subset) of
that population.
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SAMPLING FRAME
▪ The sampling frame must be representative of the population
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Sample selection methodologies
◦ The process of deriving a sample is called a sampling method.
◦ Sampling forms an integral part of the research design as this
method derives the quantitative data and the qualitative data
that can be collected as part of a research study.
◦ Sampling methods are characterized into two distinct
approaches: probability sampling and non-probability sampling.
Types of Sampling
Probability Non-probability
The selection criteria are decided at the outset of the market research
study and form an important component of research.
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PROBABILITY SAMPLING TYPES
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1.1 SIMPLE RANDOM SAMPLING
• Applicable when population is small, homogeneous & readily
available
• The objects in this sample population are chosen purely on a
random basis, and each member has the same probability of
being selected.
• A table of random number or lottery system is used to determine
which units are to be selected.
• Example: Choosing 100 employees’ names out of a hat in an office of 300
employees.
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SIMPLE RANDOM SAMPLING PROS & CONS
Advantages:
▪ Estimates are easy to calculate.
▪ Ease of use and accuracy of representation
▪ As its name implies, producing a simple random sample is much less
complicated than other methods.
Disadvantages
If sampling frame is large, this method impracticable.
Time Consuming/Costly
Minority subgroups of interest in population may not be present in sample in
sufficient numbers for study.
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SYSTEMATIC SAMPLING
▪ Systematic sampling relies on arranging the target population
according to some ordering scheme and then selecting elements at
regular intervals through that ordered list.
▪ Systematic sampling involves a random start and then proceeds with
the selection of every kth element from then onwards. In this case,
k=(population size/sample size).
▪ It is important that the starting point is not automatically the first in the
list, but is instead randomly chosen from within the first to the kth
element in the list.
▪ A simple example would be to select every 10th name from the
telephone directory (an 'every 10th' sample, also referred to as
'sampling with a skip of 10').
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SYSTEMATIC SAMPLING PROS & CONS
▪ ADVANTAGES:
▪ Sample easy to select
▪ Suitable sampling frame can be identified easily
▪ Sample evenly spread over entire reference population
▪ DISADVANTAGES:
▪ Sample may be biased if hidden periodicity in population
coincides with that of selection.
▪ Difficult to assess precision of estimate from one survey.
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STRATIFIED SAMPLING
Where population embraces a number of distinct categories, the
frame can be organized into separate "strata." Each stratum is then
sampled as an independent sub-population, out of which
individual elements can be randomly selected.
Every unit in a stratum has same chance of being selected.
Using same sampling fraction for all strata ensures proportionate
representation in the sample.
Adequate representation of minority subgroups of interest can be
ensured by stratification & varying sampling fraction between
strata as required.
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STRATIFIED SAMPLING
▪ Finally, since each stratum is treated as an independent
population, different sampling approaches can be applied to
different strata.
▪ Drawbacks
▪ First, sampling frame of entire population has to be prepared
separately for each stratum
▪ Second, when examining multiple criteria, stratifying variables
may be related to some, but not to others, further complicating
the design, and potentially reducing the utility of the strata.
▪ Finally, in some cases (such as designs with a large number of
strata, or those with a specified minimum sample size per
group), stratified sampling can potentially require a larger
sample than would other methods
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STRATIFIED SAMPLING
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CLUSTER SAMPLING
Two types of cluster sampling methods.
One-stage sampling. All of the elements within selected
clusters are included in the sample.
Two-stage sampling. A subset of elements within selected
clusters are randomly selected for inclusion in the sample.
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CLUSTER SAMPLING
◦ Cluster sampling is a method of probability sampling that is often used to
study large populations, particularly those that are widely geographically
dispersed.
◦ Researchers usually use pre-existing units such as schools or cities as their
clusters.
The simplest form of cluster sampling is single-stage cluster sampling. It
involves 4 key steps.
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Step 1: Define your population
◦ As with other forms of sampling, you must first begin by clearly
defining the population you wish to study.
Step 2: Divide your sample into
clusters
◦ This is the most important part of the process. The quality of your
clusters and how well they represent the larger population
determines the validity of your results. Ideally, you would like for
your clusters to meet the following criteria:
◦ Each cluster’s population should be as diverse as possible. You
want every potential characteristic of the entire population to be
represented in each cluster.
◦ Each cluster should have a similar distribution of characteristics as
the distribution of the population as a whole.
◦ Taken together, the clusters should cover the entire population.
◦ There not be any overlap between clusters (i.e. the same people
or units do not appear in more than one cluster).
Step 2: Divide your sample into
clusters
◦ Ideally, each cluster should be a mini-representation of the entire
population. However, in practice, clusters often do not perfectly
represent the population’s characteristics, which is why this
method provides less statistical certainty than simple random
sampling.
Step 3: Randomly select clusters
to use as your sample
◦ If each cluster is itself a mini-representation of the larger
population, randomly selecting and sampling from the clusters
allows you to imitate simple random sampling, which in turn
supports the validity of your results.
Example: You assign a number to each school and use a random
number generator to select a random sample.
Step 4: Collect data from the
sample
◦ You then conduct your study and collect data from every unit in
the selected clusters
Result/Data Collection: You test the reading levels of every
seventh-grader in the schools that were randomly selected for your
sample
CLUSTER SAMPLING
Advantages :
▪ Cuts down on the cost of preparing a sampling frame.
▪ This can reduce travel and other administrative costs.
Disadvantages:
▪ sampling error is higher for a simple random sample of
same size.
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2. NON PROBABILITY SAMPLING
▪ Any sampling method where some elements of population
have no chance of selection or where the probability of
selection can't be accurately determined.
▪ It involves the selection of elements based on assumptions
regarding the population of interest, which forms the criteria for
selection.
▪ Hence, because the selection of elements is nonrandom,
nonprobability sampling not allows the estimation of sampling
errors.
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NONPROBABILITY SAMPLING
• Nonprobability Sampling includes: Accidental Sampling,
Quota Sampling and Purposive Sampling.
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QUOTA SAMPLING
▪ The population is first segmented into mutually exclusive sub-
groups, just as in stratified sampling.
▪ Then judgment is used to select subjects or units from each
segment based on a specified proportion.
▪ For example, an interviewer may be told to sample 200 females
and 300 males between the age of 45 and 60.
▪ It is this second step which makes the technique one of non-
probability sampling.
▪ In quota sampling the selection of the sample is non-random.
▪ For example interviewers might be tempted to interview those who
look most helpful.
▪ The problem is that these samples may be biased because not
everyone gets a chance of selection. This random element is its
greatest weakness and quota versus probability has been a matter
of controversy for many years
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CONVENIENCE SAMPLING
▪ Sometimes known as grab or opportunity sampling or accidental or
haphazard sampling.
▪ A type of nonprobability sampling which involves the sample being drawn
from that part of the population which is close to hand. That is, readily
available and convenient.
▪ The researcher using such a sample cannot scientifically make
generalizations about the total population from this sample because it
would not be representative enough.
▪ For example, if the interviewer was to conduct a survey at a shopping
center early in the morning on a given day, the people that he/she could
interview would be limited to those given there at that given time, which
would not represent the views of other members of society in such an area,
if the survey was to be conducted at different times of day and several
times per week.
▪ This type of sampling is most useful for pilot testing.
▪ In social science research, snowball sampling is a similar technique, where
existing study subjects are used to recruit more subjects into the sample.
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CONVENIENCE SAMPLING
Collect market research data from a conveniently
available pool of respondents
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Judgmental sampling or
Purposive sampling
▪ The researcher chooses the sample based on who they
think would be appropriate for the study.
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PANEL SAMPLING
▪ Method of first selecting a group of participants through a random
sampling method and then asking that group for the same
information again several times over a period of time.
▪ Therefore, each participant is given same survey or interview at two
or more time points; each period of data collection called a
"wave".
▪ This sampling methodology often chosen for large scale or nation-
wide studies in order to gauge changes in the population with
regard to any number of variables from chronic illness to job stress to
weekly food expenditures.
▪ Panel sampling can also be used to inform researchers about
within-person health changes due to age or help explain changes
in continuous dependent variables such as spousal interaction.
▪ There have been several proposed methods of analyzing panel
sample data, including growth curves.
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Referencing
Why Reference?
Your benefit Reader’s benefit
• To provide the source of ▪ To understand the context
information. of your work
• Avoid plagiarism
Why Reference?
Ethical reasons:
▪ Intellectual integrity
▪ To distinguish between:
▪ Your ideas
▪ Someone else’s ideas
2. Paraphrasing
When you paraphrase or use someone else’s
ideas without directly quoting them, you
still acknowledge them by an endnote.
Guidance from:
▪ Faculty, school or subject guides
▪ Library homepage
● Not usually
Acknowledging sources is
called citing or referencing
▪ A citation or reference in the text is where you refer to an
author
Source: Bener, A & Alwash, R 2002, Traffic Injury Prevention Vol. 3, pp.61-64.
Most researchers attempt to isolate a single main
Positioning references
cause of an accident agree that it is inappropriate
to (refs). However, earlier motor vehicle crash studies
demonstrated that about 90% of all accidents could
be attributed to road user characteristics (refs).
Hence, road user behaviour is often examined for
compliance with existing traffic rules and regulations
(refs). “Speed Kills” has been used for many years as
an educational slogan to drive at reasonable
speeds.(not here because it is common knowledge)
Basic referencing systems: in the
text
▪ True
when stating your thesis
and outlining your essay and not
drawing on authors.
PLUS
Website
▪ But how?
Taking notes ‘at a distance’
▪ Develop research questions for your assignment:
▪ What do I need to find out/check out?
▪ What are the key issues in this topic?