Scribd
Upload
44 views25 pages

Problem Set 01 - Ad Budget Model - Diagrams and Model Design and Model

Uploaded by

Soumya Raghuwanshi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
44 views25 pages

Problem Set 01 - Ad Budget Model - Diagrams and Model Design and Model

Uploaded by

Soumya Raghuwanshi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
You are on page 1/ 25

Scenario Summary

Current Values: p
Changing Cells:
$B$5 $ 40.00 $ 40.00
$B$6 $ 25.00 $ 25.00
$B$7 15% 15%
Result Cells:
$B$19 $ 69,662.10 $ 69,662.10
Notes: Current Values column represents values of changing cells at
time Scenario Summary Report was created. Changing cells for each
scenario are highlighted in gray.
Scenario Summary
Current Values: unit_price, unit_cost, overhead
Changing Cells:
$B$5 $ 40.00 $ 40.00
$B$6 $ 25.00 $ 25.00
$B$7 15% 15%
Result Cells:
$B$19 $ 69,662.10 $ 69,662.10
Notes: Current Values column represents values of changing cells at
time Scenario Summary Report was created. Changing cells for each
scenario are highlighted in gray.
Scenario Summary
Current Values: optimistic, pessimistic, base value
Changing Cells:
$B$5 $ 40.00 $ 40.00
$B$6 $ 25.00 $ 25.00
$B$7 15% 15%
Result Cells:
$B$19 $ 69,662.10 $ 69,662.10
Notes: Current Values column represents values of changing cells at
time Scenario Summary Report was created. Changing cells for each
scenario are highlighted in gray.
Advertising Budget Decision Model

Parameters
Q1 Q2
Unit price $ 34.87
Unit cost $ 25.00
Overhead (%) 15%
Salesforce cost $ 8,000.00 $ 8,000.00
Seasonal factor 90% 110%

Decision
Q1 Q2
Ad expenses $ 10,000.00 $ 10,000.00

Key Outcome

Total Profit $ 0.00

Calculations
Q1 Q2
Units sold 3592 4390
Total revenue $ 125,222.13 $ 153,049.28
Production cost $ 89,788.81 $ 109,741.88
Overhead ($) $ 18,783.32 $ 22,957.39
Salesforce cost $ 8,000.00 $ 8,000.00
Ad expenses $ 10,000.00 $ 10,000.00
Total cost $ 126,572.13 $ 150,699.28
Profit $ -1,350.00 $ 2,350.00
Q3 Q4

$ 9,000.00 $ 9,000.00
80% 120%

Q3 Q4
$ 10,000.00 $ 10,000.00 (base case = last year's values)

Q3 Q4 Total
3192 4789
$ 111,308.56 $ 166,962.85
$ 79,812.28 $ 119,718.42
$ 16,696.28 $ 25,044.43
$ 9,000.00 $ 9,000.00
$ 10,000.00 $ 10,000.00
$ 115,508.56 $ 163,762.85
$ -4,200.00 $ 3,200.00 $ 0.00

You might also like