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Business Research - Introduction

This document provides an overview of business research, including defining business research, discussing the types of business research, and outlining the business research process. Business research is defined as an organized, systematic inquiry into a specific problem aimed at finding solutions. The types of business research discussed are applied research and basic research. The business research process described includes steps like observing broad problem areas, preliminary data collection, problem definition, developing a theoretical framework, research design, and scope of study.

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9 views4 pages

Business Research - Introduction

This document provides an overview of business research, including defining business research, discussing the types of business research, and outlining the business research process. Business research is defined as an organized, systematic inquiry into a specific problem aimed at finding solutions. The types of business research discussed are applied research and basic research. The business research process described includes steps like observing broad problem areas, preliminary data collection, problem definition, developing a theoretical framework, research design, and scope of study.

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INTRODUCTION BUSINESS RESEARCH

Opportunity, idea, earnings, development, innovation, experience, curiosity, growth


Research: the process of finding solutions to a problem by study and analysis thoroughly
of the situation factors.
Business research is:
+ Is different from education research, social research,…. because business tries to solve
problem at work but education tries to improve problem from school.
+ A systematic and organized effort to investigate a specific problem. Vietnam has a big
problem of systematic thinking.
- There are 3 common topics in business research.
E&I: Entreprevenership & Innovation.

I) DEFINITION of business research


- We can define it as an organized, systematic, data -based, critical, objective, scientific
inquiry or investigation into a specific problem, with purpose of finding answers or
solutions to it.
- Industrial revolution 5.0, technology for humanity:
+ AI: artificial intelligence (deep learning machine) is used to collect datas.
+ Big data / IOT internet : global information storage capacity in optimally compressed
bytes, innnovating from analog storage (CD, casset,…) to digital storage; from materials
(ATOM) to bit (0,1).
+ NLP / NLU natural language processing / understanding: they collect datas to
understand and process voices, languages. Ex: siri, typing by speaking to the mic
+ Evolution of web: 1.04.0
1.0 (1990-2000): www
2.0 (2000-2010): social media sharing
3.0 (2010-2020): sematic search: AI can do the research for you
4.0 (2020-2030):
II) TYPES of business research
- Applied research: applying the resultss of the finding to solve a specific problem in a
specific organization.
- Basic research “fundamental-pure”: research is done in order to make contribution to
already existed knowledge, all the general factors, no specific companies, products.

III) Managers and resreach: research methods help professional managers a lot.
*Some commonly research areas in business: page 30,31 (4 main function: markeitng,
operations, HRM, finance/accounting)
1-8 : HRM human resources management/organizational behavior
9 : strategic management
10-11: operations
12-20: marketing
21-50: finance/accounting
8) The business research process
Observation: literature review and practice
Loyalty ≠ commitment ≠ engagement
Hypothetics (diễn dịch) – deductive approach (other approach such as: system approach,
inductor approach,…)
4 main functions: marketing/sales (demand management)
operations management ( quản trị vận hành)
human resoures management (quản trị nguồn nhân lực)
finance/accounting (tài chính kế toán)

1/ Observation/Broad problem area (broad area:HRM)


- Quan sát trong thực tiễn trong phạm vi rộng, liên quan đến doanh nghiệp ex: quản trị
vận hành (sản xuất); quản trị nguồn nhân lực; tài chính kế toán; rộng hơn là văn hóa,…
- phạm vi nghiên cứu vẫn quá lớn; try to specify the topic, define
2/ Preliminary data collection (focus area: employee turnover)
A part of the exploratory research - search for published data or studies.
2ndary sources of data are information published or unpublished,
GSO: General Statistical Office E&I

3/ Problem definition (bất cập)


- Problem is defined as any situation where a gap exists between the actual and the
desired ideal state. Ex: cafeteria’s expectation: drink benefit; sensusal benefit;
psychological benefit. Service quality (performance – expectation):
P – E ≥ 0no problem
P – E < 0having problem
GAP
Problem statement: Problem  research objective  ressearch questions
Ex of research objective: find out what motivates customers to buy prodcuts online.
- 3 types of reseaarch questions:
Descriptive question: seeks to descirbe phenomena or characteristics of a particular group
of subjects being studied: “what is”, asks questions, tests or measures performances and
survey research.
Relationship question: investigates the degree to which two or more variables are
associated with each other ; don’t establish “cause – effect”, only identifies relationship
between variables.
Difference question: makes comparisons between or within groups of interest: comparing
groups on the basis of existing characteristics.
Theorectical framework

5/

6/ Research design

Scope of study (phạm vi nghiên cứu): limitation, ex: local or abroad.


LECTURE 3: CRITICAL LITERATURE REVIEW
& HYPOTHESIS DEVELOPMENT
Literature survey: lược khảo lý thuyết
Helps you to look at literature on surface level.
The revelant literatures are short–listed.
A literature survey mainly helps the ressearchers to define/find out/identify a problem.
Critical literature review: phản biện
Go into the depth of the literatures survey (re-examining, evaluating or asseting short
–listed literature).
Have a better understanding on the research.
Helping you identify research gap.
Formulating theoretical and conceptual frameworks.

1/ Basic feautures in any theoretical framework


Introduce new concepts or revelant theories.

The varables that are revelant to the study should be clearly defined.

Eplaning the relationship between the variables.

Moderator variable: controls independent and dependent

Mediator variable: links independent and dependent

Reliability

Stability of measures

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