CHAPTER - 4

INTERNSHIP OUTCOMES AND CONCLUSIONS

OUTCOMES OF THE KMF

Karnataka Milk Federation (KMF) outcomes the problems by proper understanding of their
SWOT analysis. there SWOT analysis as follows, here we come to know about there strength
and weakness of there product positioning strategies, so it gives us a clear picture how they
encounter the problems and what are all the changes they achieved for the company’s growth
SWOT examination is the output of inner and outer climate it is a significant piece of the vital
arranging process. Climate factors inner to the firm typically can be named Qualities (S) or
Shortcomings (W), and that outside to the firm can be named Open doors (O) or Dangers (T)
such an investigation of the essential climate is alluded to as SWOT examination. The SWOT
examination gives data that is useful in matching the association's assets and abilities to the
serious climate in which it works. Thusly, it is instrumental is methodology definition and
choice. The accompanying outline shows how a SWOT examination squeezes into an climate
filter

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STRENGTHS:

Strengths are things that your organisation does particularly well, or in a way that distinguish
you from your competitors.

• Strengths of KOMUL
• Quick availability of raw materials.
• Popular brand known from years.
• Milk and milk products are available at competitive prices.
• Ability to maintain uniform quality.
• Biggest milk co-operative union in Karnataka.
• Timely delivery
• New technology implemented for production of milk
• KOMUL has very good infrastructure
• KOMUL attends to the complaints of consumers immediately
•

• KOMUL pays the highest price for the milk collected from farmers in India and loyalty
among

• customers for the brand.

• Raw milk handling needs is upgraded in terms of physic-chemical and microbiological
attributes of the milk collected.

WEAKNESS:

Weaknesses are those characteristics of a business that gives disadvantages relative to others,
were your organisation cannot perform well.

• Less focus on innovative new products and number of research and development
programs.
• Slow decision-making process and high manpower overhead.

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 • Rivalry among sister unions
• Promotions strategies are not effective
• Inadequate knowledge about brand positioning strategies.
• Due to government interference between company management activity, there is a delay
in successful strategy.

• Lack of flexibility in system

• Not concentrating on advertisements.
• High quality of milk products.
• The company is having functional structure, this helps in effective management and
control, and there is distribution of work.
• Lack of personalised service to channel members.

OPPORTUNITIES:

Elements in a company’s external environment that allow it to formulate and implement

strategies to

• increase profitability. The union is facing challenges from the private entrants, who are
mainly thriving

• on unfair trade practise. The procure milk at less cost, without bothering the welfare of
the producers
• and without extending any technical inputs for improving milk production. They market
milk by resorting to unhealthy and unethical practise deceiving the unsuspecting
consumers .
• The union wants to counter this in a positive manner by trying to improve its efficiency
of operation

• and market promotion. It wants to become well trenched in the market as a “market
leader”

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 • They expand their business because of the wide market for the large number of
customers.
KOMUL

• provides employment opportunity for people. In joint co-operation with KMF the union
is trying to market its UHT milk to South Asian countries like Sri Lanka, Singapore etc

THREATS:

A event with the potential to adversely impact organisational operations (including mission,
functions, image, or reputation) organisational assets, or individuals through an information
system via unauthorised access destruction, disclosure, modification of information and denial
of service.

• Competition from private co-operative dairies.

• Entry of MNC’s into dairy industry.
• Lack of awareness about the various products of KOMUL among the people. Unethical

➢ marketing practices of private brands in the market

INTERNSHIP DESCRIPTION

Karnataka milk federation has adopted future development programs as their futuristic goals so
their organisation can grow further this was the best decision made by Karnataka milk
federation. The future growth programs as follows,

FUTURE Development AND Activities

• To lay out a cutting-edge creation plant in Chikkaballapura region.

• To lay out hello there tech Parlors at Chinthamani.
• To lay out ATM (All time milk) in all taluk levels.
• Development of Kolar chilling focus.
• To present clean milk creation (CMP) at all levels.
• To present Dairy Creature The board (DAM).
• To present All Out-Quality Administration (TQM) program in all levels.

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 • To present Absolute Energy The board Program (TEM).
• To acquaint the bunch idea with increment the utilization.
• Extensive preparation programs for DCS (Locale Co-usable Society) staff and milk
association faculty.

• Foundation of Super Dairy Plant of limit 10 LLPD for Tumkur Milk Association at
Tumkur.
• Development of Natural substance molasses capacity tank of various limits at different
• KMF
• steers feed plants.
• Hey tech mega Nandini dairy food park is proposed to be set up in North Karnataka.
KMF is planned to combine the general power utilization of KMF units and Locale.

• Milk Associations under the Sunlight based Gathering Hostage Age Framework as a
unified framework for all associations and KMF units.

• KMF is means to lay out Mother Dairy Unit-2, which incorporates focal milk handling
milk items unit and other formative exercises at Bengaluru locale.

OVERVIEW OF THE INTERNSHIP

1. Product Quality Assurance: KMF may intensely showcase the quality confirmation
estimates carried out all through their store network. This could incorporate featuring their
utilization of present-day innovation for milk handling, severe quality control checks, and
adherence to sanitation norms.

2. Local Sourcing: Underscoring the way that KMF sources milk from neighbourhood
ranchers inside Karnataka can be a strong promoting device. They can feature the newness of
the milk and the help gave to nearby networks through fair exchange rehearses.

3. Health and Nourishment Campaigns: KMF might run showcasing efforts that
attention on the healthful advantages of dairy utilization. This could incorporate notices

4. virtual entertainment content, and associations with nutritionists or wellbeing specialists

to teach customers about the significance of remembering dairy for their eating regimen.

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5. Variety of Products: KMF could advance the variety of their product offering,
exhibiting plain milk as well as different dairy items like yogurt, ghee, spread, cheddar, and
frozen yogurt. Featuring the adaptability of their contributions can draw in shoppers searching
for various dairy choices.

6. Consumer Commitment on Friendly Media: Dynamic commitment via web-based

entertainment stages like Facebook, Instagram, and Twitter can assist KMF with associating
with shoppers straightforwardly. They can share recipes, cooking tips, in the background looks
at their tasks, and answer client questions and criticism immediately.

7. Retail Promotions: Working together with stores, supermarkets, and neighbourhood

retailers for in-store advancements, for example, limits, get one-get-one offers, or item
samplings, can drive deals and increment item perceivability.

8. Environmental Sustainability: In the event that KMF executes harmless to the

ecosystem rehearses in their tasks, like feasible bundling or eco-accommodating cultivating
strategies, they can feature these drives in their showcasing endeavours to engage naturally
cognizant shoppers.

9. Partnerships with Institutions: Joining forces with instructive establishments,

emergency clinics, or corporate workplaces to supply milk and dairy items can be an essential
showcasing move. KMF can situate itself as a believed supplier of nutritious and great dairy
items for different shopper portions.

10. Event Sponsorships: Supporting neighbourhood occasions, sports competitions, or

social celebrations furnishes KMF with open doors for brand openness and local area
commitment. They can set up slows down, disperse item tests, and associate with potential
client’s eye to eye.

11. Advertisement Campaigns: Running designated promotion crusades through print

media, TV, radio, and online stages can really contact a wide crowd and support KMF's image
informing and item contributions.

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By utilizing a mix of these showcasing systems, KMF can successfully advance its items,
fabricate brand mindfulness, and drive buyer commitment and reliability.

These are the above steps taken by KARNATAKA MILK FEDARATION (KMF) to outcome
their problems, as well to survive in the competitive market and have a stand in market (to
survive) by following the above methods they build customer loyalty as well.

So their profits have been increased compared to the previous years and the loops have been
filled and the gaps have been filled so they have been succeed in the competitive market.

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BIBLIOGRAPHY

https://kmfnandini.coop/ https://www.kmfnandini.coop/

https://www.komul.coop/

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