GE 114 Module 4 1
GE 114 Module 4 1
Module 4
ETHICAL FRAMEWORKS
Module Overview
In general, ethical frameworks is a course that delves into the origin and
nature of human life, the reality of human existence, or the principles that makes
the person truly human. Thus, it leads the students to look at the wholeness of their
being as the course guides them to see themselves and their fellow beings as
persons, subjects and centers of values.
In this module, as philosophy is the love or intense desire for wisdom, the
subject is geared towards fulfilling the desire to know and encounter the students
as human beings in the works and thoughts of noted philosophers, and in the
learner’s experiences of this phenomenon called ‘beings’.
At the end of the course, the learners are expected to formulate their views
about human nature and related topics, one that is well informed, thoroughly
reflected upon, and one they hope to live in their daily life. It is indeed hoped that
Ethics by its representation of possibilities and various concepts about this human
phenomenon that it will lead the learners (with teacher) to growth and maturity not
only in their awareness but most importantly in their faith and lives.
Module Outcomes
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Lesson 1
Moral Concepts and Theories: Why They Are
Important
Learning Outcomes
By the end of this lesson you should be able to:
Introduction
As we go about our lives, we face many decisions. Some of the decisions seem to
concern people with whom we are intimate such as decisions about behavior within
the family and ourselves. Other decisions concern our responsibilities in our jobs.
Some concern our relationship to the state or the law. People who have
governmental roles sometimes make decisions about controversial social issues,
such as the morality of capital punishment or the justice of the tax system. All of us
who live in democratic societies need to make decisions about such issues if we
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intend to vote responsibly. Moral philosophy addresses the many abstract ethical
and philosophical issues that arise when we attempt to make such decisions in a
reflective and responsible way.
Now, in making judgments about right conduct; most of us recognize the value of
moral consistency. The requirements of consistency take several different forms,
example in the case of the Data Privacy Act.
(Case 2) We also expect people to be consistent with their own moral standards.
If they keep strict confidentiality one time and breaks it another time, even when
there is no important difference between the two cases, we again say that they are
inconsistent.
(Case 3) Finally, our moral beliefs must be consistent with one another. Our moral
beliefs about confidentiality must be consistent with our beliefs about bribery,
whistle blowing, and the environment. Ultimately, we must know how our moral
beliefs in professional ethics relate to our beliefs about abortion, the moral
justification of racial and sexual quotas in hiring, euthanasia, and any other moral
issue.
One way to think consistently in this way is to have a moral theory, i.e. a set of
moral principles, which systematically link moral beliefs to one another by means
of a set of coherent moral principles. A theory in any area offers the opportunity to
define terms in uniform ways and to relate a set of ideas to one another in a
consistent manner. Moral theory does the same thing with moral ideas.
A moral theory can be conveniently divided into three parts. First, there is a moral
standard, a criterion or test of what is right or wrong. Second, moral principles serve
to categorize different types of actions as right or wrong. Third, moral judgments
are statements about the rightness or wrongness of particular actions. Moral
judgments apply moral standards or moral principles to specific situations. They
are thus the ultimate goal of moral reasoning.
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1. Meta-ethics
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If we begin to consider whether one should be a just person, for example, then we
are very quickly faced with questions about the nature of justice and about what
being a 'just' person means. Is justice a human invention? Can we accept that
ideas of justice can be different in different societies? Or is the notion of justice an
eternal, unchanging concept that should be upheld by everyone, everywhere, and
throughout all time? This is not merely an abstract, academic question. The
question of whether or not one culture's notion of justice can and should be
imposed upon another has historically been - and continues to be - a cause of
profound conflict between people. For among its central questions are the
questions whether any moral claims are true, and whether it is rational to commit
oneself to acting morally. One cannot answer such questions without taking a
position on the correctness or cogency of people's moral convictions.
Let’s take the optimistic view on the issue of whether moral convictions can be
correct or cogent by discussing the concept of ‘moral realism’. Copp (2001)
characterizes moral realism as the position that (1) there are moral facts, (2)
people's moral judgments are made true or false by the moral facts, and (3) the
mere fact that we have the moral beliefs we have is not what makes the moral facts
be as they are. This is a highly abstract view that may be difficult to grasp. It means,
any claims that the existence of moral facts and the truth (or falsity) of moral
judgments are independent of people’s thoughts and perceptions. It maintains that
morality is about objective facts, that is, not facts about any person of group’s
subjective judgment.
2. Normative Ethics
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In addition, what are the fundamental or basic moral truths? The disputes posed
by these questions are central to normative ethics.
First, what is the basic or fundamental matter of moral concern? Is it the kind of life
we should live? Is it the kind of person we should be? Is it the actions we perform?
Is it the kind of character we have? Is it our motivations or intentions? Is it goodness
or value—either the goodness in a person's own life, or the overall goodness of the
state of the world and the condition of people in the world? Second, what are the
fundamental or basic moral truths? Are they propositions about the kind of life we
should live? Are they about the kinds of actions we are required to perform, or
about the kind of character we ought to have, or about our motivations or
intentions? Or are they propositions about goodness or value?
Typically, a theory that proposes or argues that certain moral truths are basic to
ethics then attempts to support other moral propositions by deriving them in one
way or another from the basic truths. However, theories can differ in how they
attempt to do this, and they can differ in their views about the exact status of the
truths they take to be basic. Of course, a theory could instead reject the idea that
there are moral truths that are basic in any interesting sense. In addition, a theory
could take it that all or several of the matters of concern are equally fundamental,
thereby denying that there is a basic matter of moral concern. There are generally
three philosophical approaches, or what may be considered the science, to ethical
reasoning: 1) utilitarianism, 2) deontology, and 3) virtue ethics.
a. Utilitarianism
Utilitarianism has great intuitive appeal to many people because human well-being
seems to be such a natural goal of human endeavour. In order to be plausible,
however, utilitarians must define well-being. Yet people define well-being, or what
some might call the "good life," in different ways. For some it is physical pleasure,
for others financial and professional success, and so forth. How do we resolve
these conflicts?
As the first ethical system in normative ethics, it is often equated with the concept
founded by English philosopher Jeremy Bentham (1748 – 1832) and encapsulated
in the principle of “the greatest good for the greatest number.” The idea is that
ethical decisions are based on the consequences of the action, which is why it is
also sometimes called consequentialism.
A utilitarian analysis of a moral problem consists of three steps. First step, the
utilitarian must determine the audience of the action or policy in question; those
people who will be affected for good or ill; Second step, the positive and negative
effects of the alternative actions or policies must be determined; finally, the
utilitarian must decide which course of action produces the greatest overall utility.
While this idea initially may seem appealing, particularly with a field, that has a core
duty to the public; it does not provide a solid ethical framework for decision-making.
There are three main concerns that seem to arise when professionals working on
public relations and rely on utilitarian ethics to make decisions.
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First, rather than looking at the choice or action itself, decision-makers are forced
to guess the potential outcomes of their choice in order to determine what is ethical.
Other ethicists believes this is a faulty line of reasoning when they suggested that:
the public relations should be based on a worldview that incorporates ethics into
the process of public relations rather than on a view, that debates the ethics of its
outcomes. In other words, ethics should be about the decision-making process,
not just the outcome, which cannot be guaranteed.
Second, utilitarian ethics also presents questions of conflict with regard to which
segment of society should be considered most important in weighing the good or
outcome (Nozick, 1974). In other words, if a solution drastically harms a minority
group, would it be ethical if the majority benefited from that decision? This seems
to contradict the goal of public relations to build mutually beneficial relationships,
regardless of the number of people in a particular stakeholder group.
The third objection is that it is not always possible to predict the outcome of an
action. Let us point out that consequences are too unpredictable to be an accurate
measure of the ethics of a situation. In other words, consequences of actions can
be highly volatile or impossible, even, to predict (Donagan, 1977; Scanlon, 1998).
Using outcomes as a measurement of ethics will not provide an accurate way for
professionals to measure whether decisions are ethical. Professionals must be
able to evaluate decisions and choices with concrete ethical guidelines instead of
hoping that certain outcomes will result in them having made an ethical choice.
b. Deontology
The second prominent concept, deontological ethics, is associated with the father
of modern deontology, Immanuel Kant. He was known for the ‘Categorical
Imperative’ that looks for transcendent principles that apply to all humans. The idea
is that human beings should be treated with dignity and respect because they have
rights (Kant, 2002; Ross, 1930). Put another way, it could be argued that in
deontological ethics people have a duty to respect other people’s rights and treat
them accordingly. The core concept behind this is that there are objective
obligations, or duties, that are required of all people. When faced with an ethical
situation, then, the process is simply one of identifying one’s duty and making the
appropriate decision.
Kant (2002) stresses in his second principle of morality that everyone should ‘treat
humanity in the other or in that of your person never as a means but always as an
end in itself.’ One’s goodwill must be directed towards the well-being of the other
person as an end, and not used the person to serve any other end. No one wants
to be treated as a thing, to be utilized for some other purposes. Objectification that
is treating a person as if they were an object of some utility is one way or the other
dehumanizing. The difference of a human person from non-human entities gets
clarified in the way we treat each other; we hold each as with absolute intrinsic
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worth by avoiding objectification and considering every human person as the end
of our human intentions.
The principle among many implication means that we ought to respect each
person. Respect, which is not a remainder of a human flourishing or value sourcing
from other persons, is not even deserved or earned. It is the price of human life;
as long as one remains alive as human, person ought to be respected by according
them with value true and the same for all human persons regardless of race, age,
sex, social status, academic achievements or political qualifications. This is respect
for human autonomy that each person should live by their free will, within an
environment that allows them the enjoyment of humanness or being human.
Example, a utilitarian rule in seeking for the benefits of the greater number of
people may opt to sacrifice somebody for the many or ignore the minority for the
welfare of the majority, but a Kantian sense of morality stands to uphold everyone’s
basic worth be a master or a slave (Kant, 2002), the richest or the poorest, a
producer or a beggar, a princess or a prostitute. With Kant’s moral imperative (or
his categorical imperative), the drug addict or the pusher is as equally valuable as
the leader without regard to one’s violation of norms or social position.
The challenges to this perspective, however, include 1) conflicts that arise when
there is not an agreement about the principles involved in the decision; 2) the
implications of making a “right” choice that has bad consequences; and 3) what
decisions should be made when duties conflict. These challenges are definitely
ones that should be considered when relying on this as an ethical system.
c. Virtue ethics
Finally, a third and growing area of philosophical reasoning with ethics is known as
virtue ethics, one that has gained more attention in all areas like public relations in
recent years. This philosophy stems from Aristotle and is based on the virtues of
the person making a decision. The consideration in virtue ethics is essentially,
‘what makes a good person?’ Virtue ethics require the decision-maker to
understand what virtues are good and then decisions are made in light of those
particular virtues. For example, if the virtue of honesty is of utmost importance to a
good human person, then all decisions should be made ethically to ensure honesty
is preserved.
In Aristotle’s time (384 - 322 B.C), most philosophers were focused on one of two
types of ethics. One is called deontological ethics, which judges ethics by how well
a person follows the laws and rules of society. Deontologists would say, ''it doesn't
matter what happens, following the rule is always the right thing to do.'' The second,
teleological ethics (consequentialism), judges ethics based on the outcomes of a
person's actions. Teleological ethicists would say, ''If what you do leads to
something good, you did the right thing.'' There are flaws in both types of thinking,
so Aristotle introduced a third option.
Aristotle's perspective on ethics was based on the virtue of being human; in other
words, his conception of the ethical values and of human flourishing (happiness),
continue to exert influence in ethics. Virtue ethics as a moral system, places
emphasis on developing good habits of character, (e.g. kindness and generosity)
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and avoiding bad character traits or vices (e.g. greed or hatred). Virtue-based
theories give importance to moral education, which molds individuals to habitually
act in a virtuous manner. Focusing on the character of the agent, virtue ethics
describes the right action as those chosen and performed by a suitably virtuous
person.
Also, Aristotle’s brilliance runs through the minds of medieval thinkers particularly
St. Thomas Aquinas and is widely seen to have great promise, and in recent years,
a number of new approaches to virtue have appeared in the philosophical literature
(Copp and Sobel, 2004). For Aristotle, human being is human being because of
his reason. Person’s rationality defines them as different from other forms of
person. It is distinguishing mark or character and should be the basis of
understanding how a person ought to live the life or ought to be happy.
Theories in the classical tradition claim that moral virtue is necessary if one is to
flourish. Aristotle insists that this does not mean that these theories ground virtue
in self-interest, for in the classical view, flourishing is explained as consisting in
part in being virtuous. A virtuous person must be fair, kind, generous, and so on,
and his virtues lead him to be wholehearted in doing things for others. It therefore
involves acting both with an appropriate affect—with sympathy, for example—and
with an appropriate understanding of the reasons for so acting.
In view of the latter point, one might think that virtue ethics cannot avoid problems
in the theory of right action. Aristotle explains, however, that in the classical
tradition, ethical understanding is viewed as involving the acquisition of something
like a skill rather than learning a criterion of right action. A virtuous person has the
skill to determine the right way to act. The rest of us may need to use principles
and rules.
While this theory is growing in popularity, several objections can be made. First, in
terms of the public relations, the focus on virtues of the professional themselves
seems to miss the importance and role of obligations to clients and publics. The
industry is not simply about what public relations people themselves, but ultimately
the impact do to society. Additionally, it also can face the same obstacle as
deontological ethics when having conflicting virtues. If there is a virtue of loyalty to
a client and honesty to the public, what happens when they conflict? To which one
should a professional defer?
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Therefore, when people talk about these areas, they usually discussing areas of
normative ethics or the process of considering and determining ethical behaviour,
one may consider this:
Definition The greatest good for The idea that people Considering what
the greatest number should be treated with virtues make a good
of people dignity and respect person
These three theories of ethics (utilitarian ethics, deontological ethics, virtue ethics)
form the foundation of normative ethics conversations. It is important, however,
that students also understand how to apply these concepts to the actual practice
of the profession. Ethical discussion that focuses on how a professional makes
decisions, known as applied ethics, are heavily influenced by the role or purpose
of the profession within society.
3. Applied Ethics
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information, and the world of business and finance. It is also concerned with
professional codes and responsibilities in such areas.
As mentioned earlier, the task of applied ethics is to develop appropriate tools for
shaping the desired moral attitudes and to apply ethical principles to practice. For
example, in business ethics, tools such as ethical codes, trainings, ethical
sensitivity trainings, etc. are used. Environmental ethicists can use similar tools as
in business ethics, e.g. consulting, courses, trainings for, among others, the
managerial staff, employees involved in spatial planning, employees of municipal
enterprises, local government officials, etc. In applied ethics, as in specific ethics,
we currently have a large "specialization".
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Application
Learner Worksheet 13
Student Name: ______________________________ Score: ____________
NOTE: The students bring to class real pictures of individuals in deep suffering
obviously left only with breath or basic life. They paste the images on a PowerPoint
slide/bond paper and in the class; they share a statement on “human value”
referring to the pictures.
Submitting Your Work. If you do not have Internet Connectivity, neatly detach this page
from your module and submit via University Drop Box or by courier/ mail together with your
other Learner Activity Worksheets once you reach the prescribed Learning Checkpoint. If
you have Internet connectivity, you may answer directly on the online version of this
worksheet through the University Virtual Environment.
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Closure
Well done! You have just finished Lesson 1 of this module.
If you have questions or need to make clarifications take note of them in the
space provided below to ask your Course Professor through direct messaging or
through the University Virtual Environment (UVE).
Now that you have completed Lesson 1, let us move on to the next lesson
in this module. You may now move on to the next lesson.
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Introduction
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For example, a person who associate the nickname Supremo Isko (Francis “The
Chief/Leader”) is someone who is considered to have the most authority/skill or
consistently displayed a supreme power, strength and grit in character.
Activity
Form groups of five members each. Research and discuss among yourselves the
following topics guided by the virtue ethics. Explain how they can help you decide
one of the following:
Group 1: whether abortion is morally acceptable and in what circumstances
Group 2: whether contractual labor is morally acceptable and why or why not
Group 3: whether one can change interest for a loan and why or why not
Group 4: whether one ca revolt against a tyrannical government administration
Assign a reporter to share with the class reflections. Present the main
discussions and justifications, and discuss the agreement and disagreements
among the members of your group.
Analysis
What does it mean for one to achieve their goal?
What is the goal of our existence as human beings and what does character
have to do with it?
Which do you think a person/being should be more of, to be rational or
caring?
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Abstraction
Aristotle’s concept of being human is
embedded on the notion of virtue. A moral
person according to Aristotle is the man of
virtue. The latter taught us that a person is
always in pursuit to their end or finality. Thus,
finality or end, one’s purpose for living, is the
‘good life.’ Aristotle says on his notes about
‘politics’ that “in general, people seek not the
way of their ancestors, but the good.” Defining
man as a rational animal - distinguishes
people from other non-human beings. Thus, it
is Aristotle’s distinctive mark upon to base
one’s own life as good, happy and meaningful.
In the fields of the sciences, man’s rationality
dominates as the tool or instrument in the
progresses in researches, interventions, and
economic improvements of a society. Without
rationality, there may be no order and
harmony in one’s personal and social life.
Aristotle (384-322 B.C.) wrote his Nicomachean Ethics with the questions raised
earlier (analysis part). The philosopher’s answer is negative, for there is something
fundamental behind fame, riches, success, and sensuality. This fundamental
principle is happiness. Because of Aristotle’s conviction, the latter sets forth to
investigate the nature of happiness, its requisites and conditions for its acquisition.
Though scholars translated eudaimonia as ‘happiness’ for many years, there are
clear differences (Deci & Ryan, 2006; Huta & Waterman, 2014; Heintzelman,
2018). For Aristotle, eudaimonia was achieved through living virtuously – or what
you might describe as being good. This does not guarantee ‘happiness’ in the
modern sense of the word. In fact, it might mean doing something that makes us
unhappy, like telling an upsetting truth to a friend. Sometimes it is translated from
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When we try to articulate the purpose of our lives, we commonly have recourse.
We tell others and ourselves that the ultimate rationale for our jobs, our
relationships and the conduct of our day to day lives is the pursuit of a eudemon
life. It sounds like an innocent enough idea, but excessive reliance on the term
means that we are frequently unfairly tempted to exit or at least heavily question a
great many testing but worthwhile situations.
The eudaimon [yu-day-mon] artist is one who possesses and practices the virtues
of his trade. As mentioned earlier, the eudaimon life is dedicated to developing the
excellences of being human. It explains that our moral concept is through the
analysis of the constitution of the human being with a substance composed of body
and soul. The soul is the center of control, whereas the body serves as the
instrument. The soul dictates upon the human body on what to do, on how to act.
For Aristotle, morality consists of morally virtuous acts. The key to explaining the
meaning of moral virtue comes from the doctrine of the mean called mesotes.
Mesostes implies that the human beings must seek the middle ground when they
act. This doctrine of mean is learned through practice. It is the human being’s task
to see to it that their actions is neither excessive nor deficient, but equipped to
finding some form of harmonization. It is something that one masters, and this
forms what is called character.
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This Aristotelian view jives with the philosophy of purpose (Teleology). In the issue
of morality, the basis of knowing a good act is analyzed within the context of the
natural purpose of a being. To know such natural purpose is to determine the
distinction of a being from the rest. In case of a person, what makes us unique
among all created beings is that we are rational; therefore, to excel in or live in
accord to our rationality (to live in contemplation) is to live a good life. A moral life
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Unlike Aristotle, Aquinas went on to say that God created nature and rules the
world by "divine reason." The latter elevated the genius of Aristotle’s philosophy in
the level of human endeavors; Aquinas transcended beyond the morality of human
life into the realm of the divine.
Aquinas described four kinds of law. Eternal law was God’s perfect plan, not fully
knowable to humans. It determined the way things such as animals and planets
behaved and how people should behave. Divine law, primarily from the Bible,
guided individuals beyond the world to "eternal happiness" in what St. Augustine
had called the "City of God."
Aristotle trusted human reason alone in the struggle to unravel the complex and
difficult puzzles of sciences and philosophy; Aquinas approached life with the
contemporary embracing faith and reason to explain the human and divine
realities. Aristotle contends that man can attain complete happiness with the aid of
reason in the full development of human possibilities; Aquinas conceives of man’s
perfect happiness beyond human limitation and morality to happen in his union and
participation with the overflowing joy and nature of God.
The goal of human life in Aquinas’ thought is union and eternal fellowship with God.
Specifically, this goal is achieved through the beatific vision, an event in which
person experiences perfect, unending happiness by seeing the very essence of
God. This vision, which occurs after death, is a gift from God given to those who
have experienced salvation and redemption through Christ while living on earth.
This ultimate goal carries implication for one’s present life on earth. Aquinas’ stated
that an individual’s will must be ordered toward right things such as charity, peace
and holiness. The philosopher sees this as the way to happiness. Aquinas orders
this treatment of the moral life around the idea of happiness. The relationship
between will and goal is antecedent in nature because rectitude of the will consists
in being duly ordered to the last end (that is, the beatific vision).
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Learner Worksheet 14
Student Name: ______________________________ Score: ____________
Do research and find the movie entitled “The Pursuit of Happyness” in which
Aristotle’s virtue ethics is exemplified. Form yourselves into small groups. Evaluate
the movie using the principal virtues and vices of Nicomachean ethics.
Now, identify and reflect on your personal experiences where you may have
engaged in some of the vices.
1. What factors led to your having such dispositions in these experiences?
2. How do you resolve the conflict? Or should the conflict remain as is?
3. Which philosopher is more possible or realistic, and more reasonable in
assuring happiness, that of Aristotle or of Aquinas?
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Closure
Well done! You have just finished Lesson 2 of this module.
If you have questions or need to make clarifications take note of them in the
space provided below to ask your Course Professor through direct messaging or
through the University Virtual Environment (UVE).
Now that you have completed Lesson 2, let us move on to the next lesson
in this module.
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