Contingencies of Value: Barbara Herrnstein Smith
Contingencies of Value: Barbara Herrnstein Smith
Contingencies of Value: Barbara Herrnstein Smith
history where there are no facts" [AC, p. 18], though we have barely
begun to recognize either how to chronicle its episodes and shape its
narrative or its significance not only for "the structure of criticism" but
also for the structure of "literature.")I would suggest that it is, also among
other things, the very possibility of that sound that is being evaded in
Anglo-American literary studies and, furthermore, that when the sound
reaches the intensity that we hear in Chinweizu's letter, the literary academy
has no way to acknowledge it except, perhaps, in the language of coun-
teroutrage.21
It is clear that, with respect to the central pragmatic issues as well
as theoretical problems of literary value and evaluation, American critical
theory has simply painted itself out of the picture. Beguiled by the hu-
manist's fantasy of transcendence, endurance, and universality, it has
been unable to acknowledge the most fundamental character of literary
value, which is its mutability and diversity. And, at the same time, mag-
netized by the goals and ideology of a naive scientism, distracted by the
arid concerns of philosophic axiology, obsessed by a misplaced quest for
"objectivity," and confined in its very conception of literary studies by
the narrow intellectual traditions and professional allegiances of the literary
academy, it has foreclosed from its own domain the possibility of inves-
tigating the dynamics of that mutability and understanding the nature
of that diversity.
The type of investigation I have in mind here would seek neither
to establish normative "criteria,"devise presumptively objective evaluative
procedures, nor discover grounds for the "justification"of criticaljudgments
or practices. It would not, in short, be a literary axiology or, in effect,
the counterpart for evaluative criticism of what a literary hermeneutics
offers to be for interpretive criticism. It would seek, rather, to clarify the
nature of literary-and, more broadly, aesthetic-value in conjunction
with a more general rethinking of the concept of value; to explore the
multiple forms and functions of literary evaluation, institutional as well
as individual, in relation to the circumstantial constraints and conditions
to which they are responsive; to chronicle "the history of taste" in relation
to a general model of historical evaluative dynamics and specific local
conditions; and to describe and account for the various phenomena and
activities that appear to be involved in literary and aesthetic evaluation
in relation to our more general understanding-as it is and as it develops--
of human culture and behavior.
The sort of inquiry suggested here (which obviously could not be
pursued within the confines of literary study or critical theory as they
are presently conceived and demarcated) might be expected to make its
accounts internally consistent, externally connectable, and amenable to
continuous extension and refinement; for it is thus that the theoretical
power and productivity of those accounts would be served and secured.
This is not, however, to imagine a monolithic intellectual project that
a subject's "self"-or that on behalf of which s/he may be said to act with
"self-interest"-is also variable, being multiply reconstituted in terms of
different roles and relationships), but they are also not altogether in-
dependent of or prior to the entities that satisfy or implement them; that
is, entities also produce the needs and interests they satisfy and evoke
the purposes they implement. Moreover, because our purposes are con-
tinuously transformed and redirected by the objects we produce in the
very process of implementing them, and because of the complex inter-
relations among human needs, technological production, and cultural
practices, there is a continuous process of mutual modification between
our desires and our universe.24
Of particular significance for the value of "worksof art"and "literature"
is the interactive relation between the classificationof an entity and the
functions it is expected or desired to perform. In perceiving an object
or artifact in terms of some category-as, for example, "a clock," "a
dictionary," "a doorstop," "a curio"-we implicitly isolate and foreground
certain of its possible functions and typically refer its value to the extent
to which it performs those functions more or less effectively. But the
relation between function and classification also operates in reverse: thus,
under conditions that produce the "need" for a door-stopping object or
an "interest"in Victorian artifacts, certain properties and possible functions
of various objects in the neighborhood will be foregrounded, and both
the classification and value of those objects will follow accordingly. As
we commonly put it, one will "realize" the value of the dictionary as a
doorstop or "appreciate" the value of the clock as a curio.25(The mutually
defining relations among classification, function, and value are nicely
exhibited in the OED's definition of "curio" as "an object of art, piece of
bric-a-brac, etc., valued as a curiosity," which is, of course, something
like-and no less accurate than-defining "clock" as "an object valued
as a clock.") It may be noted here that human beings have evolved as
distinctly opportunistic creatures and that our survival, both as individuals
and as a species, continues to be enhanced by our ability and inclination
to reclassify objects and to "realize"and "appreciate" novel and alternate
functions for them-which is also to "misuse" them and to fail to respect
their presumed purposes and conventional generic classifications.
The various forms of interdependence emphasized here have con-
siderable bearing on what may be recognized as the economics of literary
and aesthetic value. The traditional-idealist, humanist, genteel-tendency
to isolate or protect certain aspects of life and culture, among them works
of art and literature, from consideration in economic terms has had the
effect of mystifying the nature-or, more accurately, the dynamics-of
their value. In view of the arbitrariness of the exclusion, it is not surprising
that the languages of aesthetics and economics nevertheless tend to drift
toward each other and that their segregation must be constantly patrolled.26
(Thus, an aesthetician deplores a pun on "appreciation" appearing in an
of Homer being a topos of the critical tradition) and, if not quite Pope's
"gen'ral chorus of mankind," then at least the convergent sentiments of
people of education and discrimination. Certainly any theory of aesthetic
value must be able to account for continuity, stability, and apparent
consensus as well as for drift, shift, and diversity. The tendency throughout
formal aesthetic axiology has been to explain the constancies and con-
vergences by the inherent qualities of the objects and/or some set of
presumed human universals and to explain the variabilitiesand divergences
by the errors, defects, and biases of individual subjects. The classic de-
velopment of this account is found in Hume's essay, Of the Standard of
Taste, where the "catholic and universal beauty" is seen to be the result
of
[t]he relation which nature has placed between the form and the
sentiment.... We shall be able to ascertain its influence ... from
the durable admiration which attends those works that have survived
all the caprices of mode and fashion, all the mistakes of ignorance
and envy.
The same Homer who pleased at Athens two thousand years
ago, is still admired at Paris and London. All the changes of climate,
government, religion and language have not been able to obscure
his glory....
It appears then, that amidst all the variety and caprice of taste,
there are certain general principles of approbation and blame, whose
influence a careful eye may trace in all the operations of the mind.
Some particular forms or qualities, from the original structure of
the internal fabric are calculated to please, and others to displease;
and if they fail of their effect in any particular instance, it is from
some apparent defect or imperfection in the organ.
Many and frequent are the defects ... which prevent or weaken
the influence of those general principles.32
This conflation of, among others, Hume, Kant, Nicolai Hartmann, and
Roman Ingarden is remarkable only in making particularly flagrant the
logical incoherence of the standard account, whether in its empiricist,
idealist, or phenomenological guise.
Given a more sophisticated formulation, Hume's belief that the in-
dividual experience of "beauty" can be related to "forms" and "qualities"
that gratify human beings "naturally" by virtue of certain physiological
structures and psychological mechanisms is probably not altogether without
foundation.35 Taken as a ground for the justification of normative claims,
however, and transformed accordingly into a model of standards-and-
deviations, it obliged him (as it did and does many others) to interpret
as so many instances of individual pathology what are, rather, the variable
products of the interaction between, on the one hand, certain relatively
uniform innate structures, mechanisms, and tendencies and, on the other,
innumerable cultural and contextual variables as well as other individual
variables-the latter including particulars of personal history, temper-
ament, age, and so forth. What produces evaluative consensus, such as
it is, is not the healthy functioning of universal organs but the playing
out of the samedynamics and variable contingencies that produce evaluative
divergences.
Although value is always subject-relative, not all value is equally
subject-variable. Within a particular community, the tastes and preferences
of subjects-that is, their tendency to find more satisfaction of a particular
kind in one rather than another of some array of comparable items and
to select among them accordingly-will be conspicuously divergent (or
indeed idiosyncratic) to the extent that the satisfactions in question are
themselves functions of types of needs, interests, and resources that (a)
however, and hence the value of that evaluation to us (and "we" are
always heterogeneous) will vary, depending on, among other things, the
extent to which we have any interest in the object evaluated, believe that
we take for granted the same taken-for-granted functions and assume
the same assumed conditions, and also think that we (or others whose
interests are of interest to us) are among that implicitly defined set of
subjects-or, of course, the extent to which we have an interest in the
evaluator's sentiments by reason of our independently motivated interest
in him or her.
In view of the centrality of the question in post-Kantian aesthetic
axiology, it may be noted that if the set of relevant subjects implied by
an evaluation is not contextually defined or otherwise indicated, it will
usually be appropriately taken to consist of the evaluator himself and all
others whom s/he believes are like himself or herself in the pertinent
respects. Of course, some evaluators believe that all other people are-
or should be-like themselves in the pertinent respects: hence, apparently,
the curious and distracting notion that every aesthetic judgment "claims
universal subjective validity."40The familiar subjectivist/objectivist con-
troversy is commonly seen to turn on whether, in making an aesthetic
judgment, I speak "for myself alone" or "for everyone."A consideration of
the social functions of such judgments, however, suggests that, if such
a formulation is wanted at all, it should be that, in making aesthetic
judgments, I tend to speak "for myself and some others."
We may also consider here what is thought to be the suspect prop-
ositional status of value judgments as distinguished from and compared
to that of so-called factual statements and the consequent demotion of
the former to the status of "pseudostatements." There is, of course, no
way for us to be certain that someone's reports of his or her personal
likes or dislikes are sincere, or that the estimates and observations offered
are the estimates and observations actually made. Like all other utterances,
value judgments are context-dependent and shaped by the relation of
the speaker to his or her audience and by the structure of interests that
sustains the verbal transaction between them. (In effect, there is no such
thing as an honest opinion.) For this reason, we will always interpret
(supplement and discount) evaluations in the light of other knowledge
we have of the evaluator (or think we have: there is no absolute end to
this regress, though in practice we do the best we can), including our
sense-on whatever grounds-of the possibility of flattery or other kinds
of deception: the evaluator may be the author's personal friend or profes-
sional rival, s/he may not want to hurt the cook's feelings, s/he may want
to recommend himself or herself by creating the impression that s/he
shares our tastes, and so forth. In all these respects, however, value
judgments are no different from any other kind of utterance, and neither
their reliability nor their "validity"as "propositions" is any more (or any
less) compromised by these possibilities than that of any other type of
verbal behavior, from someone's saying (or otherwise implying) that s/he
has a headache to his or her solemn report of the measurement of a
scientific instrument.
There is a tenacious conviction among those who argue these questions
that unless one judgment can be said or shown to be more "valid"than
another, then all judgments must be "equal" or "equally valid." Indeed,
it is the horror or apparent absurdity of such egalitarianism that commonly
gives force to the charge that "relativism" produces social chaos or is a
logically untenable position. While the radical contingency of all value
certainly does imply that no value judgment can be more valid than
another in the sense of being a more accurate statement of the value of
an object (for the latter concept then becomes vacuous), it does not follow
that all value judgments are equal or equally valid. On the contrary, what
does follow is that the concept of "validity" is inappropriatewith regard
to evaluations and that there is no nontrivial parameter with respect to
which they could be "equal."This is not to say that no evaluations can be
better or worse than others. What must be emphasized, however, is that
the value-the "goodness" or "badness"-of an evaluation, like that of
anything else (including any other type of utterance), is itself contingent,
and thus a matter not of its abstract "truth-value" but of how well it
performs various desired/able functions for the various people who may
at any time be concretely involved with it. In the case of an aesthetic
evaluation, these people will always include the evaluator, who will have
his or her own particular interest in the various effects of the judgments
s/he produces, and may also include anyone from the artist to a potential
publisher or patron, various current or future audiences of the work,
and perhaps someone who just likes to know what's going on and what
other people think is going on. Each of them will have his or her own
interest in the evaluation, and it will be better or worse for each of them
in relation to a different set of desired/able functions. What all this suggests
is that the obsessive debates over the cognitive substance, logical status,
and "truth-value" of aesthetic judgments are not only unresolvable in
the terms given but, strictly speaking, pointless.
As was indicated above, the value of an explicit verbal evaluation-
that is, its utility to those who produce and receive it-will, like that of
any other type of utterance, always be a function of specific features of
the various transactions of which it may be a part, including the relevant
interests of the speaker and any of those who, at any time, become
members of his or her de facto audience. It follows that the value of a
value judgment may also be quite minimal or negative. For example,
depending on specific (and readily imaginable) contextual features, an
aesthetic judgment may be excruciatingly uninteresting to the listener or
elicited from the speaker at considerable expense to himself or herself.
Also, aesthetic judgments, like any other use of language, may be intim-
idating, coercive, and otherwise socially and politically oppressive. If they
are so, however, it is not because of any characteristic frailty of their
We do not move about in a raw universe. Not only are the objects
we encounter always to some extent pre-interpreted and preclassified
for us by our particular cultures and languages, but also pre-evaluated,
bearing the marks and signs of their prior valuings and evaluations by
our fellow creatures. Indeed, preclassification is itself a form of pre-
evaluation, for the labels or category names under which we encounter
objects not only, as was suggested earlier, foreground certain of their
possible functions but also operate as signs-in effect, as culturally certified
endorsements-of their more or less effective performance of those
functions.
Like all other objects, works of art and literature bear the marks of
their own evaluational history, signs of value that acquire their force by
virtue of various social and cultural practices and, in this case, certain
highly specialized and elaborated institutions. The labels "art" and "lit-
erature" are, of course, commonly signs of membership in distinctly
honorific categories. The particular functions that may be endorsed by
these labels, however, are, unlike those of "doorstops"and "clocks,"neither
narrowly confined nor readily specifiable but, on the contrary, exceptionally
heterogeneous, mutable, and elusive. To the extent-always limited-
that the relation between these labels and a particular set of expected
and desired functions is stabilized within a community, it is largely through
the normative activities of various institutions: most significantly, the
literary and aesthetic academy which, among other things, develops ped-
agogic and other acculturative mechanisms directed at maintaining at
least (and, commonly, at most) a subpopulation of the community whose
members "appreciate the value" of works of art and literature "as such."
That is, by providing them with "necessary backgrounds," teaching them
"appropriate skills,""cultivatingtheir interests,"and, generally, "developing
their tastes,"the academy produces generation after generation of subjects
for whom the objects and texts thus labeled do indeed perform the
functions thus privileged, thereby insuring the continuity of mutually
defining canonical works, canonical functions, and canonical audiences.42
But this also describes all the other diverse forms of evaluation by
which the work will be subsequently marked and its value reproduced
and transmitted: that is, the innumerable implicit acts of evaluation per-
formed by those who, as may happen, publish the work, purchase, preserve,
display, quote, cite, translate, perform, allude to, and imitate it; the more
explicit but casual judgments made, debated, and negotiated in informal
contexts by readers and by all those others in whose personal economies
the work, in some way, "figures";and the highly specialized institutionalized
forms of evaluation exhibited in the more or less professional activities
of scholars, teachers, and academic or journalistic critics-not only their
full-dress reviews and explicit rank-orderings, evaluations, and revaluations,
but also such activities as the awarding of literary prizes, the commissioning
and publishing of articles about certain works, the compiling of anthologies,
the writing of introductions, the construction of department curricula,
and the drawing up of class reading lists. All these forms of evaluation,
whether overt or covert, verbal or inarticulate, and whether performed
by the common reader, professional reviewer, big-time bookseller, or
small-town librarian, have functions and effects that are significant in
the production and maintenance or destruction of literary value, both
reflecting and contributing to the various economies in relation to which
a work acquires value. And each of the evaluative acts mentioned, like
those of the author, represents a set of individual economic decisions,
an ajudication among competing claims for limited resources of time,
space, energy, attention-or, of course, money-and also, insofar as the
evaluation in a socially responsive act or part of a social transaction, a
set of surmises, assumptions, or predictions regarding the personal econ-
omies of other people.
Although, as I have emphasized, the evaluation of texts is not confined
to the formal critical judgments issued within the rooms of the literary
academy or upon the pages of its associated publications, the activities
of the academy certainly figure significantly in the production of literary
value. For example, the repeated inclusion of a particular work in literary
anthologies not only promotes the value of that work but goes some
distance toward creating its value, as does also its repeated appearance
on reading lists or its frequent citation or quotation by professors, scholars,
and academic critics. For all these acts, at the least, have the effect of
drawing the work into the orbit of attention of a population of potential
readers; and, by making it more accessible to the interests of those readers
(while, as indicated above, at the same time shaping and supplying the
very interests in relation to which they will experience the work), they
make it more likely both that the work will be experienced at all and also
that it will be experienced as valuable.
The converse side to this process is well known. Those who are in
positions to edit anthologies and prepare reading lists are obviously those
who occupy positions of some cultural power; and their acts of evaluation-
authorial design, labor, and skill. The second, however, is that what may
be spoken of as the "properties" of the work-its "structure," "features,"
"qualities,"and, of course, its "meanings"-are not fixed, given, or inherent
in the work "itself" but are at every point the variable products of some
subject's interaction with it. (It is thus never "the same Homer.") To the
extent that any aspect of a work is recurrently constituted in similar ways
by various subjects at various times, it will be because the subjects who
do the constituting, including the author, are themselves similar, not only
in being human creatures and in occupying a particular universe that
may be, for them, in many respects recurrent or relatively continuous
and stable, but also in inheriting from one another, through mechanisms
of cultural transmission, certain ways of interacting with that universe,
including certain ways of interacting with texts and "works of literature."
An object or artifact that performs certain desired/able functions
particularly well at a given time for some community of subjects, being
perhaps not only "fit" but exemplary-that is, "the best of its kind"-
under those conditions, will have an immediate survival advantage; for,
relative to (or in competition with) other comparable objects or artifacts
available at that time, it will not only be better protected from physical
deterioration but will also be more frequently used or widely exhibited
and, if it is a text or verbal artifact, more frequently read or recited,
copied or reprinted, translated, imitated, cited, and commented upon-
in short, culturally re-produced-and thus will be more readily available
to perform those or other functions for other subjects at a subsequent
time.
Two possible trajectories ensue:
1. If, on the one hand, under the changing and emergent conditions
of that subsequent time, the functions for which the text was earlier
valued are no longer desired/able or if, in competition with comparable
works (including, now, those newly produced with newly available materials
and techniques), it no longer performs those original functions particularly
well, it will, accordingly, be less well maintained and less frequently cited
and recited so that its visibility as well as interest will fade, and it will
survive, if at all, simply as a physical relic. It may, of course, be subsequently
valued specifically as a relic (for its archeological or "historical"interest),
in which case it will be performing desired/able functions and pursue
the trajectory described below. It may also be subsequently "rediscovered"
as an "unjustly neglected masterpiece," either when the functions it had
originally performed are again desired/able or, what is more likely, when
different of its properties and possible functions become foregrounded
by a new set of subjects with emergent interests and purposes.
2. If, on the other hand, under changing conditions and in competition
with newly produced and other re-produced works, it continues to perform
some desired/able functions particularly well, even if not the same ones
for which it was initially valued (and, accordingly, by virtue of othernewly
the culture in which its value is produced and transmitted and, for that
very reason, to perpetuate the conditions of its own flourishing. Nothing
endures like endurance.
To the extent that we develop within and are formed by a culture
that is itself constituted in part by canonical texts, it is not surprising that
those texts seem, as Hans-Georg Gadamer puts it, to "speak"to us "directly"
and even "specially":
of value and an account of communication" (p. 25). It was, of course, the latter that
subsequently became the overriding concern of critical theory.
8. Ibid., p. 206.
9. Northrop Frye, Anatomyof Criticism:Four Essays (Princeton, N.J., 1957), pp. 18, 19;
all further references to this work, abbreviated AC, will be included in the text.
10. It should be recalled that, like many others (e.g., Hirsch [see n. 12 below]), Frye
continued to maintain that interpretivecriticism could lay claim to objectivity. See his remarks
in a paper delivered in 1967: "The fundamental critical act ... is the act of recognition,
seeing what is there, as distinguished from merely seeing in a Narcissus mirror of our own
experience and social and moral prejudice .... When a critic interprets, he is talking about
his poet; when he evaluates, he is talking about himself" ("Value Judgements," in Criticism:
Speculativeand Analytic Essays, p. 39).
11. Hirsch, The Aims of Interpretation,p. 108. See also n. 40 below, for Hirsch's neo-
Kantian formulation.
12. In a recent unpublished essay, "Literary Value: The Short History of a Modern
Confusion" (1980), Hirsch argues that, although literary meaning is determinate, literary
value is not. With respect to the latter, however, he concludes that "there are some stable
principles"-namely, ethical ones--"that escape the chaos of purely personal relativity" (p.
22). As will be seen in the analysis below, "personal relativity" neither produces chaos nor
is in itself chaotic. The escape route of ethical principles and other appeals to higher goods
are discussed below (p. 19).
13. See Jurij Tynjanov, "On Literary Evolution" (Moscow, 1927), trans. Ladislav Matejka
and Krystyna Pomorska, in Readingsin RussianPoetics,ed. Matejka and Pomorska (Cambridge,
Mass., 1971); Mikhail Bakhtin, Rabelaisand His World(Moscow, 1965), trans. Helene Iswolsky
(Cambridge, Mass., 1968); and Jan Mukarovsky, AestheticNorm, Function, and Valueas Social
Facts (Prague, 1934), trans. Mark E. Suino (Ann Arbor, Mich., 1970).
14. For surveys and discussions, see Sammons, LiterarySociologyand Practical Criticism,
and Rien T. Segers, The Evaluation of Literary Texts: An ExperimentalInvestigation into the
Rationalization of ValueJudgments with Referenceto Semioticsand Estheticsof Reception (Lisse,
1978). For a recent study of considerable interest, see Jacques Leenhardt and Pierre Jozsa,
Lire la lecture:Essai du sociologiede la lecture (Paris, 1982).
15. It is not mentioned as such, e.g., in Jonathan Culler's StructuralistPoetics:Structuralism,
Linguistics, and the Study of Literature(Ithaca, N.Y., 1975).
16. See, e.g., the thoroughly equivocal discussions of "objectivevalue"in Stefan Morawski,
Inquiries into Fundamentals of Aesthetics (Cambridge, Mass. and London, 1974), and the
revalorization of the standard Eng. Lit. canon in Althusserian terms in Terry Eagleton,
Criticismand Ideology: A Study in Marxist Literary Theory (London, 1976), pp. 162-87. For
other discussions of this point, see Hans Robert Jauss, "The Idealist Embarrassment:
Observations on Marxist Aesthetics," New Literary History 7 (Autumn 1975): 191-208;
Raymond Williams, Marxism and Literature (Oxford, 1977), esp. pp. 45-54 and 151-57;
Tony Bennett, Formalismand Marxism(London, 1979), esp. pp. 172-75; and Peter Widdowson,
"'Literary Value' and the Reconstruction of Criticism,"Literatureand History6 (1980): 138-
50. See also n. 33 below.
17. See, however, Arkady Plotnitsky, "Constraints of the Unbound: Transformation,
Value, and Literary Interpretation" (Ph.D. diss., University of Pennsylvania, 1982), for an
extensive and sophisticated effort along such lines.
18. Onwuchekwa Jemie, Langston Hughes: An Introduction to the Poetry (New York,
1976), p. 184.
19. C. W. B. Bigsby, "Hand in Hand with the Blues," Times Literary Supplement, 17
June 1977, p. 734.
20. Chinweizu, letter to the editor, Times LiterarySupplement, 15 July 1977, p. 871.
21. Thus Sammons, in his embattled book, writes of "the elements ... in the canon
of great literature" to which we should be attentive so that, faced with charges of elitism,
"we will not have to stand mute before claims that inarticulateness, ignorance, occult
mumbling, and loutishness are just as good as fine literature" (LiterarySociologyand Practical
Criticism,p. 134).
22. See Gonzalo Munevar, Radical Knowledge:A PhilosophicalInquiryinto the Nature and
Limits of Science (Indianapolis, 1981), for an elaboration of a "performance model" of
scientific activity along the lines implied here.
23. For a companion piece to the present essay, see my "Fixed Marks and Variable
Constancies: A Parable of Literary Value," Poetics Today 1 (Autumn 1979): 7-31.
24. Some aspects of this process are discussed by Pierre Bourdieu in "La Metamorphose
des gofts," Questionsde sociologie(Paris, 1980), pp. 161-72. The more general interrelations
among human "needs and wants," cultural practices, and economic production have been
examined by Marshall Sahlins in Cultureand Practical Reason (Chicago, 1976), Mary Douglas
in The Worldof Goods(New York, 1979), and Jean Baudrillard in For a Critiqueof thePolitical
Economyof theSign (Paris, 1972), trans. Charles Levin (St. Louis, 1981). Although Baudrillard's
critical analysis of the concept of "use-value"-and, with it, of "sign value"-is of considerable
interest for a semiotics of the marketplace, his effort to develop, "asa basis for the practical
overthrow of political economy" (p. 122), a theory of a value "beyond value" (created out
of what he calls "symbolic exchange") is less successful, partly because of its utopian an-
thropology and partly because the value in question does not escape economic accounting.
25. For an excellent analysis of the relation between classification and value, see Michael
Thompson, Rubbish Theory: The Creation and Destructionof Value (Oxford, 1979), esp. pp.
13-56.
26. The magnetism or recurrent mutually metaphoric relation between economic and
aesthetic-especially literary-discourse is documented and discussed by Marc Shell in The
Economyof Literature(Baltimore, 1978) and Kurt Heinzelman in TheEconomicsof theImagination
(Amherst, Mass., 1980).
27. Andrew Harrison, Making and Thinking (Indianapolis, 1978), p. 100.
28. See George J. Stigler and Gary S. Becker, "De gustibus non est disputandum,"
AmericanEconomicsReview 67 (March 1977): 76-90, for an ingenious and influential attempt
(at the opposite extreme, perhaps, of Baudrillard's [see n. 24 above]) to demonstrate that
differences and changes of behavior (including aesthetic behavior) that appear to be matters
of "taste"and, as such, beyond explanation in economic terms can be accounted for (a) as
functions of subtle forms of "price"and "income"and (b) on the usual (utilitarian)assumption
that we always behave, all things considered, so as to maximize utility. As Stigler and Becker
acknowledge, recent experimental studies of "choice behavior" in human (and other) subjects
suggest that this latter assumption itself requires modification.
29. See Robert Fagen, Animal Play Behavior (Oxford, 1981), pp. 248-358, for an
extensive analysis of "intrinsically rewarding" physical activities and an account of the
evolutionary mechanisms that apparently produce and sustain them.
30. See the related discussion of "cognitive play" in my On the Margins of Discourse:
The Relation of Literatureto Language (Chicago, 1978), pp. 116-24.
31. Monroe Beardsley's "instrumentalist" (that is, utilitarian) theory of aesthetic value
(Aesthetics:Problemsin thePhilosophyof Criticism[New York, 1958], pp. 524-76) and Mukafovsky's
otherwise quite subtle exploration of these questions (see n. 13, above) do not altogether
escape the confinements and circularities of formalist conceptions of, respectively, "aesthetic
experience" and "aesthetic function."
32. David Hume, "OftheStandardof Taste"andOtherEssays,ed. John W. Lenz (Indianapolis,
1965), pp. 8-10.
33. Ibid., p. 10. At the conclusion of the essay, Hume almost-but not quite-reinstalls
the very de gustibus argument that the standard of taste was presumably designed to answer:
"But where there is such a diversity in the internal frame or external situation as is entirely
blameless on both sides, . . . a certain degree of diversity of judgment is unavoidable and
we seek in vain a standard by which we can reconcile the contrary sentiments" (pp. 19-
20). Of course, the qualification ("as is entirely blameless on both sides") that keeps this
from being a total turnabout also introduces a new normative consideration (how to determine
whether or not-or to what extent-something "in the internal frame or external situation"
is blamable)and thus moves again toward the type of potentially infinite regress into which
all axiologies typically tumble.
34. Walter Hinderer, "Literary Value Judgments and Value Cognition," trans. Leila
Vannewitz, in Problemsof LiteraryEvaluation, pp. 58-59.
35. The discipline of "empirical aesthetics" has been developed out of precisely such
a belief. For a recent survey and discussion of its findings, see Hans and Shulamith Kreitler,
Psychologyof the Arts (Durham, N.C., 1972). See also n. 47 below.
36. See Morse Peckham, Explanation and Power: The Controlof Human Behavior (New
York, 1979), for an account of deviance (or what he calls "the delta effect") as the product
of the relation between cultural practices and the randomness of behavior and, more
generally, for a highly original discussion of the processes and institutions of cultural
channeling.
37. Hume, "Ofthe Standard of Taste,"pp. 5, 7.
38. Communities are of all sizes and so are drawing rooms: the provincials, colonials,
and marginalized groups mentioned above (including the young), insofar as they constitute
social communities, may also be expected to have prevailing structures of tastes and preferences
and to control them in the same ways as do more obviously "establishment" groups. Folk-
relativism is neither confined to the folk nor always exhibited by them.
39. To the extent that such forms of behavior are under the control of innate mechanisms
that respond directly to-or, in effect, "register"-the conditions in question, they are not,
strictly speaking, verbal or symbolic. For this reason, such evaluations may be "objective"
in a way that, for better or worse, no human value judgment can be.
40. Kant's tortured attempt, which occupies most of The CritiqueofJudgment,to ground
such a claim on the possibility of a cognition of pure aesthetic value (that is, "beauty")
produced by nothing but the free operation of universal cognitive faculties has been recently
revived and supplemented by Hirsch's attempt to ground it on the possibility of "correct
interpretation," specifically the "re-cognition" of that "universally valid cognition of a work
... constituted by the kind of subjective stance adopted in its creation"(TheAimsof Interpretation,
pp. 105-6). For a recent and very thorough examination of The Critiqueof Judgment, see
Paul Guyer, Kant and the Claims of Taste (Cambridge, Mass. and London, 1979); for a
thoroughly irreverent examination of it, see Jacques Derrida, "Economimesis,"trans. Richard
Klein, Diacritics 2 (Summer 1981): 3-25.
41. I discuss these and related aspects of verbal transactions in On the Margins of
Discourse, pp. 15-24 and 82-106, and in "Narrative Versions, Narrative Theories," Critical
Inquiry 7 (Autumn 1980): 225-26 and 231-36.
42. Pierre Macherey and Etienne Balibar analyze some aspects of this process in
"Literature as an Ideological Form: Some Marxist Propositions," trans. James Kavanagh,
Praxis 5 (1981): 43-58.
43. See Howard Becker, Art Worlds (Berkeley, Los Angeles, and London, 1982), pp.
198-209, for a description of some of the specific constraints that shape both the process
and its termination and, more generally, for a useful account of the ways in which artworks
are produced by "social networks."
44. For a well-documented illustration of the point, see Nina Baym, "Melodramas of
Beset Manhood: How Theories of American Fiction Exclude Women Authors," American
Quarterly33 (Summer 1981): 125-39. In addition to anthologies, Baym mentions historical
studies, psychological and sociological theories of literary production, and particular methods
of literary interpretation.
45. Hans-Georg Gadamer, Truthand Method, trans. Sheed and Ward, Ltd. (New York,
1982), pp. 257-58.
46. Ibid., p. 255.
47. Structural complexity and information-richness are, of course, subject-relative as
"qualities"and also experientially subject-variable: that is, we apparently differ individually
in our tolerance for complexity in various sensory/perceptual modes and in our competence