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06 Activity 1

This document outlines an activity where students are asked to gather information from friends and family about their most recent shampoo purchase. It provides guiding questions to understand the customer's need, information search, alternative considerations, main purchase factors, and satisfaction. Students then analyze the data to create customer profiles and market segments.

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gabiknightsanonymous
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41 views3 pages

06 Activity 1

This document outlines an activity where students are asked to gather information from friends and family about their most recent shampoo purchase. It provides guiding questions to understand the customer's need, information search, alternative considerations, main purchase factors, and satisfaction. Students then analyze the data to create customer profiles and market segments.

Uploaded by

gabiknightsanonymous
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BM2217

Name: Section: Date:


Score:

Activity 1

Instructions (6 items x 5 points):


1. Choose five (5) friends or family members to participate in this activity.
2. Complete the boxes with factual scenarios and supporting details about a recent decision-making process as
a customer or consumer.
3. Create a customer profile and market segmentation based on the information gathered. Refer to
Pages 1-2 of 06 Handout 1.

Stage 1: Need Recognition


Guide questions:
 When was the most recent time you purchased a shampoo online or in person?
 What triggers or motivates you to make this purchase?

Person 1:

Person 2:

Person 3:

Person 4:

Person 5:

Stage 2: Information Search


Guide question:
 How did you gather information about the shampoo you just bought?

Person 1:

Person 2:

Person 3:

Person 4:

Person 5:

Stage 3: Evaluation of Alternatives


Guide question:
 What other options or alternative shampoos did you consider?

Person 1:

Person 2:

Person 3:

06 Activity 1 *Property of STI


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BM2217

Person 4:

Person 5:

Stage 4: Make the purchase


Guide question:
 When you bought the shampoo, what were your most important considerations?

Person 1:

Person 2:

Person 3:

Person 4:

Person 5:

Stage 5: Post-purchase evaluation


Guide questions:
 Are you satisfied with your purchase? Rate it from 1-10 (10 as the highest).
 Would you continue purchasing the same brand in the future?

Person 1:

Person 2:

Person 3:

Person 4:

Person 5:

Customer Profile and Segmentation Analysis:

06 Activity 1 *Property of STI


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BM2217

Rubric for grading:

CRITERIA PERFORMANCE INDICATORS POINTS

Content Provided pieces of evidence, supporting details, and factual scenarios 3

Organization of
Expressed the points in a clear and logical arrangement of ideas in the paragraph 2
Ideas

Total 5

06 Activity 1 *Property of STI


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