Reviewer in Events Management Types of Corporate Events

• Conferences
Events – something that happens or is regarded • Seminars
as happening; an occurrence, especially one of • Meetings
some importance. • Team Building
• Trade Shows
An event is something that happens, especially • Business Dinners
when it is unusual or important. You can use • Golf Events
events to describe all the things that are • Press Conferences
happening in a particular situation. • Networking Events
• Incentive Travel
Event Management – is the process of analyzing,
• Opening Ceremonies
planning, marketing, producing, and evaluating
• Trade Fairs
an event. Event Management requires certain
• Shareholders Meeting
core values to be deployed to every element,
process, and decision to justify professional • Awarding Ceremonies
approach and achieve effective and efficient • Workshops
results.
Private Events – With catering arrangements,
Event Management Framework – is a unique types of menus, guest lists, booking the venue
solution for managing business systems. EMF and designing the décor.
supervises activities, analyses various data
sources according to predefined parameters and Types of Private Events
makes recommendations for improvement to • Socials
enable the company to better organize itself and • Birthday parties
be well equipped to react to all possible • Baptism
situations. • Wedding, Wedding receptions, Wedding
anniversaries
Type vs. Category
• Type is a synonym of category. Sporting Events
• Category is a synonym of type. Athletic activity requiring skill or physical
• As nouns the difference between prowess, usually competitive in nature and
category and type governed by a set of rules provided by a
• Category is a group, often named or nationally recognized sanctioning body. A
numbered, to which items are assigned sporting event typically includes the placing of
based on similarity or defined criteria. competitors into a fixed order of finish,
• Type is a grouping based on shared depending upon their respective athletic
characteristics, a class. performance within the rules provided for that
activity.
Purpose of an Event
Types of Sporting Events
• Celebration
• Spectator/ participant
• Education
• Amateur/ Professional
• Marketing
• Remembrance/Reunion
Cultural Events – Events that relate to a specific
• Recreation
culture; events that are representative of a
culture.
Elements of an Event
• The Venue
Types of Cultural Events
• The Act
• Festivals
• The Audience
• Commemorations
• Religious events
Categories of Events
• Corporate
Charity Events – Is perfect to collect donations
• Private for a project.
• Cultural
• Sporting Types of Charity Events
• Charity • Sponsored runs (FUN RUNS)
• Sponsored cycling
Corporate Events – Used for business to promote • Sponsored skydiving
their companies brand and products, also to
• Sponsored walks
celebrate the achievements of staff members or
to demonstrate expertise within a specific field.
History of Events
 • The earliest events and gatherings 1. Reunions – from a get-together with old
promoted peace and friendship between classmates or family members to an
tribes and clans. event that marks an important
anniversary, reunions are usually highly
Cleopatra – the first known event planner. personal occasions. Speeches, a DJ
She hosted fancy over the top meetings in playing songs everyone used to dance to,
pursuit of lovers. Cleopatra entered one a slideshow of old photos – essentially,
meeting by drifting down the Nile River on a the event should help people reminisce.
boat filled with candles and perfume in order 2. Parties – A great event organizer will
to impress Mark Anthony. always find an excuse to celebrate, and
hosting a themed party can really help
Corporate Events – is an activity that’s organized when it comes to making decisions
by a business and is intended for employees, around marketing, decorating, and
clients, stakeholders, a charity, or the public. The catering. From intimate gatherings to
audience usually depends on what the aim of the events with gigantic guest lists, a creative
event is – for example, to launch a new product idea could be timeless – Alice in
or service, to celebrate the achievements of staff Wonderland, superheroes, a murder
members or to demonstrate expertise within a mystery – or align with a particular date
specific field. or occasion, for example, Eurovision,
Pride, Coachella.
Common Types of Business Events: 3. Galas – The main aim of this kind of
1. Seminars – a type of corporate event social event is usually to raise money for
that’s organized with a target audience a chosen charity or non-profit
in mind and aims to impart highly organization. Encouraging attendees to
relevant information to them. A seminar give generously via an auction, raffle or
can be held a t a venue, a company competition can help boost proceeds
headquarters or even online with the from ticket sales.
right business communication tools and
technology in place. Corporate Events - The 10 Most Common You'll
2. Conferences – tend to be much a more Find
complicated event with multiple 1. Conferences – Conferences are
speakers and sessions spread across a primarily networking events where
number of spaces within one or more industry professionals operating within
venues. With the aim of encouraging the same sector or industry can meet
conversations and offering people a one another in order to learn from one
platform where they can share their another, discuss future business
expertise, conferences usually begin opportunities and collaborations, and
with a keynote session before moving to the like. Conferences are, however, not
interviews, roundtables, and panel just about small-talk and shared drinks.
discussions. Conferences present an opportunity for
3. Trade Shows – whether you are professionals to learn from and connect
organizing or attending a trade show, this with one another on a specific theme or
kind of corporate event is a great chance topic on a more formal level. A
to showcase your lates product and conference usually features or starts
introduce your brand to other with a keynote address by a guest
businesses or the general public. As a speaker, followed by smaller breakout
result, trade shows present a great sessions during the course of the
opportunity to generate sales leads. And conference. That is to say that not all
as they focus on displaying or exhibiting conference attendees are kept in the
products, they usually take place in large same place at the same time, and that
venues with space for tens, if not multiple different lectures etc. will be
hundreds, of vendors. run in different venues simultaneously,
4. Workshops – while many B2B event giving attendees the opportunity to
organizers will fall into one of the three prioritize their interests and learn from
categories above, it’s important to a diverse group of industry professionals
consider the value of workshops, in a short period of time by bringing
seminars, and training sessions, as they them all together at the conference.
can help businesses connect both with 2. Seminars – Seminars are similar in aim
staff and the public. to conferences in that they also provide
an opportunity for companies and
Types of Social Events individuals operating in the same
Social events should speak to someone’s industry or sector to get together in
personal interests and tend to revolve around order to learn from one another or to
eating, entertainment, or both. share information and network.
 However, seminars are usually more 8. Product Launches – range from small in-
formal in their educative efforts in that, house meetings to ensure all levels in the
one speaker typically addresses the organizational hierarchy are kept up to
entire group, and the entire group are date, to massive, glitzy parties geared
always in the same place at the same toward building a hype surrounding an
time. In other words, seminars offer upcoming product.
attendees less choice and variety than 9. Shareholder/Board Meeting – are an
conferences and are more focused on a imperative part of any public or private
singular topic. company’s communications strategy and
3. Team Building Events – Team building yearly plan. These meetings serve as an
events are in-house events aimed at opportunity for the board to reflect on
boosting morale, improving on the performance of the company based
employee communication skills, and on their previous strategies to date and
encouraging employees to work allow them to make decisions about
together efficiently. Team building necessary adjustments to these
events should be fun and should boost strategies.
employee confidence and build on the 10. Year-end Functions – Annual holiday
company’s strengths. Corporate team- parties or year-end functions are a
building events can be anything from company’s opportunity to show their
solving mental puzzles at an employees how much another year of
establishment like HintHunt, to hard work and loyal service has meant to
completing complex outdoor obstacle them. A very versatile event, year-end
courses as a team, or working together functions can be hosted on a shoestring
to solve riddles on a scavenger hunt. budget, or can be lavish outings to
4. Trade Shows/Expos – Trade shows and luxurious restaurants, theaters or the
expos are large-scale events that include like.
multiple vendors or exhibitors whose
area of operations fall under the Characteristics of an Event
umbrella industry being represented
by/at the trade show. Companies may Getting PR – one way to measure the success of
choose to attend trade shows as your event is by how much exposure you get. The
exhibitors in an effort to reach potential best marketing is free marketing.
customers, other members of the
industry, or to source and connect with Excellent Feedback – The very best way to
suppliers. measure how successful your event was is by
5. Executive Retreats – Executive retreats asking those who attended the event. Ask for
and incentive programs usually go hand feedback from attendees as well as suggestions
in hand in structures in which individual for how to improve things.
performance is rewarded by extending
an invitation to an executive retreat. Speakers Have What They Need – A successful
Executive retreats are usually held in event is one that understands that speakers need
desirable locations and at luxury resorts, tools to be able to give a good presentation.
and while some time is usually devoted
to developing the coming term’s Things Were Organized – A well-organized event
organizational strategy, there is also tends to be a successful one. If you have assigned
ample time devoted to relaxation, tasks to everyone, planned ahead, and have
exploration, and excursions – this being contingencies in place for emergencies, then
the incentive bonus portion of the trip. things will likely run much more smoothly than if
6. Business/Corporate Dinners – Business you try to host an event by the seat of your pants.
or Corporate dinners can be many
things, and the aim will determine the The Food Was Good – let’s face it – we are food
location and duration of said dinner. driven society. When we meet friends, it is often
7. Golf Event – Many deal has been over dinner. When the family gathers, there is a
brokered on the putting green, or over big meal. People do look forward to mealtimes at
shrimp cocktail in the clubhouse dining a conference or event, so make sure they are
room. Golf and corporate culture go amazing.
hand-in-hand, and the primary objective
when planning to meet your staff, Unexpected Occurrences Were Handled
suppliers and/or clients on the golf Competently – at any event, something can and
course, or at the clubhouse for a spot of probably will go wrong at some point. The key to
lunch, should remain to foster a successful event is in how these situations are
relationship growth, or due to a little handled.
relationship management or upkeep.
Work Was Delegated – One person can’t do the expenses are paid by the company including
everything to pull off a successful event. You food, hotel, airfare.
should surround yourself with people who are
smart in different areas and utilize their Retail Event – A promotional event is an occasion
knowledge and skills to pull off an amazing event. that draws attention to a particular product or
products, such as a price decrease, or the chance
Field of Specialization to win a prize when buying the product.

Field – according to Merriam Webster, it is a Job Description – is a statement that outlines the
particular branch of study or sphere of activity or specifics of a particular job or position with a
interest and its synonyms are area and discipline. company. It goes into detail about the
responsibilities and conditions of the job.
Specialization – it is the process of concentrating
on and becoming expert in a particular subject or Importance of Job Description – a job
skill. Also, a particular area which someone description is an essential part of the job
concentrates on or is an expert in. application process as, with the right
4 Functions of Special Events: information, it should help applicants to
• Leisure determine whether the role is in line with their
• Cultural skill set and whether it is a job they actually want
• Organizational to do.
• Personal
Main Uses of Job Description
Fields Specialization of Events Management • To provide the employee with the
• Civic Events expectations that are required of them in
• Expositions the role.
• Hallmark Events • To provide enough detail to help the
• Incentive Travel candidate assess if they are suitable for
• Retail Events the position.
• Social-Life Cycle Events • To support the recruitment team during
• Tourism the selection process.
• Conventions • To provide the employee with the
• Fairs and Festivals expectations that are required of them in
the role.
• Hospitality
• To provide enough detail to help the
• Meetings and Conferences
candidate assess if they are suitable for
• Reunion
the position.
• Sports Events
• To support the recruitment team during
the selection process.
Civic Event – involves the Chairman of the
Council and may also be jointly led by the Elected
TASK AND RESPONSIBILITIES
Mayor. The events are usually formal occasions
which can show support for local businesses,
Event Manager – is a person of vision, energy,
charities, community groups or schools.
and commitment in a position of responsibility
and authority. May also be involved in more than
Expo – are global events dedicated to finding
just the planning and execution of the event, but
solutions to fundamental challenges facing
also brand building, marketing, and
humanity by offering a journey inside a chosen
communication strategy.
theme through engaging and immersive
activities. Organizing and facilitated by
Task and Responsibilities of an Event Manager
governments and bringing together countries
1. Personality – an event manager should
and international organizations.
be able to present a calm, friendly, and
courteous manner at all times. The five
Hallmark Event – are major, large-scale events
essential characteristics of successful
focused on a distinct theme, in general with a
event managers can be listed as:
non-exclusive local catchment area, typically
• Detail Oriented
giving the host community an advantage in the
• Organized
tourism market and possessing high economic
importance. • Full of energy, both physical and
emotional
Incentive Travel – event management of • Nurturing
incentive travel events that motivate your • Flexible
employees and customers. Incentive travel is an 2. Motivation – The job of an event
event category that targets to motivate both key manager requires hard work and service
personnel and customers. Most of the time, all of
 orientation; it is not a good position for a • Write and file reports
glory seeker.
3. Safety meeting and Inspections – during 8. Selecting an event
the risk assessment meeting, event • Purpose
manager need s to elicit all possible • Audience
health or safety hazards associated with • Merchandise
the goods, services, and personnel to be • Athletic endeavors
used to produce the events. • Education
4. Sanitation and Hygiene – cleanliness • Games
and hygienic conditions are imperative
for many reasons, including health and 9. Choosing a theme
safety from injuries or illness, but also for 10. Goal Settings for special events and
the comfort and the welfare of the event conference
audience, participants, and the welfare
of the event audience, participants, and SIZE AND SCOPE OF THE EVENT MARKET
personnel.
5. Preparing an Event Record – the event Events Industry by Type
records mainly include: • Music concert
• Timeline schedules • Festivals
• Initial proposal • Sports
• Contracts • Exhibitions & Conferences
• Committees • Corporate Events & Seminars
• Correspondence • Revenue Source (ticket sale,
• Budget sponsorship, and others)
• Site • Organizer (corporate, sports, education,
• Marketing and Promotion entertainment, and others)
• Promotional Materials • And Age Group (below 20 years, 21-40
• Registration years,, and 41 years & above)
• Theme and program
• Audiovisual Market Size in Events
The most popular events include conference &
6. On the day of the event – ideally, a exhibition, corporate events & seminars,
manager will have the delegated well promotion & fundraising, music & art
enough to be able to do nothing but to performance, sports, festival, trade shows, and
transverse the site, checking upon product launch. The key stakeholders within the
people and activities and chatting with events market are corporate organizations,
guests to find out how the event is public organizations & NGOs, and similar others.
perceived.
7. Keeping the events on track Events Industry
• Select volunteers; from The initial stage of a major event involves
committees understanding the audience and their behavior
• Decide goals and themes that excites and emotionally engages them.
• Research audience
• Create event names and logo The final stage involves conducting events, such
• Choose evaluation methods as music concerts, sports, exhibitions &
• Outline budget conferences, seminars, and others,
• Contact potential sponsors appropriately.
• Visit and select sites
• Diagram sites Classification of Events:
• Make signs
• Plan publicity campaigns Corporate Events – a corporate event is any form
• Audition and select performers of event, hospitality or social activity which is
organized or funded by a business entity.
• Schedule rehearsals
• Draft menu
Social Events – a social event involving a public
• Negotiate with caterers
performance or entertainment, affair, function,
• Choose serving style
occasion, social function, social occasion. A
• Shop for supplies vaguely specified social event. Competition,
• Prepare food contest, an occasion on which a winner is
• The big day selected from among two or more contestants.
• Clean up and close
• Meet for evaluations Determinants of Market Demand Definition:
• Send thank you
Market The Demand is defined as the sum of results in the demonstration effect, also
individual demands for a product per unit of called as Bandwagon Effect.
time, at a given price. Simply, the total quantity 8. Consumer-Credit Facility – The
of a commodity demanded by all the availability of credit to the consumer also
buyers/individuals at a given price, other things determines the demand for a product.
remaining same is called the market demand. The credit extended by sellers, banks,
friends, relatives or from other sources
Factors that determine the demand for a induces a consumer to buy more than
product: what would have not been possible in
1. Price of the Product – the most the absence of the credit. Thus, the
important determinant of market consumer with more borrowing capacity
demand in the long-run and the only consumes more than the ones who
determinant in the short-run. borrow less.
2. Price or the Related Goods – the market 9. Population of the Country – The
demand for a commodity is also affected population of the country also
by the changes in the price of the related determines the total domestic demand
goods. The related goods may be the for a product of mass consumption. For
substitute or complementary goods. a given level of per capita income, tastes
3. Consumer’s Income – the income is the and preferences, price, income, etc., the
basic determinant of the quantity larger the size of the population the
demanded of a product as it decides the larger the demand for a product and
purchasing power of the consumers. vice-versa.
Thus, people with higher disposable 10. Distribution of National Income – The
income spend a larger amount of income national income is one of the basic
on consumer goods and services as determinants of the market demand for
compared to those with lower a product, such as the higher the
disposable income. national income, the higher the demand
4. Consumers’ tastes and preferences – for all the normal goods. Apart from its
consumer’s tastes and preferences play a level, the distribution pattern of the
vital role in determining a demand for a national income also determines the
product. Tastes and preferences often overall demand for a product.
depend on the lifestyle, culture, social
customs, hobbies, age and sex of the Event Planning – is the procedure of handling a
consumers and the religious sentiments project of this kind through arranging such as a
attached to a commodity. conference, a convention, a trade fair, a team
5. Advertisement Expenditure – building activity, a hospitality gathering or an
Advertisement is done to promote sales exhibition.
of a product. It helps in stimulating
demand for a product in four ways; by Objectives of an Event Planning
informing the prospective consumers • Every event planning or product launch
about the availability of a product, by should have its goals and objectives to
showing its superiority over the form the vision because without them,
competitor’s brand, by influencing the your event will not have any defined
consumer’s choice against the rival vision. However, an event can have one
product and by setting new fashion and or many goals and multiple objectives
changing tastes of the consumers. supporting the goals which are
6. Consumers’ Expectations – in the short necessary to the success of the event.
run, the consumer’s expectation with There should be more than one purpose
respect to the income, future prices of for an event planning, for example this
the product and its supply position play event is about launching a new product
a vital role in determining the demand by raising sales target and also
for a commodity. If the consumer promoting the brand.
expects a high rise in the price of the • The main purpose of this product launch
commodity, shall purchase it today at a is to put across our communication
high current price so as to avoid the strategies either by using the push or pull
pinch of the price in the future. strategy. The main focus strategy which
7. Demonstration Effect – often, the new will be more vital with this product is the
commodities or new models of an pull strategy, by focusing more on the
existing product are bought by the rich direct consumers than business to
people. Some people buy goods due to business consumers which is also
their genuine need for them or have referred to as the push strategy.
excess purchasing power. The purchases
made on the account of these factors What Are Stakeholders?
 • Stakeholders can be internal or external.
Internal stakeholders are people whose
interest in a company comes through a
direct relationship, such as employment,
ownership, or investment. External
stakeholders are those people who do
not directly work with a company but are
affected in some way by the actions and
outcomes of said business. Suppliers,
creditors, and public groups are all
considered external stakeholders.

Who Are Stakeholders?

• Stakeholders will vary on each project
that you undertake but for an event they
could be: event organizers employees
and volunteers service and contract
providers (e.g. catering, merchandise,
amusement structures and equipment)
emergency services (e.g. SA Ambulance
Service, SA Police, Metropolitan Fire
Service, State Emergency Service,
Country Fire Service, etc.) local council
security services transport services (e.g.
Department of Transport, Energy and
Infrastructure (DTEI)) regulators (e.g.
Safe Work SA, Office of the Technical
Regulator (OTR)) Media members of the
public who attend the event

Internal Stakeholders
Groups within a business or people who work
directly within the business, such as employees,
owners, and investors.

External Stakeholders
Groups outside a business or people who are not
directly working within the business but are
affected in some way from the decisions of the
business, such as customers, suppliers, creditors,
community, trade unions, and the government.

Primary Stakeholders
The people and groups most affected by the
outcome of the project and the outcome may be
positive or negative. In research analysis, they
are often divided into groups based upon certain
demographic factors such as gender,
socioeconomic status, age and ethnicity.

Secondary Stakeholders
Individuals or groups not directly affected by the
outcome of the project, but still having an
interest in it. They often help provide aid to the
primary stakeholders. These groups may include
government agencies, money lending
institutions or monitoring agencies.