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Outline Assignment 1 - 5121 Digital Marketing

The document outlines a digital marketing assignment for a food and beverage company in Vietnam. It includes sections on situation analysis, digital tools and platforms, SWOT analysis, and recommendations. The situation analysis covers the digital landscape in Vietnam, PESTLE analysis, customer and competitor insights. It also compares digital and traditional marketing concepts and identifies opportunities and challenges. The digital audit section defines and analyzes platforms, channels and tools. SWOT analysis provides a critical evaluation of the company's current situation.

Uploaded by

Ho Thi Lan Vy (FGW DN)
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148 views1 page

Outline Assignment 1 - 5121 Digital Marketing

The document outlines a digital marketing assignment for a food and beverage company in Vietnam. It includes sections on situation analysis, digital tools and platforms, SWOT analysis, and recommendations. The situation analysis covers the digital landscape in Vietnam, PESTLE analysis, customer and competitor insights. It also compares digital and traditional marketing concepts and identifies opportunities and challenges. The digital audit section defines and analyzes platforms, channels and tools. SWOT analysis provides a critical evaluation of the company's current situation.

Uploaded by

Ho Thi Lan Vy (FGW DN)
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Digital Marketing - Assignment 1 Outline

- Introduction:
o Company background
o Overview of main contents

1. Situation Analysis
1.1. An evidence-based overview of the digital marketing landscape of the F&B field in
Vietnam (P1)
1.1.1. Overview of the digital marketing landscape in Vietnam
1.1.2. Macro environment (PESTLE)
1.1.3. Micro environment: Customer analysis (Customer insight, personas,
motivation, pain point), Competitor analysis, Suppliers, Intermediaries
Analysis.
1.2. Comparison between digital and traditional marketing concepts, online stores, and
physical stores
1.2.1. Comparison between digital and traditional marketing concepts
1.2.2. Comparison between online stores and physical stores
1.2.3. Identify Opportunities and Challenges of the company from the current digital
environment. (M1)
2. Digital tools, platforms, and channels audit (P2)
Define the concept and analyze the current use of:
2.1. Digital platform
2.2. Digital channels
2.3. Digital tools
3. SWOT analysis (P3)
3.1. SWOT Analysis
3.2. Base on the analysis, draw some critical evaluation about the firm’s current situation,
the level of integration among channel, the effectiveness of the current use of
appropriate digital tools/channels, both hardware and software, to use in specific
organisation context (M2)
4. Critically analyse digital marketing to draw valid conclusions/recommendations for
effective marketing of business oon the chosen company (D)

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