The document discusses key challenges facing Biti's brand including rivals in the footwear market, trends in the market, product quality, and overseas markets. It also covers Biti's brand elements like logo, colors, slogan, and name. Finally, it discusses Biti's brand value chain including marketing investments, customer mindset, and market performance.
The document discusses key challenges facing Biti's brand including rivals in the footwear market, trends in the market, product quality, and overseas markets. It also covers Biti's brand elements like logo, colors, slogan, and name. Finally, it discusses Biti's brand value chain including marketing investments, customer mindset, and market performance.
The document discusses key challenges facing Biti's brand including rivals in the footwear market, trends in the market, product quality, and overseas markets. It also covers Biti's brand elements like logo, colors, slogan, and name. Finally, it discusses Biti's brand value chain including marketing investments, customer mindset, and market performance.
The document discusses key challenges facing Biti's brand including rivals in the footwear market, trends in the market, product quality, and overseas markets. It also covers Biti's brand elements like logo, colors, slogan, and name. Finally, it discusses Biti's brand value chain including marketing investments, customer mindset, and market performance.
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Key challenges
- Rivals
With the entry of well-known worldwide companies like Adidas and Nike, the footwear market in Vietnam is becoming more and more competitive. Rivals consistently launch new goods with affordable pricing techniques that appeal to consumers and also support marketing campaigns to draw in clients. Having opponents with such a broad reach is just another one of Biti's major obstacles. Biti's must have effective methods in place to draw in consumers and keep up its competitive edge.
- Trend in the market
Market swings, ever-evolving fashion fads, and a growing diversity of customer
requirements and tastes all accompany social growth. Not just Biti but all businesses face significant challenges when it comes to market developments. As a result, Biti's must efficiently conduct ongoing market research to identify trends and create items with distinctive fashion designs that are in line with those of the consumer market.
- Product caliber
There are inexpensive footwear goods around, but inexpensive does not always equate to high quality. One of the most important elements in drawing in customers and developing a brand is product quality. In order to create a product that is affordable and of high quality, Biti's must guarantee product quality from the outset, including during design, production, and distribution.
- Overseas market
Biti's wants to grow its market share abroad. Every foreign market, nonetheless, has own requirements, customs, tastes, and rivals. This makes it a major obstacle for Biti's. This brand has to do extensive and efficient research on the global market, develop relevant marketing plans, and create a strong brand. Furthermore, Biti's can collaborate with wholesalers and internet retailers to increase product accessibility for consumers.
Brand elements
- Logo
One of the brands having a globally developed logo is Biti's. Another way to put it is that Biti's is the first company to use an international logo. With its striking depiction of two bird wings soaring to the sky and conveying a want to connect with everyone, the Biti logo stands out. The sail that provides Biti's boat wings to enter the global market is likewise modeled after a pair of bird wings. The letter V in the logo stands for both the word victory and the letter V of two Vietnamese words. The curled red and blue gills stand for having a winning mentality and constantly keeping your head up to achieve success in the future.
- Color
The two colors used in Biti's logo design are blue and red. Blue is used to symbolize vitality, youth, tenacity, and hope, while red is used to symbolize the boundless sky and the will to overcome significant changes. In addition to symbolizing the trust and financial responsibility of Biti's, red, the color of the national flag, conveys a spirit of strength and optimism and shines brightly like the sun, which never sets. everywhere there is light.
- Slogan ( tagline )
"Nang niu ban chan Viet" is the brand's tagline, conveying a desire to provide the highest quality items while also demonstrating concern for clients. Biti's has been using the phrase "Caring for the table" as its motto for many years, even after the brand entered other markets. As a result, the company continues to use this motto as a guide for its business and production processes "Nang niu ban chan Viet" - "Tenger Care of Your Feet" . Customers have been deeply impacted by this motto, which has also brought Biti's and the public closer together.
- Brand name
The shortened, easily readable term Binh Tien Shoes, which is the pride of the Vietnamese people, is represented by the combination of the letters that form the word Biti's. Biti's is always prepared to go forward with its commercial and industrial endeavors, confident and resolute.
Brand value chain
- Marketing Program Investment
Son Tung MTP's MV "Lac Troi" and MV "Di de tro ve" are two examples of the viral videos Biti's has collaborated with prominent celebrities to make in order to draw attention to the show. The two most glaring examples of Soobin Hoang's successful MVs are their ability to garner tens of millions of views and have an impact on the online community.
- Customer mindset
The music video Lac Troi amassed over 100 million views on YouTube, while the music video Going to Come Back amassed over 50 million views. "The MV is ancient but wearing sneakers" was one of the good comments Biti's clients had after seeing the music video. Besides, Biti's pair is a traveling companion for Soobin Hoang Son. A brief poll was released by Biti's four days prior to the release of the two music videos that contained commercial content. In just four short days, 87,000 debates regarding whether to travel or return home for Tet 2016 were started following a survey on the topic of "Di hay ve".
Following the marketing program investment campaign, Biti's received great comments. The audience generally believes that Biti's product is of good quality, and the product appeared in Son's music video in just three seconds. After just one week of sales, Tung MTP and Soobin Hoang Son, Biti's sales climbed by 3000%. Furthermore, following Biti's campaign, there were over 1.7 million social media interactions, with 10% of those mentioning the brand, according to an effectiveness indicator.
- Market Performance
Following the MV campaign, Biti's saw impressive revenue growth; however, the company's Hunter Feast product quickly "sold out," and the volume of users crashing the website was a result of Biti's constant website access. As a result, Biti's needs to develop multi-channel distribution strategies to satisfy customer demand while also gauging customer interest and willingness to pay. Furthermore, Biti's market share rose from 18% in 2016 to 25% in 2017, per Nielsen's study.
Product
Biti's is a brand known for its sandal product lines for both men, women and children:
- Biti's Hunter Sandal: Hunter Sandal, Hunter City Sandal,...
However, with the current change in trends, Biti's had to launch sports shoe product lines, especially Biti's Hunter product line (early 2016). Biti's products are produced with a variety of designs suitable for all ages to give customers many choices. However, with this Biti's Hunter product line specializing in sports shoes, Biti's is clearly focusing more on younger customers.
Some product lines of Biti's Hunter:
- Biti's Hunter Core
- Biti's Hunter Originals - Biti's Hunter X - Biti's Hunter All Black - Biti's Hunter Camo
Biti's brings customers new experiences with "light as air" Hunter shoes, high quality Vietnamese products, beautiful designs, low prices, and it also shows dynamism. Biti's Hunter products are available with prices ranging from 700,000 VND - 1,500,000 VND.
