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SUBCULTURE
 Subcultures are smaller groups within the larger culture that have
slightly different—or additional—traditions and ideas.
 communication styles and social norms.
 They relate to a person’s identity.
 They may also behave or dress in ways that differentiate
themselves from the dominant culture.
 Types of subculture
1. Hippie
 The hippie subculture began its development as a youth movement in the United
States during the early 1960s and then developed around the world.
 The hippies preached free love, promoted flower power, and cautioned against
trusting anyone over thirty.
 Michael Bowen helped to popularize hippie culture
 long flowing garments like bell bottoms, peasant skirts, tunics, and kaftans.
These clothes were made in the most colourful fabrics or with macramé patterns.
2. Punk
 The punk subculture emerged in the United Kingdom in the mid-1970s.
 The punk subculture includes a diverse and widely known array of ideologies,
fashion, and other forms of expression, visual art, dance, literature, and film.
 Punk culture came from British youth culture.
 Contemporary street punks wear leather, denim, metal spikes or studs, chains
and military-style boots.
 Vivienne Westwood is often cited as punk's creator. Fashion designers like Zandra
Rhodes, Thierry Mugler, Jean Paul Gaultier, Stephen Sprouse, and Anna
Sui using punk elements in their production.

3. Goth
 Goth is a music-based subculture that began in the United Kingdom during the early
1980s.
 The subculture has associated tastes in music, aesthetics, and fashion.
 It all started with the song “Bela Lugosi's Dead,” released in 1979 by Bauhaus
 characterised by an affiliation to a 'dark' aesthetic. Gothic fashion is a clothing
style marked by dark, mysterious, antiquated, homogenous, and often
genderless features.
 Bela Lugosi and other early horror movies –especially vampire movies -
influenced the Gothic fashion movement.
 21st century, designers such as Alexander McQueen, Anna Sui, Rick Owens, Gareth
Pugh, Ann Demeulemeester, Philipp Plein, Hedi Slimane, John Richmond, John
Galliano, Olivier Theyskens

4. Grunge
 Grunge subculture emerged during the mid-1980s in the American Pacific Northwest
state of Washington, particularly in Seattle and nearby towns.
 The style was popularized by music bands Nirvana, Soundgarden and Pearl Jam.
 A key characteristic of grunge fashion is the use of durable thrift-store clothes.
 Grunge created a huge social impact in everything from fashion and movies, to
literature and politics.
 Grunge fashion is characterized by durable and timeless thrift-store clothing,
often worn in a loose, androgynous manner to de-emphasize the silhouette.

5. K style
 began in the late 1800s with an intertwining of western influences
 K-style, or Korean style, is a popular fashion subculture that rose to prominence all
over the world in the 2010s.
 Influenced by the everyday street fashion of South Korea, and especially the style of
K-pop artists
 G-Dragon, the leader of BIGBANG, is dubbed the biggest fashion icon in the K-pop
industry.
 BTS and Blackpink are two idol groups who have the best fashion sense.
 Trends in Korea are cool blazers, slacks, high waist palazzo pants, denim,
miniskirts, jumpsuits, polo shirts, straight-cut jeans, trench coats, padded
jackets, and playsuits.

6. Fairy style
 First tales of fairies date back to Greek mythology, where fairies protected the Earth
with vigor and might.
 The people of Ireland associated anything vaguely pagan in origin as being related
to the fairies.
 Fairies are one of the oldest beings in mythology, also known for their magical
powers, but they also like playing pranks on people and animals alike!
 Fairy fashion - Dark clothing, moss, crystals, torn clothes, ribbons, sheer
clothing, layers, fairy wings.
 FASHION DESIGNERS INSPIRED BY FAIRY STYLE

18 Slides. ...
Vivienne Westwood Debut Show 1981. ...
Alexander McQueen Fall 2007. ...
Anna Sui Spring 1994. ...
Givenchy Fall Couture 1998.

7. Hip Hop
 Hip hop is a subculture and an art movement that emerged from the Bronx in New
York City during the early 1970s.
 Characterized by people who love rap and truly identify with the message of
racial struggles and poverty that is conveyed through hip hop music.
 Bright colors, large pants and headwear were the elements, which inspired the
style of dressing in the early 1990s.
 Black History Trailblazers of the 1970s: Clive “DJ Kool Herc” Campbell, The
Godfather of Hip Hop.
 No one knows hip-hop fashion better than Dapper Dan.

8. Surf culture
 The history of surfing began with the ancient Polynesians.
 The practice was at the core of Hawaiin culture and helped shape their society.
It was a way to select social status and royalty.
 The look of the surfer is salty hair, a suntan and comfortable clothes, laid-back,
beachy style. It's cool, it's casual, and most importantly, it never looks like you're
trying too hard.
 Bob Simmons is also the guy you could call the “Father of the Modern Surfboard”.

9. Graffiti artist
 Graffiti art has its origins in 1970s New York, when young people began to use
spray paint and other materials to create images on buildings and on the sides of
subway trains.
 The streetwear gear may consist of comfortable, casual clothing such as baseball
caps, t-shirts, jeans, and sneakers.
 Fashion designers like Jaywalking and Manish Malhotra have designed collections inspired
by Graffiti Artists.+
10. LGBTQI
 LGBTIQA+ 'LGBTIQA+' is an evolving acronym that stands for lesbian, gay,
bisexual, transgender, intersex, queer/questioning, asexual.

11. Skaters
12. Mods

RAHUL MISHRA
 About him
Birth- 7 November 1979
Birth place - Malhausi, Kanpur, Uttar Pradesh.
Studied- - Kanpur University
 Graduated from - U P National Institute of Design, Ahmedabad
Started business in – 2006

 How it started- inspiration

 Nature has been Mishra's most enduring source of inspiration,
beginning at the age of 10 when he felt compelled to sketch the
blooming flowers and natural scenery of his rural hometown.
 He made his debut in 2006 at Lakme Fashion Week with a collection
using cotton handloom textiles from Kerala, especially off-white fabric with
golden border of Kerala mundu.
 In 2009, he made reversible dresses, employing Kerala mundu on one
side, with Banarasi fabric of the other side woven by traditional craftmen.
 Career
 His debut was in 2006 at the Lakme Fashion Week with a collection
using cotton handloom from Kerala.
 Over the years, his work was showcased at Fashion week in London,
Dubai and Australia.
 His Spring 2017 Ready to wear buoyant collection, the machine-
washable hand-embroideries
 His Fall 2017 Infinity Collection, for him it was “The human hand, what
it can achieve, stretches to infinity.”
 collabarations
 SPRING/ SUMMMER 2014
 SPRING 2023 COUTURE
 Achievements
 He is the only Indian designer to be chosen by Rent the Runway, online
rental boutique.
 In 2013, he won the Indian leg of the International Woolmark Prize.

 Represented India and the Middle East at the 2014 International

Woolmark Prize Competition in Milan, and then won the award.
 He is the first Indian designer to be invited to showcase at
the Haute Couture Week in Paris.

MASOOM MINAWALA
 About her
 Birth- 17th December
  Birth place- Mumbai, Maharashtra
 Schooling- Bombay Scottish School, Mumbai
 Graduated from – H. R. College of Commerce & Economics, Mumbai
 Degree - B.Com , Diploma Course in Arts , Diploma in Fashion Styling
 Started her career - 2010

 How it started
 Minawala started her career as a fashion blogger.
 In 2010, she founded the fashion portal, Miss Style Fiesta encompassing personal
outfits, inspirations, trend reports and daily low-down of what's happening in the style
circuit.
 Sponsors, partnerships, advertisments
 Career
 Creating digital content for world’s leading fashion, luxury, beauty, travel and
lifestyle brands.
 Doing paid partnerships with brands like Jimmy Choo, Yves Saint Laurent, Dior,
Hakkasan, Gucci and many more.
Her work has been appreciated by many publications like Vogue, Cosmopolitan and CNN.

 Achievements
 Digital Entrepreneur in 2010
 Cosmopolitan E tailer of year in 2015.
 Featured in Forbes Asia's 30 Under 30, GQ's Most Influential Young Indians, CNN's
'20 under 40' list.
In 2013 she founded Fashion Jobs India, a platform for the fashion job seekers and fashion
employers.

 Listed in HSBC's worldwide list of female entrepreneurs in 2016.

 India’s best Luxury Fashion Blogger in 2019.

CHRISTOPHER KANE

 About him
 Birth- 26th July 1982
 Birth place- Newarthill, United Kingdom
 Schooling- Central Saint Martins
 Graduated- Taylor High School, New Stevenston
 Started from- 2006
 How it started
 Christopher Kane is the London label challenging fashion
ideologies and notions of beauty since 2006.
 The ordinary is transformed into the extraordinary when
collections that start with autobiographical inspirations are realised
using innovative techniques.
 His inspiration was John Galliano's creativity
 Career
 His first independent show, presented on 20 September 2006, consisted of super-short
bandage dresses in neon shades.
 He launched a capsule collection for British high-street clothing store Topshop.
 He showcased his second collection on 13th Feb 2007. Moving away from his
signature tight fitted look , he showcased a collection of velvet and leathers in more
relaxed silhouette.
 Achievements
 In April 2006, Kane was awarded the Young Designer of the Year at the Scottish Fashion
Awards.
 On 27 November 2007, he was awarded New Designer of the Year at the British Fashion
Awards.
 On 2 December 2013, Kane was awarded the Women’s Wear Designer of the Year
award .