Data Storytelling

Individual Assignment
Ronja Larsson
2023-05-24

Background
Imagine that there is a copy of our earth, called Counter Earth, out there far away in the galaxy, where
everything is the same as our earth, but the ruling species is pig instead of human. The main meat
products pigs on Counter Earth consume are crocodile, condor, elephant, komodo dragon, panda
and…. human!

I am working as an analyst to gain an overview of how the meat trade look like for the 13 largest
countries by population on Counter Earth, which are the following: Zimbabwe, Japan, France, Sweden,
Bulgaria, Ecuador, Canada, Georgia, Germany, China, Egypt, Vietnam, and Iceland.

I received 13 files containing the data for all the transactions of the meat trades on each day of the
year of 1989. I was given the task to find out the following:

- which countries have exported and imported the lowest and highest volumes of meat
throughout the year 1989
- on which day were there the least meat shipped corresponding to the least value of goods
exported in the year 1989
- which countries have exceeded their import budget for the year 1989
- which countries have fallen below their Expected Revenue for the year 1989

I am presenting my final findings to the International Meat Trade Organization of the Counter Earth,
which is an organization that regulates sustainable meat trades on Counter Earth.

Data Storytelling
I want to find out what countries are the largest importing and exporting countries for meat trade. I
also want to find out if there is seasonality when it comes to meat trade and if there is a pattern on
what kind of meat that is popular.

Technical Analysis
The data I was given consisted 13 files with all the transactions of meat trades for each country.
There are a lot of redundancy, errors and inconsistency in the raw data, so I had to restructure and
clean the original data set. From the raw data, I created three dimension tables and two fact tables:

- _DimMeat containing basic information about the meat types

- _DimCountry containing basic information about the country
- _DimDiscount containing information about discount rates between exporting and
importing countries
- _FactAllImport containing transactions from importing country
- _FactAllExport containing transactions from exporting country

The relationships between these five tables have been established as shown below:
 Data Storytelling
Individual Assignment
Ronja Larsson
2023-05-24

Besides above dimension tables and fact tables, I also created the following tables:

- _MeasureTable containing measures created in DAX code for the report

- _ColorTableMeat containing the color code of each meat type for the customization of the
visualisations
- _ColorTableCountry containing the color code of each country for the customization of the
visualisations
 Data Storytelling
Individual Assignment
Ronja Larsson
2023-05-24
In the original raw data, I idenVfied a few issues in both fact tables, assuming the data in the
dimension tables all are correct. I have taken steps to resolve these issues:

1. In both fact tables, the unit of the volume was missing. AXer confirming with my data source
at the InternaVonal Meat Trade OrganizaVon of the Counter Earth, the unit for the original
volume was in gram. But the price for each meat type is in kilo price. So I had to add a
column with volumes in kilogram, to be able to later calculate the monetary values of each
transacVon. I also created a column to have the volumes for each transacVon in tonne, which
is used for visualizaVon.

2. I discovered, if I used the given discount rates from the raw data, the values of all transacVon
became too high, compared with the budget each country have for the import and export of
the meats. AXer confirming with my data source at the InternaVonal Meat Trade
OrganizaVon of the Counter Earth, it was confirmed that the discount rate should be
reverted. For example, the discount rate from Bulgaria to China should be
1 – 0.681981976014245, which means that the discount is approximately 68% off, not 32%.
This issue is solved by using DAX formular to used 1 – Trade Discount in the table fact tables.

3. All the transacVons in the original data are from the year of 1989, but instead of staVng the
date, we had the day number of the year. I created a column to add dates for each
transacVon, for later use of drill down in the visualizaVon.

Report Structure
The report contains eight sheets. The first five sheets contains visualizations of information about
the countries in relation to the trades. The sixth sheet contains visualizations of the trades daily
throughout the year, with the key information on the time of the year where the most and the least
volume and value trades happened. The last two sheets contains visualizations about the meat types
and how volumes of different meat types are traded throughout the year.
 Data Storytelling
Individual Assignment
Ronja Larsson
2023-05-24
Visualiza;ons

The chart I chose to visualize population by country and expected revenue and import budget by
country is clustered column chart. It is a clear way show the data for each of the country this way.
On the second chart you can see that we can clearly see and compare the import budget and
expected revenue for each country and get an idea of how the planned import and export status are
for each country.
 Data Storytelling
Individual Assignment
Ronja Larsson
2023-05-24

The second and third pages of the report show the import and export of meat by country, one is
based on volume in tonne and the other is based on value in EUR. Here I chose to use column chart.
The color theme is the same as the first page where each country has its own custom color. This
color theme will be consistent throughout the report for the visualizations where country is the key
data to focus on.
 Data Storytelling
Individual Assignment
Ronja Larsson
2023-05-24

In these two pages I explore the difference between the budgets and the actual trades from both
import and export side. Here we can see clearly that some countries are well within budget and
some are way, which can be interesting to get more data to find out what the possible reasons might
be.
 Data Storytelling
Individual Assignment
Ronja Larsson
2023-05-24

On this page I chose to use bar chart to represent the volume and value of the trade of each day
throughout the year. On the side I use tables to show the top three and bottom three days of the
trades. In the interactive report, by clicking on a day in the tables, the visualizations on the left hand
side will indicate which day it is of the year, which gives a stronger understanding of the matter.
 Data Storytelling
Individual Assignment
Ronja Larsson
2023-05-24

The last two pages of the report are about the meat types. Above page gives a general idea of the
meats, how much in volume they are traded in relation to one another in the pie chart, the kilo price
and toxicity of each meat type in bar chart. The visual in the bottom contains a drill down function in
the interactive report where the user can click on and go further down to see how much volume
different meat types are traded in a specific date. The color theme is also customized, like the theme
color for the countries. Below is a flow chart showing how different meat are traded between
countries. The use can filter to see a specific meat type by choosing it on the left hand side.
 Data Storytelling
Individual Assignment
Ronja Larsson
2023-05-24
Conclusion and Recommenda;on
The purpose of this report is to find out the following:

- which countries have exported and imported the lowest and highest volumes of meat
throughout the year 1989
- on which day were there the least meat shipped corresponding to the least value of goods
exported in the year 1989
- which countries have exceeded their import budget for the year 1989
- which countries have fallen below their Expected Revenue for the year 1989

On the export export side, China has the highest volume of meat exported and Japan has the lowest
volume of meat exported.

On the import side, Georgia has imported the most volume of meat and Egypt has imported the least
volume of meat.

On day 284 of the year, we had the least meat shipped in volume, but on day 273, we had the least
value of goods exported.

The countries that have exceed their import budgets are: Germany, Sweden, France, Bulgaria, Ecuador,
Georgia and Vietnam.

The countries that have fallen below the expected revenue from export are: France, Ecuador,
Germany, Canada, Egypt and Japan.
 Data Storytelling
Individual Assignment
Ronja Larsson
2023-05-24
As the data is showing, some countries are really bad with their budgets for importing and exporting
meat. In the exploration of data, we can also see that there is less volume of meat being traded in
the third and forth quarters. However, the pattern shows that the volumes of each meat type are
consistent throughout the year. Komodo Dragon meat is the most popular meat type which maybe
have something to do with the relatively low toxicity and kilo price.

I recommend the International Meat Trade Organization of the Counter Earth to further get into
how individual countries are importing and exporting different meat type and what the reasons for
not keeping the budgets might be for each country. Furthermore, if Komodo Dragon meat is this
popular, some steps might be taken to preserve the amount of the specie so that they are not overly
hunted for food.

Comments
I have approached the assignment with a lot of freedom in how I interpretate the data. There were
many different approaches one could take, I have chosen to assume that the data in the dimension
tables are all correct and the adjustments needed to be made in the transactions. I have made up a
narrative that makes sense to how I chose to interpretate the data.

I have fulfilled and answered all the requirements and questions for G grade. For the VG part, I have
fulfilled and answer all questions, other than the requirement for Python code. This was due to that I
have a Mac notebook and I am using Parallels Desktop to be able to use Power BI. I took all the steps
to import all the original files with Python code, but somehow Power BI program in Parallels Desktop
could not find the pathway to my files, saved in my notebook. After consulting with the teacher, he
agreed that he would not hold Python code as a reason not to give me a higher grade. I made a good
attempt to use Python code.