Entrepreneurship and Innovation

(Course ID: 31254)

Summer Semester 2022/2023
Coordination Unit for Service Courses
King Talal School of Business Technology

1
1. Course Information:
Summer Semester 2022/2023
Course Name & ID Entrepreneurship and Innovation 31254
Prerequisites Complete 60 Credit Hours
Course Type Department Requirement / Mandatory
Sustainable Online
Development Goal SDG 8 Sustainable Development Goal
For more details, please click the picture below:

Credit Hours 3
Level 2nd year
Lecture Schedule Section (1): Daily (15:20-16:35), online (Zoom meeting)
Except Thursdays: 13, 20, 27/7/2023 , in Person (Friendship
Auditorium)
Lecture Location Online Zoom meeting link: https://psut-edu-jo.zoom.us/j/91016900131
Textbook Bruce R. Barringer and Duande R. Ireland (2018): Entrepreneurship,
Successfully Launching New Ventures (6th Edition), Global Edition,
Pearson/Prentice Hall
References • Stokes, D and Wilson, N (2017). Small business management and
entrepreneurship, 7th Edition, South-Western Cengage Learning
• Scarborough, N. M (2014). Essentials of Entrepreneurship and Small
Business Management, 9th Edition, Global Edition, Pearson
Education.
• Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation.
John Wiley & Sons, Inc., Hoboken, New Jersey.
• The Startup Guide ISBN 978 - 9957 - 8707 - 1 - 3
Instructor Name: Dr. Hadeel Alomari
Email: [email protected]
Office Hours Monday & Wednesday, 14:00-15:00 (By Appointment – Zoom Meeting)
https://psut-edu-jo.zoom.us/j/92370609943
Teaching Assistant N/A

2
2. Course Description:
This course focuses on the behaviour and attributes of entrepreneurs who operate in a
competitive environment. It elaborates on the role of entrepreneurs in a competitive
market and that of government in the creation of a business environment conducive to
entrepreneurship. The course also highlights the relevance of attitudes, values and beliefs
to entrepreneurial activity, the management of risks, the process of new product
development, and the reasons for the high failure rate of new businesses. Students are
expected to prepare a business plan for a new business as their main objective by the end
of the semester. The course will develop students’ skills and understanding of the risks
and rewards of entrepreneurial activities. There will be a special focus on SMEs and
entrepreneurship in Jordan.

3. Course Objectives:
On successful completion of this course students will have developed knowledge and
understanding of
Figure 1 the Objectives of this Module

Help students understand the essence of entrepreneurship and its

importance for the economy in general and Jordan
Course Objectives

Help students develop skills that are needed for entrepreneurial activity

Guide students through the process of building a business model

Help students to understand what is needed to turn an idea into a startup

Understanding the stages of the entrepreneurial process and the

resources needed to develop an entrepreneurial venture

3
4. Program Learning Outcomes:
The program learning outcomes that is mapped for the course and accreditation purposes are:
Table1: Program Learning Outcomes

Program Learning Outcome (PLO) PLOs

Knowledge and Understanding
Demonstrate knowledge in business and technology. PLO1
Apply business and technology concepts that can help develop business solutions. PLO2
Critical Thinking
Critically analyse business issues taking into account economic, sustainable, and
PLO3
ethical factors.
Integrate key analytical methods that can help provide creative and innovative
PLO4
solutions.
Teamwork
Collaborate effectively within a team to build jointly-prepared projects. PLO5
Communication
Demonstrate written and oral communication skills essential to business settings. PLO6

5. Course learning outcomes (Knowledge, Understanding and Skills):

This course is intended to provide students with core understanding of Politics and Economic
Science Hence, the course learning outcomes (CLO) are:
Table 21 Course Learning Outcomes

Course Learning Outcomes Aligned Program SDGs

(CLOs) Learning Outcomes Targets
CLO 1: Understand the importance of entrepreneurship to our personal
PLO 1 SDG 8
lives and society [Chapters 1, 2]
CLO 2: Demonstrate an understanding and appreciation of the nature of
today’s dynamic and often unpredictable environment on entrepreneurial PLO 2 SDG 8
activities [Chapters 2, 3, 5]
CLO 3: Reflect a basic understanding of the concept of business
PLO 3 SDG 8
opportunity and its major characteristics [Chapters 2, 3, 5]
CLO4: Construct a feasibility analysis by demonstrating the
development of a ‘business plan’ using a ‘business model canvas’ PLO 4, 5 SDG 8
[Chapters 4, 6, 7, 11]
CLO 5: Explain the different forms of business ownership and
PLO 2 SDG 8
financing options [Chapters 4, 10, 7, 8]
CLO 6: Develop the skill of pitching a business idea and presenting a
PLO 4, 5, 6 SDG 8
business plan [Chapters 4, 9]

4
6. Curriculum Design:
This course will cover core concepts in Introduction to Entrepreneurship and Innovation in
Business. The topics and their respective chapter in the recommended textbook are highlighted
below:
Table 3 Course Topics and their Respective Chapters

Week Topic Chapter

1 Introduction to Entrepreneurship, Recognizing 1&2
Opportunities and Generating Ideas
2 Feasibility Analysis 3
3 MIDExam
3 Developing an Effective Business Model 4
4 Strategizing and writing a Business Plan & 6
presentations
5 Marketing 11
6 Revision
Disclaimer: Instructors may deviate from schedule

7. Teaching Methods:
Several teaching techniques and methods will be used to effectively facilitate the learning
process of this course. These methods will include lectures, coursework, group discussions,
tests and exams.

8. Assessment:
The course is intended to provide students with theoretical and practical knowledge that will
help them in putting theory in practice. Various assessment techniques will be used to assess
students’ understanding of the module. The breakdown of the weight of each element is:

Table 2 Assessment Breakdown for this Module

Assessment Expected Due Date Weight

4Tasks/Homework's Throughout the semester 20%
Mid-term Exam (MCQ) TBA 30%
Business Model Canvas Presentation Submit by 15-Aug-2023 10%
Final Exam TBA 40%
Total 100%

The link between each assessment and CLO/PLO are:

Assessment type CLO1 CLO2 CLO3 CLO4 CLO5 CO6
Business Model Canvas √ √ √
Homework &In-class tasks √ √ √
Midterm Exam √ √ √
Final exam √ √ √ √ √

5
As for the marking criteria for each assessment technique, each has a rubric that demonstrates
the mark/band the students can achieve in this:

Rubric for Mid-Term Exam

Criteria/band Fail Marginal Merit Distinction

Understanding of the Lacks understanding Shows some Shows good Shows solid
core concepts of core concepts understanding of core understanding of the understanding of the
covered in the concepts covered in subject area and core core concepts covered
exam. the exam. concepts covered in in the exam
the exam.

Mark
0-14 15-18 19-24 25-30
(Out of 30 marks)

Rubric for Final Exam

Criteria/band Fail Marginal Merit Distinction

Suitability of the Answer does not Answer addresses the Clear and logical Question is well-
answer address the question. questions with limited answer that addresses answered with critical
improvisation on the the question and analysis of the core
20 marks answer. attempts to provide concepts covered in the
critical analysis of exam.
core concepts covered
in the exam.

Understanding of the Lacks theoretical Shows good Shows good Shows solid
core concepts understanding of the understanding of the understanding of the understanding of the
core concepts core concepts and its subject area. There is core concepts with
20 marks covered in the exam. application in practice a good link between strong link between
the core concepts and theory and practice.
practice.

Mark
0-19 20-29 30-35 36-40
(out of 40 marks)

Rubric for Assignment

Criteria/band Fail Marginal Merit Distinction

Understanding of the Lacks understanding Shows some Shows good Shows solid
theory of the core concepts understanding of the understanding of the understanding of the
covered in the core concepts covered subject area. core concepts covered
# marks for each assignment. in the assignment. in the assignment.
assignment

Mark
0-14 15-18 19-24 25-30
(Out of # marks)

6
8. Rules and Regulations:
Class Attendance and Participation:
According to the University rules, class attendance is mandatory. Students are expected to
attend all classes. Students who repeatedly arrive late to the lecture will be considered absent.
Academic Integrity:
Students must refrain from copying each other's work or using information without
acknowledging the source of this information (i.e., providing a reference and in-text citation).
A Turnitin plagiarism of 15-20% could result in a range of disciplinary measures ranging from
written warning to deductions of marks from the submitted work. However, if the submitted
work exceeds this percentage, the academic staff reserves the right to open a plagiarism
investigation case. At the initial investigation stage (before any formal allegation of academic
misconduct is made) a decision will be reached about whether the case constitutes plagiarism
as opposed to poor scholarship. Where an initial investigation is conducted, the case will be
forwarded to the Students’ Violation Committee to take appropriate actions. If the case
constitutes plagiarism, the student(s) will be given a “0” mark for the entire module.
Late Assignments:
Assignments must be completed and submitted to me by the due date assigned by the module
leader. Failure to submit the assignment by the due date will automatically result in “0” mark
given for this assignment. If a student has an exceptional circumstance, they have to submit a
mitigating circumstances form to the module leader a week prior to the assignment due date. If
the form is approved, the student will receive an extra week to submit their work.