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    TV Ads

    Uploaded by

    Alisha Rallan

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    TV Ads

    Uploaded by

    Alisha Rallan
    6 views3 pages

    Original Title

    TV ADS

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    6 views3 pages

    TV Ads

    Uploaded by

    Alisha Rallan

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    We have covered three platforms for advertisements in this session:

    1. Press ads
    2. Radio ads
    3. Television ads

    You learnt how to write scripts for advertisements on each of these platforms.

    Print ads are of two types – classified ads and display ads. Classified ads can be published in both
    newspapers and magazines and are preferred more by individuals or smaller organizations since they
    are much shorter, lesser number of words and cost-effective. Display ads are mostly used by brands
    to advertise about themselves.

    While creating any print advertisement, two things needed to be taken care of:
    1. Imagery
    2. Content

    Imagery involves both colors and typography that are being used in the advertisement. Different
    colors and different fonts reflect different aspects and therefore should be used accordingly.

    In content, an advertiser needs to look into Headline, Body and Response mechanism. All these three
    aspects are extremely important to convey your message and derive results from print campaigns.

    Radio ads are extremely popular when you have to target a local population. The first step towards
    creating a radio ad is to conceptualize a basic storyline, which should not be more than 30-35 seconds
    long. This storyline needs to be converted in to a script format for a radio advertisement and this script
    has 4 parts:

    1. Voice-over – In this section, dialogues that would be spoken are written. This has to be in a
    conversation format.

    © Copyright. UpGrad Education Pvt. Ltd. All rights reserved


    2. Reactions - This refers to the exact emotion that the voice over artist should exhibit while
    recording the script.

    3. BGM/SFX – This refers to background music or sound effects. This is written such that the editor
    is aware what music to insert while there is a conversation going or if any sound effect has to be
    added.

    4. Duration - This is to give the editor an idea as to how long each segment of the ad will be. This
    will help the editor cut off the unwanted portions and pauses that may have existed while
    recording the video.

    A television ad script is prepared in a similar manner to that of a radio ad, but since the medium is
    different, there are certain additional aspects, which need to be taken care of while preparing a
    television ad. The elements of a television commercial script include: -

    1. Scene - A scene is a device used in narration. If your ad is a story, then scenes are the
    mini-stories that add up to create the whole story. The script requires you to mention the
    what the scene number is.
    2. Dialogues - This is very similar to the radio ad. It should elaborate the exact dialogues if there
    is a conversation between people or the narrator’s exact dialogues if only the latter is
    speaking.
    3. Audio - This is where you mention the specific sound effects or Background music you want to
    add at each part of the script.
    4. Video - This is the added power that TVC’s give to the writer since visuals can speak a
    thousand words. It is important that words in the voice over find a match in the video.

    © Copyright. UpGrad Education Pvt. Ltd. All rights reserved


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