Tracxn

APM Case Study Solution

 A. Context
Context (what are we trying to do and why)

Your Task:

Assuming user has hit the ‘Signup’ button, design the following -
1. Signup form with required inputs for registering
2. Success message on submitting the signup form ( redirecting to email for verification)
3. Verification email for activating the profile

You will be evaluated on following –

1. Wireframes, messaging & product specifications for:

a. The 'signup form'
b. The post submission 'success message' for the form
2. 'Email format and content' used for verifying email address
3. Input fields covered, checks and validations for the input fields defined
4. Structure and format of the document submitted
Signup form with required inputs for registering and activating profile

1. Page 2. Signup Process 3. Form Filling

 1. Signup Form Product Specifications:
 Email Address:
Wireframe:  Required field.
 Validates for proper email format using a regular expression or a library
| WTR Careers | (Company Logo) function.
 Checks for uniqueness on the server-side to prevent duplicate accounts.
| Email Address: | *required field* (input
field)
Password:
| Password: | *required field* (password  Required field.
input field)  Enforces complexity requirements (e.g., minimum length, uppercase/lowercase
letters, numbers, symbols).
| Confirm Password: | *required field* (password  Password confirmation field ensures both entries match.
input field) 
Full Name:
| Full Name: | *required field* (input  Required field.
field)  Accepts first and last name entries.

| Phone Number: | (optional input field)
Opt-in for Job Alerts:
 User's choice to receive job notifications via email.
| Opt-in for Job Alerts (checkbox)
 Signup Button:
| Signup Button | (CTA button)  Submits the form data for server-side validation and processing.

| Terms & Conditions | (link to terms) Terms & Conditions:

 Link to the legal terms governing user accounts and data privacy.
2. Success Message (Post Submission)

Wireframe:
Messaging:
 Clear and concise labels for each input field. | Thank you for Signing Up! |
 Asterisks (*) indicate required fields.
| A verification email has been sent to |  Subject: Welcome to WTR Careers! Verify Your Email Address
| your address: [user email address] |

| Please click the link in the email to | Content:

| verify your account and start browsing jobs. |
 Warm greeting from WTR.
| (Optional) View Jobs Now | (CTA button, may
redirect to job listings)  Explanation of email verification importance (security, job alerts).
 Clear CTA button to verify the email address. The button links to a secure
endpoint on the WTR website that handles verification.
Messaging:  Optional: Include a verification code displayed in the email for users who may
not be able to click links.
 A friendly message confirming successful signup.  Include WTR's company logo or branding elements for visual recognition.
 Clear instructions on email verification.
 Optional CTA button to browse jobs (if verification is not
mandatory).

Product Specifications:

 The message is displayed after successful form submission and Important Notes:
server-side validation.
Edge Cases:
 The verification link in the email redirects the user to a page
confirming email verification and allowing them to log in.
 Invalid email address: Display an error message during signup prompting the
 The optional "View Jobs Now" button can redirect users to job
user to correct the email format.
listings while they wait for email verification (if applicable).
 Non-existent email address: Handle bounces gracefully and provide options for
the user to re-enter a valid email.
Verification Email
 Verification email not received: Allow users to resend the verification email
 after a reasonable wait.

Callouts:

 Secure password storage practices (e.g., hashing) are essential

on the server-side.
 Consider including a password strength indicator during signup
to guide users towards creating strong passwords.
 Adhere to data privacy regulations (e.g., GDPR, CCPA) when
collecting and storing user data.

1. Why are you looking for a job change? How does this role at
Tracxn fit in?

Assumptions:
 Alignment with Career Goals: The role offers opportunities for
professional growth and advancement in line with the individual's
 Email delivery is reliable.
career aspirations, such as gaining experience in a specific industry,
 Users have access to check their email and click on links.
technology stack, or leadership position.
 By implementing this design with the provided specifications,
WTR can create a user-friendly and secure signup process that  Skillset Utilization: The role allows the individual to leverage their skills
encourages potential candidates to register and explore job and expertise effectively, contributing meaningfully to Tracxn's
opportunities. objectives and projects.

 Company Culture: Tracxn's culture resonates with the individual's

values and work preferences, fostering a supportive and collaborative
 environment conducive to personal and professional
development.

 Learning Opportunities: Tracxn provides ample

opportunities for learning and skill development,
whether through mentorship programs, training sessions,
or exposure to challenging projects and technologies.
2.What do you think are the pros and cons of joining a startup?
 Impact and Innovation: The individual is excited about Pros:
Tracxn's mission and the opportunity to work on
innovative solutions that have a meaningful impact on the  Impact and Autonomy: In a startup, employees often have the opportunity to
industry or society. make a significant impact on the company's direction and success. With fewer
layers of management, there's usually more autonomy and responsibility given
to individual team members.

 Learning and Growth: Startups typically offer a steep learning curve, as

employees are often required to wear multiple hats and work on various aspects
of the business. This provides valuable opportunities for skill development and
professional growth.

 Dynamic Environment: Startups are known for their fast-paced and dynamic
environments. This can be exhilarating for those who thrive in ambiguity and
enjoy tackling new challenges on a regular basis.

 Company Culture: Startups often foster a close-knit and entrepreneurial

 culture, where collaboration, creativity, and innovation are
highly valued. This can create a supportive and engaging work
environment.
Cons:

 Uncertainty and Risk: Startups operate in a highly uncertain

and volatile environment, with a high failure rate. There's
always a risk that the startup may not succeed, leading to job
insecurity and financial instability.

 Work-Life Balance: Due to the fast-paced nature of startups

and the often limited resources, employees may experience
long hours and high levels of stress. Achieving a healthy work-
life balance can be challenging.

 Potential for Burnout: The combination of high expectations,

limited resources, and intense pressure to succeed can
contribute to burnout among employees in startups, particularly
if proper support systems are not in place.

 Limited Resources: Startups typically have limited resources

compared to larger companies, which can impact the
availability of funding, technology, and support infrastructure.
This may require employees to be resourceful and adaptable in
their roles.