GUIDELINES OF WRITING AN ENTREPRENEURSHIP DEVELOPMENT

PROJECT

Business Proposal

A business proposal is a document you submit to prospective clients for an attempt to win them
over to your way of doing business. One popular and useful strategy for gaining business is to
make business propositions. Before drafting a business proposal, do some research about your
target client; tailor your approach to attend to their requirements. Your voice should be both
personable and consistent with the essence of your brand to appeal to potential customers. You
should generally aim to be polite and transparent. The length of your proposal should be
sufficient to explain to your prospective client why they should work with you, but it shouldn't
be overly drawn out or include unrelated information.

Contents of a Business Proposal

The business proposals will have the following elements, although each one should be
customized to appeal to a certain potential client.

1. The first page should have:

a) Name

b) Semester

c) College UID

d) Calcutta University Registration Number

e) Calcutta University Roll Number

f) Topic (including the name of the company)

g) Section (Morning / Evening / Afternoon)

h) Academic year (2023 – 24)

2. The second page should include the following components:

• The title of your proposal

• Your name
• Your Company Name
• Your business’ contact information and address
 • The segment of your potential customer i.e., the target customers

3. Table of Contents

The main function of this section is to give the reader an overall view of the report. The main
divisions as well as the subdivisions should be listed in sequence with page numbers they are
on. It helps the reader locate a particular topic or sub-topic easily.

S.NO. HEADINGS PAGE NO.

1 Cover Page i

2 Title Page ii

3 Table of Contents/Index iii

4 Acknowledgement iv

5 Product Description 1

6 Problem Statement 2

7 Implementation or Action Plan 3

a) Type of Organization
b) Competitive Analysis
c) Marketing Plan
d) Production Plan
e) Logistic/Operation Plan
f) Financial Plan

8 Conclusion

SWOT Analysis

4. Acknowledgement

Proper acknowledgement of any help received must be placed on record. There may be a few
persons who might have helped you in preparing your project. Customarily, thanks are due to
the following persons in the given order:

a. Head of the Institution b. Head of the Department/Coordinator

c. Faculty Members d. Others

As a student of B.COM (HONOURS) SEMESTER I (1st YEAR) of THE BHAWANIPUR

EDUCATION SOCIETY COLLEGE, CALCUTTA UNIVERSITY, I have got the opportunity
to do a project on ________________. I have tried to cover all the aspects of this topic. My
work would not have been completed successfully without the guidance of
_______________________________ (Department of commerce). He/she has helped me to
plan out my lines of action for doing the project and provided me with all other necessary
information. I would like to express my deepest respect to all the faculty member of my college
who has guided me from time to time, to complete this project work successfully

5. Product Description:

A brief description of your product.

Here mention who you are and what you want to do and your plans. Elaborate these in your
own words. Also discuss about the features and uniqueness of your product

6. Problem Statement:

Identifying the problem and idea generation.

Here you discuss about the problem which exists in the society or environment and from there
you are planning to solve the problem by introducing your product. Also explain how your
product will solve the problem.

7. Implementation or Action Plan:

Types of Organisation: Mention what type of business you are planning to do- Sole
Proprietorship /Partnership /Company
Competitive Analysis: Mention if there is any substitute products or complementary
products or any Competitors/rivals in the same industry. Also mention where you stand
in terms of cost.
 Marketing Plan: Strategy, Advertising, Customer Awareness, Sales Promotion. Mention
how you have decided to promote your product and make the customers aware of your
product.
Production Plan: How will your product be made? Where will it be made? Research
where your materials will come from and what it will cost to make? What is your
realistic production capacity at a time?
Logistic/Operation Plan: How will you
o procure the raw materials for production,
o plan for quality control,
o shipment,
o reach the final customers?
o Who will deal will customer service requests and return requests and how?
Financial Plan: Capital Formation, Allocation, Sources, Budget. Prepare a budget
(proposed income and expenditure)

8. Conclusion

Here you mention the SWOT analysis. SWOT Analysis is an assessment of your business
strengths, weaknesses, opportunities, and threats. Its good to review this at least quarterly.

IMPORTANT POINTS

The project should be within 15 - 20 pages.

Use Blue / Black pen only.
It should be a handwritten project to be done in an interleaf shoe-lace file.
All Students need to cover the file with brown paper and the contents of first page
should be included on the top of brown paper as well.
The date for submission of the project is 21/02/2024 (Wednesday)
Project should contain illustrations in the form of relevant pictures, flow charts, graphs
& recent data.
Index should be clearly mentioned in the relevant page
Acknowledgement should be given after the index page.
All Students need to scan their project and convert in PDF and keep it with them before
submitting the file (hard copy).