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Pom Fy

The document is an exam for a Principles of Marketing course. It contains two questions - the first asks students to fill in blanks and choose multiple choice answers about key marketing concepts, and the second asks students to write short notes on marketing functions, segmentation types, objectives, importance of segmentation, and challenges for marketing managers.

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24 views2 pages

Pom Fy

The document is an exam for a Principles of Marketing course. It contains two questions - the first asks students to fill in blanks and choose multiple choice answers about key marketing concepts, and the second asks students to write short notes on marketing functions, segmentation types, objectives, importance of segmentation, and challenges for marketing managers.

Uploaded by

dj9659716
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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J.T.S.S.P.M.

SHRI SHIV CHHATRAPATI COLLEGE, JUNNAR


Bachelors of Business Administration
Internal Examination 2023-24
PRINCIPLES OF MARKETING
(Semester – II)
[Subject Code: 202] [Marks: 20]
[Class: F.Y.BBA] [Date: -02-2024] [Time: 60 Minutes ]

Q. 1) Answer the following questions. [8 marks]

A) Fill in the Blanks [Any four] [4 marks]


1) ________ is the part of Demographic segmentation for consumer markets. (Age,
Social grade)
2) Strategy factors and unmarketable factors are the types of ________ . (Internal
factors, Macro factors)
3) One of the components of external environment are _______ . ( Macro
environment, Mini environment)
4) ______ is an activity of selling and purchasing of goods and services. (Marketing,
Advertising )
5) Marketing orientation is a customer-oriented concept, it is also known as the
______ . ( Modern marketing concept, Rural marketing concept)

B) Multiple Choice Questions. [Any four] [4 marks]


1) Marketing creates ______ for good and services .
a) Customer b) Demand
c) Product d) All of the above

2) The marketing environment consists of ________ .


a) Socio-economic b) Competition
c) Technology d) All of the above
3) Which of the following is a macro environment force?
a) Demographic b) Technological
c) Political d) All of the above

4) The main aim of _______ is to provide social welfare to the general public .
a) Transactional marketing concept b) Holistic marketing concept
c) Societal marketing concept d) Relational marketing concept

5) ________ provide businesses with the materials they need to carry out their
business activities.
a) Suppliers b) Consumers
c) Salesman d) Producers

Q.2) Write Short Notes on [Any Three] [12 marks]


1) Functions of Marketing.
2) Types of Segmentation.
3) Objectives of Marketing.
4) Importance of Market Segmentation.
5) Challenges of Marketing Manager.

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