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Functional Competency Matrix Template

Level of Competency Mastery Performance Metrics Developmental Activities


Department Competency Competency Description
Customize and add these across all levels of Add these to your people's competency-based growth
Basic Intermediate Advanced Proficient Expert mastery as "Expected outcomes") plans)

Can support the Can create and Can analyze and


The ability to create and optimize the Can create basic Can strategically manage Increase in pipeline conversion rates, Training in CRM tools, workshops on account
Pipeline management and creation of basic implement improve the company's
entire sales plan from lead generation to account plans with the sales pipeline to accuracy in sales forecasting, growth management strategies, role-playing sales
account planning account plans under comprehensive sales process and
conversion. minimal supervision. drive business growth. in account revenues. scenarios.
supervision. account plans. customer journey.
Can generate high-
Can generate leads Can drive significant
Can identify potential quality leads Can forecast trends in Increase in number of qualified leads,
The ability to identify and attract potential through multiple business growth through
leads through basic consistently and lead generation and improvement in lead-to-sale Digital marketing courses, lead nurturing
Lead generation customers for a business through various channels and the generation and
research and data measure the success mentor others in the conversion rate, growth in new strategy workshops, analytics tools training.
marketing strategies. effectively analyze management of high-
analysis. of lead-generation process. customer acquisition.
the results. quality leads.
efforts.
Can engage potential
Can effectively Can build strong
Can make initial clients in meaningful Can build and maintain
The ability to identify potential clients, communicate the relationships with Growth in number of initial meetings
contact with potential conversations about strategic relationships Training in communication skills, courses on
Prospecting and cold initiate contact, and build relationships value proposition of potential clients, set, increase in conversion rate from
clients, introducing their needs and how with key clients, persuasive selling, cold calling role-play
calling through effective communication and the company's positioning the calls to qualified leads, customer
the company and its the company's positioning the company sessions.
persuasion techniques. products or services company as a trusted satisfaction scores.
products or services. products or services as a preferred partner.
during calls. partner.
can meet them.
Can handle common Can handle difficult Can customize sales Can innovate and
Can address Improvement in closing rates,
💸 Sales The ability to persuade potential objections and
common questions
customer objections closing techniques to develop new sales
increase in average deal size, higher
Customized sales training programs,
customers to purchase using sales closing questions from and questions and unique customer needs closing techniques that workshops on advanced negotiation and
Sales closing techniques from potential customer satisfaction with the sales
techniques. potential customers convert leads to and convert leads to significantly improve closing techniques.
customers. process.
effectively. customers. customers. company performance.
Can understand
The ability to effectively understand the Can articulate how customer use cases and Increase in customer satisfaction
Can provide a general Can explain complex Can identify potential Product training seminars, participation in
product features and use cases and the product suggest product scores, growth in upsell and cross-
Product knowledge overview of the features clearly to non- use cases based on product development meetings, sales-
communicate them to potential addresses customer features or sell rates, enhanced product
product. technical customers. customer needs. enablement tools training.
customers. needs. customization options understanding among sales team.
accordingly.
Has a detailed
The ability to understand the market, Can provide strategic Can develop standout Improvement in market share,
Has basic knowledge understanding of key Can identify industry
trends, competitor landscape, customer insights on market sales and marketing increase in competitive win rates, Market analysis training, strategic planning
of major competitors competitors, their trends and emerging
Market knowledge demographics, and other factors positioning and strategies based on enhanced ability to anticipate market workshops, competitive intelligence briefings.
and their offerings. strengths, and market forces.
influencing sales. differentiation. market knowledge. changes.
market positioning.
Can handle
Can handle simple Can negotiate deals that Increase in successful deal closures,
The ability to discuss strategically with moderately complex Can handle deals with Can build long-term Advanced negotiation skills training, role-
negotiations with help to meet long-term growth in long-term client contracts,
Negotiation potential customers to reach mutually negotiations higher stakes and relationships through playing exercises in complex deal-making
customers or potential strategic objectives and improvement in negotiation
beneficial agreements or deals. involving multiple complexity. negotiations. scenarios, conflict resolution workshops.
customers. business goals. outcomes.
factors.
Can suggest Can lead the Can drive initiatives Increase in campaign engagement
The ability to generate original ideas and Shows openness to Can consistently Creative thinking workshops, participation in
innovative ideas for development and involving transformative rates, growth in brand recognition,
Creativity and innovation impactful campaigns that differentiate new ideas and develop fresh and marketing brainstorming sessions, exposure
campaigns and execution of innovative and out-of-the-box number of innovative ideas
brands in a competitive market. perspectives. original concepts. to industry trends.
content. marketing strategies. marketing campaigns. implemented.
Can define brand
Can collaborate with
messaging and Can gather feedback
The ability to develop and execute Can conduct cross-functional teams,
collaborate with from sales and analyze
comprehensive brand strategies that align consumer and market Can create guidelines including marketing, Improvement in brand loyalty, Brand management training, market research
Brand strategy and design/creative consumer behavior to
with business objectives, resonate with research to identify that define the brand's design, sales, and increase in brand equity, successful analysis courses, cross-functional branding
positioning teams to assess brand
target audiences, and establish a robust the right brand voice online and offline. leadership, to ensure a brand repositioning metrics. workshops.
develop/refresh the messaging and
and differentiated market presence. messaging. unified and consistent
brand's visual positioning.
brand experience.
identity.
Can collaborate with
Can analyze data and
The ability to develop a strategy for Can establish and Can conduct advanced multiple teams to Increase in content engagement,
Can develop and understand trends to
creating and distributing valuable content manage a content research and optimize integrate content growth in content-driven Content marketing courses, SEO and analytics
Content strategy execute a content optimize content
to attract, engage, and convert target plan and distribution content strategy as per strategy with overall conversions, improvement in SEO training, editorial planning workshops.
plan. strategy to meet
audiences into customers. strategy. audience needs marketing and business rankings.
business objectives.
strategies.
Can research to
Can conduct A/B testing
The ability to write compelling and understand the
Can craft clear and Can write copy for Can develop strategic and analyze the Increase in copy engagement,
persuasive content to attract audiences, target audience, their Copywriting workshops, participation in
concise copy in brand different marketing messaging in marketing performance of different improvement in conversion rates from
Copywriting convey brand messages, and drive needs, preferences, creative writing courses, A/B testing and
voice for marketing channels and target campaigns to drive copies to refine and copy-driven campaigns, enhanced
desired actions, ultimately supporting and behaviors to analytics training.
materials. audiences. conversions. improve future brand message consistency.
marketing goals and campaigns tailor the copy to
📰 Marketing resonate with them.
campaigns.
Functional Competency Matrix Template

Level of Competency Mastery Performance Metrics Developmental Activities


Department Competency Competency Description
Customize and add these across all levels of Add these to your people's competency-based growth
📰 Marketing Basic Intermediate Advanced Proficient Expert mastery as "Expected outcomes") plans)

Can work with Can handle advanced


Can capture and analyze
copywriters and Can optimize social Can develop and initiatives like
The ability to create and implement the social data/metrics to Increase in social media followers,
designers to create media content for execute strategic community Social media analytics training, workshops on
strategies to leverage social media measure the success of growth in engagement rates,
informative and engagement using social media management, influencer emerging social media trends, influencer
Social media marketing platforms for brand promotion, social media campaigns successful implementation of social
appealing content on platform-specific campaigns aligned with collaboration, and marketing strategies.
engagement, and audience growth and accordingly refine media campaigns.
major social media best practices. business goals. exploring the latest
future campaigns.
platforms. technologies.
Can conduct basic Can manage mid to Can manage complex
The ability to effectively plan, execute, Can create and Can optimize Improvement in ad campaign ROI, Paid search training, keyword research
keyword research to large-scale paid search campaigns, bidding
and manage paid search advertising manage simple ad campaigns for better increase in conversion rates, workshops, courses on campaign
Paid search create simple ad campaigns and budget strategies, and A/B test
campaigns. campaigns. performance. efficiency in budget allocation. optimization.
campaigns. allocations. paid search strategies.
Can create and
The ability to strategically craft and Can optimize email Can develop and
implement advanced Can analyze data to
deploy targeted email campaigns to campaigns for execute Increase in email open rates, Advanced email marketing courses,
Can execute basic strategies for audience refine email strategies
Email marketing communicate with and engage audiences, improved comprehensive improvement in click-through rates, workshops on personalization and
email campaigns. segmentation, dynamic and improve
drive conversions, and achieve marketing engagement and lifecycle marketing growth in email-driven conversions. segmentation, analytics tools training.
content, and performance.
goals. deliverability. campaigns.
personalization.
Can create Can create and Can develop Can work closely with
The ability to build a strategy for foundational sales maintain advanced comprehensive sales the sales team to align Can collaborate with Increase in sales team efficiency,
Sales strategy workshops, cross-functional
equipping the sales team with the right support materials and sales resources, such training programs and resources with sales various departments to growth in sales conversion rates,
Sales enablement collaboration training, development of sales
resources to engage with customers collaborate with the as product guides, materials and goals and formulate the create integrated sales improved alignment between sales
enablement tools and resources.
effectively. sales team on an ad- presentations, and implement sales sales enablement enablement programs. resources and customer needs.
hoc basis. FAQs. enablement strategies. strategy.
Can drive the
Can apply creative Can regularly generate Can set the strategic Number of innovative solutions
Can suggest creative development and Creative workshops, design thinking
The ability to create original and impactful thinking and offer and implement direction for implemented, positive feedback on
Creativity and innovation ideas for simple implementation of seminars, participation in industry
design solutions. innovative solutions innovative ideas and organizational creativity creative projects, recognition in
problems. creative strategies and conferences.
to complex problems. solutions. and innovation initiatives. design forums.
initiatives.
Has a basic Can drive strategic Can identify and solve
Can create, test, refine,
understanding of Can empathize with design decisions based highly complex,
implement, and Effectiveness of design solutions,
The ability to build innovative solutions design thinking users and translate on a deep organization-wide Design thinking workshops, user empathy
Design thinking evaluate the success of user satisfaction ratings, impact of
with a creative and empathetic mindset. principles and their their needs into understanding of user problems using training, prototyping and testing courses.
prototypes based on design on problem-solving.
application in design solutions. needs and business innovative design
feedback.
problem-solving. goals. thinking techniques.
Has a strong Has deep expertise in
Has a strong
Can design tools and understanding of UI/UX UI/UX principles and can
User interface UI and The ability to create intuitive and visually Can use basic design understanding of UI/UX User engagement metrics, usability UI/UX design courses, workshops on latest
🎨 Design user experience UX appealing user interfaces enhancing tools for creating
ability to create principles and can
principles and can lead
set the strategic
test results, improvement in user design tools and trends, user testing
complex user develop highly intuitive direction for UI/UX
principles overall usability. simple user interfaces. the design of user- experience scores. methodologies.
interfaces. and engaging user design in the
friendly applications.
interfaces. organization.
Can guide others in Can evaluate user
Can apply brand Can support the Consistency in brand representation
Can articulate the using the brand feedback and lead the Brand identity workshops, visual
The ability to create and maintain a guidelines in daily application and across platforms, positive brand
Brand understanding brand's essential guidelines and application and communication training, brand strategy
consistent visual identity for a brand. work and ensure evolution of brand recognition, alignment with brand
elements and identity. maintaining brand development of brand seminars.
brand consistency. guidelines. strategy.
consistency. guidelines.
Can assist in
Can independently Can interpret strategic Effectiveness of user research in
The ability to research to understand the conducting simple Can independently Can lead user research User research methodologies training, data
conduct user research user research data that informing design, improvements in
User research needs and preferences of the target user research conduct user activities and make analysis courses, workshops on integrating
activities and suggest drives organizational product design based on user
audience. activities under research activities. design decisions. user insights into design.
design solutions. design guidelines. feedback, user satisfaction.
supervision.
Can create and Can collaborate with Can develop and
Can communicate the
The ability to create and maintain a manage content that multiple teams and Can audit the brand and implement innovative Improvement in employer brand Employer branding workshops, content
company's value
Employer branding positive image of the organization as an effectively promotes update content policies evaluate employer employer branding perception, increase in quality of creation courses, strategy development
proposition as an
employer. the company's brand per the employer branding strategy. strategies based on applicants, reduction in time-to-hire. training.
employer clearly.
and values. branding strategy. research.
Can lead the Can design and lead
Can identify and Can lead the
development of complex talent Alignment of talent with business
The ability to identify or onboard the right Can identify basic address talent gaps development of Workforce planning seminars, talent
Workforce and talent workforce and talent management strategies, needs, effectiveness of succession
talent and strategically develop the skills talent gaps within a across multiple workforce and talent management courses, diversity and inclusion
planning planning strategies including succession planning, diversity in talent
necessary to meet business needs. team or department. teams or planning strategies for training.
across multiple teams planning and diversity acquisition.
departments. the entire organization.
or departments. and inclusion initiatives.
Can design and
Can manage Can design and oversee Reduction in time-to-fill positions,
The ability to identify, attract, and hire top Can assist in Can manage implement talent Recruitment and selection training, employer
recruitment talent acquisition improvement in new hire retention
Talent acquisition talent through effective recruitment recruitment activities recruitment processes acquisition strategies branding for recruiters, advanced interviewing
processes with strategies and processes rates, satisfaction ratings from hiring
strategies. under supervision. for various roles. for multiple roles and techniques workshops.
minimal supervision. across the organization. managers.
departments.
🤝 HR
Functional Competency Matrix Template

Level of Competency Mastery Performance Metrics Developmental Activities


Department Competency Competency Description
Customize and add these across all levels of Add these to your people's competency-based growth
Basic Intermediate Advanced Proficient Expert mastery as "Expected outcomes") plans)

Can lead the


🤝 HR Can identify and
Can interpret Can manage complex
development and Reduction in employee grievances,
The ability to maintain positive company policies Can interpret company employee relations Conflict resolution training, legal aspects of
escalate employee implementation of effective resolution of conflicts,
Employee relations relationships between employer and and address minor policies and identify issues and involve HR management, communication skills
relations issues to the company policies and employee satisfaction with workplace
employees. employee potential conflicts. senior management development.
appropriate person. procedures related to relations.
grievances. when necessary.
employee relations.
Can identify potential Can assist in talent Can lead and develop Can set the strategic
Can manage talent Employee retention rates, success Leadership development programs,
The ability to identify, attract, develop, talent and recommend identification and talent management direction for talent
management initiatives rate of internal promotions, employee succession planning workshops, performance
Talent management and retain high-performing individuals. for further development strategy across the management in the
within the team. engagement scores. management systems training.
development. processes. department. organization.
Can coordinate Can create and Can create and deliver Improvement in employee skills and
Can lead training Can lead training Training design and delivery courses, e-
Learning and The ability to design, deliver, and evaluate employee training deliver basic training advanced training knowledge, effectiveness of training
initiatives at the initiatives at the learning development workshops,
development learning programs. sessions and assist programs for specific programs for specific programs, alignment with
department level. organization level. instructional design techniques.
with onboarding. tasks. tasks. organizational goals.
Can plan and Successful implementation of change Change management certification programs,
Can support change Can lead and manage
The ability to support transitions and implement small- Can lead medium-scale Can lead large-scale initiatives, employee adaptation to leadership in change initiatives,
initiatives under change at an
Change management implement changes effectively. scale change change initiatives. change initiatives. change, minimization of resistance communication strategies for change
supervision. organizational level.
initiatives. and disruption. management.
Can identify and Can independently Reduction in defect rates,
The ability to ensure that products, Can identify common Can identify and offer Can lead and manage Quality assurance training, Six Sigma
suggest solutions to develop and implement improvement in product quality,
Quality assurance services, and processes meet or exceed quality issues and solutions to complex companywide quality certification, workshops on continuous
common quality quality assurance customer satisfaction with product
established standards. report them. quality issues. assurance efforts. improvement.
issues. strategies. quality.
Can experiment with Can implement creative Number of innovative solutions
Can generate simple, Can lead innovative Can lead innovative
The ability to develop unique solutions to new ideas and solutions using new implemented, positive feedback on Innovation workshops, technology trend
Creativity and innovation practical solutions to projects at a projects at the
complex problems. technology to solve a approaches/technologi creative projects, patents or seminars, project management in R&D.
problems. department level. organizational level.
problem. es. recognitions received.
Can identify project Can create complex
Can independently Can create complex Can create complex On-time project completion, Project management certification, advanced
The ability to develop and implement tasks and resources project plans for large-
🖥 Engineering Project planning
plans for achieving project goals. needed with
create a detailed project plans involving project plans involving
scale organizational-level
adherence to budget, stakeholder project planning tools training, risk
project plan. multiple teams. multiple departments. satisfaction with project outcomes. management workshops.
guidance. projects.
Can follow design Can develop
Can lead design and Can lead design and Effectiveness of design solutions, Design principles courses, data analysis and
The ability to analyze problems, design principles and analysis solutions for Can develop solutions
Design and analysis analysis tasks for analysis tasks for large- user satisfaction, impact of design on modeling workshops, advanced problem-
solutions, and evaluate their impact. techniques for simple moderate complexity for complex problems.
complex projects. scale projects. business outcomes. solving techniques.
problems. problems.
Can create detailed Clarity and accuracy of technical
Can create simple Can independently Can build technical Technical writing courses, workshops on clear
The ability to communicate technical technical documents Can lead a team of documentation, user comprehension,
Technical writing technical documents create comprehensive writing best practices for communication, training in documentation
information clearly. with minimal technical writers. reduction in support queries due to
under supervision. technical documents. the organization. tools.
supervision. documentation.
Can use standard Effectiveness of user research in
Can collect and Can use various user Can provide complex
The ability to gather and analyze user user research Can plan and conduct informing product development, User research methodologies training, data
document user research methods and user research insights
User research data to plan the design and development methods and user interviews and improvements in product design analysis courses, workshops on integrating
requirements for small provide strategic and conduct usability
of products and services. interpret user surveys independently. based on user feedback, user user insights.
projects. insights. testing at a high level.
requirements. satisfaction.
Can guide the
Can assist in the Can create a Alignment of roadmaps with business
Can create basic Can manage multiple organization in
The ability to define strategic vision and creation of simple comprehensive and objectives, clarity and communication Roadmapping workshops, strategic planning
Roadmapping roadmaps product roadmaps for integrating roadmaps
direction for a product. roadmaps under well-structured product of product vision, stakeholder training, stakeholder management courses.
independently. different products. into the overall business
supervision. roadmap. satisfaction with roadmaps.
strategy.
Can lead cross-
Can prioritize and Effectiveness of stakeholder
The ability to effectively engage and Can identify internal Can communicate Can communicate with functional teams in Communication skills training, negotiation and
balance the needs and communication, stakeholder
collaborate with various internal and and external with stakeholders for key stakeholders for a building strong conflict resolution workshops, leadership
🤹 Product Stakeholder management
external stakeholders. stakeholders. a product or project. product or project.
expectations of multiple satisfaction, impact of stakeholder
development programs.
stakeholder
management stakeholders. management on project success.
relationships.
Has a basic Can align multiple Reduction in defect rates,
Can manage basic Can manage quality Can lead initiatives to Quality assurance training, Six Sigma
The ability to ensure products meet understanding of teams to ensure quality improvement in product quality,
Quality assurance quality assurance assurance activities improve overall product certification, workshops on continuous
quality standards and are defects-free. different types of aligns with product customer satisfaction with product
activities. end to end. quality. improvement.
testing. goals. quality.
Effectiveness of agile
Can apply basic agile Can understand and Can lead an agile team Can lead an agile team Can develop agile best Agile methodology training, scrum master
Agile and product The ability to apply agile methodologies implementation, team productivity,
principles in day-to- apply different agile as a product owner for as a product owner for practices for the certification, workshops on product
management frameworks and product management frameworks. alignment of product development
day tasks. methodologies. small-scale products. larger teams. organization. management frameworks.
with agile principles.
Can negotiate Success rate in negotiations,
Can handle common Can handle complex Can negotiate Can negotiate high- Negotiation skills training, advanced
The ability to make trade-offs and reach effectively with both beneficial outcomes achieved,
Negotiation negotiation scenarios negotiation effectively with key stakes negotiations for communication workshops, strategic
agreements to ensure product success. internal and external stakeholder satisfaction with
across teams. scenarios. internal stakeholders. product success. decision-making courses.
stakeholders. negotiation results.
Functional Competency Matrix Template

Level of Competency Mastery Performance Metrics Developmental Activities


Department Competency Competency Description
Customize and add these across all levels of Add these to your people's competency-based growth
Basic Intermediate Advanced Proficient Expert mastery as "Expected outcomes") plans)

Can lead or provide


Can assist in the Can independently Can prepare and Can provide strategic Adherence to budget, efficiency in
The ability to plan, allocate, and manage strategic direction on the Budgeting workshops, financial planning
Budgeting preparation of simple prepare and manage manage complex analysis of budget resource allocation, strategic impact
financial resources. companywide budgeting training, strategic finance courses.
budgets. simple budgets. budgets. variances. of budgeting decisions.
process.

Can contribute to Can conduct financial Accuracy of financial reports, Financial analysis courses, workshops on
The ability to interpret and evaluate Can create simple Can conduct basic Can perform advanced
Financial analysis financial strategies and planning and analysis for effectiveness of financial decision- financial modeling, training in advanced
financial data. financial reports. financial analysis. financial analysis.
📈 Finance and forecasts. an organization. making, impact on business strategy. analytics tools.
Accounting
Can prepare simple Can develop Can lead financial Alignment of financial planning with Financial planning and analysis training, risk
The ability to analyze financial data and Can create long-term Can manage all aspects
Financial planning financial reports and comprehensive planning discussions at business goals, effectiveness of management workshops, strategic financial
develop strategies. financial strategies. of financial planning.
budgets. financial budgets and the organizational level. financial forecasts, strategic impact management courses.
forecasts. of financial planning.
Can handle complex Can manage various Can manage Compliance with tax regulations,
The ability to manage various aspects of Can ensure basic tax Can lead tax strategy for Taxation courses, workshops on tax law and
Taxation tax compliance aspects of tax comprehensive tax efficiency in tax planning, strategic
taxation. compliance. the organization. compliance, training in strategic tax planning.
issues. planning. strategies. impact of tax decisions.

Can explain the Can answer basic Can provide strategic Increase in customer satisfaction
The ability to effectively understand, Can answer complex Can troubleshoot issues
Product and service features, benefits, and customer inquiries advice using the scores, reduction in support tickets, Product training sessions, knowledge base
communicate, and support the company's customer inquiries and using the company's
knowledge use cases of the about the products company's products and improvement in product knowledge development, technical support training.
products and services. provide solutions. products and services.
company's main and services. services. among team members.
products. Can identify key Can position the Improvement in competitive
Can identify key Can analyze Can predict competitors' Market analysis training, workshops on
The ability to analyze market trends and competitors' product or service positioning, increase in market share,
Competitive insight competitors and their competitors' strengths strategies and suggest competitive intelligence, strategic planning
competitors' strengths and weaknesses. strengths and correctly based on effectiveness of competitive
primary offerings. and weaknesses. proactive measures. sessions.
weaknesses. competitive analysis. strategies.
Can identify Can give strategic Increase in revenue from upselling
Can apply upselling Can negotiate with Can lead upselling and Sales training, courses on customer
🙌 Customer The ability to offer additional products or opportunities for direction to maximize and cross-selling, customer
Upselling and cross- and cross-selling customers to upsell or cross-selling initiatives relationship management, workshops on
Success services to customers. upselling and cross- upselling and cross- satisfaction with recommendations,
selling techniques. cross-sell. within the team. consultative selling techniques.
selling. selling opportunities. growth in average transaction size.
Can build and Can use customer
Can identify potential Can strategize and Can manage and Effectiveness of outreach campaigns, Training in communication skills, courses on
The ability to engage proactively with maintain feedback to improve
Customer outreach customers and initiate implement effective evaluate effective growth in customer engagement, customer engagement strategies, workshops
customers to understand their needs. relationships with outreach efforts and
contact. outreach campaigns. outreach campaigns. positive feedback from customers. on feedback analysis.
customers. products.
Can communicate Can lead initiatives
The ability to understand and anticipate Can resolve simple Can resolve complex Can manage and Improvement in customer satisfaction Customer service training, problem-solving
effectively with based on customer
Customer focus customers' needs and provide excellent customer issues and customer issues and resolve complex issues and loyalty, reduction in complaints, workshops, courses on customer relationship
customers to feedback to improve
service. complaints. complaints. at a large scale. positive customer feedback. management.
understand their products or services.
requirements. Can create more Can lead Can develop Clarity and accuracy of
Can develop basic Can create well- Technical writing courses, workshops on clear
The ability to create clear documentation comprehensive and documentation projects, documentation best documentation, user comprehension,
Technical writing documentation for structured and detailed communication, training in documentation
for any process or issue. organized support design documentation practices for the reduction in support queries due to
common issues. technical documents. tools.
documentation. standards. organization. documentation.
Can identify simple Can independently
Can use complex data Can lead small-scale Can lead large-scale Reduction in process cycle times,
The ability to identify bottlenecks and process inefficiencies identify and suggest Training in Lean and Six Sigma, workshops on
🛠 IT support Process optimization
improve business processes. and suggest complex process
analysis to identify process optimization process optimization improvement in efficiency, decrease
process mapping, courses in data analysis.
inefficiencies. projects. projects. in error rates.
improvements. improvements.
Can identify and Can ensure IT
Can develop and Can develop and Can lead compliance Compliance with relevant standards, Compliance training programs, workshops on
The ability to adhere to safety standards adhere to basic safety operations comply
Safety and compliance enforce IT compliance manage comprehensive initiatives at the reduction in safety incidents, industry-specific regulations, safety protocol
and regulations. and compliance with standard
policies. compliance programs. department level. employee adherence to protocols. education.
practices. regulations.
Applies market
Oversees the Effectiveness of market analysis,
Analyzing market trends and formulating Conducts basic insights to develop Leads in-depth market Sets the direction for Market analysis training, strategic planning
Market analysis and integration of market impact of strategies on business
strategies for business growth and market market research and business analysis and strategic market strategy and workshops, advanced business strategy
strategy formulation analysis into business growth, success in market
penetration. analysis. development planning. business growth. courses.
💼 Business strategies.
development initiatives. penetration.
development Participates in Leads the design and Manages the
Developing innovative solutions to meet Contributes to the Drives the strategic Number of innovative solutions
Innovative solution brainstorming and development of implementation of Innovation workshops, design thinking
market needs and create new business development of direction for innovation in developed, impact of solutions on
development idea generation innovative business innovative solutions training, leadership in innovation programs.
opportunities. innovative solutions. business development. business, ROI of innovative projects.
sessions. solutions. across the business.
Department Competency

Pipeline management and


account planning

Lead generation

Prospecting and cold


calling

💸 Sales
Sales closing techniques

Product knowledge

Market knowledge

Negotiation

Creativity and innovation

Brand strategy and


positioning

Content strategy

Copywriting

📰 Marketing
Department Competency
📰 Marketing

Social media marketing

Paid search

Email marketing

Sales enablement

Creativity and innovation

Design thinking

User interface UI and


🎨 Design user experience UX
principles

Brand understanding

User research

Employer branding

Workforce and talent


planning

Talent acquisition

🤝 HR
Department Competency

🤝 HR
Employee relations

Talent management

Learning and
development

Change management

Quality assurance

Creativity and innovation

🖥 Engineering Project planning

Design and analysis

Technical writing

User research

Roadmapping

🤹 Product Stakeholder management


management

Quality assurance

Agile and product


management frameworks

Negotiation
Department Competency

Budgeting

Financial analysis
📈 Finance and
Accounting
Financial planning

Taxation

Product and service


knowledge

Competitive insight

🙌 Customer
Upselling and cross-
Success selling

Customer outreach

Customer focus

Technical writing

🛠 IT support Process optimization

Safety and compliance

Market analysis and


strategy formulation
💼 Business
development
Innovative solution
development

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