FPT CAN THO UNIVERSITY

STAR-UP PROJECT

The title:
Vegetables Powder

Lecturer: Ms. Huynh Ngoc Dong Giao

Mentor: Mr. Nguyen Thanh Luan
Class: EXE201
Group: 24

Percentage of
Student Name Parts in-charge
contribution

Nguyễn Khánh Vy 14,3%

Mai Thị Huyền Trân 14,3%

Phạm Nguyễn Hiểu Huy 14,3%

Bùi Hoàng Linh 14,3%

Phan Trường Phú 14,3%

Hồ Thị Diễm Yên 14,3%

Nguyễn Thanh Hào 14,3%

Table of Contents
I. General Information....................................................................................3
II. Product Description.......................................................................................5
II. Orientation of business activities..................................................................9
I. Conclusion...................................................................................................17
 I. General Information

- Project name: “Go 24”

- Established date: September 10, 2023
- Fanpage: https://www.facebook.com/profile.php?id=61551892420458&mibextid=ZbWKw
-Website: https://drive.google.com/file/d/12d6qJdprYY1AQvWafH5q1Rgoaz6ad6Mh/view?
usp=sharing
- Field of activity: Food and Beverage field
- Product: Vegetable powder
- Reason for project implementation: The vegetable powder market has great development
potential. People need to use vegetable powder as a solution to provide many necessary
nutrients for the body.
- Special feature: The product is made 100% from fresh vegetables to ensure safety for health
while still retaining the original flavor. Vegetable powder "Go 24" is convenient, easy to
store, and easy to bring anywhere. At the same time, it is easy to use and saves preparation
time.
- Target customers: for people who care about health, want to provide nutrients for the body
but are busy at work.
 CEO (Chief Executive Officer): Nguyen Khanh Vy (Leader)

Major in business administration: mainly responsible for

the production of products. The strengths are a sense of
responsibility, good teamwork ability, analytical ability,
clear logic, and public and private analysis. Besides, he is
the person who assigns work to each team member and is
responsible for synthesizing and editing the content of
sales plans, marketing plans, and product promotion.

 CFO (Chief Finance Officer): Pham Nguyen Hieu Huy

 Major in business administration: has strengths in
activities related to the budget of the project. Responsible
for managing revenues and expenditures, financial
planning, expenditures and ensuring that the organization
operates within budget limits. Responsible for writing
financial statements, including profit and loss statements.

 CMO (Chief Marketing Officer): Mai Thi Huyen Tran, Ho Thi Diem Yen, Nguyen
Thanh Hao

Major in Business Administration: Plays an important role in shaping

marketing strategies, promoting products, defining target audiences,
and offering effective sales methods to reach customers. At the same
time, manage fan pages, websites to plan marketing content to
advertise products.

 CTO (Chief Technology Officer): Bui Hoang Linh

Major in information technology: Manage

technology department, create Website for users.
Work closely with other parts of the
organization, such as marketing, sales, and
finance, ensuring technology is integrated in an
integrated way and supports business operations.

 Design Directors: Phan Truong Phu

Graphic design major: Responsible for

creative work and product design such as logo
design, communication ministry. Product
advertising campaigns and media marketing.
At the same time, support the designer to
serve the marketing of the project.
II. Product Description
- Product: developed based on various vegetable juice formulas. Through the research
process to optimize storage time and save preparation time, the project's products are
transformed into vegetable powders such as:
• Fish mint powder
• Spinach powder
• White radish powder
• Ginger powder
-Sales method and target customers: Vegetable powders will be grouped and sold according
to product combo method, retailing each type of powder. At the same time, there are mixing
instructions for users, specifically combo groups as follows:
1. Fish mint powder mixed with filtered water (can be mixed with coconut water):
suitable for groups who want to beautify the skin and lose weight, usually ages 13 -
26 years old, for women who like to study. born during puberty. They have acne
problems, want to beautify their skin and lose weight.
2. Spinach powder mixed with ginger powder with filtered water (can be mixed with
fresh milk): people with health concerns are 30 years old or older, people who
exercise often, people who are forgetful.
3. White radish powder mixed with ginger powder mixed with filtered water: Suitable
for all ages. Especially suitable for subjects whose work requires a lot of talking such
as teachers, telesales
-Reason for choosing this business product: Because of awareness of the need for beauty and
concern for the health of most people, especially after the covid 19 epidemic broke out.
Besides, we are aware of everyone's busy working lifestyle but still want to supplement
nutrition for the body. And convenient products that are easy to carry and prepare will be the
priority choice of most people.
1. Product image inside

Fish mint powder

 Spinach powder

Ginger powder
White radish powder

1. Bao bì sản phẩm

Bao bì bên ngoài

2. Quy trình sản phẩm
II. Orientation of business activities
1. Describe customer portraits:
Group 1: Customers interested in beautifying their skin and losing weight
- Name: Linh Tran
- 20 years old
- Gender: Female
- Occupation: Student
- Address: No. 56, ABC Street, DEF District, Ho Chi Minh City
Consumer behavior:
- Linh is a university student in puberty and is interested in beautifying her skin and
losing weight.
- She regularly searches for natural products and methods to care for her skin and weight.
Needs and wants:
- Linh had problems with acne and wanted to find a natural solution to solve this problem.
- She also wants to lose weight and have a stable and balanced weight.
Importance:
- Having beautiful skin and a stable weight is very important for Linh in being confident
and comfortable in herself.
Solvency:
- Linh has income from part-time jobs and spends part of it investing in skin and weight
care products.
- However, with a special interest in health and skin, she is willing to spend a small part
of her income to invest in quality skin care and weight loss products.
Group 2: Customers who care about health
- Name: Minh Pham
- Age: 35
- Gender: Male
- Occupation: Office worker
- Address: No. 789, XYZ Street, KLM District, Hanoi City
Consumer behavior:
- Minh is an office worker who often has to work in a high-pressure and stressful
environment.
- He often forgets to drink water and rarely exercises due to busy work.
Needs and wants:
- I feel tired and need a solution to restore energy and support overall health.
- He is interested in maintaining cardiovascular health and preventing health problems
caused by heavy work.
Importance:
- Health is important to Minh, but with his busy lifestyle, he needs a convenient and
effective solution.
Solvency:
- Minh has good payment ability and is willing to spend on products or services that
support his health.
- With the above description, we can better understand the characteristics and needs of
each customer group, thereby developing appropriate marketing strategies and
products/services.
 2. Business Model Canvas

3. Survey on customer feedback on the use of vegetable powder products

- To evaluate and test customers' satisfaction when using vegetable powder products,
we let customers try the product and collect their feedback data on the product.
group's vegetable powder. The target audience is students and people living in Can
Tho city.
- For this survey, we collect data through two forms: online and offline
+ Online: Use survey form to collect user feedback about the product
+ Offline: direct interviews with people who have tried vegetable powder products.
- The number of our observation samples reached more than 30 and less than 60
samples.
Regarding the content of survey questions with Online form

Looking at the gender table, we can see that women care more about health than men.
Specifically, women account for 65.4%, and men account for 34.6%. In addition, G24's main
customers are mostly women, interested in beautifying their skin and losing weight while still
providing the body with necessary nutrients.

Looking at the age data table, G24's main customers are mostly aged 13 - 26 years old,
accounting for 73.1%, followed by those aged 26 - 30 years old, accounting for 21.2%, the
lowest. 5.7% are over 30 years old.

Looking at the career data table, we can see that G24's customers have a variety of
occupations. Specifically, students account for the highest percentage. Because this is G24's
most accessible target audience. In addition, there are also groups of customers who are
office workers, sales staff, and consultants.
Looking at the data table, we can see that the majority of people are quite satisfied with
products from vegetable powder, accounting for 67.3%. The percentage of people who find
the product difficult to drink and unpalatable is 9.6% and 17.3%, respectively. This is also a
challenge for the group in finding solutions to improve the product's taste.

Looking at the data table, we can see that the majority of people rate that the group's
vegetable powder product is convenient for them, with 76.9% saying that the product is
compact and convenient to carry and 65.4% saying that the product is compact and
convenient to carry. % said they saved time when using the product. Besides, 55.8% of
people said that the product provides enough necessary nutrients for the body.
Looking at the data table, we can see that 90.4% of people said that they felt the price the
group offered for each type of vegetable powder was reasonable and affordable. However,
there are still 9.6% of people saying they feel the price is not reasonable.

With the above data, 86.5% of people are satisfied with vegetable powder products. Besides,
there is still 13.5% of people who are dissatisfied with the product.
Regarding this question, we can see that there is a lot of customer feedback for the group's
vegetable powder products. Everyone's comments include both praise and criticism, and also
suggest solutions to help the team improve the product better. Looking at customer
comments, we can see that customers praise the product a lot, they rate the product as suitable
for their needs. Besides, there are also some suggestions for the group to find ways to
improve the product's taste so that it can be sold more.

With this data table, we can see that 88.5% of people are willing to recommend vegetable
powder products to their friends and relatives. However, 11.5% of people would not
recommend. This may happen because they are not satisfied with the taste, price or the
product does not meet their expectations.

With Offline form: Our team will conduct interviews with students using the product at FPT
University. Below are a few images that we collected.
General results obtained and development orientation of the group.
- Besides the compliments about the product, there are still some mixed opinions about the
product's taste. Because the nature of the group's products is made entirely from fresh
vegetables, some people who do not like these vegetables will find it difficult to use the
product. With these opinions, our team will consider researching ways to mix with other
types to produce a product with a more drinkable flavour.
- Most surveyors think that product packaging is quite convenient. Our team is aware that
products are created to meet consumer needs for convenience, time saving, ease of storage
and providing necessary nutrition for the body.
- Regarding price, there are still some opinions that the price is still unreasonable. With this
problem, we will find ways to optimize prices for consumers but ensure quality does not
decrease.

I. Conclusion
Contribute products/services to the market:
-Currently, the demand for vegetables is increasing because many people are aware of the
importance of consuming more fruits and vegetables. Vegetable powder provides a
convenient way to supplement essential vitamins A, C and E, minerals and fiber for the body
-Vegetable powders also come in a variety of different types, from popular vegetables such as
carrots, tomatoes, cucumbers to green leafy vegetables such as kale and fish mint. This helps
consumers have many choices that suit their preferences and needs.
-In addition, vegetable powder also brings many contributions to the processing industry,
vegetable juice promotes the development of the fruit and vegetable processing industry,
creating jobs and increasing income for farmers.
-With growing demand and potential markets, vegetable powder products can bring great
value to the market, contributing to improving public health and promoting economic
development.
Challenge the project implementation process:
-About raw material sources: The process of finding clean and safe fruit and vegetable raw
materials is a big challenge. In addition, raw material sources need to ensure stability in
quantity and quality to meet market demand. The price of fruit and vegetable ingredients may
fluctuate seasonally, affecting the project's profits and revenue and expenditure plans.
-About the production process: Finding production and operation stages that ensure food
hygiene and safety, product quality and cost optimization is a top priority requirement for the
group. Right from the beginning of the project, vegetable juice had a short shelf life, so the
team spent a lot of time finding suitable preservation methods to best maintain product
quality.
About the market: Currently, vegetable powder is no longer new to the market. Therefore, the
group has many competitors and needs an effective marketing strategy to attract more
customers.
-About investment capital: Because it is a personal project of the group, investment capital is
contributed by the members. So the project will sometimes encounter some difficulties
because capital is still limited.
-About human resources: The project's human resources are mainly group members who
share and learn sales skills as well as knowledge about vegetable powder production. This
also causes many inadequacies and difficulties for the group.