The Best 7 Ecommerce Software in 2019

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Ecommerce is a rapidly growing industry -- in fact, online sales grew at almost four times the
rate of total retail sales in 2018 and accounted for over half of the retail industry's growth.
As demand for ecommerce increases, so does the number of software tools and platforms
designed to help businesses capture leads, generate revenue, and grow. Finding and using
effective ecommerce platforms can help your organization tap into the more than $500 billion
consumers spent online last year.
If you're shopping around for the best application to support your ecommerce business, you
might be overwhelmed by the number of tools to choose from in 2019.
For example, some platforms are specialized for specific functions like building a website or
analyzing traffic, while others integrate multiple components into a one-stop shop. Many have
also developed ecommerce mobile apps that allow you to manage your online store right from
your phone
Here, we're going to show you some of our favorite ecommerce software for 2019, and help you
decide which ones can help your organization grow better.
Online Point-of-Sale 1. Shopify
Spotify is one of the most widely recognized ecommerce platforms due to its comprehensive
tool bundling and usability. Its easy-to-use software allows customers to create an intuitive
online store, even if they have no technical experience.
The point-of-sale web hosting platform offers a suite of tools for businesses to sell their products
-- including branding, selling, and order management. Shopify helps its customers jumpstart
their business with custom logos, names, and web domains before helping to scale their
business by selling and marketing products on major sites like Facebook, Amazon, and
Pinterest. Shopify is a comprehensive toolkit to help businesses do everything from building
brand presence to payments and shipping.
Image courtesy of Shopify.
Pricing: A basic account is $29 per month, and advanced is $299 per month.
2. BigCommerce
BigCommerce is another online interface designed to help customers sell and grow their
businesses through a website builder, customizable checkout processes, and SEO support.
The platforms offers inventory tracking and Amazon integration for ease of selling.
BigCommerce also offers other integrations -- Google Shopping, Mailchimp, and Instagram
Shopping, to name a few -- to reach your target audiences where they are.
No matter your coding experience, BigCommerce supports ready-made templates that can be
tweaked as necessary. Known for its fast processing speed, BigCommerce is especially useful
for new companies looking to demonstrate their brand as reliable and speedy.

Image courtesy of BigCommerce.

Pricing: Standard is $29.95 per month, Plus version is $79.95 per month, and Pro is $249.95
per month. Alternatively, you can ask for a custom Enterprise quote.
3. Magento
Magento Commerce, which is owned by Adobe, is a platform that is highly customizable,
engaging, and secure. They offer products including order management, business intelligence,
and a marketplace to help scale your business.
Magento offers software for small, mid-market, and enterprise businesses, but works especially
well for larger clients. Its cloud-based services affords the platform greater flexibility and agility.
Additionally, Magento has unique solutions based on organization size, need, and industry to
support your specific ecommerce goals. For example, their 'Magento for Fashion eCommerce'
platform focuses on creating a dazzling mobile experience and targeting buying options,
primarily meeting the needs of retail stores.
Image courtesy of Magento.
Pricing: Ask for a quote.
Website 4. Squarespace
Squarespace is best known for its sleek and easy-to-use web page builder. The software is a
leader of website design and offers drag-and-drop templates. Users can either customize their
site or use Squarespace's ready-made designs. Best of all, the tool guides businesses through
SEO best practices and domain strategies to boost page awareness and brand recognition.
Organizations can now also build email campaigns through Squarespace, connect with
consumers through social media integrations, and track visitor behavior. Squarespace helps
entrepreneurs, artists, restaurants, and a variety of other customers create a beautiful and
professional online display.
 Image
courtesy of Squarespace.
Pricing: $12 per month for personal, or $18 per month for business. Alternatively, you can use
the Online Store for $26 per month for Basic, or $40 per month for Advanced.
5. Wix
Wix is a super simple website builder that offers features for small online businesses. Choose
from over 500 sleek templates or build custom web applications from scratch with Corvid by
Wix, their serverless, hassle-free coding integration. Incorporate a blog, galleries, personalized
SEO, and a custom domain to make an attractive and effective website.
Wix has ecommerce functionality and an intuitive interface for a reasonable price. It's more
effective for smaller business, but it’s difficult to scale up for larger businesses since it lacks
multiple sales channels and other, more complex features.
Image courtesy of Wix.
Pricing: $23 per month for Basic, $27 per month for Unlimited, $49 per month for VIP, or $500
per month for Enterprise.
Analytics 6. Google Analytics
Google Analytics is a primary source of web analytics. The service tracks data relating to a
business's website, traffic, and user interactions. Google Analytics offers comprehensive reports
and detailed dashboards to help businesses better understand the behavior of visitors and
conversions.
For instance, the tool might help you better understand from which social or website sources
your leads are finding your landing pages, or which blog posts convert the most visitors. If
you're looking to maintain, visualize, and implement large amounts of data, Google Analytics
might be a good fit for your business. However, it can be daunting if you only need to keep track
of a few insights, in which case, a simpler analytics tool might be more useful.
 Ima
ge courtesy of Google Analytics.
Pricing: Free for the basic analytics tool. For Analytics 360, ask for a quote.
7. Looker
Looker is a data modeling platform that offers powerful analytics features to display business
intelligence metrics on an intuitive dashboard. The software provides industry-specific insights
through SQL that can inform your business decisions. For ecommerce users, Looker provides
big data on how web page traffic influences conversions and how to identify trends that might
boost brand performance. Through data visualization, embedded analytics, and sleek
customized dashboards, Looker can help you effectively grow your business.
Image courtesy of Looker.
Pricing: Ask for a quote.
If you’re interested in growing your ecommerce website or scaling your business, check out
HubSpot’s Free Inbound Marketing Software. The platform integrates an arsenal of tools that
tracks a lead’s lifecycle as they transform from prospect to delighted customer. Capture, track,
and analyze leads to drive conversions -- all for free.
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