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Pelikan Logo Guidelines

This document provides guidelines for using Pelikan's corporate logo correctly. It describes the logo elements and different versions that can be used in various contexts. Specific rules are given for minimum clearance, size requirements, and a special small logo version. A Mexico logo version is also mentioned.

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Damar Natalia
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0% found this document useful (0 votes)
164 views30 pages

Pelikan Logo Guidelines

This document provides guidelines for using Pelikan's corporate logo correctly. It describes the logo elements and different versions that can be used in various contexts. Specific rules are given for minimum clearance, size requirements, and a special small logo version. A Mexico logo version is also mentioned.

Uploaded by

Damar Natalia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Packaging Guidelines

Our logo
Pelikan Logo | General information
Pelikan Logo
General information

This is the ultimate master version of the Pelikan


corporate logo. It is ALWAYS to be applied in this
format and proportion.
“Word-mark” element Symbol
The logo must be present in ALL means of Pelikan
communication.
Corporate logo
The logo elements – shown to the right – must
ALWAYS be used in the same set position, remain
in scale proportionately to each other and ALWAYS
Important: On the following pages, the rules and regulations
be used consistently. These logo elements are NEVER to be separated, or to be shown for the use and application of the logo are
separately in any means of communication, regardless of the
The Pelikan corporate logo consists of two application for which it is intended. described in detail. These rules and regulations
elements: have been produced to give the Pelikan brand
The corporate logo should ALWAYS be printed with PANTONE the optimum opportunity to stand out in
Reflex Blue or CMYK 100,76,0,2. However it may be black or
1. The Pelikan “word-mark” element white when colour is not possible or higher contrast is needed its competitive environment, and to aid the
communication and brand personality for
2. The Pelikan “symbol” element consumers and professionals who have to work
with and apply the logo.

The logo should ALWAYS be produced from master


artwork.

These rules should be adhered to at all times.

13
Pelikan Logo | Logo versions

Logo versions
POSITIVE
Where possible you should always use our logo in
its blue-coloured positive version; however, when
production restrictions impair this primary usage,
only the following four versions shown can be
used.

PANTONE Reflex Blue C (Offset printing) Process Black


Positive versions RGB 0 51 151 (Digital media) RGB 000
These versions are mainly intended for all internal CMYK 100 76 0 2 (Digital Print) CMYK 0 0 0 100
RAL CLASSIC 5002 Ultramarine (Folie, Shop, Wndow) RAL 9005 Jet Black
means of communication such as letterheads,
business cards, compliment slips (colour version)
and facsimiles, stickers (b/w version), etc.
NEGATIVE
Additionally, they can also be used for sales
material, brochures, etc.

Negative versions
These versions are mainly intended for some
packaging design elements, displays, signs, etc.

Additionally, they can also be used for sales White White


material, brochures, etc. RGB 255 255 255 RGB 255 255 255
CMYK 0000 CMYK 0000
RAL 9016 Traffic White RAL 9016 Traffic White

14
Pelikan Logo | Minimum clearance and size requirements

Minimum clearance and


size requirements

The minimum clearance around the logo serves


a number of functions and should be adhered
to accordingly. The clearance is set to ensure
maximum communication and impact of the logo,
however applied.

No graphic elements or text are to violate this


area.

A minimum clearance around all sides of the


35 mm minimum size
corporate logo has been established based on the
proportions shown.

The clearance is determined by the height of the


lower case ‘e’ in the Pelikan logo.

Important:
For all applications of the Pelikan logo in packaging design, displays,
etc. a different minimum clearance has been defined. This is due
to the limited amount of space available for all design elements.

15
Pelikan Logo | Special small logo version

Special small logo version

There is only one ultimate master version of our


logo, however, for all logo reproductions with a
width smaller than 35 mm, a special small version
is used.

In this version, the letter-spacing has been


increased and the weight of the characters has
been reduced for clarity and legibility. Additionally,
the symbol element has been reduced and
simplified in its depiction. Note that the minimum “Small” corporate logo version
width allowed of this logo version is 15 mm.

Important:
For all applications of the Pelikan logo in packaging design, displays,
etc. a different minimum clearance has been defined. This is due
to the limited amount of space available for all design elements.
15 mm minimum size

16
Pelikan Logo | Mexico logo version

Mexico logo version

Due to legal requirements in Mexico, the


registered mark (®) needs to be applied in our logo
to be used in all communications.

All other considerations such as clear space,


proportion, minimum size, and tagline lock-up,
remain the same. The (®) should ALWAYS appear in
Pelikan The Sans Light font with a minimum font
size of 6 pt but as a general rule, do not use the Corporate logo LATAM version 36 mm minimum size
registered mark in instances where the symbol
is so small that it isn’t obviously identified as a
registered mark.

“Small” corporate logo LATAM version 28 mm minimum size

17
Our colours
Colours | Primary and Secondary colours
Colours
Primary and Secondary colours

Reflex blue is still our primary colour for like our


logo it is our tie to our core values and heritage, A sky that is represented by our secondary colours
the ground in which we stand to take flight into a range of blues that mimics its ever-changing
the sky. tones as our promise to constantly adapt to our
consumer’s needs.

PANTONE Reflex Blue PANTONE 2925 C PANTONE 2985 C PANTONE 290 C


CMYK: 100, 76, 0, 2 CMYK: 77, 24, 0, 0 CMYK: 62, 2, 4, 0 CMYK: 32, 6, 6, 0
RGB: 6, 70, 150 RGB: 0, 154, 222 RGB: 84, 192, 232 RGB: 184, 216, 235
Hex: 064696 Hex: 009ade Hex: 54c0e8 Hex: b8d8eb
RAL 5002 Ultramarine blue RAL 5015 Sky blue RAL 5012 Light blue RAL 5024 Pastel blue

19
Colours | Accents and Neutral colours

Accents and Neutral colours

Our change into a more playful, innovative and


White, black, and, grey are our neutral tones
friendly brand needs a visual representation, that’s
helping us to blend the emotions within the
why we have chosen these three accent colours.
accent colours with the promises of our secondary
Red for the intensity of love and care, yellow for
and primary colour.
the brightness and joy of discovering, and violet
for the inspiration of hopes and dreams.

PANTONE 2726 C PANTONE Bright Red C PANTONE 129 C


CMYK: 82, 66, 0, 0 CMYK: 0, 85, 84, 0 CMYK: 6, 18, 83, 0
RGB: 66, 92, 199 RGB: 254, 59, 31 RGB: 245, 206, 62
Hex: 425cc7 Hex: fe3b1f Hex: f5ce3e
RAL 4010 Blue lilac RAL 3024 Luminous red RAL 1018 Zinc yellow

PANTONE Cool Grey 10 C


CMYK: 0, 0, 0, 65
RGB: 99, 101, 105
50% 40% 30% 20% 15% 10% 5%
Hex: 636569
20 RAL 7012 Basalt grey
Colours | Colours usage balance

Colours usage balance

Because our colour palette is bright and beautiful When working with our colours, please be sure
it’s important to make sure not to abuse it at the that they correspond to the defined proportions
risk of misrepresenting the distinctive look of our shown here.
brand, purpose, and promise.

40% 30% 20% 10%


Primary Secondary Neutral Accent

21
Our typography
Pelikan The Sans
Main font
Usage Directions
Pelikan The Sans is our preferred typeface. We mainly
use the Light, Book, Medium and Bold type styles in our
communication. Remember to ALWAYS sentence case your
texts.
Pelikan The Sans
Font
Showcase
Pelikan The Sans > Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr
Light
Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !”·$%&/()=?¿

Pelikan The Sans >


Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr
Regular Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !”·$%&/()=?¿

Pelikan The Sans >


Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr
Bold Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !”·$%&/()=?¿
Pelikan The Sans
Font Variations Showcase
Pelikan The Sans Cd Black Pelikan The Sans CdCE Black
Pelikan The Sans Cd Bold Pelikan The Sans CdCE Bold
Pelikan The Sans Cd Regular Pelikan The Sans CdCE Regular
Pelikan The Sans Cd Light Pelikan The Sans CdCE Light

Pelikan The Sans CE Bold Pelikan The Sans Tab Bold


Pelikan The Sans CE Regular Pelikan The Sans Tab Regular
Pelikan The Sans CE Italic Pelikan The Sans Tab Italic
Pelikan The Sans CE Light
Pelikan The Sans
Font Variations Showcase
Pelikan The Sans Tab Bold
Pelikan The Sans Tab Regular
Pelikan The Sans Tab Italic Tab: For tables (Salesfolder, catalogue...) + numbers

Pelikan The Sans Tab Ce Bold Regular: 12 3 4 5 Tab: 1 2 3 4 5


Pelikan The Sans Tab Ce Regular 67890 67890
Pelikan The Sans Tab CE Italic
Same distance, everything seems neat
Pelikan The Sans Tab Cd Bold
Pelikan The Sans Tab Cd Regular
Pelikan The Sans Pelikan The Sans Pelikan The Sans
Typography

Light Regular Bold

Pelikan The Sans


Font Showcase
Hierarchy

Pelikan The Sans Light > Headline


Pelikan The Sans Regular > Subheadline
Pelikan The Sans Bold >
Running Text Title
Pelikan The Sans Light > Running Text: dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat. Ut wisi enim ad minim veniam,
quis.
Pelikan The Sans Bold

Chapter Titling
Chapter subtitle
Pelikan The Sans Light
Big Pelikan The Sans
Condensed

Titling
Secondary Typography:
Pelikan The Handwriting

This is 
a new
begining
a
Organic forms
Playful details
Pelikan The Handwriting Fresh Look

Pelikan the handwriting is an original font created


exclusively for Pelikan. It is tought to be paired
with the always trusty Pelikan The Sans.

Pelikan the handwriting and Pelikan the sans,


blend in a great combination, the strong and
playful presence of Pelikan the handwriting
becomes more sophisticated with the clean
forms of Pelikan the sans. Both fonts working
together achieve a great span of possibilities:
from complicated compositions to simple and
minimalistic layouts.
Pelikan The Handwriting

A quick brown
pelikan jumps over
the lazy dog.
.,:;!?•*#/\(){}[]-–—_“”‘’”’$€£+=><%⚓@&|^
̇́´̂ ¨`
0123456789�
Pelikan The Legals

This typeface has been exclusively designed for Pelikan, and may

Handwriting
only be used for Pelikan communication and design, internally and
externally. It is strictly forbidden to use it for other purposes. Do not
alter or reproduce the typeface in any way.

is ready to be Exclusive and unlimited (in space and time) usage for an unlimited
number of authorized users within Pelikan Group.

used worldwide
Font Usage
Typography

Pelikan
The Handwriting
Pelikan The Handwriting font was created to highlight important texts,
it must be used on: Titles, Subtitles, Product Features and Product ID.

It should never be used on: Body Copy or Company Declarations.


Pelikan // Brand Guidelines
44

Typography
Secondary
Secondary font: font:
Pelikan Pelikan the handwriting
The Handwriting
Upper
Upper case
case

This
This is
is the
the font used for
font used forempathize
empathizetext texton
onbrand
brandcomunicatio for a younger market target.
Uppercase
comunicatio for a·younger
· · · · · market
· · · · · target.
·································· ····················
Pelikan // Brand Guidelines
45

Secondary font: Pelikan the handwriting


Lower case
Lowercase
Secondary · · · · ·The
font: Pelikan · · ·Handwriting
·························································
Lower case
Pelikan // Brand Guidelines
46

Secondary font: Pelikan the handwriting


Punctuation
Signs &
Secondary and The
Symbols
font: Pelikan mathematic
· · · · · · · · · symbols
·Handwriting ·················································
Punctuation and mathematic symbols
Pelikan // Brand Guidelines
47

Font specimen
Custom · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · ·
Font specimen

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