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    E Commerce Industry Analysis

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    Tanya Khandelwal
    The document provides an overview of the e-commerce industry including breakdown of the value chain, key performance indicators, Porter's five forces analysis, customer journey mapping, industry statistics and trends, major players, and key developments. It covers topics like sourcing and logistics, inventory management, marketing, sales, delivery, and after-sales services that make up the e-commerce value chain as well as drivers of costs and growth for the industry.

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    E Commerce Industry Analysis

    Uploaded by

    Tanya Khandelwal
    29 views16 pages
    The document provides an overview of the e-commerce industry including breakdown of the value chain, key performance indicators, Porter's five forces analysis, customer journey mapping, industry statistics and trends, major players, and key developments. It covers topics like sourcing and logistics, inventory management, marketing, sales, delivery, and after-sales services that make up the e-commerce value chain as well as drivers of costs and growth for the industry.

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    E commerce Industry analysis

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    The document provides an overview of the e-commerce industry including breakdown of the value chain, key performance indicators, Porter's five forces analysis, customer journey mapping, industry statistics and trends, major players, and key developments. It covers topics like sourcing and logistics, inventory management, marketing, sales, delivery, and after-sales services that make up the e-commerce value chain as well as drivers of costs and growth for the industry.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    29 views16 pages

    E Commerce Industry Analysis

    Uploaded by

    Tanya Khandelwal
    The document provides an overview of the e-commerce industry including breakdown of the value chain, key performance indicators, Porter's five forces analysis, customer journey mapping, industry statistics and trends, major players, and key developments. It covers topics like sourcing and logistics, inventory management, marketing, sales, delivery, and after-sales services that make up the e-commerce value chain as well as drivers of costs and growth for the industry.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 16

    E-COMMERCE

    INDUSTRY BREAKDOWN
    value chain
    Inventory and Sales and Marketing, Shipping & Delivery,
    Sourcing & Inbound Warehouse Customer After Sale
    Logistics
    Operations Engagement Services

    Incoming stock, supplier administration,


    and channel management. Proposals for
    B2B and co-sourcing modular shipping,
    and mass customization
    Handling inventory, organising a
    warehouse, separating items and
    packaging, grouping, pickup, and
    consolidation. Turnover and availability of
    inventory
    value chain
    Inventory and Sales and Marketing, Shipping & Delivery,
    Sourcing & Inbound Warehouse Customer After Sale
    Logistics
    Operations Engagement Services

    A unified experience, targeted marketing,


    dynamic content, promotion, payment,
    sales, engagement, questions, and
    feedback
    Handling, organising, billing, assigning,
    sending, routing, and delivering orders.
    Distribution partners and omnichannel
    factors (B2B). Experiences, grievances, and
    reviews of customers
    Drivers
    KPIs COST DRIVERS GROWTH DRIVERS

    Avg. Order Size Technology – Growing Demand


    Cart Development & Mobile
    Abandonment Maintenance Penetration
    Rate Costs Increased M&A
    Revenue Per Visit Marketing & Convenience, Cost
    Hit and Bounce Promotion Costs and Variety
    Rate Inventory Costs Payment
    First Response Logistic Costs Digitalization
    Time SGA Costs (Wallets and UPI)
    Churn & Time on
    Site
    Session Duration
    and CTR
    Porter's 5
    Forces Analysis
    PORTER’S FIVE FORCES
    Force Description/Analysis
    Domestic and international Organizations
    Industry Competition
    Niche and all encompassing service providers
    (High)
    Cross platform partnerships and integrations
    Inhouse E-retail capabilities of manufacturers
    Threat of Substitutes and producers
    (Moderately High) Physical outlets and dedicated engagement
    and delivery centres
    Due to high initial investments and
    operational complexities, entry barriers are
    Threat of New Entrants strong
    (Moderate) M&A activities and the growth of Super Apps
    may however pose a challenge to pureplay E
    commerce players
    Porter's 5
    Forces Analysis
    PORTER’S FIVE FORCES
    Force Description/Analysis

    Buyer’s Bargaining Power With a multitude of options and low switching


    (High) costs, buyers have a distinctive advantage

    Brand decisions, high competition, and


    Supplier’s Bargaining
    regulatory policies generally limit the
    Power
    aggregator’s freedom of pricing and
    (Moderate)
    operational decisions
    Customer
    Journey
    AWARENESS ADVOCACY
    PR Promotion
    Word of Mouth Blogs
    Online Ads Social Networks
    Emails Communities

    CONSIDERATION RETENTION
    Social Ads Community Forum
    Reviews FAQ Knowledge
    Blog Base
    Media

    PURCHASE
    E Commerce
    Web/Mobile
    Application
    Payments
    Customer
    Journey Deep Dive
    Points of Organizational
    Stage
    Interaction Goals
    Organic Search, Search Information
    Awareness Ads, PR Feature, Social Dissemination, Building
    Media Trust, Justification
    Positioning, Narrative
    Customization, Re-
    Development,
    Consideration targeted Ads, Direct
    Development of
    Sites, and Review Sites
    Interest
    Timely Information,
    Website/Mobile App, Selection, Follow
    Purchase Email, Customer Care Through, Cross Selling
    Centre Customer Satisfaction,
    and Recall
    Customer
    Journey Deep Dive
    Points of Organizational
    Stage
    Interaction Goals
    Review Requests, Re- Suggestions and
    Retention targeted Ads, Email, Feedback, Engagement,
    Communities Stimulation
    Chat Tools, References, Customer Integration,
    Advocacy Communities and Social Rewards, Customer
    Media Content
    Industry
    Statistics
    E-commerce Retail Market Value Share

    40

    30

    20

    10

    0
    Consumer Electronics Apparel Food and Grocery Jewellery Furtniture Others
    Industry
    Statistics
    In India, e-commerce users are anticipated
    to increase by about 50% over the next four
    years, reaching 948 million users by 2025.
    By 2030, the value of e-commerce in India
    is anticipated to reach $300 billion,
    primarily due to e-groceries
    By 2025, the value of B2B e-commerce is
    anticipated to surpass $1817 billion.
    Industry
    Trends
    Because the lines between physical and digital
    experiences are blurred, a seamless omnichannel
    digital experience ensures customers have a
    highly customised experience.
    Business interactions with customers via
    messaging apps like WhatsApp and Messenger
    are quick, affordable, and always available.
    Customers who use e-commerce as their primary
    method of shopping expect their shopping needs
    to be met in a personalised way through AI/ML
    and marketing integration.
    Major
    Players
    Key
    Developments
    Avataar has raised money to help with
    the development of consumer journeys
    that use a 3D image of the product taken
    with their phone's camera.

    With a service-fee model, Flipkart has


    started a programme to find and develop
    D2C brands on its platform.
    Key
    Developments
    With companies like Dunzo, BigBasket,
    Grofers, and others collaborating with
    outside vendors to run dark stores, Q-
    commerce has expanded in the past year.

    Amazon is establishing digital kendras to


    educate MSMEs about the benefits of e-
    commerce.
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    Placement Assistance through employee referrals by


    our MBB & Dalberg mentors. Regular job updates from
    consulting firms. Industry Breakdown for cases.

    Live case project (& certificate) with a real life client &
    business problem. CV templates & interview
    preparation resources along with 1:1 Mentorship.

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    the comments)

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