A Project Report On COMPARATIVE STUDY ON THE MARKETING STRATEGIES OF PEPSI & COCA COLA
Submitted in partial fulfillment of the requirements
for the award of the degree of Bachelor of Business Administration (BBA) Submitted By: LUBNA KHAN ROLL NO.: Under the guidance of MRS. SHRUTI AGRAWAL (Project Coordinator)
(Affilated to CHHATRAPATI SAHU JI MAHARAJ
UNIVERSITY,KANPUR)
1 SELF DECLARATION
I, Lubna Khan student of Bachelor of Business Administration of College of
Management Studies,Kanpur declare that the project report my original work and made on the basis of received information/data from various people related to the topic. There by declare that, this project report is neither copied nor theft from any other sources.
Date:09 June 2023
Student Name : Lubna Khan
2 ACKNOWLEDGEMENT
I wish to express my gratitude to MRS. SHRUTI AGARWAL ma’am for providing me
valuable information. I am grateful to College of Management Studies for giving me an opportunity to pursue BBA. I wish to thank MRS. SHRUTI AGARWAL ma’am , who has been a perpetual source of information and offered valuable suggestion to improve my practical knowledge.
Place: Kanpur Signature :
Date: 09 JUNE 2023 Student Name:LUBNA KHAN
3 5 1 97 0 CERTIFICATE:
This is to certify that the Research Project Report entitled COMPARATIVE STUDY OF MARKETING STRATEGIES OF FLIPKART AND AMAZON is a bonafide work of LUBNA KHAN student of BBA 4 Semester. It has been done under my supervision for the partial fulfillment of the requirements for the award of BBA degree from CSJM University Kanpur. The study presented here has not been submitted earlier elsewhere. I am pleased to say that the performance of the student during the period of report work was extremely satisfactory.
Supervisor Name:-MRS. SHRUTI AGARWAL
Supervisor Signature:- Designation: - ASSISTANT PROFESSOR Dr. Ashutosh Mishra Date:-09 JUNE 2023 Principal
4 INDEX
S.NO TOPIC PAGE NO.
1. Declaration 2
2. Acknowledgement 3
3. Certificate
4. Executive Summary
5.. CHAPTER: 1 : Introduction
Overview of Industry as a whole
Profile of the organization History of the Organization S.W.O.T Analysis of the Organization
5. CHAPTER: 2 : Importance and Significance of Study
5 8. CHAPTER: 5 : Methodology And Data Analysis Source of the data Collection Primary Data Secondary Data Sampling Area Sampling Size Sampling Technique
9. CHAPTER: 6 : Summary And Conclusions
Results of the Study Limitations Suggestions and Analysis
