EFFECTS OF GLOBALISATION ON INDIAN SOCIETY AND CULTURE

The term ‘Globalization’ is in itself self-explanatory. It is a global platform for maintaining evenness
in the living mode of the individuals all over the world. Globalisation is the resultant of the
interchange of worldly views, opinions and varied aspects of the culture all over the world. This is the
method of giving the globalised world a way of intermixing of individuals from various segments,
culture and lingos and figure out how to move and approach socially without harming and influencing
every others' prestige and glory. Globalization highly affects social, fiscal, political, and mutual
existence of nations. Plentiful hypothetical investigations exhibited that globalization mediates in a
social existence of people that pertains various basic issues. Globalization is depicted by scholars as
the procedure through which social orders and economies are incorporated through cross-border flows
of thoughts, correspondence, innovation, capital, individuals, finances, merchandise, administrations,
services and information. The term globalization means international integration, the world trade
prospects being opened, development of advanced means of communication, internationalization of
financial markets, growing importance of MNC's and population migrations. It has also widened the
scope of the mobility of persons, goods, capital, data and ideas. It is a way through which the
dissimilar world is unified into one society. The wave of globalization started entering and effecting
India at the end of the last century and still the country is flowing with the present of global changes.
Globalization has both positive and negative effects all through the globe. May it be business, trade,
and work exposure or the economic and financial status of the nation; no field is deserted from the
scope of globalization. The culture and way of living of any nation does not just depict the region and
dialect of the locale, yet it also shows with the attitude and mindset of its people. Indian culture is very
rich for its legacy and assets, and the warm approach of its residents. India is bunch of flowers
consisting of various religion, languages, food, cuisine and edibles, convention, custom, music,
craftsmanship and architecture and so forth, packaged into a solitary unit of patriotism and solidarity.
The common factor of these varieties is the Indian attitude of greeting, welcoming, celebrating
unitedly with immense friendship and harmony. This is the rich embodiment of the Indian culture that
has pulled in numerous non-natives to remain back in India and blend into its interminable fragrance.
When we analyze this rich culture with the globalization perspective, we can discover many inferences
of westernization and blending of different attributes and societies into our delightfully woven cover.
As every coin has two sides likewise globalization also has its positive and negative effects. The
effects of globalization on Indian society and culture are as follows:
Family Structure and Role of Women in Family: The joint family which had been the basis of
traditional Indian families has undergone serious changes. Those residing in the metropolitan cities in
the small flat culture prefer nuclear families. We have lost the persistence to get balanced into the joint
family, assimilating the experiences of the older folks and getting the youthful ones raised under the
shadow of their grandparents. Kids have begun treating grandparents like visitors or guests, and such
upbringing of children is one of the principle reasons of expanding old-age homes, as those youngsters
think about their own parents as burden in their adulthood. Although women and men are equal before
the law and therefore the trend toward gender equality has been noticeable, women and men still
occupy distinct functions in Indian society. Woman's role within the society is usually to perform
family and household related activities. However, with the change in time men and women are gaining
equal right to education, to earn, and to articulate.
Marriage System and Values: Additionally, marriages in comparison to earlier times have lost their
values and morality. It is especially obvious from the expanding number of separation cases and extra-
marital affairs reported every now and then. Marriage used to be considered as bonding of souls which
will be connected even after the demise of the partners; yet today marriage resembles an expert bond
or a purported pledge to share existence without bargaining their self-interests. Traditional ways of
arranged marriages by the parents consent has been replaced by marriage by own liking by the
partners. The sense of self factor into the Indian youth is again a result of globalization.
Infidelity: Both the genders had to maintain a distance as much as possible, with numerous
confinements and impediments for a very long time in our culture and way of life. With the rise of
globalization and western culture, youth have begun mixing up well with each other. The cordial
approach and the mingling are apparent. The aggregate breakout of restrictions has tainted the Indian
mentality, playing up with the physical relationship. A new type of relationship concepts namely live-
in-relationship has emerged. Additionally the exaggerated cases of sexual offense cases are the results
of the perverted mind that are very much the values considerably alien to our mother culture.
Festivals and Social Values: We have the included values of treating the guests as God, warm-
hearted welcoming, greeting elders with due respect and a celebrating every small festival with great
colour of enjoyment and togetherness. Such a wide gathering with full shade and light can barely be
seen today. Individuals have profoundly limited themselves in social collaboration. The relation in
present generation is exceptionally conciliatory thinking about the money related status and riches. We
are losing our social morals and ideals and happy moments of harmony and peace. The present age
generation is glad observing Valentine's Day and friendship day than Holi and Diwali. Traditionally
namaste, namaskar or touching of feet of elders is a common way of greeting in the Indian
subcontinent. But in modern times ‘Hi’, ‘Hello’ is used to greet people in place of Namaskar.
Food, Clothing and Dialect: Indian food, attire and dialects are different in different states. The food
varies in its taste having its own nutrient values and each region is specific and rich in its resto rative
arrangements with the home cures. Indeed, even the attire fluctuates in various states which are
especially specific in keeping up the nobility of lady. The various cuisines from different places
throughout the world however have distinctive flavours to include; still the food ingredients that have
inflicted with much popularity are the junk food items which have increased the health disorders in the
country. Again, the dressing like the clothes for the males are an unseemly comfortable for the India n
climate. The female dresses are again a diversion to the tainted minds. Indeed, even the Indians are not
in favour of promoting their mother tongue or our national language. Rather, the adolescent today
view it as a disgraceful condition to talk in their national dialect Hindi. The manner in which the
foreign languages are getting common in India like the French, German and Spanish, right from the
school level, gives the examples of the amount of significance we give to Indian dialects and
languages in co ntrast with the remote ones.
Work and Agricultural Sector: India was overwhelmingly an agriculture based nation. With the
propelled globalization and springing up of MNCs, the farming and agriculture has lost its prime
importance in India. Agriculture science has minimal concentration among the youths who consider
cultivating as a despicable calling. We are losing our wellbeing and our status and gradually getting to
the period of financial servitude because of these MNCs.
Education Sector: There are significant effects in academic sector because of globalisation like
higher literacy rate and foreign universities collaborating with different Indian universities. The Indian
academic system faces challenges of globalisation through info-technology although it offers
opportunities to evolve new paradigms shifts in developmental education. Globalization promotes new
tools and techniques such as E-learning, flexible learning, distance education programs and overseas
training programs.
Indian Business Culture: The foreign culture has both constructive and contrary impact on
individuals and business firms. New ways of thinking and working has developed leading to higher
efficiency. Indian organizations have embraced international accounting standards, Just-in-time and
other more effective methods of stock control, flexitime and new practices of human asset
administration, social duty and business morals thoughts, improvement in corporate governance
practices, customer relationship management practices, inflow of outside assets and healthy
competition with foreign products. The business area in India is profoundly encouraging in the present
situation. The effect of globalization has changed the business system in India in terms of psychology,
approach, innovation, attitude, work culture and so on. As a consequence of globalisation Indian
industries are adapting themselves to newer challenges and taking benefit from the new and better
opportunities making their business all the more profitable with prospects of future growth. The
colossal populace of India has made a huge unsaturated market of customers. This is one reason why
worldwide organizations are particularly inspired in doing business in India. In the post globalization
period this degree has expanded enormously for worldwide multinational organizations as
Government of India has likewise played an exceptionally essential and steady part in this regard
through changed liberalized strategies and administrative structure. A few situations that have arisen in
India post liberalization era are as follows: urbanisation and people of rural areas preferring to shift to
urban areas, agriculture workers shifting to industry sector, trade market getting opened, boom in
international import and export, big open saturated market for products, a growing market for high
quality and low price product, gradual increase of organized retail chain, growing range of merger and
acquisitions and lucid license policies for overseas multinational corporation. High growth rate is
showing economic prosperity in India. Indian market leaders are going global.
Space, Science and Technology: India has created a distinct place in the field of space science and
technology viz. launch services, earth observation, communication & navigation and application of
space technology for national development. Today, India stands one amongst the top six space faring
nations in the world. The areas that are benefitted/ seemingly to be benefitted with the use of space
technology and its applications embrace – resource monitoring, weather forecasting,
telecommunication, broadcasting, rural connectivity, health & education, governance, disaster
management support, location based services, space commerce together with host of social
applications.
Conclusion: India is obtaining a worldwide recognition and slowly moving towards to become a
significant economic and political strength. Market economic policies are spreading around the world,
with greater privatization and liberalization than in earlier decades. Globalisation has resulted in
growing global markets in services. People can now execute trade services globally -- from medical
advice to software writing to data processing that could never really be traded before. India features a
consumer base of 1.14 billion people. The mobile subscriber base has grown up from 0.3 Million in
1996 to over 250 million currently. In the cities Internet facility is everywhere. Extension of internet
facilities has extended even to rural areas. Global food chain /restaurants have already found a large
market within the urban areas of India. Lavish multiplex movie halls, big shopping malls and high rise
residential buildings are seen in every city. Software Industries and telecommunication sectors are
enjoying a tremendous boost in India. Bollywood movies are distributed and accepted worldwide.
Programming and software Industries, telecommunications and media segments are getting benefits
out of a gigantic lift of this sector in India. Entertainment sector in India has made a si gnificant place
for itself in the global market. Indian television channels and serials are watched and liked by people
of different countries all over the world. New technologies are being used in agriculture sector
resulting in improved yield of crops. Though the development is progressing rapidly, still many basic
problems like prevailing poverty in rural areas, menace of corruption and instability of the government
in the political arena are a cause of concern and steps should be taken to bring solution to such
problems so as to reap the benefits of globalisation in the best possible manner.