Pelikan Logo Guidelines
Pelikan Logo Guidelines
Our logo
Pelikan Logo | General information
Pelikan Logo
General information
13
Pelikan Logo | Logo versions
Logo versions
POSITIVE
Where possible you should always use our logo in
its blue-coloured positive version; however, when
production restrictions impair this primary usage,
only the following four versions shown can be
used.
Negative versions
These versions are mainly intended for some
packaging design elements, displays, signs, etc.
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Pelikan Logo | Minimum clearance and size requirements
Important:
For all applications of the Pelikan logo in packaging design, displays,
etc. a different minimum clearance has been defined. This is due
to the limited amount of space available for all design elements.
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Pelikan Logo | Special small logo version
Important:
For all applications of the Pelikan logo in packaging design, displays,
etc. a different minimum clearance has been defined. This is due
to the limited amount of space available for all design elements.
15 mm minimum size
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Pelikan Logo | Mexico logo version
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Our colours
Colours | Primary and Secondary colours
Colours
Primary and Secondary colours
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Colours | Accents and Neutral colours
Because our colour palette is bright and beautiful When working with our colours, please be sure
it’s important to make sure not to abuse it at the that they correspond to the defined proportions
risk of misrepresenting the distinctive look of our shown here.
brand, purpose, and promise.
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Our typography
Pelikan The Sans
Main font
Usage Directions
Pelikan The Sans is our preferred typeface. We mainly
use the Light, Book, Medium and Bold type styles in our
communication. Remember to ALWAYS sentence case your
texts.
Pelikan The Sans
Font
Showcase
Pelikan The Sans > Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr
Light
Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !”·$%&/()=?¿
Chapter Titling
Chapter subtitle
Pelikan The Sans Light
Big Pelikan The Sans
Condensed
Titling
Secondary Typography:
Pelikan The Handwriting
This is
a new
begining
a
Organic forms
Playful details
Pelikan The Handwriting Fresh Look
A quick brown
pelikan jumps over
the lazy dog.
.,:;!?•*#/\(){}[]-–—_“”‘’”’$€£+=><%⚓@&|^
̇́´̂ ¨`
0123456789�
Pelikan The Legals
This typeface has been exclusively designed for Pelikan, and may
Handwriting
only be used for Pelikan communication and design, internally and
externally. It is strictly forbidden to use it for other purposes. Do not
alter or reproduce the typeface in any way.
is ready to be Exclusive and unlimited (in space and time) usage for an unlimited
number of authorized users within Pelikan Group.
used worldwide
Font Usage
Typography
Pelikan
The Handwriting
Pelikan The Handwriting font was created to highlight important texts,
it must be used on: Titles, Subtitles, Product Features and Product ID.
Typography
Secondary
Secondary font: font:
Pelikan Pelikan the handwriting
The Handwriting
Upper
Upper case
case
This
This is
is the
the font used for
font used forempathize
empathizetext texton
onbrand
brandcomunicatio for a younger market target.
Uppercase
comunicatio for a·younger
· · · · · market
· · · · · target.
·································· ····················
Pelikan // Brand Guidelines
45
Font specimen
Custom · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · ·
Font specimen