SK Orientation 1 12052022
SK Orientation 1 12052022
SK Orientation 1 12052022
Updated by 12052022
SK GROUP IN KOREA
CHAIRMAN VISION:
1) Pursuing change and happiness
2) Delivering Deep Change
3) Creating greater happiness together
MAIN BUSINESS:
• Energy & Chemicals
• ICT
• Semiconductor & Materials
• Logistics, Services & Bio
In Korea
- Telecommunication Sector
- Oil & Gas Sector
In Global
108.6
- Memory Semiconductor
177
411
82
59
13
For SK magic Internal Use Only (Market Capitalization as of 2021, $ Billion)
© Sales Management
SK AT A GLANCE
1st
No. 1 in market share
1985 –1999 2000 –2010 2011–2019 2020 – Now TANKLESS WATER GAS RANGE DISHWASHER
PURIFIER
1985 2002 2014 2018 2020
– Established Mechanical – World’s first digital – Produced first gas hybrid – Established Malaysian – Awarded GOLD for
Division in Tongyang gas oven “Adelia” range in Korea sales corporation IDEA in world’s first
Cement & Energy Corp. launched 2015 – Produced first TANKLESS dishwasher
1986 2004 – Produced first TANKLESS Ice Water Purifier in Korea – Eco-friendly lineup
– Produced first gas oven – Dishwasher (6-person) Water Purifier in Korea – Launched 4 new products extension (RE: FRESH) 34.2% 35.8%
range in Korea “Climm” production (Cold, Hot, Ambient) (All-in-One JIKSOO – Automatic maintenance
1993 started in Korea – Launched first ‘Alarm Water Purifier, All-in-One JIKSOO water purifier
– Produced first gas range in – Korea’s first continuous warm Cook’ gas range in Korea that Ice JIKSOO Water Purifier, launched
Korea (3 burners, grill) water bidet “Salus” launched sets off an alarm Motion Air Purifier, – Entered plant cultivator
1993 2007 or stops operating when the Pottery Bubble Bidet) business MICROWAVE OVEN ELECTRIC OVEN
– Developed first – Produced first steam water is boiling 2019 – Korea’s first washable
dishwasher in Korea oven in Korea 2016 – Acquired certification All-clean air purifier
1995 2009 – Produced first IoT, as Drinking Water Quality launched
– Launched water – Started rental business AI-applied product in Inspection Accredited
purifier, dishwasher Korea (Gas Range, Water
Purifier, Air Purifier)
Agency
– CES Innovation Award
LEADER IN THE HOME APPLIANCE INDUSTRY WITH A
– Launched SK Magic
(Merger & Acquisition of SK
(Triple Care Dishwasher,
JIKSOO RICH Ice Water
SOLID FOUNDATION IN THE RENTAL BUSINESS.
For SK magic Internal Use Only Networks) Purifier, Motion Air Purifier)
© Sales Management
SK magic GLOBAL BUSINESS
Korea
Asia
Malaysia, Corporations
16 countries
SK magic rental business
2017, U$23 million in launching SOCAR Malaysia CSR as Key Corporate Strategy
- Car-sharing platform with 2,500 cars covering Klang Valley, Penang, Johor 2013-2015, U$2.3 million in Rural Telecenter, Sabah,
2018, U$230 million equity partnership in GRAB Malaysia
- Leading ride-hailing platform in ASEAN
- Operated rural telecenter in a village in Sabah
Telecommunication - Provided ICT training to enhance lives of rural residents
※ Case in Vietnam – DBL approach to building long-term local r’ship
2010, U$117 million investment in P1/WEBE
Sep ‘18 ▪ Invested U$0.5bn in Masan
- Roll-out of WiMAX network in Malaysia
May ‘19 ▪ Invested U$1.0bn in Vingroup
New Energy Jun ‘19 ▪ Donated U$30m to new National Innovation Center
Ongoing ▪ Running SK Startup Fellowship Program to boost the
2018, U$5 million investment in VPP pilot project with TNB creative economy for young Vietnamese and startups
- Collaboration on 4 sites in Malaysia (potential commercialization)
SK magic IN MALAYSIA
SK magic MALAYSIA
Details Description
Company Name
SK Magic Retails Malaysia Sdn Bhd
(formerly known as SK Networks Retails Malaysia Sdn Bhd)
11th Floor, Menara Citibank, 165 Jalan Ampang,
HQ Address
50450 Kuala Lumpur, Malaysia
HQ Number 1800-18-7878
Year of Established in
Nov 2018
Malaysia
https://www.facebook.com/myskmagic/
Official Social Media
https://www.instagram.com/myskmagic_/?hl=en
https://www.youtube.com/channel/UC4c_lTZU97t0eu-yrPjF-mQ
Kelantan
1.Lotuss Kota Bharu
2.Mydin Kubang Kerian Retail Shop
Terengganu 2 1. KL – One Utama
1.KTCC 2. Penang – Queensbay
Northern 2.Giant Kuala Terengganu
Region 3.Mydin Kuala Terengganu
4.Mydin Gong Badak
Kedah
Pahang Brand Store/ Flagship
1.Lotuss Sungai Petani East Coast
Region 1.TMG Mall 4 1. KL – Mid Valley
2.Lotuss Bandar Puteri Jaya
3.Mydin Taman Batik 2. Johor – Paradigm
3. Perak – Lotuss Ipoh
Penang Kuala Lumpur Garden
1.Lotuss Tanjung Pinang 1.Aeon Big Wangsa Maju Malacca 4. Penang – IKEA Batu
2.Lotuss E-Gate 2.Aeon Bandar Tun Hussien Onn Kawan FS
Central
1.Mydin Pulau Sebang
3.Giant Bayan Baru 3.KL East Mall 5. Toppen JB
Region 2.Mydin Mitc
4.Mydin Bukit Mertajam 4.Aeon AU2 Setiawangsa 3.Econsave Malacca
5.Lotuss Seberang Jaya 5.CS Brothers Cheras 4.Mydin Jasin Note: Total existing sales branches as per March 2022
6.Mydin Mall Bertam 6.Lotuss Ampang Johor
Selangor Southern 1.Nsk Muar
Perak 1.Lotuss Setia Alam Region 2.Kipmall Kota Tingggi
1.Lotuss Taiping 2.Lotuss Kuala Selangor 3.Kipmall Tampoi
2.Aeon Taiping 3.Giant Shah Alam 4.NSK Pandan
3.Mydin Meru 4.Giant Bandar Kirara 5.Lotuss Setia Tropika
4.Lotuss Ipoh Bercham 5.KipMall Desa Coalfield 6.Giant Plentong
5.Lotuss Manjung 6.NSK Kota Damansara Negeri Sembilan 7.Lotuss Seri Alam
7.Plaza Metro Kajang 1.NSK Seremban 2 8.SKS City Mall
8.Lotuss Puncak Alam 2.Mydin Seremban 2 9.Angsana Mall
For SK magic Internal Use Only 9.Giant Batu Caves 3.Aeon Mall Nilai
© Sales Management 10.Mydin USJ
TOTAL SALES BRANCHES
Sarawak
1
1.E-Mart Tabuan Jaya Kuching East Malaysia
2.Bintang Shopping Mall Miri
1. Penang
2. Ipoh
3. Subang / Kajang
4. Seremban
SK SK SK 5. Melaka
SK SK 6. Johor
7. Pahang
SK Unofficial Service
Branches
SK 7. Kelantan
SK SK
8. Terengganu
9. Kuching / Miri
10. KK / Sandakan
SK
SK SK
SK 14 Service Branches Location
SK as per Jan 2022
Korean Industry’s
Customer Satisfaction
Ranked No. 1 in the Electric
range category for 2
consecutive years.
Reddot Design Award iF Design Award IDEA Good Design Award (Japan)
The Red Dot Design Award is The iF Design Awards are a global IDEA is an international design The Good Design Award is
a global design contest in prestigious international design contest co-hosted by the Industrial hosted by the Japanese
which over 7,000 works are contest regarded as one of the Design Society of America. SK Industrial Design Promotion
presented by contestants world’s top 3 design awards along Magic has received design prizes in Association. SK Magic has won
from 60 countries each year. with Germany’s Red Dot Awards the water purifier and electric prizes in the air purifier &
SK Magic has won the design and the U.S.A.’s IDEA Awards. SK range categories for its globally microwave oven categories
prize for 7 consecutive years. Magic has been awarded prizes in recognized designs realized with thanks to its recognized design
the water purifier and microwave our advance technological philosophy of providing
oven categories in recognition of capabilities and differentiated customers with innovative
our global design competitiveness. designs. values.
INTERNATIONALLY CERTIFIED
INNO–STAR Hall of Fame of Korean Energy Winner Award of the Korea Marketing Award
Korea Consumer Awards Green Star
Ranked No. 1 in Ranked No. 1 in the water Brands Year (KMA)
Awarded the Best Product
categories – air purifier, purifier, electric range, and Water purifier and air Winner of the Korea Energy Grand Prize in the 7th KMA,
Prize for our air purifier in
gas range and bidet. dishwasher categories. purifier selected as 2020 Agency President’s Prize and 2019. Digital customer
2019.
excellent brands. the Energy Efficiency Prize. satisfaction No. 1 in the
environmental household
For SK magic Internal Use Only appliance category for 2
© Sales Management consecutive years.
2) PRODUCT KNOWLEDGE
90% 2-5 X
of our time indoors worst then outdoors
Cooking devices,
fuel oil
Animal hair dust,
tobacco smoke, VOC’s
from paint, varnishes, VOC’s from cleaning
furniture & carpet products, mould, odours,
microbial pathogens
For SK magic Internal Use Only Indoor Air Quality and Health, Cincinelli and Martellini, 2017
© Sales Management
There are not only fine dust but also virus,
& harmful gas in the air, bacteria &
mould
ALL CLEAN
ALL CLEAN VIRUS FIT
For SK magic Internal Use Only
© Sales Management
PRODUCT COMPARISON
ANTIBACTERIAL Pre-filter & Copper Fibre Type HEPA filter Pre-filter & Copper Fibre Type HEPA filter
Info Sharing: According to several World Health Organization (WHO) studies, INDOOR AIR is x5 MEDICAL GRADE AIR PURIFIER
to x10 times WORSE than outdoor air
FDA Registered & PA Certified Medical Grade Air Purifier
Antibacterial Test Result Antivirus Test Result Antimould Test Result Clean Air + Sensor Certificate (CAS) 획득 KAA Atopy Certificate
99.9% 99.9% 99.9% - Korean Air Cleaning Association - - Corporation Aggregate
Korea Atopy Association -
registered
Filter
Double Antibacterial filter structure equipped with antibacterial material for improved hygiene!
For SK magic Internal Use Only
© Sales Management
8 STAGES ALL-IN-ONE FILTER
H2 O
H2 O
U OH- OH-
OH- H2O
V
OH- OH
OH- OH-
OH- CO2
Photocatalyst
UV-A LED Module
(Titanium Dioxide)
Easily Detachable
without tools
Detachable within
30 seconds
50% 14%
Valuable & Sustainable Consumption
Recycled plastic waste Greenhouse gas reduction
31,515 153
pine tree car reduction
plantation
• 2M ➝ Product Cleaning
• 4M ➝ Antibacterial Pre-filter Replacement & Product Cleaning
• 6M ➝ Product Cleaning
• 8M ➝ Antibacterial Pre-filter Replacement & Product Cleaning
• 10M ➝ Product Cleaning
• 12M ➝ Antibacterial Pre-filter, Antibacterial Copper Fibre type HEPA Filter Replacement &
Product Cleaning
6 MC SERVICE A YEAR
• 4 months • 12 months
• Eliminates coarse dust while • Superior elimination of fine
enhancing the performance dust, removing ultrafine dust
of fine dust removal below 2.5
❑ Product Name: Air TOP (ACL-V16) ❑ Coverage Area: 52.8 m2 or 568 sqft (medium room)
❑ Rated Voltage: Single Phase Current ❑ Type of Sensors: Humidity, Temperature, Dust & Gas
AC220-240V / 50Hz ❑ Light Indicator: Blue, Green, Orange & Red
❑ Power Consumption: 50W ❑ Stage of Filtration: 4 (Pre filter, Dust filter,
❑ Weight: 12.0 kg Deodorization & HEPA)
❑ Dimension: 370 (W) X 370 (D) X 754 (H) mm ❑ Installation Area: Indoor (home, office)
Value Features
Value Features
6) 4 Intelligent Air
3) 4 Dimming Light Colors
Purification Mode
Value Features
Filter Name Sediment Filter Pre-Carbon Filter RO Membrane Filter Post Carbon Filter
For SK magic Internal Use Only * Picture shown is for illustration purpose only
© Sales Management
SK magic WP FILTRATION SYSTEM
3) UV Sterilization at
Water Tap 6) Dual Volume Control
Every 2 hours – (120mL & 1000mL)
(10 mins automatically)
For SK magic Internal Use Only
© Sales Management
WATER PURIFIER (JIKSOO RAPI)
Specifications
❑ Purification Method: Nanotech PAC Filtration System
❑ Product Name: Jiksoo RAPI (WPU-A400D) ❑ Stage of Filtration: 5 (4”Sediment, 4”Carbon Block &
❑ Rated Voltage: Single Phase Current 4”Nanotech PAC)
AC220-240V / 50Hz ❑ Product Capacity: Tankless (cold/hot/ambient/infant)
❑ Power Consumption: - 2900W - 55W ❑ Operation Pressure:
❑ Weight: 10.7 kg • 1.2 bar to 8 bar
❑ Dimension: 170(W) X 495(D) X 390(H) mm • 0.5 bar – 1.1 bar (with booster pump)
❑ Type of WP: Countertop • < 0.5 bar (SOP service + booster pump)
❑ Installation Area: Indoor (home, office)
Value Features
3) UV Sterilization at
Water Tap 6) Multiple Volume Control
(120mL, 550mL, 1000mL and
Every 2 hours –
1500mL)
(10 mins automatically)
For SK magic Internal Use Only
© Sales Management
WATER PURIFIER (JIKSOO MINI)
Specifications
❑ Purification Method: Nanotech PAC Filtration System
❑ Product Name: Jiksoo MINI (WPU-2200C) ❑ Stage of Filtration: 5 (8”Sediment, 8”Carbon Block &
❑ Rated Voltage: Single Phase Current 8”Nanotech PAC)
AC220-240V / 50Hz ❑ Product Capacity: Tankless (ambient)
❑ Power Consumption: 12W ❑ Operation Pressure:
❑ Weight: 3.0 kg • 1.0 bar to 8 bar
❑ Dimension: 92(W) X 400(D) X 330(H) mm • 0.5 bar – 0.9 bar (with booster pump)
❑ Type of WP: Countertop • < 0.5 bar (SOP service + booster pump)
❑ Installation Area: Indoor (home, office)
Value Features
3) UV Sterilization at
Water Tap 6) Dual Volume Control
Every 2 hours – (150mL & 1000mL)
(10 mins automatically)
For SK magic Internal Use Only
© Sales Management
WATER PURIFIER (JIKSOO TANKLESS)
FREE REPLACEMENTS (12 MONTHS) – JISKOO HYOER, RIA, RAPI & MINI
1 2 3
UV STERILIZATION
• WE DO NOT BRING DISCONTINUED PRODUCTS WITH OLD
TECHNOLOGY TO MALAYSIA & LAUNCH IT AS NEW PRODUCTS.
2) 5 STAGES OF FILTRATION SYSTEM + UV 5) INNOVATIVE DESIGN (SLIM & SPACE
STERILIZATION EFFICIENT) • WE TREAT MALAYSIAN CUSTOMERS EXACTLY THE SAME AS OUR
KOREAN CUSTOMERS.
• ALL CUSTOMERS DESERVE THE BEST PRODUCT TECHNOLOGY.
Value Features
3) Dual UV Sterilization
Water Tank - 12 hours (auto 7 mins) 6) Pastel Water Tap Lighting
Water Tap - 2 hours (auto 10 mins)
For SK magic Internal Use Only
© Sales Management
WATER PURIFIER (WIZ S)
Specifications
❑ Purification Method: Nanotech PAC Filtration System
❑ Product Name: WIZ S (WPU-B300F)
❑ Stage of Filtration: 5 (12”Sediment, 12”Carbon Block &
❑ Rated Voltage: Single Phase Current
12”Nanotech PAC)
AC220-240V / 50Hz
❑ Product Capacity: Cold = 4.8L / Hot = 3.5L
❑ Power Consumption: - 550W - 100W
❑ Operation Pressure:
❑ Weight: 26.0 kg
• 0.5 bar to 8 bar
❑ Dimension: 255(W) X 510(D) X 1150(H) mm
• < 0.5 bar (SOP service + booster pump)
❑ Type of WP: Floor Standing
❑ Installation Area: Indoor (home, office)
Value Features
3) Dual UV Sterilization
Water Tank - 12 hours (auto 7 mins) 6) Pastel Water Tap Lighting
Water Tap - 2 hours (auto 10 mins)
For SK magic Internal Use Only
© Sales Management
WATER PURIFIER (WIZ R)
Specifications
Value Features
3) Dual UV Sterilization
Water Tank - 12 hours (auto 7 mins) 6) Pastel Water Tap Lighting
Water Tap - 2 hours (auto 10 mins)
For SK magic Internal Use Only
© Sales Management
WATER PURIFIER (WIZ SERIES)
1 2 3 4