BE CHEESEFUL

AND KIP’IT
ROLL
GROUP 1
GROUP MEMBERS:

PAULINE ANNE SOLLANO

JANNAH MAE JUANITE
JERIMIAH SAMILING
HAIL LEONIE D. COLES
KARL ORDINARIO
LOGO DESCRIPTION:

As a result, Filipino snacks served as the inspiration for our logo's design and subject, and we
added ingredients to represent the products we will be selling. The beautiful design of the product
makes it impossible to resist temptation to test it.
“Savor the taste of traditional,” Founded with a love and goal to make you satisfied and establish
our culture.

COMPANY NAME:
BE CHEESEFUL AND KIP'IT ROLL

The company name 'Be Cheeseful & Kip' it Roll' is inspired with the motto of 'Be Cheerful' and
'Keep it Roll or Rolling' where it pertains already the products we sell or offer to our customers.
By the company name itself, we want our customer to remember these positive mottos while
biting our delicious food.

VISION
Our vision is a world where our food brings people together, nourishing both body and soul,
while championing responsible sourcing, and a shared love for delicious, wholesome meals
 MISSION
Our goal is to enable each individual and our company to establish a culture and affordable, food
that is homemade so that everyone can enjoy the flavor of connection that where ensuring
complete customer satisfaction is our top concern.

PRODUCT:
UBE CHEESE SABA
Our products are made with a filipino traditional snack with innovative and tasty.
flavors. Crispy fried bread roll using saba banana, ube halaya, with the saltiness of cheese
combine.
KIPING
And the colorful cripsy kiping with different flavors to taste with a drizzle of sauces to enjoy.
These food products are enjoyed as a 'merienda' snack that all generation are delight to eat.

Product Features

Our product is defined by traditional Filipino food snack where it is perfect in every meal
especially in merienda times. The product features a variety of fruits and other ingredients where
the main ingredients are Ube, Banana, and Cheese that gives sweet and savory taste for our
customers.

The design of the Apali Quezo Crunch is golden deep-fried bread with drizzled of sauces (ex.
chocolate or condens milk) that gives it more vibrant colors from inside and out. When it comes
to its quality, it is freshly made and authentic when it is assembled, and the ingredients are
estimated precisely. The size of the product is most likely not to small and not to huge so that it
is not too messy when the product is consumed by the customers, it is just the right amount of
size that can be bring anywhere and put somewhere to eat. Our product is a model to any of age
or income status they have because it is made for everyone to enjoy and feel satisfied with the
product and services that in low-cost price.

Product Packaging

The product packaging that we are using is the Kraft paper bowls which are often waterproof
and grease-resistant, making them a great choice for serving hot meals at your restaurant or shop
or as a take-away food packaging. While for the beverage, we are using the Kraft paper cup
which it is also a paper cup that is thick to avoid leakage of the beverage.

These packaging are usually disposable but can also use as recycled or recyclable for a
sustainable environment and less waste after consumption.
 Product Benefits

Our product has broad appeal, attracting traditional ube and banana lovers, adventurous food
enthusiasts seeking new tastes, and those with a sweet tooth.

Bananas provide essential nutrients, including potassium and vitamins, while ube offers
antioxidants and dietary fiber. Incorporating cheese can supply protein and calcium. Ube
Banana Cheese Bread strikes a nutritional balance, making it both satisfying and nourishing.

Kiping is made from ground rice flour, so it is edible. It can be fried or roasted and looks like
kropeck when done. and also, colors are delivered from food coloring of red, yellow, fuchsia
and green.

Cassava/Kiping root is particularly high in vitamin C, an important vitamin that acts as an

antioxidant, supports collagen production, and enhances immunity and a mineral, energy
production, and iron metabolism.

Unique Selling Point (USP)

 Price – Our clients are our first concern; thus, we sell precisely or in excess of what they
can afford to allow them to get a large number of our Filipino snack goods.
 Customize – Our clients are our priority, so we cater to their needs by customizing products
for individuals who have dietary restrictions or taboos. For example, we can replace or
reduce certain components if a customer has an allergy, and we may reduce or eliminate
sweets so that a diabetic consumer can still enjoy them.
 Taste – Our client most concerned through; We make foods that have a taste that is
considered to fit everyone, including children, students, teachers, and parents. For example,
banana ube cheese are considered to attract all age groups.

 Color – Our client concern; We sell a unique color of our food. We provide colorful food
and aesthetics, like a magical rainbow color, so that we can attract some customers by
providing a unique and customized experience through your favorite color.

BUSINESS MODEL

Existing Competitors

 Who are they?

The competitors of our business are most likely meryenda stores that offers also a filipino
traditional foods. These businesses offer such as like turon, bananaque, kamoteque, carioca,
kakanin, maruya, etc. They are usually seen and purchase on some streets or bara-barangays in any
locations since it is a popular meryenda snacks that the filipino consumers buy aside from its
traditional filipino taste.

There is no specific name of stores since these kinda of meryenda snacks are everywhere which
means that filipino's businesses are usually depends on meryenda snacks because it is easy to make
and also easy to indulge people to buy that gains profit.

 Competitor’s strengths

Some strengths of our competitors are:

- They have their market dominance since they are already well known especially to their
area.
- Large customer based where these are the usual or loyal customers that has a huge
recognition about their food and services offers that has already a strong relationship with
them.
- Competitors usually have strong financials to support their resources and supplies because
of their high-profitability and revenues.
- Usually, some competitors has a strategic partnership of how they will market their
products and services to the customers by using some food vloggers, social media
marketing boost, and blog promoting.
- Excellent location that has a lot of target customers where it is an advantage such as in
schools, workplaces, parks, churches, and transport infrastructures.

 Competitors weaknesses

Some weaknesses of our competitors are:

- Lack of innovation and uniqueness that failing to invest in research and development can
result in a lack of new and improved offerings, making it difficult to stay competitive.
- Inability to adapt to evolving market trends, consumer preferences, or technological
advancements can leave competitors at a disadvantage.
- Weak branding where a competitor lacks a strong and recognizable brand, it may struggle
to differentiate itself in the market or attract and retain customers.
- Inconsistency of operations that leads to receiving low profit due to its how they manage
their quality products, services, and failed to meet their customer's needs and wants.
- Experiencing a poor reputation that received feedback of such as negative publicity,
customer complaints, or ethical issues can tarnish a competitor's reputation, impacting
customer trust and loyalty.
Key Partners Key Activities Value Customer Customer Segments
Propositions Relationships
Who are the key What key activities do What value do How do we get, For whom are we
partners? the following require? we deliver to the keep, and grow creating value?
- Our key partners are Product development customer? customers?
those people who – creating and
supply us with our designing products or
ingredients, just like service that meet our
the farmers, market customers need and
and grocery stores demand.
that sell our main Marketing and scales
ingredients. – promoting products
Who are the key and services attracting
suppliers? customer and making
- Our partners are also sales.
one of our suppliers Quality assurance –
because this is also implementing
where we get our processes to maintain
main ingredients to product or service
produce our product. quality and
consistency
Which key resources are Which one of Which customer Who are our most
we acquiring from our our customer's relationships have important customers?
partners? problems are we we established? What are the
- First is financial helping to solve? How are they customer archetypes?
resources because What bundles integrated with
we need capital and of products and the rest of our
cash flow to funding services are we business model?
sources. offering to each
- Human resources segment?
because we are not
using a machine to
make our business
instead, we need a
man power.
- Technology we also
need this to promote
our products also
this is where we get
all the information
about our products.
- Customer base a
loyal and growing
customer base
Which key activities do
partners perform?
- Supply chain and
logistics they are the
one who efficient
coordination and
collaboration with
the business in both
supply chain and
logistics are critical
for a company to
operate smoothly,
STRATEGY CANVAS

Chart Title
9
8 5
7
6 2
5 3
4 2 4.4
3 2.8
2 2.4
1.8
1
0
Quality Price Design Customer

Stores Meryenda store

Store Meryenda Store

A market available product that By integrating the other dynamic of market
also offer different verity of condition, Product focus on innovating
food and drinks. snack and traditional food.

Interpretation and Analysis: four value factors are compared in the graph between two
organizations that sell the same product to the market. As seen in the graph, both classmate's shop
and meryenda shop have the same design rating of 4 since they employ the same sorts of packaging
and designs. However, meryenda shop shines out in the remaining components, with the exception
of customer, because classmate's store has been on the market for a long time and is clearly well-
known to the general public.

Eliminate Raise
 Quality problems  Service
 Negative news  Quality of product
 Different Models  Accessibility of the product

Reduce Create
 Material cost  Build an interesting product line.
 Lower price  Loyalty card and customer's feedback
 Advertising cost  New Ideas of the product
 Price  Online orders picked up in the store