Rmipr M4
Rmipr M4
Rmipr M4
However, after the book is published, anyone is free to use the underlying
facts, provided they express the information on their own.
Dr.MKM, MECH DEPT, KLECET, CHIKODI 25
Eligibility Criteria
For goods/services to be legally classified as Trademark, they need to pass the
following conditions:
1. Distinctiveness - The goods and services for which the protection is sought should
possess enough uniqueness to identify it as a Trademark. It must be capable of
identifying the source of goods or services in the target market.
2. Descriptiveness - The Trademark should not be describing the description of the
concerned goods or services. Descriptive marks are unlikely to be protected under
Trademark law. However, descriptive words may be registered if they acquire
―secondary meaning‖, such as the brand name ‗Apple‘ is used by a USA based
multinational company that manufactures electronic gadgets.
3. Similarity to the prior marks - The mark should be unique and should not be having
similarity to the existing marks.
2. Exclusive Right - grants the Trademark owner full rights to use it in any lawful
manner to promote his business.
3. Brand Recognition - products/ services are identified by their logo, which helps
create brand value over time. A strong brand is a huge pull for new customers and an
anchor for existing customers. Registering a Trademark early and using it will create
goodwill and generate more business for the brand owner.
Dr.MKM, MECH DEPT, KLECET, CHIKODI 60
4. Asset Creation - registered Trademark is an intangible property of the organization.
It can be used for enhancing the business of the company as well as drawing new
clients and retaining old one by the account of brand identification.
To find out more about Registered Trademarks in India, one may look at
http://www.ipindia.nic.in/writereaddata/Portal/ Images/ pdf/well-known-
trademarks-updated-newone.pdf.
It is pertinent to mention that no legal course of action can be taken against the
unlawful use of an unregistered Trademark. For unregistered marks (sometimes
known as ‗Common Law Trademarks‘, which are defined as the law rights which
generally do not require formal registration for enforcement) action can be brought
against any person for the passing off goods or services as the goods or services
provided by another person. In such cases, the unregistered Trademarks have to
prove the establishment of goodwill or reputation connected with the goods or
service.