University of Sargodha, Sub-campus Bhakkar

Department of Business Administration

Format of Internship Report

1.Title Page

As given in the enclosed document.

2. Letter of Undertaking

You are required to fill in a Letter of “Undertaking” which after signing should be scanned and also
attached to the internship report.

3. Scanned copy of the internship certificate (provided by the organization)

Attach the scanned copy of your (original) Internship Completion certificate provided by the
organization.

4. Dedication (Optional)

If you want to dedicate your work to someone, you may write the dedication note under this section of
your internship report.

5. Acknowledgement

In this section you acknowledge the help and support of all the people who helped you in completion of
your internship and internship report e.g. the library staff, course instructor, family or any other person.

6. Executive Summary

Executive summary previews every section of the report in a short form. It can be called as micro image
of the report. It helps the reader to get a quick glance at the report before reading it in detail. Everything
important that you have done, discovered and concluded should be mentioned but briefly and concisely.

7. Table of contents

List the important headings and sub headings in the report with page numbers. Also make a separate list
of tables and figures in the table of contents if you have used any.

8. Chapter 01: Overview of the Organization

a. Brief history
b. Introduction of the organization
 i. Vision ii. Mission iii. Goals iv. Objectives v. Strategies vi. Tactics

c. Policies of the organization

d. Industry / Competitor Analysis
e. Organizational Hierarchy chart
f. Number of employees
g. Main offices
h. Introduction of all the departments
i. Comments on the organizational structure
j. Management functions & Roles
k. Portfolio of organization and portfolio of products

Note:

In section #8, students are expected to collect information from various sources such as
interaction with the organization’s personnel (managers, internship supervisor, colleagues etc.)
and company website, documents, brochures etc. but it is necessary to mention the sources of
information in APA format.

10. Chapter 02: Plan of your internship program

a. A brief introduction of the branch/ area office of the organization where you did your internship
b. Starting and ending dates of your internship
c. Names of the departments in which you got training and the duration of your training

Training Program

a. Detailed description of the operations/activities performed by the department(s) you worked in.
b. Detailed description of the task(s) assigned to you OR detailed description of the project
assigned.

Reflective Journal Entries

a. In reflective journal writing, student will reflect on all activities during each day of internship in
that organization and then will enter in reflective journal on daily basis.
b. Entry for a single day should be very comprehensive and should include all important happenings
of that particular day. A comprehensive journal not only includes information on assignments and
tasks you are given, but also your impression of the organization and the staff at your internship.
c. In case of any leave or holiday students will also mention it in reflective journal along with
reason for observing that leave.

Tips for writing Reflective journal

The following is a helpful formula for reflective journal writing.

Formula D-I-E-P

D – Describe objectively what happened

  Answer the question, “What did you, see, read, hear etc?
I – Interpret the events

 Explain what you saw and heard;

 Your new insights;
 Your connections with other learning, your feelings etc;
 Your hypotheses; your conclusions;
 Answer the question what might this mean?

E – Evaluate the effectiveness and efficiency of what was observed

 Make judgments clearly connected to observations made.

Evaluation answers the question, “What is your opinion about what you observed or
experienced? Why?

P – Plan how this information will be useful to you

 What are your recommendations? (Be concrete)

Consider: In what ways this learning experience will serve you in your future?

Remember your Journal Entries, attempt to:

a. Analyze your own performance as a learner
b. Evaluate your gains in understanding and completing tasks
c. Verbalize how you feel about your learning
d. Make connections with other experiences, ideas
e. Demonstrate transfer of learning
f. Integrate the concepts taught in courses

13. Critical Analysis (word limit: min. 1500 words)

Relate the theoretical concepts with your practical experience during your internship in the organization.
Execute an overall analysis of the organization.
The following is only for finance Students:
i. Financial Analysis of last 3-4 years including; Ratio/Horizontal/Vertical/Industry/Trend Analysis.
ii. Future Prospects of the Organization

14. Internal Analysis / SWOT Analysis (word limit: min. 1000 words)
Clearly describe all the strengths, weaknesses, opportunities and threats of the organization where you
have done internship. Remember that strengths and weaknesses are internal to the organization and
represent its culture while opportunities and threats correspond to the environment outside the
organization.

Strength: are those qualities which distinguish or give an edge to the organization over other
organizations.

Weaknesses: are the attributes of an organization that are harmful in achieving the objectives of an
organization.

Opportunities: are the external factors that are helpful in achieving the objectives of the organization.

Threats: are the external factors which could damage the business performance of the organization.
ONLY FOR MARKETING STUDENTS
External Analysis:
Describe all the external factors that have an influence on your organization (Political, Economic, Social,
Technological, Religious, Natural, Legal, Customers, Competitors, Suppliers, etc)
Product Life Cycle & BCG Matrix:
A portfolio should be drawn on the BCG matrix in relation with the Product Life Cycle

15. Conclusion (word limit: min. 350 words)

In this section you are required to describe the organization according to your evaluation/assessment in
the light of critical and SWOT analysis.

16. Recommendation (word limit: min. 300 words)

In this section you are required to suggest solutions for all the problems or discrepancies (you have
pointed out in critical/ SWOT analysis) found in the organization.

Note:
Section # 10-17 are NOT expected to be copied from anywhere, the student must provide
information in these sections based on his/her personal observation, learning and experience
gained during the internship. Cheating or copying in these sections is NOT acceptable and hence
the entire internship report can be completely rejected as per ZERO TOLERANCE POLICY
of the university. The university may also take a legal action according to plagiarism policy as
defined by HEC (Higher Education Commission).

17. References & Sources

In this section, provide all the references and sources in APA format that you have used for data
collection in your Internship Report.
18. Annexes
At the end of your report, attach all of the supportive material you have used for the preparation of your
report, like brochures, forms, newsletters, interviews, questionnaires, news reports, articles, features,
columns etc.

NOTE

i. Complete all the required parts as mentioned in the format of Internship Report.
Remember, each part is essential, therefore, DO NOT skip any part as every part is
included in evaluation criteria.

ii. 50 pages are a minimum requirement for the internship report.

iii. There should be harmony among the ideas that you describe in the Critical analysis, SWOT
analysis, Conclusions and Recommendations.

iv. Internship Report should be submitted within the due date as mentioned in the ‘Semester
Calendar’. Submissions made after due date shall not be considered.

v. Students are required to provide their soft and hard copy of the Internship Reports.
Internship Reports submitted via e-mail will not be accepted. Students can submit their
Internship Reports only once that will be considered as their final submission and will not
be replaced in any case.