“ owe Vipul's™ Corps » options blanks with appropriate opt Bann rolation: (1) Corporate publi seit (c) Public (d) Nonerot thoes Organisation (b) Custe Fe , identity plays a significant role in thy itself to both internal ang (2) Corporate way an organization external stakeholder (a) Visual (b) brand (c) Image y the long-run it is exp principles. (d) Noneof these (3) In order to survive icted that business i carried on with (aV Ethical (b) profit motive (e) Profit maximization (d) None thooe (4). Digital or Online piracy is the term to elucidate the legal act of duplication of licensed or copyright material from (a7intorot (b) social media (c) e-commerce (d) Nansiof-these, (5) The main rola of the corporate communication is to make the brand (a) Identity (b) loyalty (¢) Image (d) Nane-of those (6) Principles are to be followed by the bus order to survive in the long run. (Nov. 18) (2) Profit Motive (pY Ethical (c) CSR (d) Nene-ot these mm is the main rot Tespect to brand. (Nov. 18) (2) Recognition (b) Loyalty (c) Value (d) Positioning (8) Spoken defamation is callod (Nov. 18) (2) Insult (b) Libel fe Slander (d) Grapevine Ans. (1 ~ Organisation) (2 = Visual); (3 — Ethical) (6~ Identity) (6 ~ Ethical) (7 — Recognition): (8 - Sian (C) Match the pairs: of corporate communication with Internet) | __ Group A Group B (1) Right to Information Act | (ay i ) Favourable Image, (2) Corporate commu poe (9) Google (4) Invasion o ion |(b) Corporate identity (c) Management function 9 f privacy (a) (8) Oniine piracy (8)_Cotporate ident (Ans.: (1 Intrusion of solitude ty (©) a ity (Nov. 18) | (t) ©): (= 0): (8b) (4 $5 to records | Udta Punjab © d; (5—): (6—ay (0) Mi (9) (10)dation of Corporate Commu , www (0) Match the pairs: Group A Groupie ()_Inner image (@) Overall estimation of the company (2) External image (b) behaviour, symb: communication (8) Corporate Reputation |(¢) employee behaviour (4) Corporate Identity | (d) customer service managemen (6) CSR (e) Corporate reputation 0) 2) @) (a) ©) (6) ” (8) (9) (f) Corporate identity (g) Management function (h) Intrusion of solitude ene (access to records (Ans.: (1—c); (2d); (3a); (4b); (5—e)] aT a] Questions for self-Practice_| What do you mean by corporate communication? Explain its scope. (Nov. 18) Justify the need and releva (Nov. 18) Enumerate on the need and relevance of corporate communication in India, What they mean by corporate identity? Explain its features Define corporate image. Explain the factors influencing corporate image Explain in detail the various factors affecting corporate image What do mean by corporate reputation? Explain the advantay good corporate reputation. (Nov. 18) Define ethics in corporate communications. Enumerate Defamation and its types. (Nov. 18) ce of corporate communication. (10) “Ethics is an important part of corporate communication.” Discuss. (Nov. 18)uy RIM suo;sanD aansalq siams'2 s: Bunaew 10. on, ase syuowove ns Buya F Vipul’s™ Corporate Communica 6 js.a page on company's website that con ortho reporters. (Nov. 18) {@) RSS (b) blog soypress it (4) web chat OP teohnotogical 100 is no longer used today. (Nov. 16) {@ emall (b) Facebook (c) online messages fa telegram) (2 — blog); (3 ~ Video conferencing): (4 — ext ~ press kit); (7 — telegram) (©) Matchthe pairs: eee: Group A aR Grese BS Ji@) New fiends (tow. 18) 1 Online magazines Executive blog |e crisis Podeast (©) kped Media beyond business control | (d) favourable image e-zines [Fa cle a] { Questions for self-Practice_| (1). Explain the importance of technology to corporate communication (2) What are the functions of communication technology. corporate communication? {@) Discuss on technological tools of communication. (Nov. 18) (4) Explain Web Conferencing and Really Simple Syndication. (6) What aro the advantages of using website for brand identity? (6) Define Corporate Blogging and State Its Characteristics (7) _Eléborate on stops of making a business blog. (Nov. 18) (8) Explain the Different Types of Corporate Blogs, (8) What is the Role of Corporate Blogs? (10) Explain the Process of Making a Business Blog. (11) Write Short Notes on: (@) E-Media relations. (b) _E:Intemal communication. {@) E-Brand identty and company reputation. {d) Corporate Blogs. (Nov. 18) {e) Financial Advertising. (Nov. 18) (f) E-Media Relations. (Nov. 18)