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Amk 1

The document is a marketing exam paper containing 8 questions covering topics such as marketing mix, packaging strategies, price determination factors, channels of distribution, advertising mediums, and the personal selling process. Students are required to answer 5 questions in part B of the paper.

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64 views4 pages

Amk 1

The document is a marketing exam paper containing 8 questions covering topics such as marketing mix, packaging strategies, price determination factors, channels of distribution, advertising mediums, and the personal selling process. Students are required to answer 5 questions in part B of the paper.

Uploaded by

stuti.toc
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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No.

of Printed Pages : 4 AMK-1


BACHELOR'S DEGREE PROGRAMME
Term-End Examination
June, 2013
0
(APPLICATION ORIENTED COURSE)
AMK-1 : MARKETING
Time : 2 hours Maximum Marks : 50
Weightage : 70%
Note : Attempt both part A and part B.

PART-A
Attempt both the questions.
1. Distinguish between any two of the following : 5+5
(a) Selling and marketing
(b) Product line and product mix
(c) Cost plus pricing and perceived value
pricing
(d) Intensive distribution and exclusive
distribution

2. Write short notes on any two of the following : 5+5


(a) Promotion mix
(b) F.O.B. Factory pricing
(c) Product life cycle
(d) Departmental store

AMK-1 1 P.T.O.
PART-B
Attempt any three of the following :
3. What is marketing mix ? Explain the components 2+8
of marketing mix.

4. Explain various packaging strategies from 10


marketing point of view.

5. Describe various factors that influence the 10


determination of price of a product.

6. What is a channel of distribution ? Describe how


factors related to product considerations and
company considerations influence the choice of a
channel. 2+4+4

7. "No single medium of advertising is having all 10


the requisites of an ideal medium". Discuss.

8. (a) State the major steps in personal selling 5+5


process.
(b) State the essential attributes of a product.

AMK-1 2
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AMK-1 3 P.T.O.
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8. (a) oi Ici fq-Wzi ITT T =4.01 411 ? 5+5

(b) 3WK 31T-4TTT ch.1 fffftfpl

AMK-1 4

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