2013

Business Accounting & Financial Management
XEV (H-II) – BBM(3)
2013
Time : 3 hours
Full Marks :75
Candidates are required to give their answer in their
Own words as far as practicable.
The questions are of equal value.
Answer any five questions, selecting
At least two from each group.
Group- A
1. “Financial planning is the key to successful business parathions” . Explain and

discuss the basic characteristics of financial plan.
2. Define capitalisation. Explain the two main principles of capitalisation.
3. What are the sources of industrial finance ? Discuss.
4. The following data are being taken from the records of Tata Corporation as on 31
December, 2012 :
Cash 25,000 Bills payable 3,000
Debtors (Net) 12,000 Sales 53,000
Inventory 8,000 Purchases 34,000
Prepaid expenses 2,000 Purchase returns 750
Creditors 12,000
On the basis of above information, compute the following :
(a) Working capital ratio

(b) Acid-test ratio
(c) Inventory turnover
(d) Payable turn over
5. What do you mean by fund flow statement ? How does it differ from cash flow
statement ?
Group- B
6. Define accounting ? Explain the principles of accounting with suitable examples.
7. What are the methods of valuation of good will ? Explain any one of them.
8. From the following list of balances, prepare a Trial Balance :
Capital A/C 1,00,000

Debtors A/C 20,000
Fixed asset A/C 92,000
Sales A/C 1,10,000
Return outwards A/C 1,000
Bills payable A/C 8,000
Balance overdraft A/C 11,000
Opening Stock A/C 15,000
Creditors A/C 20,000
Purchases A/C 70,000
Returns Inward A/C 2,000
Wages & Salaries A/C 30,000
Bills receivable A/C 15,000
Rent A/C 6,000
9. Gupta & Company purchased a machine by cheque for Rs.90,000 on January, 2001.
Its probable working life was estimated at 10 years and its probable scrap value at
the end of that time at Rs. 10,000. It was decided to write off depreciation by equal
annual instalments. You are required to pass necessary journal entries for 1st and
two years. It was decided to close books each year on December 31.
10. Write short notes on any two of the following :
(a) Cash Book

(b) Difference between capital and revenue expenditure
(c) Admission of a partner
(d) Investment account
__________________________
MARKETING
XEV (H-II)- BBM (IV) PAPER
2013
Time : 3 hours
Full Marks : 75
Candidates are required to give their answers in their
Own words as far as practicable.
Answer any five questions, selecting three from
Group A and two from group B
Group- A
1. Define marketing. Discuss the nature and scope of marketing.
2. What is consumer behaviour ? Describe in brief the different factors

affecting consumer behaviour.
3. What is the objectives of market segmentation? What criteria are used for
segmenting a market?
4. What do you understand by product life cycle? Explain its various steps.
5 How the price policy is determined? Describe the methods which are adopted
for the determining pricing of a new product?
6. Define packaging. What are the objectives and functions of packaging? Give
characteristics of a good package.
(a) Marketing research

(b) Social responsibility of marketing managers
(c) Marketing mix
(d) Channels of distribution
8. What is sale promotion? Explain in brief main method of sales promotion.
9. What is publicity? Discuss its objective and importance.
10. “Money spent on advertising is wasteful”. Do you agree? Give reasons for
your answer.
11. What do you mean by Print Media? Discuss its importance in recent
situations.
(a) Managing promotional campaign
(b) Strategy of sales promotion
(c) Promotion modeling
(d) Mass communication

XEV (S-II) – ECO (2)
2013
Time : 3 hours
Full Marks : 100
Candidates are required to give their answers
In their own words as far as practicable.
Answer any five questions.
1. Discuss the relative merits and demerits of planning by inducement and

planning by direction.
2. Describe the main characteristics of the Indian Economy.
3. Examine the causes of poverty of the Indian people. Suggest measures for
eradication of poverty in India.
4. What are the causes of rapid growth of India „s population? How can it be
controlled.
5. “Forests are handmaid of Indian agriculture”. Discuss and describe the

forest policy of govt. of India.
6. What are the causes of the backwardness of Indian Agriculture suggest

remedies.
7. Discuss the case for and against Co- operating Framing in Indian.
8. Discuss the role of Cottage and small Scale Industries in Indian‟s economy.
9. Give an account of the present position and problems of sugar Industry in

India.
10. Write short notes on any two of the following:
(a) Unemployment problem in India
(b) Sources of Agricultural credit in India
(c) Merits of socialistic planning
(d) Need and objective of planning
___________________

2013

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Business Accounting & Financial Management

XEV (H-II) – BBM(3)

Full Marks :75

Candidates are required to give their answer in their

Own words as far as practicable.

The questions are of equal value.

Answer any five questions, selecting

At least two from each group.

1. “Financial planning is the key to successful business parathions” . Explain and

2. Define capitalisation. Explain the two main principles of capitalisation.

3. What are the sources of industrial finance ? Discuss.

Cash 25,000 Bills payable 3,000

Debtors (Net) 12,000 Sales 53,000

Inventory 8,000 Purchases 34,000

Prepaid expenses 2,000 Purchase returns 750

On the basis of above information, compute the following :

(a) Working capital ratio

6. Define accounting ? Explain the principles of accounting with suitable examples.

8. From the following list of balances, prepare a Trial Balance :

Capital A/C 1,00,000

10. Write short notes on any two of the following :

(a) Cash Book

XEV (H-II)- BBM (IV) PAPER

Candidates are required to give their answers in their

Own words as far as practicable.

The questions are of equal value.

Answer any five questions, selecting three from

Group A and two from group B

1. Define marketing. Discuss the nature and scope of marketing.

2. What is consumer behaviour ? Describe in brief the different factors

7. Write short notes on any two of the following :

(a) Marketing research

9. What is publicity? Discuss its objective and importance.

12. Write short notes on any two of the following :

(a) Managing promotional campaign

(b) Strategy of sales promotion

(c) Promotion modeling

(d) Mass communication

Full Marks : 100

Candidates are required to give their answers

In their own words as far as practicable.

The questions are of equal value.

Answer any five questions.

1. Discuss the relative merits and demerits of planning by inducement and

2. Describe the main characteristics of the Indian Economy.

5. “Forests are handmaid of Indian agriculture”. Discuss and describe the

6. What are the causes of the backwardness of Indian Agriculture suggest

9. Give an account of the present position and problems of sugar Industry in

(a) Unemployment problem in India

(b) Sources of Agricultural credit in India

(c) Merits of socialistic planning

(d) Need and objective of planning

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