Business Explained

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Unit 1 –Introduction to Business & Its

Structure

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Session No: 02
Basic requirements for a
business….

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1.1.1 Basic Resources for a Business

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Requirement Description

Finance This is the hardest thing to obtain in a start-up business. Finance is very important
to fund labor, customer, suppliers, premises and equipment, and so on.

Labor Labor is very essential to help develop a product or service and then to produce
and deliver
Customers People who buy from a business is known as customers and they are known as a
key aspect.
Suppliers Suppliers provide many of the “inputs”, such as raw materials.
Premises and equipment This may be a simple office, or possibly a large, modern factory; this depends on
the business activity
Management organization There are different forms of business which are available, and hence this is often
& structure very simple at the start-up stage (e.g. a sole trader). With the growth of the
business it is essential to have a proper legal and organizational structure.
Product or services Designed, researched and tested product or service has to be brought to the
marketplace in its best format in order to maintain a business.

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1.1.2 Business Aims and Objectives
What is an Aim?
 A business aim is the goal a business wants to achieve

What is an Objectives?
 A detailed picture of a step you plan to take in order to
achieve a stated aim.

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Statement of Vision and Mission

The vision of the business can be defined as a Road map to the


future of the business. This "map" is drawn by looking at the history
of the business, the current situation of the business and the ideal
position the business would like to achieve in future

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A mission statement sets out the business vision and values that
enables employees, managers, customers and even suppliers to
understand the underlying basis for the actions of the business.

Lets have a look on some examples

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“To be the best quick service restaurant
experience”

‘’To be the most preferred airline in Asia’’

“To make people happy”

“To become the world's leading Consumer Company for


automotive products and services”

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Benefits of having a Vision Statement

•Good visions are inspiring and exhilarating.


•Good vision foster long term thinking.
•Good vision help in the creation of a common
identity and a shared sense of purpose.
•Good visions are competitive, original and unique.

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MISSION STATEMENT
Essential purpose of the organization, concerning particularly why it is in
existence, the nature of the business it is in, and the customers it seeks to
serve and satisfy.”

“Purpose or reason for the organization’s existence.”

Mission is an enduring statement of purpose that distinguishes one


firm from other similar firm.”

A short declaration of the present state, central purpose, strategies,


and values of an organization.
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Examples :

“To give people the power to share and make


the world more open and connected”

“Provide a global trading platform where


practically anyone can trade practically anything”

“To refresh the world in mind, body and spirit.


To inspire moments of optimism and happiness
through our brands and actions”

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SUMMERY OF Vision vs Mission

 A Vision statement describes what the


organization would like to become.

 A Mission statement describes what the organization is now.


“What the company is providing to society?”

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Then What is SMART criteria …?

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