Business Proposal

ACMCL COLLEGE
Poblacion 1, Victoria, Oriental Mindoro
DolceVita Cupcakes
Business Plan
for
Organization and Management
by:
Lovelyjoy G. Gozar
Maria Princes Samson
2023
Product
Cupcakes are enjoyed for their convenient size and diverse flavor options,
making them a popular choice for celebrations or simple indulgences. Indulge in the
delightful world of our cupcakes – a perfect harmony of moist cake and luscious
frosting. Crafted with premium ingredients, each bite is a symphony of flavors that
dance on your taste buds. Elevate your moments with the irresistible charm of our
handcrafted cupcakes – a true treat for the senses. We want to make those people who
are experiencing anxiety and mental pressure by offering them our product.
Business Background
“DolceVita” meaning “sweet life” in Italian, our cupcakes embody the joy and
sweetness of life in every bite. We all know that sweets can help improve mood, support
effective stress reduction that’s why we made this cupcakes for us to enjoy and
enlighten our mood. This name is designed to create a positive and inviting impression
for customers, emphasizing cupcake and its aspects of the business.
Vision
To give satisfactory and happiness to the customer. We want to adds sparkle to
everyday life with high-quality products and services that exceed our customer’s desire.
Also to build or create the best product.
Mission
To have different branches in our country for us to be able to help people in the
orphanage. To provide opportunities for the working student and others. We strive to
offer our customer the lowest possible prices, the best available selection and the
utmost convenience.
Goals and Objectives

 Develop stronger relationships with stakeholders and employees.
 Improve customer experience.
 Improve employee retention.
 Profit earning.
Product Identification
If you want to buy our product you can contact us in our company number
“09922206846” or message us to our Gmail DolceVita [email protected] and to our
Facebook page “DolceVita Cupcake”. Our DolceVita Cupcake will be nearby at the
plaza in Poblacion 1, Victoria Oriental Mindoro.
Price of Cupcakes
250 per box
30 per piece
Target Market
Our target market in in producing our business are the students especially the
one’s who love sweets and when it comes to coffee, we all know that some of the
employees are not being able to drink coffee at their work so they’re going to buy coffer
after work nearby their workplace.
Marketing Strategy
We will distribute fliers one week prior to the event since we want our product to
be marketable to our customer. Additionally, we will offer pamphlets, posters and
tarpaulin as marketing strategy.
Production Details
Ingredients:
Dry Ingredients:
1 ½ cups all-purpose flour
1 ½ teaspoons baking powder
¼ teaspoon salt
1 cup granulated sugar
Wet Ingredients:
½ cup unsalted butter (at room temperature)
2 large eggs (at room temperature)
1 teaspoon pure vanilla extract
Liquid Ingredients:
½ cup whole milk (at room temperature)
For Flavors
Cocoa powder (for chocolate cupcakes)
Food coloring (for frosting or icing)
Equipment:
Cupcake baking pan
Cupcake liners
Mixing bowls
Electric mixer or whisk
Measuring cups and spoons
Spatula
Cooling rack
Functions of Management:
Planning:
Begin by conducting through market research to understand our target audience,
local competitors, and trends in the coffee and bakery industry.
Staffing:
Hiring delivery Rider
 Driver’s license
 Knowledge of local area
 Customer service skills
Hiring Dishwasher
 No formal education required
 Physical stamina
 Attention to detail
Effective staffing is essential for the success of our cupcakes business, as it
directly impacts the quality.
Organizing
Manager - The manager oversees the entire operation, including staff, inventory, and
customer service.
Cashier - The cashier handles customer transactions, manages the cash register, and
provides customer service.
Kitchen staff/baker - This includes bakers and cooks responsible for preparing
cupcakes.
Delivery Rider - The delivery rider is responsible for delivering orders to customers,
both in establishment and for external deliveries.
Dishwasher - The dishwasher’s role is to clean dishes, utensils, and kitchen
equipment, ensuring a clean and organized kitchen for food preparation.
Waiter/Waitress - The waiter or waitress takes orders, serves customers in the dining
area, and ensure a pleasant dining experience.
Marketing Personnel - Developing and implementing strategies to promote products or
services, conducting market research, identifying target audiences, and creating
effective communication channels.
Leading:
 Provide clear guidance to employees on the company’s mission, vision, and
values.
 Foster a positive work environment that encourages creativity and teamwork.
 Implement effective communication channels to ensure everyone is aligned with
business objectives.
Controlling:
 Establish quality control measures for cupcakes to maintain consistency and
customer satisfaction.
 Monitor financial performance regularly, comparing actual results with the
budget.
 Implement feedback mechanisms for both customers and employees to
continuously improve operations.

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ACMCL COLLEGE

Poblacion 1, Victoria, Oriental Mindoro

Goals and Objectives

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