Research Paper 3
Research Paper 3
Research Paper 3
https://doi.org/10.1007/s12351-018-0393-2
ORIGINAL PAPER
* Yong He
[email protected]
1
School of Economics and Management, Southeast University, Nanjing 210096, China
2
Management School, University of Liverpool, Liverpool L69 7ZH, UK
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Y. He et al.
significant impacts to the firms’ delivery time decisions, as well as the pricing and
inventory decisions.
1 Introduction
With the fast development of Internet and information technology, customers’ pur-
chasing behaviors have been changed a lot, which pushes more and more firms in
various industries to establish direct selling channels in addition to the traditional
‘Brick-and-Mortar’ channels. By establishing direct channels, companies can often
benefit from the expanded market coverage (Chen et al. 2012), the enhanced con-
trol power over retail price (Chiang et al. 2003), etc. According to a survey, about
42% of the top PC manufacturers (like Dell, Sony, Compaq, Lenovo, etc.) are selling
through their own direct channels (Wilder 1999; Tsay and Agrawal 2004). Today,
in the fresh food industry, with developed preservation and logistic technologies,
many companies are selling their goods to customers through the direct online chan-
nel. For the grocery giant Wal-Mart, fresh foods are sold through Chinese e-com-
merce partner Yihaodian in Shanghai and Beijing.1 Also, Harry and David, as one of
Internet Retailer 500 and America’s leading gourmet gifting companies, sells fresh
foods through both direct and retail channels. Nowadays, in China, more and more
customers choose to buy fruits on e-commerce websites, including Alibaba, Taobao
and Tmall, etc. Khuntonthong et al. (2013) demonstrated that the development of
e-commerce techniques gives farmers more opportunities to benefit from perishable
agricultural foods.
As fresh-selling through dual-channel is becoming more and more popular, the
research on the management of dual-selling for deteriorating products is required
and urgent. However, most of the previous studies on dual-channel problems con-
centrate on the single period pricing problems. Since the product deterioration is
a time linked phenomenon, most of their models cannot characterize product dete-
rioration appropriately. A common way to study product deterioration is to use the
EOQ models.2 Thus, in this paper, in addition to the pricing decisions, inventory
decisions are considered for deterioration items. In the centralized model, the vendor
and the retailer are vertically integrated. They make decisions together on both the
1
Russel, J. (Jul 22, 2015) Walmart Takes Full Control Of Yihaodian, Its Online Retail Business In
China. https://techcrunch.com/2015/07/22/walmart-buys-out-its-chinese-store-yihaodian/. Accessed on
November 7, 2016.
2
The EOQ theory enables people to consider the transaction costs (e.g. deterioration cost, transportation
cost, inventory holding cost, ordering cost) which have great impacts to pricing and ordering decisions
for supply chain members. According to Moss et al. (2003), transaction cost (including deterioration
cost, transportation cost, inventory holding cost, ordering cost, etc.) is an important factor for the applica-
tion of e-commerce business structures. The ignorance of the transaction cost may result in non-optimal
decisions.
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Inventory and pricing decisions for a dual‑channel supply…
prices of the two channels and the inventory for the whole supply chain. In addition
to the centralized model, a decentralized model is studied, in which, the vendor and
the retailer competes vertically and horizontally on pricing and ordering decisions.
In the game, the vendor is the Stackelberg leader and the retailer is the follower.
Also, a revenue sharing and two part tariff contract is proposed to coordinate the
supply chain, which can not only raise both firms’ profits, but also reduce the total
waste of the whole supply chain. In the model extension, a more realistic model is
studied, in which the direct channel delivery time is endogenous. The main research
questions in this paper can be summarized as:
1. How to obtain the optimal decisions under both centralized and decentralized
supply chains?
2. How does the optimal decisions change with the critical parameters (e.g., dete-
rioration rate, competition intensity, etc.)?
3. Can the revenue sharing and two part tariff contract coordinate the supply chain?
If so, how to determine the optimal contract parameters?
4. How to decide the optimal delivery time when it is endogenous?
The rest of this paper is organized as follows. Section 2 is the literature review. Sec-
tion 3 introduces the notations and assumptions through the paper. Then, the central-
ized and decentralized models are formulated. To solve the models, two algorithms
are also proposed. In Sect. 4, numerical examples and sensitivity analysis are pre-
sented, along with some important results and interesting managerial implications.
In Sect. 5, a revenue sharing and two part tariff contract is proposed to coordinate
the supply chain. Section 6 is the model extension. In the last section, conclusions
for the paper are presented, and some future research topics are suggested.
2 Literature review
This paper is closely linked to two streams: (1) dual channel supply chain models (2)
EOQ/EPQ models with product deterioration.
One stream of literature is about the research of dual-channel business models.
In recent couple of years, dual-channel business model has been deeply studied by
researchers on supply chain management and marketing. Chiang et al. (2003) argued
that the motivation of adding a direct channel is to reduce the double marginaliza-
tion effects. Yan and Pei (2009) pointed out that establishing a direct channel is a
useful tool for the manufacture to motivate the retailer’s service level improvement,
and to enhance the efficiency of the total supply chain. In addition to the pricing
decisions, researchers consider about other important and realistic factors, such as
direct channel delivery lead time, service level for both channels, demand disrup-
tion, asymmetric information, etc. Hua et al. (2010) showed that in a dual-channel
supply, lead time has strong effect on both parties’ pricing and quantity decisions.
Xu et al. (2012) extended Chiang et al. (2003) by treating the delivery time length of
the online channel as a decision variable. They also showed that lead time decision
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Y. He et al.
has effects to the manufacturer’s channel selections. Yang et al. (2017) studied a
dual-channel Newsvendor model with lead time linked demand and customers’
switching behaviors when shortage occurs. Chen et al. (2017) studied the quality
decisions in addition to the pricing decisions in a dual-channel supply chain. They
showed that adding another channel can improve the product quality and the sup-
ply chain performance. Xiao et al. (2014) investigated the product variety design
and pricing decisions for a two level supply chain in a circular spatial market under
manufacturer-lead and retailer-lead Stackelberg gaming. They found that the motiva-
tion for the manufacturer to use dual channels decreases with the unit production
cost, while increases with the marginal cost of variety design, the retailer’s marginal
selling cost, and the customers’ fit cost. Cai et al. (2009) and Chen et al. (2012) did
excellent study on channel selection policies under different values of selling costs,
potential market share and competition intensity. Dumrongsiri et al. (2008) found
that a higher retail service level or customer service sensitivity can benefit both par-
ties when demand is price and service dependent. Li and Li (2016) studied a dual-
channel supply chain with retailer’s service investment and fairness concerns. Muk-
hopadhyay et al. (2008) studied a dual-channel model with a value adding retailer
who has private information of the value adding costs. They found that a lower cost
for the retailer can induce the information sharing throughout the supply chain.
Dan et al. (2012) argued that the market share and the customers’ loyalty of retail
channel has great influence to the pricing and service decisions. Liu et al. (2015)
studied the manufacturer’s and retailer’s risk aversion behaviors under asymmetric
information to the optimal decisions. Yan et al. (2016) studied the optimal pricing
in a dual-channel supply chain with a dominant retailer and two manufacturers, in
which the manufacturers lie about their cost information. Li et al. (2016a) studied
the pricing and coordination problems in a dual-channel supply chain with a risk-
averse retailer. Liu et al. (2010) demonstrated that when selling cost information is
private, centralized decision is not always better than the decentralized decision with
a feasible contract if the retailer has lower selling cost. Chiang and Monahan (2005)
found that when demand is uncertain and demand can be transferred from one chan-
nel to another, dual-channel is better than either the pure retail channel or the pure
direct channel. Yu et al. (2016) studied the impacts of the e-tailer’s drop-shipping
decisions to the manufacturer’s distribution channel strategies. He et al. (2014) stud-
ied the transshipment strategies between the e-store and the retailer under demand
uncertainties in both channels. Xiao and Shi (2016) studied the optimal pricing
decisions in the presence of supply shortage under different supply priority of each
channel. Yue and Liu (2006) found that for uncertain demand, the gap of demand
estimated by the manufacture and that by the retailer has significant impacts on the
benefit of both parties. Huang et al. (2012) found that when demand is disrupted
and the demand disruption level falls in an interval, the optimal production quantity
decision is robust. Choi et al. (2013) studied the decisions under different power
structures of the dual-channel supply chain when products can be recycled. Mat-
sui (2015) studied the channel strategies (single channel or dual channel) of two
competing manufacturers. They showed that, the symmetry of the two manufactur-
ers can result in asymmetry equilibrium. Matsui (2017) studied the optimal deci-
sion sequence of the direct price and wholesale price in a dual-channel supply chain.
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Inventory and pricing decisions for a dual‑channel supply…
They showed that the manufacturer should announce its direct price before or upon
the wholesale price. Lu and Liu (2015) studied the entry of an external e-commerce
channel to the manufacturer’s channel selections. Li et al. (2016b) studied the pric-
ing, greenness and manufacturer’s channel selections in a dual channel green supply
chain. He et al. (2016) studied the carbon emissions in a dual-channel supply chain
in the presence of customers’ free riding behaviors. Ji et al. (2017) studied manufac-
turer’s carbon emission reduction efforts, pricing and channel selection decisions in
a dual-channel supply chain. Takahashi et al. (2011) studied the inventory decisions
in a two echelon dual-channel supply considering the manufacturer’s and retailer’s
stock setup and delivery decisions. Rodriguez and Aydin (2015) studied the pricing
and assortment decisions in a dual-channel supply chain. Chen (2015) studied the
cooperative advertising strategies in a dual-channel supply chain. Xie et al. (2017)
coordinated the dual-channel supply chain in the presence of cooperative advertising
with a revenue sharing contract. Batarfi et al. (2016) studied a centralized decision
model with price competition between the two channels. In addition to the pricing
decisions, they also studied the inventory decisions. Their research is closely related
to this paper. However, this paper is different from Batarfi et al. (2016) in two
aspects. Firstly, product deterioration is considered in this paper, which was seldom
considered in previous research, including Batarfi et al. (2016). Secondly, in Batarfi
et al. (2016), they studied an integrated model. However, this paper also studies a
decentralized model, in which both horizontal and vertical competitions between the
vendor and the retailer are considered.
In addition to the competition problems, researchers also studied the coordina-
tion of the decentralized supply chain with revenue sharing contracts (Yan 2008; Cai
2010; Xie et al. 2017), two-part tariff and profit sharing contracts (Chen et al. 2012),
price discount contracts (Cai et al. 2009) under different situations. In this paper, a
revenue sharing and two part tariff contract is proposed to coordinate the dual chan-
nel supply chain with product deterioration. Summary of the related literature on
dual-channel supply chain is shown in Table 1. To our best knowledge, this paper is
the first that consider product deterioration, inventory decision, supply chain coordi-
nation simultaneously in a dual-channel supply chain.
Another related stream of literature is EOQ/EPQ models for deteriorating prod-
ucts. Summary of the related literature on deteriorating inventory is shown in
Table 2. According to Shah et al. (2013), deterioration is defined as decay, change or
spoilage so that the items are not in its initial conditions. There are two categories of
deterioration items. The first category refers to the items that become decayed, dam-
aged or expired with time, e.g., meat, vegetables, fruits, medicine, etc. The second
category is the items that lose part or total value with time, e.g., computer chips,
mobile phones, fashion and seasonal products, etc. Both kinds of items have short
life cycles and after a period of existence in market, the items lose the original eco-
nomical value due to the drop of consumer preference, product quality, etc. Ghare
and Schrader (1963) first proposed an exponentially decaying inventory model.
Based on their work, people had done a lot on the EOQ problems for deterioration
products. In this research area, different settings of critical factors, e.g., demand rate,
deterioration rate, pricing strategies, etc., have significant impacts on the formula-
tion of the models, and the associated solutions and results. Firstly, for demand rate,
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Table 1 (continued)
Research paper Pricing Inventory policy SC coordination Others
This paper Quantity and quality Two Dual channel supply chain
√
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The dual-channel supply chain consists of a vendor and a retailer. The supply chain
structure is presented in Fig. 1a, in which the vendor distributes the products to cus-
tomers through both the online channel and the retail channel (Chiang et al. 2003;
Xu et al. 2012). As introduced above, the two parties’ inventory systems are also
considered, which are shown in Fig. 1b. The mathematical models of the problems
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Inventory and pricing decisions for a dual‑channel supply…
are formulated and algorithms are proposed to solve the models in the following
subsections.
3.1 Notation
3.2 Model formulation
Assuming that the vendor is the leader of the supply chain. Firstly, the vendor pro-
cures a large quantity of deteriorating products, noted by Qv. Then the vendor sells
the products to the downstream retailer, as well as to the end customers through
direct channel. Under receiving the ordered products, the retailer sells the products
to the customers. Customers can purchase the products either from the direct chan-
nel or the retail channel. As shown in Fig. 1b, the vendor’s inventory level depletes
due to three reasons: the direct channel demand, the retail channel orders and dete-
riorated quantities. The retailer’s inventory depletes due to retail channel demand
and product deterioration.
Firstly, a centralized model is studied , i.e., the vendor and the retailer are vertically
integrated. There are four decision variables: the retail price pr , the direct channel price
pv, the vendor’s inventory scale parameter n and the retailer’s ordering cycle length
T. Then, a decentralized model is studied, in which the vendor acts as the Stackelberg
leader and the retailer as the follower. In this gaming problem, both of the vendor and
the retailer make their own decisions to maximize their individual profit. The gam-
ing sequence is: (1) The vendor announces the wholesale price w, the direct sale price
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Y. He et al.
Table 3 Notation
Decision variables
pv Price of the direct channel ($/unit)
pr Price of the retail channel ($/unit)
T Retailer’s replenishment cycle time (day)
n Multiple of retailer’s cycle time (an integer number)
w Wholesale price of the vendor ($/unit)
𝛽 Sharing rate of retailer’s revenue to the vendor
F A lump sum fee transferred from the vendor to the retailer ($)
L Delivery lead time in the direct channel (day)
Constant parameters
𝜃 Deterioration rate of vendor and retailer
𝜇 Quality dropping rate
a Total potential market size
𝛼 Direct channel market share. The retail channel market share is 1 − 𝛼
b Coefficient of the price elasticity of demand rate
r Degree of product substitution of the two channels
cv Vendor’s purchasing cost per unit item ($/unit)
hv , hr Vendor’s and retailer’s holding cost per unit item per unit time, respectively ($/
unit/day)
Av , Ar Vendor’s and retailer’s fixed cost per order, respectively, including order process-
ing cost, transportation cost, warehouse operating cost, etc. ($/time)
𝛾 Vendor’s bargain power. Retailer’s bargain power is 1 − 𝛾 , 0 ≤ 𝛾 ≤ 1
Investment to reduce delivery time, which is formulated as cL = . s and s4 are
s3
cL
L+s4 3
constant parameters ($/time)
Dependent variables
Dv , D r Vendor’s and retailer’s demand rate, respectively
Qv Vendor’s ordering quantity
Qrj Retailer’s ordering quantity in phase j (j = 1, 2, … , n)
Tv Vendor’s replenishment cycle time, Tv = nT
Ivj (t), Irj (t) Vendor’s and retailer’s inventory level with respect to time in the jth phase, respec-
tively, where j = 1, 2, … , n
SRv , SRr Vendor’s and retailer’s total sales revenue, respectively
WRv Vendor’s wholesale total revenue
HCv , HCr Vendor’s and retailer’s total inventory holding cost, respectively
PCv , PCr Vendor’s and retailer’s total purchasing cost, respectively
OCv , OCr Vendor’s and retailer’s ordering cost, respectively
HQv , HQr Vendor’s and retailer’s accumulated holding quantity in a single cycle, respectively
TPv , TPr , TPsc Vendor’s, retailer’s and supply chain’s per unit time profit, respectively
𝛷r , 𝛷v , 𝛷sc Percentage profit increase for retailer ,vendor and supply chain
q ,q
c d Total average ordered quantity for centralized and decentralized model, respec-
tively
D ,D
c d Total average demand for centralized and decentralized model, respectively
B(F) Nash bargain function
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pv and the scale parameter n. (2) The retailer sets selling price pr and ordering cycle
length T under knowing the vendor’s announced decisions.
Following the studies of Yue and Liu (2006), Huang and Swaminathan (2009), Hua
et al. (2010) and Chen et al. (2012), demand functions of the two channels are linear in
self and cross price affects with the same sensitive parameters. In addition to quantity
deterioration, quality deterioration is also considered in this paper. Following the study
of Wang and Li (2012), Fibich et al. (2003), Kopalle et al. (1996) and Sorger (1988),
we assume that the product quality is exponentially decreasing with time with a rate
of 𝜇. Also, it is realistic that retail channel buyers can touch the products and feel the
quality changes (especially for fresh vegetables, meats and fruits). Thus, the retail chan-
nel demand is linked to the products’ real time quality. Base on the assumptions, the
demand functions in both channels can be formulated as:
Dv (pv , pr ) = 𝛼a − bpv + rpr , (1)
1. In the base model, the vendor’s direct channel delivery time is assumed to be zero.
This assumption is relaxed in the model extension by assuming the delivery time
is endogenous and it will affect demands in both channels (Hua et al. 2010).
2. Shortages in both channels are not allowed.
3. Time horizon is infinite for the vendor and the retailer.
4. The market size and deterioration rate do not change with time.
5. No cost is incurred to deal with the deteriorated products. When products are
deteriorated, firms will throw them away without any cost.
3.3 Retailer’s profit
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some calculations about the inventory level, the ordering quantities, and the total inven-
tory holding quantities for the retailer can be made.
Following Ghare and Schrader (1963), the retailer’s inventory level in phase j satis-
fies the differential equation
İ rj (t) = −𝜃Irj (t) − dr e−𝜇t , t ∈ [(j − 1)T, jT], j = 1, 2, … , n. (3)
with boundary conditions Irj (t = jT) = 0, Irj [t = (j − 1)T] = Qrj . The inventory level
with respect to time t can be derived by solving differential Eq. (3) as
dr
Irj (t) = (e(𝜃−𝜇)jT − e(𝜃−𝜇)t )e−𝜃t , t ∈ [(j − 1)T, jT], j = 1, 2, … , n. (4)
𝜃−𝜇
After obtaining the inventory level, the ordering quantities, and the total inventory
holding quantities, the related revenue and the costs of the retailer can be obtained
as follows.
(1) Retailer’s total sales revenue (SRr )
The retailer’s total revenue comes from the sales of the deteriorating products. The
total sales revenue in a cycle (t ∈ [0, nT]) can be calculated as
nT
1 − e−𝜇nT
SRr = pr Dr dt = pr dr . (7)
∫0 𝜇
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Inventory and pricing decisions for a dual‑channel supply…
1
TPr (pr , T) = [SR − PCr − HCr − OCr ]
nT { r
1 1 − e−𝜇nT
= pr dr
nT 𝜇
dr
( 𝜃T )
e − 1 e𝜇T − 1 1 − e−𝜇nT (11)
− hr −
𝜃−𝜇 𝜃 𝜇 e𝜇T − 1
}
d 1 − e−𝜇nT
−w r (e(𝜃−𝜇)T − 1) − nA r .
𝜃−𝜇 1 − e−𝜇T
The first part of retailer’s profit is the sales revenue. The second part is the retailer’s
total inventory cost. The fourth part is the total purchasing cost. The last part is the
fixed ordering cost.
3.4 Vendor’s profit
In this subsection, the vendor’s profit is calculated. In practice, vendors usually have
inventory holding cost advantage over retailers. Thus, for the vendor, the replenishment
cycle (Tv) is much longer than that of the retailer, which is n times as much as the retail-
er’s ordering cycle (i.e., Tv = nT ). It is more complex for the calculation of the vendor’s
ordering quantity and total inventory holding quantity in time interval t ∈ [0, nT]. There
are n phases in the vendor’s inventory system. For every phase j, ( j = 1, 2, … , n), the
vendor’s inventory level satisfies the following differential equation.
İ vj (t) = −𝜃Ivj (t) − Dv , t ∈ [(j − 1)T, jT], j = 1, 2, … , n. (12)
with boundary conditions (1) Iv(j−1) [t = (j − 1)T] − Ivj [t = (j − 1)T] = Qrj for
j = 2, 3, … , n, (2) Ivn (t = nT) = 0 and (3) Iv1 (t = 0) = Qv − Qr1.
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Y. He et al.
Dv 𝜃(nT−t) dr
Ivj (t) = (e − 1) + (e(𝜃−𝜇)nT − e(𝜃−𝜇)jT )e−𝜃t , t ∈ [(j − 1)T, jT]
𝜃 𝜃−𝜇
(13)
in which, j = 1, 2, … , n.
After obtaining the vendor’s inventory level, the total inventory holding quantity in
phase j can be calculated as
jT
Dv e𝜃nT (e𝜃T − 1) −j𝜃T Dv T dr (e𝜃T − 1) (𝜃−𝜇)nT −j𝜃T
HQvj = Ivj (t)dt = e − + (e e − e−j𝜇T ).
∫(j−1)T 𝜃2 𝜃 (𝜃 − 𝜇)𝜃
(14)
The total inventory holding quantity in time interval t ∈ [0, nT] can be calculated as
n ( )
∑ e𝜃nT − 𝜃nT − 1 dr 1 − e−𝜇nT
(15)
(𝜃−𝜇)nT −𝜃nT 𝜃T
HQv = HQvj = Dv + e (1 − e ) + (e − 1) .
j=1 𝜃2 (𝜃 − 𝜇)𝜃 1 − e𝜇T
As shown in Fig. 1b, at time zero, the vendor receives quantity Qv and then transport
Qr1 to the retailer. Then, the rest of the quantity is stocked in the vendor’s warehouse.
According to Eq. (13), the initial inventory level can be calculated as Iv1 (t = 0).
Thus, the vendor’s ordering quantity can be obtained as
Dv 𝜃nT dr
Qv = Iv1 (t = 0) + Qr1 = (e − 1) + (e(𝜃−𝜇)nT − 1). (16)
𝜃 𝜃−𝜇
After obtaining the inventory level, the ordering quantities, and the total inventory
holding quantities, the revenue and cost of the vendor can be expressed as follows.
(1) Vendor’s total sales revenue (SRv )
The vendor’s revenue comes from both channels. It gains revenue by selling to cus-
tomers through direct channel. The total revenue in a cycle can be calculated as
SRv = pv Dv nT. (17)
(2) Vendor’s total wholesale revenue (WRv)
The vendor also gains revenue by wholesaling products to the downstream retailer,
which can be expressed as
n
∑ dr 1 − e−𝜇nT
WRv = w Qrj = w (e(𝜃−𝜇)T − 1) . (18)
j=1
𝜃−𝜇 1 − e−𝜇T
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Inventory and pricing decisions for a dual‑channel supply…
( )
e𝜃nT − 𝜃nT − 1 dr (𝜃−𝜇)nT −𝜃nT 𝜃T 1 − e−𝜇nT
HCv = hv HQv = hv Dv + h v e (1 − e ) + (e − 1) .
𝜃2 (𝜃 − 𝜇)𝜃 1 − e𝜇T
(19)
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The problem is to maximize the above function by finding optimal values of pv, pr ,
n and T. Through analysis, the following proposition can be obtained.
√
c∗ 2(nAr + Av )
T ≈ [ ] [ ]
pr dr 𝜇n2 + hv Dv n2 + dr (n − 1)n + hr dr n − cv Dv 𝜃n2 + dr(𝜃 − 𝜇)n2
(26)
(3) For constant pv, pr and T, TPsc is concave in n.
√
2Av
n c∗
≈ (27)
pr dr 𝜇T 2 + hv [Dv T 2 + dr T 2 ] − cv [Dv 𝜃T 2 + dr(𝜃 − 𝜇)T 2 ]
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Inventory and pricing decisions for a dual‑channel supply…
TPsc pv , pr , n, T
Step 4 Set k = k + 1, then T (k) = 𝛥T ⋅ (k + 1). Go back to Step 3 and obtain the values of p(k+1)
v
, p(k+1)
r ,
TPsc (n, T (k+1) , p(k+1)
v
, p (k+1) )
r
Step 5 Repeat( Step 4, stop until ) k satisfies
( conditions )
TPsc n, T (k) , p(k) (k) ⩾ TP
v , pr sc n, T
(k−1) , p(k−1) , p(k−1)
v r ,
, note k(n) = k , T(n) = T (k), p∗v(n) = p(k)
v ,
( (k) (k) (k)
) ( (k+1) (k+1) (k+1)
) ∗ ∗
TPsc n, T , pv , pr ⩾ TPsc n, T , pv , pr
r and
p∗r(n) = p(k) TP∗sc(n) = TPsc (n, T (k) , p(k)
v
, p(k)
r
)
Step 6 Set n = n + 1, repeat step 2-5 and obtain the corresponding values of k(n+1) ∗
, T(n+1)
∗
, p∗v(n+1),
p∗r(n+1), TP∗sc(n+1)
Step 7
( ) ( )
Repeat Step 6 until n satisfies TP∗sc n, p(∗) , p(∗) , T ∗ ⩾ TP∗sc n + 1, p(∗)
v(n) r(n) (n)
, p(∗) , T ∗
v(n+1) r(n+1) (n+1)
,
( ) ( )
TP∗sc n, p(∗) , p (∗)
v(n) r(n) (n)
, T ∗
⩾ TP∗ n − 1, p(∗)
sc
, p (∗)
,
v(n−1) r(n−1) (n−1)
T ∗
. Output nc∗ = n, T c∗ = T ∗ ,
(nc∗ )
𝜇nT
X1 = 1 − ,
2 ( )
nT (n − 1)T T
(
𝜃nT
) (𝜃 − 𝜇)nT
B1 = −hv b + hv r + hr r − cv b 1 − + cv r 1 − ,
2 2 2 2 2
( )
nT (n − 1)T T
(
𝜃nT
) (𝜃 − 𝜇)nT
B2 = hv r − hv b − hr b + cv r 1 − − cv b 1 − .
2 2 2 2 2
In this section, a decentralized supply chain is studied, in which both the vendor and
the retailer make their own decisions to maximize their individual profit. Firstly, the
vendor, as the Stackelberg gaming leader, determines its wholesale price w, the direct
channel price pv and scale parameter n. Then, the retailer, as the follower, sets its sales
price pr and replenishment cycle length T based on the vendor’s decisions. Properties
of the model are listed in Proposition 2 and an algorithm is designed to find the optimal
equilibriums.
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Y. He et al.
1
pd∗
r
≈ ((1 − 𝛼)a + rpd∗
v
+ bhr X4 + bX7 wd∗ ). (30)
2b
(2) For constant price parameters pv, pr , w and n, retailer’s profit function is con-
cave in T.
√
2Ar
T d∗
≈ (31)
pr dr 𝜇n + hr dr + wdr (𝜃 − 𝜇)n
(3) For constant price parameters pv, pr , w and T, vendor’s profit function is con-
cave in n.
√
2Av
nd∗ ≈ (32)
wdr (𝜃 − 𝜇)T 2 + hv [Dv T 2 + dr T 2 ] − cv [Dv 𝜃T 2 + dr(𝜃 − 𝜇)T 2 ]
(𝜃 − 𝜇)nT
X7 = 1 − n,
2
𝜃nT (𝜃−𝜇)nT
hr bT hv rnT hv b(n − 1)T cv r(1 − 2
) cv b(1 − 2
) (𝜃 − 𝜇)nT
C1 = { + − + − }(1 − )n,
4 4 4 2 2 2
(𝜃−𝜇)nT
nT r2 h r(n − 1)T 𝜃nT r2 cv (1 − )r hr rT
C2 = hv ( − b) + v + cv (1 − )( − b) + 2
−
2 2b 4 2 2b 2 4
Proposition 2 indicates that the equilibrium for the decentralized problem exists.
However, due to the complexity, the explicit solutions for parameters n and T can
not be derive. Instead, another algorithm is designed to solve the problem, which is
presented in Table 5.
13
Inventory and pricing decisions for a dual‑channel supply…
p(k+1)
r , TPv n, p(k+1) , w(k+1) and TP T (k+1) , p(k+1) ;
v r r
Step 5 Repeat Step 4, stop until k satisfies conditions TPr T (k) , p(k)
( ) ( )
r
⩾ TPr T (k−1) , p(k−1)
r
,
, note k(n) = k , T(n) = T , pv(n) = pv , pr(n) = p(k) r ,
( (k) (k) ) ( (k+1) (k+1) ) ∗ ∗ (k) ∗ (k) ∗
TPr T , pr ⩾ TPr T , pr
w∗(n) = w(k), TP∗v (n, p(k)
v
, w(k) ) and TP∗r(n) (T (k) , p(k)
r
).
Step 6 Set n = n + 1, repeat(step 2-5 and obtain the ) corresponding ( values of k)(n+1), T(n+1), pv(n+1),
∗ ∗ ∗
Step 7
( ) ( )
Repeat Step 6 until n satisfies TP∗v n, p(∗) v(n)
, w(∗)
(n)
⩾ TP∗v n + 1, p(∗)
v(n+1)
, w(∗)
(n+1)
,
( ) ( )
TP∗v n, pv(n) , w(n) ⩾ TP∗v n − 1, pv(n−1) , w(n−1) . Output nd∗ = n, T d∗ = T(n
(∗) (∗) (∗) (∗) ∗
d∗ ),pv
d∗ = p∗
v(nd∗ )
,
pd∗
r
= p∗r(nd∗ ), wd∗ = w∗(nd∗ ), TPd∗
v
= TP∗v(nd∗ ), TPd∗
r
= TP∗r(nd∗ ).
4 Numerical tests
For the centralized model, using Algorithm 1, the optimal decisions can be deter-
mined: pc∗ v = 10.99
$/unit, pc∗
r = 11.22$/unit, T
c∗
= 2.92day, nc∗ = 10. The maxi-
mum profit is TPsc = 562.34$.
c∗
For the decentralized model, Algorithm 2 is utilized to search for the optimal
decisions. For the vendor, the optimal decision is pd∗ v = 11.11
$/unit, wd∗ = 10.89$/
unit, n = 12, maximum profit is TPv = 458.46$. For the retailer, the optimal deci-
d∗ d∗
the Total Waste Rate rises to 15.09%. Thus, it is worth noting that supply chain
13
Y. He et al.
integration not only results in higher profit, but also helps to reduce the wastes due
to product deterioration.
13
Table 6 Optimal centralized and decentralized decisions for different 𝜃
Centralized supply chain Decentralized supply chain
pc∗
v
pc∗
r T c∗ nc∗ TPc∗ pd∗
v
wd∗ pd∗
r
T d∗ nd∗ TPd∗
v
TPd∗
r
TPd∗
0 10.72 11.04 3.50 11 690.25 10.83 10.82 13.16 2.94 15 581.05 33.87 614.92
0.005 10.86 11.14 3.30 10 624.77 10.98 10.85 13.23 2.85 13 516.93 32.82 549.75
Inventory and pricing decisions for a dual‑channel supply…
𝜃 0.010 10.99 11.22 2.92 10 562.34 11.11 10.89 13.29 2.69 12 458.46 30.15 488.62
0.015 11.09 11.30 2.90 9 505.95 11.21 10.91 13.34 2.59 11 404.53 28.13 432.66
0.020 11.19 11.38 2.65 9 450.68 11.34 10.98 13.42 2.41 11 353.82 23.27 377.09
13
13
Table 7 Optimal centralized and decentralized decisions for different 𝜇
Centralized supply chain Decentralized supply chain
pc∗
v
pc∗
r T c∗ nc∗ TPc∗ pd∗
v
wd∗ pd∗
r
T d∗ nd∗ TPd∗
v
TPd∗
r
TPd∗
0 11.09 11.21 3.04 10 617.12 11.18 10.82 13.30 3.04 11 485.80 47.16 532.96
0.005 11.03 11.21 2.97 10 588.39 11.11 10.82 13.29 2.89 11 471.41 39.68 511.08
𝜇 0.010 10.99 11.22 2.92 10 562.34 11.11 10.89 13.29 2.69 12 458.46 30.15 488.62
0.015 10.94 11.24 3.17 9 540.89 11.07 10.91 13.28 2.63 12 446.46 24.05 470.51
0.020 10.91 11.27 3.14 9 519.68 11.04 10.94 13.27 2.58 12 435.46 18.56 454.02
Y. He et al.
Inventory and pricing decisions for a dual‑channel supply…
200 c 200 c d
qc D qd D
d
qc D qd D
180 180
160 160
140 140
120 120
0 0.005 0.01 0.015 0.02 0 0.005 0.01 0.015 0.02
θ µ
(a) Average quantity and demand change with θ (b) Average quantity and demand change with µ
190 c d
190 c d
qc D qd D qc D qd D
180 180
170 170
160 160
150 150
140 140
130 130
120 120
0.45 0.5 0.55 2 4 6 8
α r
(c) Average quantity and demand change with α (d) Average quantity and demand change with r
Fig. 2 Average quantity and demand change with respect to 𝜃 , 𝜇, 𝛼 , and r, respectively
13
Y. He et al.
market, so it can set a higher selling price. However, for the retailer, to survive
on the market, it would set a lower selling price. In order to balance the revenue
of the two channels, the vendor transfers some demand to the retailer by setting
a lower wholesale price, so that the retailer can set a lower price and increase the
retailer channel demand. The market share of direct channel contributes to the
profit of the total supply chain profit under both cases and vendor’s profit under
decentralized case. However, the retailer’s profit is hurt due to the drop of its mar-
ket power. In Fig. 2c, it is depicted that the average quantity and demand are not
sensitive to 𝛼 in the centralized case. However, under the decentralized case, the
average quantity and demand both increase with 𝛼 , the gap remains unchanged,
which means the direct channel power contributes to the improvement of demand
and to the reduction of total waste.
Next, the influence of competition intensity to the optimal decisions are studied.
Based on Chen et al. (2012), the competition intensity can be denoted as r, where
r = b − b ( b is a constant). Note that, when r = 0, there is no competition between
� ′
the two channels. In this paper, b is set as b = 15, and the corresponding sets of
′ �
r and b are (r, b) = {(1, 16), (3, 18), (5, 20), (7, 22), (9, 24)}. The result is presented
in Table 8. It is shown that when the competition intensity increases, for both the
centralized and decentralized models, the direct channel price decreases. The retail
channel price increases in the centralized model, while decreases in the decentral-
ized model. The ordering cycle of centralized model and the decentralized model
are increasing in the competition intensity. It shows in Fig. 2d that the average
ordering quantity and profit of centralized model are slightly sensitive to compe-
tition intensity. When competition intensity increases, an integrated vendor should
increase the price gap between the direct channel and the retail channel to keep the
demand, ordering quantity and profit stable. It also shows in Fig. 2d that both the
average quantity and the demand increase with competition intensity in the decen-
tralized case. For the decentralized model, the intensified competition will push the
retailer to set a lower selling price. In response, to maintain the demand in both
channels, the vendor will also set lower wholesale and direct selling price. This pric-
ing strategy helps to mitigate the double marginalization effect between the two par-
ties, thus results in a significant enhancement of total supply chain profit. However,
when the vendor acts as the game leader, competition intensity only has positive
effect on the vendors profit, while has negative effect on the retailers profit. In sum-
mary, in the centralized model, competition intensity has minor effects to the prof-
itability of the supply chain. In the decentralized model, intense competition will
benefit the vendor, while will hurt the retailer. Numerically, Fig. 2d also tells that the
gap between average quantity and demand is not sensitive to competition intensity,
while the waste rate drops under higher competition intensity.
(4) Sensitivity analysis for cost parameters hv, hr , Av, Ar , cv
We show the sensitivity results of hv, hr , Av, Ar , and cv in Table 9. In the decen-
tralized case, when the vendor’s inventory holding cost hv increases, pd∗ v
, pd∗
r and w
d∗
increase, whereas TPv , TPr and TPsc decrease. A larger inventory holding cost hv
d∗ d∗ d∗
pushes the vendor to set higher selling and wholesale prices so as to protect its sales
margin. The retailer will also increase its selling price under a higher wholesale
13
Table 8 Optimal centralized and decentralized decisions for different 𝛼 and r
Centralized supply chain Decentralized supply chain
pc∗
v
pc∗
r T c∗ nc∗ TPc∗ pd∗
v
wd∗ pd∗
r
T d∗ nd∗ TPd∗
v
TPd∗
r
TPd∗
0.450 10.46 11.69 2.85 10 557.67 10.60 11.42 14.09 2.30 14 407.37 47.82 455.19
0.475 10.72 11.45 2.89 10 557.05 10.86 11.16 13.69 2.49 13 430.84 38.56 469.39
𝛼 0.500 10.99 11.22 2.92 10 562.34 11.11 10.89 13.29 2.69 12 458.46 30.15 488.62
0.525 11.25 10.99 3.25 9 575.36 11.37 10.63 12.90 2.98 11 489.84 22.61 512.45
0.550 11.51 10.76 3.28 9 592.53 11.62 10.35 12.50 3.26 10 525.66 15.93 541.60
Inventory and pricing decisions for a dual‑channel supply…
1 11.04 11.16 2.91 10 561.83 11.13 10.96 13.77 2.30 14 416.36 45.77 462.14
3 11.01 11.19 2.91 10 562.05 11.12 10.92 13.51 2.49 13 439.79 36.78 476.57
r 5 10.99 11.22 2.92 10 562.34 11.11 10.89 13.29 2.69 12 458.46 30.15 488.62
7 10.97 11.24 3.22 9 564.41 11.09 10.87 13.12 2.92 11 473.67 25.23 498.90
9 10.96 11.26 3.22 9 564.77 11.06 10.85 12.95 3.11 10 486.53 21.58 508.11
13
Y. He et al.
price. The increase of prices results in the drop of market demand, thus leads to
the drop of profit in both channels and the total supply chain. Although the dropped
demand rate results in lower total inventory holding cost, it can not compensate the
loss of demand decline. A similar rationale can be applied to the centralized case, in
which prices for the two channels pc∗ v
and pc∗
r increase and total supply chain profit
c∗ decreases with a higher inventory holding cost h .
TPsc v
For a higher value of hr, in the decentralized case, the vendor’s wholesale price wd∗
decrease, while the retailer’s selling price pd∗r increases and ordering cycle T decreases.
d∗
It is common that the retailer will enhance its market price and cut the ordering cycle to
obtain higher sales margin and reduce its total inventory holding cost, although it leads
to the drop of retailer’s ordering quantity. Thus, to stimulate the retailer to order more
products, the vendor sets a lower wholesale price. In the centralized case, higher inven-
tory holding cost in the retail channel leads to the rise of both channels’ prices.
For a higher value of parameter Av, in the decentralized case, prices in the two
channels ( pd∗ v
, pd∗
r and w ) and ordering cycle of the vendor Tv (T
d∗ d∗ d∗
⋅ nd∗ ) increase,
while the retailer’s ordering cycle T decreases. To reduce the high ordering cost,
d∗
the vendor sets a longer ordering cycle. However, longer ordering cycle means larger
ordering quantity and inventory holding cost. To balance the fixed ordering cost and
total inventory holding cost, the vendor also sets higher prices to keep a low demand
rate, thus it can achieve smaller ordering quantity, lower inventory level and lower
inventory holding cost. No doubt that the increase of ordering cost leads to the drop
of both firms’ profit. A simple rationale can be applied to explain why prices and
profit drops in the centralized case.
As the retailer’s ordering cost Ar increase, under the decentralized scenario, the
retailer’s ordering cycle T d∗ increase without doubt. The vendor’s ordering cycle
Tvd∗ (T d∗ ⋅ nd∗) increases in Ar . The prices pd∗v
, pd∗
r in the two channels increase, while
d∗ decreases in parameter
w Ar . This is because for a higher Ar , the retailer’s ordering
frequency nd∗ drops, which leads to the rise of the vendor’s inventory holding costs.
To encourage the retailer to order more products, the vendor offers a lower whole-
sale price. All these leads to the drop of the total profit, vendor’s and retailer’s profit
under higher value of Ar . In the centralized case, the Ar is an internal operating cost,
which has small impacts to the pricing decisions, but has negative impacts to the
total profit.
For a higher procurement cost cv, in the decentralized and the centralized case,
the prices pd∗ v
, pd∗
r , w and ordering cycle increase T , while total profit TPsc , ven-
d∗ d∗ d∗
dor’s profit TPv and retailer’s TPr profit drop. In the centralized case, prices pc∗
d∗ d∗
v
, pc∗
r ,
c∗, ordering cycle T c∗ increases, while the total profit
w TPsc decreases in cv. It is
c∗
because, when procurement cost increases, firms need to set higher selling prices,
which leads to the drop of market demand. Also, to reduce its inventory cost, the
vendor should set a longer ordering cycle.
In this section, a revenue sharing and two part tariff contract is utilized to coordi-
nate the supply chain. When adopting the contract, the retailer commits to share a
13
Table 9 Optimal centralized and decentralized decisions for different hv, hr , Av, Ar and cv
Centralized supply chain Decentralized supply chain
pc∗
v
pc∗
r T c∗ nc∗ TPc∗ pd∗
v
wd∗ pd∗
r
T d∗ nd∗ TPd∗
v
TPd∗
r
TPd∗
Default 10.99 11.22 2.92 10 562.34 11.11 10.89 13.29 2.69 12 458.46 30.15 488.62
− 40% 10.88 11.14 2.90 11 610.41 10.99 10.81 13.24 2.73 13 505.14 31.37 536.52
hv − 20% 10.93 11.18 3.03 10 586.47 11.03 10.82 13.25 2.73 12 481.02 32.01 513.02
20% 11.03 11.26 3.11 9 541.31 11.130 10.89 13.30 2.73 11 436.82 31.30 468.12
40% 11.08 11.29 3.01 9 519.47 11.20 10.95 13.33 2.68 11 416.60 29.62 446.22
− 40% 10.98 11.17 4.12 7 577.79 11.13 10.93 13.25 2.84 11 461.95 34.97 496.92
hr − 20% 10.98 11.20 3.23 9 568.61 11.12 10.90 13.29 2.73 12 460.07 31.08 491.15
20% 10.99 11.24 2.90 10 558.27 11.10 10.86 13.30 2.66 12 456.77 29.24 486.00
40% 11.00 11.26 2.65 11 552.90 11.09 10.83 13.31 2.65 12 455.00 28.34 483.34
− 40% 10.82 11.03 2.81 8 690.56 10.91 10.64 13.17 3.09 8 570.93 42.61 613.54
Inventory and pricing decisions for a dual‑channel supply…
Av − 20% 10.91 11.13 2.89 9 622.34 11.01 10.77 13.231 2.86 10 511.13 36.03 547.16
20% 11.06 11.31 3.19 10 509.89 11.20 11.00 13.35 2.56 14 410.85 24.82 435.67
40% 11.13 11.38 3.15 11 460.26 11.26 11.06 13.39 2.52 15 367.21 22.33 389.55
− 40% 10.97 11.19 2.60 11 575.50 11.09 10.99 13.26 1.67 19 461.14 33.29 494.43
Ar − 20% 10.98 11.21 2.88 10 569.24 11.08 10.91 13.26 2.23 14 459.59 33.15 492.75
20% 10.99 11.23 3.25 9 557.89 11.10 10.82 13.30 3.21 10 457.16 29.46 486.62
40% 11.00 11.24 3.28 9 551.76 11.11 10.79 13.31 3.62 9 456.01 27.16 483.17
− 40% 10.03 10.30 2.86 10 875.83 10.13 9.99 12.69 2.41 13 721.70 52.44 774.14
cv − 20% 10.51 10.75 2.88 10 713.06 10.64 10.47 13.01 2.52 13 584.76 39.38 624.14
20% 11.47 11.69 2.97 10 423.78 11.57 11.31 13.58 2.91 11 342.26 21.92 364.18
40% 11.96 12.18 3.36 9 299.38 12.12 11.80 13.91 3.10 11 236.37 11.96 248.33
13
Y. He et al.
proportion of 𝛽 of its revenue with the vendor and the vendor sets a lower wholesale
price w. Then, the two firms negotiate on the lump sum fee F based on their powers.
Use superscript (⋅)co to denote the parameters under supply chain coordination.
5.1 Supply chain coordination with a revenue sharing and two part tariff
contract
The unit time total profits of the retailer and the vendor are respectively given as
1
TPco
r
= [(1 − 𝛽)SRr − PCr − HCr − OCr ]
nT { ( 𝜃T )
1 1 − e−𝜇nT dr e − 1 e𝜇T − 1 1 − e−𝜇nT
= (1 − 𝛽)pr dr − hr −
nT 𝜇 𝜃−𝜇 𝜃 𝜇 e𝜇T − 1
}
d 1 − e−𝜇nT
− w r (e(𝜃−𝜇)T − 1) − nAr + F.
𝜃−𝜇 1 − e−𝜇T
(33)
1
TPco = [𝛽SR + SRv + WRv − HCv − PCv − OCv ]
v nT { r
1 1 − e−𝜇nT d 1 − e−𝜇nT
= 𝛽pr dr + pv Dv nT + w r (e(𝜃−𝜇)T − 1)
nT 𝜇 𝜃−𝜇 1 − e−𝜇T
( )
𝜃nT
e − 𝜃nT − 1 dr (𝜃−𝜇)nT −𝜃nT 𝜃T 1 − e−𝜇nT
− hv Dv − h v e (e − 1) + (e − 1)
𝜃2 (𝜃 − 𝜇)𝜃 e𝜇T − 1
}
D d
− cv v (e𝜃nT − 1) − cv r (e(𝜃−𝜇)nT − 1) − Av − F.
𝜃 𝜃−𝜇
(34)
In the above two functions, it is shown that when F is negative, the lump sum fee is
transferred from the retailer to the vendor. The following proposition characterizes
the conditions that a revenue sharing and two part tariff contract can coordinate the
decentralized supply chain.
Proposition 3 When 𝜃 and 𝜇 are relatively small, the supply chain coordination
can be achieved through a revenue sharing and two part tariff contract only if the
mechanism (𝛽 co, wco, F) satisfies
(drc − bpcr )(2 − 𝜇nc T c )(2Ar ∕T c2 − hr drc ) + pcr drc bhr T c 𝜇nc
wco = > 0,
(drc − bpcr )drc (𝜇nc T c − 2)(𝜃 − 𝜇)nc + pcr drc b((𝜃 − 𝜇)nc T c − 2)𝜇nc
(36)
13
Inventory and pricing decisions for a dual‑channel supply…
F ∈ {TPco
r
(𝛽 co , wco , F) ⩾ TPd∗
r
, TPco
v
(𝛽 co , wco , F) ⩾ TPd∗
v
}, (37)
in which drc
= (1 − 𝛼)a − bpcr + rpcv, pcv , pcr , nc , T c are the optimal decisions in the
centralized model.
According to the contract structure, three coordinating tools can be used by both
players to establish a efficient solution, i.e., the wholesale price, the revenue shar-
ing rate, and the lump sum fee. In this contract, F co is in the range [F, F], which
allows the retailer to earn no less profit than that available in the decentralized
model (TPd∗r ). Consider TPr as the retailer’s reservation profit-the lowest profit level
d∗
at which the retailer can accept the contract. Eqs. (33) and (34) show that higher F co
benefits the retailer, whereas lower F co benefits the vendor. Negotiating the value of
F co depends heavily on the bargain power of the retailer and the vendor in the supply
chain.
Nash bargain method can be applied to determine the optimal F, which can achieve
the Pareto improvement. According to Baron et al. (2016), Nash bargain function
B(F) is modeled as follows
B(F) = [TPco
v
(𝛽 co , wco , F) − TPd∗
v
]𝛾 [TPco
r
(𝛽 co , wco , F) − TPd∗
r
]1−𝛾 . (38)
The goal of the negotiation is to maximize Nash bargain function B(F) by finding
an optimal F. In the function, parameter 𝛾, (𝛾 ∈ [0, 1]) denotes the vendor’s bargain
power. The optimal F can be obtained by solving the equation 𝜕B(F) 𝜕F
= 0, which is
shown in Proposition 4.
F co = [TPco
v
(𝛽 co , wco , F = 0) − TPd∗
v
](1 − 𝛾) − [TPco
r
(𝛽 co , wco , F = 0) − TPd∗
r
]𝛾.
(39)
Proposition 4 shows that the optimal lump sum fee is decreasing in the vendor’s
bargain power.
5.3 An example
The objective of this subsection is to gain further insights of the coordination strat-
egy through numerical tests. The parameters in the base model are also used in this
subsection. Substituting the parameters into Eqs. (35) and (36), the coordinating rev-
enue sharing rate can be obtained as 𝛽 co = 0.698, the wholesale price is wco = 1.86
$/unit. The profit of the retailer under coordination is TPco r = 50.82$ + F , and the
vendor’s profit is TPco
v = 511.52$ − F . The profit of the vendor, the retailer and the
supply chain with and without coordination are plotted in Fig. 3 with respect to F.
Considering the condition in Eq. (37), by choosing a proper value of F in the range
13
Y. He et al.
600 co
T Psc
d
T Psc
500
T Pvd
400
T Pvco
200
0
-50 0 50 100 150 200
F
Fig. 3 Change of vendor, retailer and supply chain’s profit with respect to F before and after coordina-
tion
F ∈ [−20.66, 53.06], the coordinated supply chain can reach Pareto improving. For a
fixed 𝛾 , the optimal lump sum fee is F co = 50.06 − 73.72𝛾 . In this example, the neg-
ativity of F co means the lump sum fee is transferred from the retailer to the vendor.
The impacts of parameters 𝜃 , 𝜇 on the efficiency of the coordinating contract
TPco −TPd
under fixed 𝛾 are studied. 𝛷i = iTPd i × 100% denotes the Percentage Profit
i
In this section, the direct channel delivery time, i.e., L, is assumed to be an endog-
enous parameter. In real life, when the direct channel delivery time is longer, more
customers will switch from the direct channel to the retail channel. Following Hua
et al. (2010), it is assumed that the direct channel demand is decreasing in L, while
the retail channel demand is increasing in L. Then, the demand functions for the two
channels can be formulated as
13
Inventory and pricing decisions for a dual‑channel supply…
35 Φr Φv Φsc
30 Φr Φv Φsc
Percentage Profit Increase
20
20
15
15
10 10
0 0.005 0.01 0.015 0.02 0 0.005 0.01 0.015 0.02
θ µ
(a) Percentage profit increase with θ (b) Percentage profit change with µ
Fig. 4 Percentage profit increase with respect to 𝜃 or 𝜇 when 𝛾 = 0.9
Eq. (41). Under the consideration of endogenous delivery time, the two firms’ profit
can be formulated as
{
dL
( )
1 1 − e−𝜇nT e𝜃T − 1 e𝜇T − 1 1 − e−𝜇nT
TPLr (pr , T) = pr drL − hr r −
nT 𝜇 𝜃−𝜇 𝜃 𝜇 e𝜇T − 1
}
drL 1 − e−𝜇nT
−w (e(𝜃−𝜇)T − 1) − nAr .
𝜃−𝜇 1 − e−𝜇T
(42)
{
1 drL 1 − e−𝜇nT
TPLv (pv , w, n, L) = pv DLv nT + w (e(𝜃−𝜇)T − 1)
nT 𝜃−𝜇 1 − e−𝜇T
drL
( )
e𝜃nT
− 𝜃nT − 1 (𝜃−𝜇)nT −𝜃nT 1 − e−𝜇nT
− hv DLv − h v e (1 − e ) + (e 𝜃T
− 1)
𝜃2 (𝜃 − 𝜇)𝜃 1 − e𝜇T
}
D L d L
− cv v (e𝜃nT − 1) − cv r (e(𝜃−𝜇)nT − 1) − Av − cL (L).
𝜃 𝜃−𝜇 (43)
In the centralized model, the two firms make decision together to maximize the
total profit by deciding optimal pv, pr , T, n and L. In the decentralized model, as
the leader, the vendor first determines pv, w, n and L; then, the retailer sets pr and T
13
Y. He et al.
Centralized Decision
490
480
475
465
0 0.5 1 1.5 2
L
Decentralized Decision
375
370
Vendor's Profit
365
360
350
0 0.5 1 1.5 2
L
Fig. 5 Profit change with respect to L in the centralized and decentralized supply chain
13
Inventory and pricing decisions for a dual‑channel supply…
Ld∗ Ld∗
0.9 0.9 Lc∗
Lc∗
Optimal Delivery Time
0.8 0.8
0.75 0.75
0.7 0.7
0.65 0.65
0.6 0.6
0.55 0.55
0 0.005 0.01 0.015 0.02 0 0.005 0.01 0.015 0.02
θ µ
(a) Optimal delivery time change with θ (b) Optimal delivery time change with µ
Fig. 6 Optimal delivery time in centralized and decentralized models with respect to 𝜃 or 𝜇
demand. To decelerate the demand dropping, the vendor should invest more on the
delivery time and attract more customers.
7 Conclusions
13
Y. He et al.
There are still some limitations of this paper. Firstly, in this paper, the deterio-
ration rate does not change with time. However, in some cases, deterioration rate
is not a constant, and it often changes with time. For example, Qin et al. (2014)
and Chauhan and Singh (2015) assumed that the deterioration rate is increasing in
time. Skouri et al. (2009) studied an inventory model with Weibull deterioration
rate. Shah et al. (2013) studied a model with non-instantaneously deteriorating
products with time dependent deterioration rate. In the future research, this study
can be extended by incorporating time dependent deterioration rate. Secondly, the
deterioration cost is not considered in this paper. However, in some conditions,
companies also need to pay when dealing with the wastes (Zhang et al. 2015;
Qin et al. 2014). In the future, deteriorating cost will be introduced to the model.
Thirdly, it is assumed that only retail channel customers are sensitive to the prod-
ucts’ quality because they can touch and feel the quality before their purchase.
This assumption can also be relaxed by assuming both channel’s customers are
sensitive to products’ quality in future study. Fourthly, in this study, the vendor is
the Stackelberg leader in the dual-channel supply chain. In future research, mod-
els with a leading retailer can also be studied.
Acknowledgements This work is supported by the National Natural Science Foundation of China (Nos.
71771053, 71628101, 71371003, and 71390334), Fundamental Research Funds for the Central Univer-
sities (No. 2242017K41036), Research and Innovation Program of Postgraduates in Jiangsu Province
(No. KYLX_0140), and Scientific Research Foundation of Graduate School of Southeast University
(No. YBJJ1526). The research has also been partly sponsored by Project 777742 (EC H2020-MSCA-
RISE-2017) and Project 691249 (EU H2020-MSCA-RISE-2015).
Dv 𝜃(nT−t)
Iv(n−1) (t) = (e − 1) + Qrn e𝜃((n−1)T−t) , t ∈ [(n − 2)T, (n − 1)T]. (45)
𝜃
13
Inventory and pricing decisions for a dual‑channel supply…
Dv 𝜃(nT−t)
Iv(n−2) (t) = (e − 1) + Qrn e𝜃(n−1)T−t + Qr(n−1) e𝜃((n−2)T−t) , t ∈ [(n − 3)T, (n − 2)T].
𝜃
(46)
Finally, the inventory level in time interval t ∈ [0, T] is
Dv 𝜃(nT−t)
Iv1 (t) = (e − 1) + Qrn e𝜃((n−1)T−t) + Qr(n−1) e𝜃((n−2)T−t) + ⋯ + Qr2 e𝜃(T−t) , t ∈ [0, T].
𝜃
(47)
Based on the above analysis, the inventory level can be inducted as
Dv 𝜃(nT−t) dr
Ivj (t) = (e − 1) + (e(𝜃−𝜇)nT − e(𝜃−𝜇)jT )e−𝜃t , t ∈ [(j − 1)T, jT], j = 1, 2, … , n.
𝜃 𝜃−𝜇
(48)
This ends the proof of Lemma 1. □
Ar Av
TPsc = pv Dv + pr dr X1 − hv Dv X2 − hv dr X3 − hr dr X4 − cv Dv X5 − cv dr X6 − − .
T nT
(49)
(1) When n and T are fixed, taking the second order derivative of TPsc with respect
to pv and pr , the Hessian matrix can be obtained as
13
Y. He et al.
𝜕 2 TPsc 𝜕 2 TPsc ⎞ � �
−2b (1 + X1 )r
⎛
𝜕p2v 𝜕pv 𝜕pr
H=⎜ 𝜕 2 TPsc 𝜕 2 TPsc
⎟=
(1 + X1 )r −2b
. (50)
⎜ ⎟
⎝ 𝜕pr 𝜕pv 𝜕p2r ⎠
When the quality losing rate 𝜇 is not very large and b > r ,
𝜕 2 TPsc
|H| = 4b2 − (1 + X1 )2 r2 > 0 is satisfied. Also 𝜕p2v
= −2b < 0, so TPsc is jointly
concave in pv and pr . When equating both and to zero, the optimal prices
𝜕TPsc 𝜕TPsc
𝜕pv 𝜕pr
can be obtained by solving the equation set, which can be expressed as
𝜕 2 TPsc �� �� �� �� �� �� 2A 2A
2
= pr dr X1 − hv Dv X2 − hv dr X3 − hr dr X4 − cv Dv X5 − cv dr X6 − 3v − 3r .
𝜕T nT T
(53)
e−𝜇nT e−𝜇nT −1 xe−x +e−x −1
For X1 = . When setting x = −𝜇nT , X1 = . Defining a new
�� ��
T
+ 𝜇nT 2 𝜇nT 2
function F(x) = xe + e − 1. When x → 0, X1 = 0. The first derivative of F(x)
��
−x −x
satisfies F (x) = −xe−x < 0. Thus in the interval T ∈ (0, +∞), X1 < 0 holds.
� ′′
For X2 = 𝜃2 nT1
(𝜃 2 n2 T 2 e𝜃nT − 2𝜃nTe𝜃nT + 2e𝜃nT − 2) , set x = 𝜃nT and define a
��
3
The proofs of Xi > 0, (i = 3, 4, 5, 6) are the same as X2 > 0. Finally, the second
′′ ′′
𝜕 2 TPsc
derivative of profit function satisfies < 0, and TPsc is concave in T.
𝜕T 2
(3) Taking the second derivative of the profit function with respect to T, we have
𝜕 2 TPsc �� �� �� �� �� �� 2A
2
= pr dr X1 − hv Dv X2 − hv dr X3 − hr dr X4 − cv Dv X5 − cv dr X6 − 3 v .
𝜕n nT
(54)
13
Inventory and pricing decisions for a dual‑channel supply…
n
+ 𝜇n2 T 𝜇nT 2
satisfies F (x) = −xe−x < 0. Thus in the interval T ∈ (0, +∞), X1 < 0 holds.
� ′′
new function F(x) = x2 ex − 2xex + 2ex − 2, for x ∈ (0, +∞). When x → 0, F(x) = 0
and the first derivative satisfies F (x) = x2 ex > 0. Thus in the interval n ∈ (0, +∞)
�
The proofs of Xi > 0, i = 3, 4, 5, 62 are the same as X2 > 0. Finally, the second
′′ ′′
In the above analysis, we proved the existence and uniqueness for the decision
variables. To obtain the analytical results, we approximate the exponential terms and
solve equations 𝜕nsc = 0 and 𝜕nsc = 0, respectively. We use the Taylor expansion
𝜕TP 𝜕TP
Ar
TPr = pr dr X1 − hr dr X4 − wdr X7 − . (56)
T
1(
(57)
)
pr (pv , w) = (1 − 𝛼)a + rpv + bhr X4 + bX7 w .
2b
13
Y. He et al.
(1 − 𝛼)a 1 1 1
dr (pv , w) = + rpv − bhr X4 − bwX7 . (59)
2 2 2 2
Substitute the demand functions into vendor’s profit function, and take the first
𝜕 2 TP 𝜕 2 TP 2
derivative of TPv with respect to pv and w, there is 𝜕w2 v = −bX72, 𝜕p2 v = rb − 2b,
v
𝜕 2 TPv 𝜕 2 TPv
𝜕w𝜕pv
= 𝜕pv 𝜕w
= rX7. The Hessian matrix is
𝜕 2 TPv 𝜕 2 TPv � �
⎛
𝜕w2 𝜕w𝜕pv
⎞ −bX72 rX7
H=⎜ 𝜕 2 TPv 𝜕 2 TPv
⎟= r2 (60)
⎜ ⎟ rX7 b
− 2b
⎝ 𝜕pv 𝜕w 𝜕p2v ⎠
𝜕 2 TP
For 𝜕w2 v = −bX72 < 0, |H| = (b2 − r2 )X72 > 0, vendor’s profit function is jointly
concave in pv and w. And the optimal solution can be derived from the first order
conditions.
𝜕TPv (pv ,pr (pv ,w),w) 𝜕TP (p ,p (p ,w),w)
𝜕p
= 0, v v 𝜕wr v = 0. Then the optimal prices can be deter-
v
mined as
2bC2 + 2rC1 − 2𝛼ab − arX7 + 𝛼ar + 𝛼arX7
pd∗
v =
, (61)
2(r2 X7 − 2b2 + r2 )
1
pd∗
r
= ((1 − 𝛼)a + rpd∗
v
+ bhr X4 + bX7 wd∗ ), (63)
2b
2
in which ,
hr bX4 X7 h rX X h bX X cv rX5 X7 cv bX6 X7 r
C1 = 2
+ v 22 7 − v 23 7 + 2
− 2
C2 = hv X2 ( 2b − b)
hv rX3 r2 cX r h rX
+ +2
cv X5 ( 2b − b) + v 2 6 − r 2 4
(2)Taking the second derivative of retailer’s profit function with respect to T , we
have
𝜕 2 TPr 2A
(64)
�� �� ��
= pr dr X1 − hr dr X4 − wdr X7 − 3r .
𝜕T 2 T
𝜕 2 TP
As proved in Proposition 1, X1 < 0 , X4 > 0 and X7 > 0 are satisfied. Thus 𝜕T 2 r < 0,
′′ ′′ ′′
13
Inventory and pricing decisions for a dual‑channel supply…
𝜕 2 TPv 2A
(65)
�� �� �� �� ��
= wdr X7 − hv Dv X2 − hv dr X3 − cv Dv X5 − cv dr X6 (n) − 3 r .
𝜕n2 nT
−𝜇2 T 2 e−𝜇nT
1
. Finally, the second derivative of retailer’s
��
X7 = (𝜃−𝜇)T
(𝜃−𝜇)nT
(e − 1) 1−e−𝜇T
< 0
𝜕 2 TP
profit function satisfies 𝜕n2 v < 0 , thus TPv is concave in n. Although is an integer
variable, it is obvious that there exists a unique value of n that maximize the profit
function when pv, pr and T are constant.
In the above analysis, we proved the existence and uniqueness for the decision
variables. To obtain the analytical results, we approximate the exponential terms and
solve equations 𝜕T r = 0 and 𝜕n v = 0, respectively. We use the Taylor expansion to
𝜕TP 𝜕TP
Proof For any given w, 𝛽 and F, the retailer’s retail price pr and ordering cycle T
should satisfy
𝜕TPco
r
|pr =pcr = 0, (66)
𝜕pr
𝜕TPco
r
|T=T c = 0. (67)
𝜕T
Taking the first order partial derivative of (31) with respect to pr and T and setting
them to zero yields
𝜕TPco
r
= (1 − 𝛽)(1 − 𝜇nT∕2)((1 − 𝛼)a − 2bpr + rpv ) + hr bT∕2 + wb(1 − (𝜃 − 𝜇)nT∕2) = 0,
𝜕pr
(68)
𝜕TPco
r
= (1 − 𝛽)pr dr (−𝜇n∕2) − hr dr ∕2 − wdr (−(𝜃 − 𝜇)n∕2) + Ar ∕T 2 = 0.
𝜕T
(69)
Substituting pr = and T = T into the two equations and solving (𝛽, w), the
pcr c
13
Y. He et al.
F ∈ {TPco
r
(𝛽 co , wco , F) ⩾ TPd∗
r
, TPco
v
(𝛽 co , wco , F) ⩾ TPd∗
v
}. (70)
This ends the proof of Proposition 3. □
Proof Calculating the first and second order derivative of B(F) as follows
𝜕B(F)
= {(1 − 𝛾) TPco co co d∗
[ ] [ co co co d∗
]
𝜕F v (𝛽 , w , F = 0) − TPv − F − 𝛾 TPr (𝛽 , w , F = 0) − TPr + F }×
(71)
[ co co co ]𝛾−1 [ co co co ]−𝛾
TPv (𝛽 , w , F = 0) − TPd∗
v −F TPr (𝛽 , w , F = 0) − TPd∗
r .
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