School Grade Level 11/12

DAILY LESSON LOG Teacher Learning Area ENTREPRENEURSHIP

Department of Education Teaching Dates and Time WEEK 6 Quarter QUARTER 1

Session 1: Session 2: Session 3: Session 4:

I. OBJECTIVES
A. Content Standards The learner demonstrates understanding of concepts, underlying principles, and processes of developing a business plan.
B. Performance Standards The learner independently or with his/her classmates presents an acceptable detailed business plan.
Select the best product or service that will meet the market need.
C. Learning a. Develop a plan to differentiate and position the chosen product or service in the market to create a competitive advantage.
Competencies/Objectives b. Construct a marketing strategy that effectively communicates the value proposition of the chosen product or service to the target market.

II. CONTENT SELECTING THE BEST PRODUCT OR SERVICE (PART 2)

III. LEARNING RESOURCES
A. References
1. TG’s Pages
2. LM’s Pages
3. Textbook’s Pages
B. Other Resources
IV. PROCEDURES
a. Start the class by asking students to share their understanding of marketing
a. Recap the previous lesson on evaluating target market needs and preferences to
strategies and the importance of effectively communicating the value proposition
1. Reviewing previous lesson or identify potential product or service opportunities.
of a product or service.
presenting the new lesson b. Introduce the new lesson on developing a plan to differentiate and position the
b. Recap the previous lesson on developing a plan to differentiate and position the
chosen product or service in the market to create a competitive advantage.
chosen product or service in the market to create a competitive advantage.
a. Introduce the competency of the lesson which is constructing a marketing
By the end of the lesson, students should be able to develop a plan to differentiate and strategy that effectively communicates the value proposition of the chosen
2. Establishing the purpose of the
position their chosen product or service in the market to create a competitive product or service to the target market.
lesson
advantage. b. Discuss the importance of a marketing strategy in ensuring the success of a
business venture.
a. Show examples of successful businesses that have effectively differentiated and
positioned their products or services in the market. a. Show examples of successful marketing strategies used by different companies.
3. Presenting examples/instances of
b. Discuss the various strategies businesses use to differentiate and position their b. Discuss how these marketing strategies effectively communicate the value
the new lesson
products or services (e.g., quality, innovation, design, customer service, branding, proposition of their products or services to their target market.
pricing, distribution).
4. Discussing new concepts and a. Introduce the concept of a unique selling proposition (USP) and its importance in a. Introduce the concept of a value proposition and its importance in a marketing
practicing new skills #1 creating a competitive advantage. strategy.
b. Provide examples of successful USPs used by businesses. b. Discuss how to identify the unique selling points of the chosen product or service
c. Have students work in pairs to brainstorm potential USPs for their chosen product and how to incorporate them in the value proposition.
or service. c. Ask students to work in groups and create a value proposition for a hypothetical
 product or service.
a. Introduce the concept of positioning and the various approaches businesses use to a. Introduce the concept of a target market and its importance in a marketing
position their products or services in the market (e.g., value proposition, benefit strategy.
5. Discussing new concepts and positioning, competitor positioning). b. Discuss how to identify the characteristics and preferences of the target market
practicing new skills #2 b. Provide examples of successful positioning strategies used by businesses. and how to tailor the marketing message to their needs.
c. Have students work in pairs to develop a positioning strategy for their chosen c. Ask students to work in groups and identify the target market and tailor the
product or service. marketing message for the hypothetical product or service.
a. Have students work in small groups to develop a comprehensive plan to a. Ask students to create a comprehensive marketing strategy for the hypothetical
differentiate and position their chosen product or service in the market to create a product or service.
6. Developing Mastery competitive advantage. b. The marketing strategy should include the value proposition, target market,
b. Each group should present their plan to the class and receive feedback from their marketing message, advertising channels, and budget allocation.
peers and the teacher. c. Provide guidance and feedback as needed.
a. Have students conduct a market research project in their local area to identify a. Ask students to evaluate the marketing strategies of businesses in their
7. Finding practical applications of how businesses are differentiating and positioning their products or services. community.
concepts and skills in daily living b. Have students write a reflection on what they learned and how they can apply b. Discuss how these businesses effectively communicate the value proposition of
these concepts and skills to their own entrepreneurial ventures. their products or services to their target market.
a. Lead a class discussion on the importance of developing a strong USP and a. Ask students to reflect on the importance of a marketing strategy in ensuring the
8. Generalizing and abstractions positioning strategy to create a competitive advantage in the market. success of a business venture.
about the lesson b. Have students write a summary of the key concepts and skills learned in the b. Discuss how the concepts and skills learned in this lesson can be applied to other
lesson. aspects of entrepreneurship.
Assess student understanding through group presentations, written reflections, and Administer a quiz or project to assess the students' understanding of the concepts and
9. Evaluating Learning
class discussion participation. skills learned in this lesson.
a. Have students conduct a SWOT analysis of their chosen product or service to
10. Additional Activities for identify its strengths, weaknesses, opportunities, and threats.
a.
Application or Remediation b. Have students create a marketing plan that incorporates their USP and positioning
strategy.

V. REFLECTION

A. No. of learners who earned 80%

in the evaluation.
B. No. of learners who require
additional activities for
remediation who scored below
80%.
C. Did the remedial lessons work?
No. of learners who have caught
up with the lesson.
D. No. of learners who continue to
require remediation.
E. Which of my teaching strategies
worked well? Why did this work?
F. What difficulties did I encounter
which my principal or supervisor
can help me solve?
G. What innovation or localized
materials did I use/discover which
I wish to share with other
teachers?