Chap 3
Chap 3
1. Elasticity of Demand
Ed = %ΔQd / %ΔP
Ed = %ΔQd / %ΔP
The midpoint method gives us the same percent change in value regardless of if
we calculate the elasticity from point A to point B or from point B to point A.
=> Use it when we don't know the starting and ending points
• The time horizon—elasticity is higher in the long run than the short run
c) Types of Price elasticity of demand:
Ques: ng bán có động lực để giảm giá sản phẩm mình không ?
Buyers:
- giá giảm thì mình mua : cheap cheap cheap
- giá giảm mình ko mua : nghi ngờ về chất lượng
Sellers: ko có động lực => cùng chất lượng mắc gì giảm giá để lợi nhuận thấp hơn
e.g. medicine
d) The Variety of Demand Curves
• The price elasticity of demand is closely related to the slope of the demand curve.
• Rule of thumb:
➢ The flatter the curve, the greater the elasticity.
➢ The steeper the curve, the smaller the elasticity.
5 classifications of D curve:
Total revenue - TR: the amount paid by buyers and received by sellers of a good
= Price x Quantity
TR = P x Q
Es = %ΔQs / %ΔP
Es = %ΔQs / %ΔP
Es = %ΔQs / %ΔP
c) The Determinants of Supply Elasticity ( the ability to change the quantity, time horizon )
• How easy the sellers can change the quantity they produce
• The time horizon—elasticity is higher in the long run than the short run
3. Applications
Elasticity and tax incidence
If the government imposes a tax on the supplier, which group will bear most of the
burden?
Exercise
1)
Why did OPEC ( Organization of petroleum exporting countries) fail to keep the price of oil high ?
-> Because reaction will be stronger in the long run
The statement, "OPEC failed to maintain a high price of oil in the long run, partly
because both the supply of oil and the demand for oil are more elastic in the long run
than in the short run," is True.
The short-run is the time frame when at least one input is fixed. Petroleum and products
made from petroleum are many and varied. While petroleum is required, it may be
possible for OPEC to keep prices high. Over the long run, however, when all outputs can
be changed, producers will look to find cheaper substitutes for petroleum products. An
example that is easy to understand would be gasoline and automobiles. High petroleum
and gas prices have encouraged the development of several alternative energy sources
to fuel vehicles, including diesel fuel and electricity.
At the same time, oil fields were developed in South America, which added to the supply.
2) Does drug interdiction increase/ decrease drug-related crime ?
Soulution:
- Arrest suppliers ( short-run measure ) : As illustrated in < SUPPLY> graphic,
decreasing suppliers will increase Total Rev. But the govt keep doing because it
is what suitable in the short term
- Education ( long-term measure )
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