10 1108 - Jabs 10 2023 0406
10 1108 - Jabs 10 2023 0406
10 1108 - Jabs 10 2023 0406
1. Introduction
With globalisation at its peak, the world has become one place (Singh and Gaur, 2020).
Furthermore, in addition to the primary findings of our study, we have also identified and
presented a set of specific recommendations and suggestions that may help to further
develop and advance feminist leadership theories. These include exploring the
intersectionality of gender with other social identities, recognising and addressing the
Received 2 October 2023
unique challenges women leaders face in different contexts and promoting inclusive and Revised 9 December 2023
participatory leadership approaches that prioritise collaboration, empathy and social Accepted 16 January 2024
DOI 10.1108/JABS-10-2023-0406 © Emerald Publishing Limited, ISSN 1558-7894 j JOURNAL OF ASIA BUSINESS STUDIES j
justice. Today, communities and companies are characterised by a heterogeneous
workforce, cross-cultural teams, multicultural organisations, foreign investments and a
diverse customer base (Pless and Maak, 2004; Mor Barak, 2000). Diversity in the employee,
as well as customer base, is inevitable today. Hence, it is crucial to understand diversity
and its various related aspects. One such aspect is organisational inclusion. Both diversity
and inclusion have become an essential business imperative functions. Businesses should
focus on channelling diversity and inclusion functions for positive organisational outcomes.
Diversity and inclusion are stated to be two sides of the same coin. While diversity is a
function that focuses on demographic differences in a group, inclusion is diversity in action,
where these differences are accepted, included, and leveraged to better organisational
performance. Diversity could be either in visible or invisible form. Diversity in ideas and
opinions is the hidden form of diversity, whereas differences in colour, gender and age are
visual forms of diversity. The foundation of inclusion is the appreciation and acceptance of
both types of diversity.
As popularly quoted by Myers, “Diversity is inviting people to the party, and inclusion is
being asked to dance”. In today’s competitive space, it is not limited to being asked to
dance but much more like planning the party, choosing the music, coordinating the steps
and ensuring no one feels left out (Kuknor and Bhattacharya, 2021). Recently, research has
moved its focus from diversity management to organisational inclusion. While a lot has been
studied on various dimensions of diversity and inclusion, why companies struggle to
implement and ripe the benefits of a diversity and inclusion culture successfully remains
less explored. Within the domain of diversity and inclusion, it is apparent that individuals,
irrespective of their proactive characteristics, are not impervious to experiencing burnout in
the workplace. Acknowledging this is crucial for cultivating a workplace environment that is
both supportive and inclusive, thereby safeguarding the overall welfare of all personnel
(Wahab and Blackman, 2023). Overall, the concept and dimensions of diversity and
inclusion are under-examined and need further exploration (Nair and Vohra, 2015).
Organisations today are becoming more culturally diverse (Cox, 2001; Scott et al., 2011),
with a workforce that brings together people from different backgrounds (Chua et al., 2023).
It is vital to foster an inclusive environment where everyone can feel comfortable being their
authentic selves (Roh and Sung, 2022). Despite the significant amount of research and
literature focusing on diversity and inclusion in organisations, there is a clear lack of in-
depth understanding of the subject (Dobusch, 2021). While there is no doubt that many
organisations are trying to promote diversity and inclusivity in the workplace, there is still a
lot to be learned about what works and what does not (Warren and Warren, 2023). It is
important to understand the nuances of these concepts and how they can be implemented
effectively within different organisational contexts. In addition, more research is needed to
understand the impact of diversity and inclusion on organisational outcomes such as
employee satisfaction, productivity and innovation. This study explores why companies
struggle to effectively incorporate diversity and inclusion and the role of HR practitioners in
this challenge. The study further provides suggestions for business leaders to overcome the
difficulties identified. To address the research gaps, we have formulated two research
questions:
RQ1. How is diversity and inclusion progressing beyond gender in Asian regions?
RQ2. What is hindering companies in the Asian region from incorporating diversity and
inclusion effectively and reaping its full benefits?
We adopted an inductive approach to address the research questions at hand effectively.
This approach is commonly used in qualitative research and involves analysing collected
data to identify patterns, themes and categories (Gioia et al., 2013). By using an inductive
approach, we hope to comprehensively understand the phenomenon we are studying and
any underlying relationships or connections that may exist (Bansal et al., 2018). The study
has the potential to increase awareness among organisations and help them understand
2. Literature review
2.1 Diversity and inclusion in Asian regions
Diversity and inclusion have been developing in literature in the past decade (Roberson,
2006). The early stream of research emerged from social psychology and social work
studies. Asian countries like India, Japan, China, Sri Lanka, Thailand, Singapore and others
view diversity, inclusion and equality differently from Western nations. This is due to four key
factors.
The presence of persons with varying characteristics, such as but not limited to colour,
ethnicity, gender, age, sexual orientation, religion, financial level and physical or mental
ability, is what “diversity” means in the workplace (Singh et al., 2021; Ranta and Ylinen,
2023). To foster a more welcoming and egalitarian workplace, valuing and celebrating
employee differences is crucial. The dynamic nature of work–life balance has significant
implications for people from varied backgrounds. Recognising diverse requirements
facilitates the implementation of inclusive policies, which are vital to providing equitable
opportunities and enhancing the well-being of employees. These factors are of utmost
importance for businesses and society, particularly in the face of ongoing global
transformations (Sharma and Tiwari, 2023).
However, women face a different reality at the organisational level, where many report
feeling oppressed by the current rules and structure in line with patriarchal values (Pineda
Duque and Castiblanco Moreno, 2022).
According to the reports of the International Labour Organization (2019), millions of people
throughout the globe, especially women, are subjected to discrimination and male control in
their places of work. Howard (2023) argues that inequalities between the sexes are
reinforced, and this systemic problem stunts women’s participation in decision-making. The
USA (US Equal Employment Opportunity Commission, 2018) and Australia (Australia
Human Rights Commission, 2018) enacted laws for creating inclusive workplaces that
provide power to all workers that require addressing and removing these obstacles. Firstly,
Asian countries have diverse populations as compared to the West. Diversity is a given in
most Asian countries. For example, India is considered one of the most diverse countries
globally (Sowell, 2002; Kuknor and Kumar, 2023) and represents a societal context that is
3. Research methods
3.1 Procedure and approach followed for conducting the study
The study investigates the reasons for the struggles in the Asian region to successfully
implement and ripe the benefits of a diverse and inclusive workplace. With the help of
literature on diversity and inclusion, a semi-structured questionnaire was prepared focusing
on the study’s research questions. Apart from literature, informal conversations with industry
experts also guided the authors in framing the questions for the survey. While preparing the
questions, literature from Asian and non-Asian countries was considered to give it a holistic
approach.
The interview method was selected for the study since it helps to fetch in-depth information
about an experience or construct from the respondent (Robson and McCartan, 2016). The
next step was to identify diversity and inclusion practitioners who could contribute to the
study with their input and experience with the struggles of diversity and inclusion. A
judgmental sampling technique was adopted to select the respondents and conduct the
interview. This method allows the researcher to choose the respondents consciously for the
study (Meeden and Lee, 2014). The advantage of using judgment or purposive sampling is
that it helps the researcher gather information about the analysis from the experts and
assists further in understanding if the study is worth investigating. Also, the authors selected
the purposive technique as diversity and inclusion area still in the development stage in
Asian regions (Nair and Vohra, 2015), and not every employee would know this function to
share.
Each of the 21 individuals interviewed was selected after scrutiny of their professional
profile. The interview was stopped at 21 respondents, as repetition was found in responses
after the 18th interview, which was the point of theoretical saturation (Wood and Bloor,
2006). As the number of respondents increased, there was a reduction in receiving new
insights and an increase in the repetition of inputs. Although after the 18th interview, the
authors continued with 3 more interviews, with the similarity in responses, the authors
finalised and stopped at 21 interviews for the current study.
The inclusion criteria for selection were individuals who worked in the field of diversity and
inclusion as either policy markers or consultants, who were the first choices of respondents.
These include diversity and inclusion leads, human resources (HR) managers, diversity and
inclusion consultants, freelancing trainers and senior-level executives. The reason for
selecting these profiles was their expertise in the area of diversity and inclusion. Since
diversity and inclusion is a relatively new field and our objective was to explore diversity and
inclusion in the Asian region, we selected our respondents based on their experience and
involvement in the function of diversity and inclusion. Respondents were chosen from Asian
countries such as India, Sri Lanka, Malaysia, UAE, Singapore, Bangladesh and Nepal. The
4. Data analysis
4.1 Thematic analysis – themes generated after cluster analysis in vivo
Every interview recorded was transcribed, and an inductive content analysis technique was
used using NVivo. The process was also efficient and timesaving. Braun and Clarke (2006)
point out that patterns are identified through rigorous data familiarisation, data coding and
theme development and revision. Firstly, familiarisation with data was internalised through
transcription and the interviews. The interview transcripts of 21 respondents were imported
into NVivo. Each transcript was read and re-read to become familiar with the data.
Secondly, the coding process was initiated, where each line was read and coded with
either a new code or existing code already established in the literature. Working through the
data, more nodes and sub-nodes that explained the patterns of inclusive leader behavior
were developed. The third stage was theme development. At this stage, coded nodes on
4. 3 Word cloud
The NVivo software has the versatility to create visual depictions, such as word clouds,
word trees or word maps, to demonstrate the frequency of particular terms in transcripts.
The choice to not use the option of excluding regular routine words, referred to as “STOP”
words, was evident in this study. This can be observed in Figure 2, which displays the word
cloud generated from all transcripts. This visualisation emphasises the words that are used
most frequently, revealing a generally good sentiment among respondents regarding
inclusive leadership. The word cloud uses font size to represent the frequency of each
word, with larger letters representing greater usage. This creates a descending order of
words based on their frequency.
4.3.1 Most frequently used words based on explore-query of NVIVO. In the 21st century, the
organisational environment is characterised by a complicated narrative of ongoing
challenges in achieving diversity (Siegel-Hawley, 2014). Despite progress in feminism,
traditional institutions of male dominance continue to exist (O’Connor, 2020). This study
explores the complex decision-making processes, emphasising the crucial role of HR
policies in removing obstacles.
Creating inclusive workplaces has become a top priority for firms in today’s corporate
culture, with a focus on cultivating diversity and supporting gender equality. The term “word
cloud” in (Figure 3) represents the lexicon that embodies this forward-thinking ideology. The
terms “Diversity”, “Inclusive” and “Gender” emphasise the dedication to welcoming
variations. The concepts of “Equality”, “Equity” and “Intersectionality” prioritise the
attainment of fairness and justice. The widespread use of terms such as “Inclusive
5. Findings
The study delves further than the typical gender-centric lens into the many facets of
diversity and inclusion in Asian areas. This research aims to understand better the barriers
that prevent businesses in Asia from implementing diversity and inclusion and realising their
full potential. Data analysis reveals four overarching themes that provide light on the
challenges and opportunities of creating more diverse and welcoming workplaces in the
Asian region, as seen in Figure 4.
The opinion emphasises the need for equality and the obsolescence of policies designed
for males in the past. It emphasises the lack of flexibility of the traditional 9-to-5 workweek
by highlighting the neglect of women’s requirements regarding working hours. The analysis
acknowledges women’s evolving obligations and responsibilities outside of the workplace.
Even though existing literature may imply that women in the ASEAN region hold top
positions by effectively balancing their personal and professional lives, it is essential to
recognise that the reality on the ground may differ. Interviews with women in leadership
positions may disclose their belief that gender equality should be a policymaking priority.
These above observations highlight the need for organisations to actively address gender
disparities and adapt their policies to promote equal opportunities and assist women in
leadership positions. By incorporating gender-focused perspectives, businesses can
create a more inclusive and supportive environment that enables women to flourish in their
careers and significantly contribute to the organisation’s success.
The respondent agrees that there are instances where patriarchal hegemony does exist and
suggests HR policies must challenge these norms and embrace inclusivity, thereby
empowering women to flourish and contribute equally.
The respondent’s direct observation highlights the inhibiting effect of limited top-level
diversity on the perspectives and potential of an organisation. Personal experiences of
marginalised women and minorities in decision-making underline the importance of
nurturing inclusive practices for optimal organisational results. Addressing diversity
disparities at the executive level is crucial to maximising the organisation’s potential.
Implementing inclusive policies, diverse recruitment and leadership development programs
will cultivate diverse perspectives, enabling women and minorities to participate actively in
decision-making, thereby optimising organisational results.
Klasen and Lamanna (2009) applaud that gender disparities in employment have a rising
influence on the economy’s expansion. The respondent’s story emphasises the pernicious
The respondent’s anecdote emphasises the harmful effect that gender stereotypes and
bias can have on performance reviews. As a result, there is an urgent need to take steps
toward developing evaluation methods that are fair and inclusive of women.
5.5.3 Maternity. The literature (Hodgetts et al., 1999; Mattis, 2004; Parker, 2009; McGowan
et al., 2012) shows how conventional family roles may harm women’s companies. Women’s
careers are hindered by the patriarchal division of labour, which places more emphasis on
women caring for children and the home (Bradley, 2012; Jaim, 2022):
I recently gave birth to my child, and the limited number of maternity leaves affected my recovery
from childbirth and [. . .] my bonding with my newborn child[. . .] joining my organisation after six
months of maternity leave was challenging to advance in my career, affecting my promotion and
increments[. . .]. excluded from many important projects of which I was part of [. . .]. My co-
workers often neglected my presence, and I faced negative attitudes from my colleagues and
superiors during pregnancy.
The respondent’s story highlights the need to implement generous maternity leave policies,
create welcoming workplaces and combat prejudice to advance work-life harmony and
gender parity.
5.5.4 Selection and evaluation based on masculinity
I was often neglected with opportunities to challenge and high-profile posts. Many evaluation
criteria favour men, which restricts me from scoring good points in evaluations, affecting my
promotion. I feel that the assessments are biased. When I committed a mistake, I was judged
harshly as my male colleague who committed a similar mistake received more leniency.
The events brought attention to how gender stereotypes limit the growth of women in
leadership positions (Van der Boon, 2003). Empowering aspiring female leaders and
fostering gender diversity in businesses may be accomplished by eliminating prejudice and
promoting inclusive leadership attributes.
5.5.6 Training and development. It sheds light on the gender gap in access to training
opportunities, which impedes the professional advancement of women and restricts how
they may use the skills they have obtained:
Women in my organisation have less access to training programs and skills-developing
workshops than our male colleagues. This hinders our ability to aspire for higher level jobs, often
restricted to attending such training programs, [. . .] women in our firm are still assigned work
confined to traditional roles and are not given a chance to apply the new skills we acquired.
Taking action to address this problem is very necessary to advance gender equality, enable
women to occupy higher-level responsibilities and cultivate a workforce that is both
inclusive and varied (Wu, 2022; Kuknor and Kumar, 2023).
From the above response, organisations need to promote the importance of gender and
diversity policies based on direct experiences. By engaging with employees from various
backgrounds and advocating for provisions such as work-life balance and gender-
balanced opportunities, organisations need to cultivate a progressive and harmonious
workplace that benefits all individuals:
As the Diversity Officer, I have heard from several women worried about potential breaches of
the company’s Gender and Inclusion rules. The misconceptions are the result of bigotry against
women, a lack of opportunity, and weak support structures that prevent them from reaching their
full potential at work. Taking care of these concerns is critical for fostering policy adherence and
a welcoming work environment.
The officer agrees to the women’s concerns in the organisation, and when women report
possible violations of gender and inclusion policies, it is crucial to address their concerns.
Policy adherence and creating a friendly work environment suited to the full potential of
female workers will result from overcoming stereotypes, discrimination, lack of opportunity
and inadequate support systems.
5.6.2 Gender and leadership commitment
As a chief diversity officer, the importance of “Gender and Leadership Commitment” cannot be
overstated. When a company’s leadership reflects its diverse workforce, it creates an
environment where everyone feels valued and respected.
The respondent agrees with the cavity and focuses on the importance of “Gender and
Leadership Commitment” in creating a diverse and welcoming work environment.
Creating a safe and inclusive workplace, particularly for women, requires rapid action
to address complaints and appoint a diverse leadership team that appreciates and
respects its workers. The promotion of diversity and inclusion requires immediate
action.
As an official promoting diversity and inclusion, I value this feedback. There can be no genuinely
inclusive and equitable learning environment if women on maternity leave and other workers feel
overlooked or detect prejudice in Diversity and Inclusion training. Fostering an environment
where all workers feel respected and encouraged is impossible without a commitment to
constant development.
The diversity and inclusion officer acknowledges the role that training in diversity and
inclusion can play in creating a more self-aware and caring workplace. It is critical to hear
people’s thoughts on including employees on maternity leave and combat bias to make
constant improvements. A dedication to ongoing improvement is crucial for making the
classroom welcoming and safe for all students.
I understand that discrimination and equal opportunity for development breaches are possible.
Continuous evaluation, training and a dedication to building a fair and inclusive workplace for all
workers are essential for identifying and fixing these problems.
The male officer highlights the company’s dedication to helping its employees grow
professionally via innovative programs, mentoring and training. Continuous review and
training are critical to maintaining a fair and inclusive workplace where discrimination and
unfair opportunities are not tolerated. A focused approach increases the likelihood of these
problems being identified and fixed, leading to a more positive and encouraging workplace
for everyone.
6. Discussion
Our research study has uncovered important insights that could be of great value to theory,
practice and policymaking. Specifically, we have focused on the Asian community, where
“Diversity” and “Inclusiveness” have proved particularly challenging for local and
multinational organisations. By examining this topic in detail, we have identified several key
factors contributing to successful diversity and inclusiveness initiatives and highlighted
some common pitfalls organisations should avoid. Ultimately, our study aims to provide a
roadmap for organisations seeking to create a more diverse and inclusive workplace
culture, and we believe that our findings will be of significant interest to a wide range of
stakeholders in this area. In the next, we discuss the theoretical contributions of our study.
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Further reading
Alhejji, H., Garavan, T., Carbery, R., O’Brien, F. and McGuire, D. (2016), “Diversity training programme
outcomes: a systematic review”, Human Resource Development Quarterly, Vol. 27 No. 1, pp. 95-149.
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Corresponding author
Akriti Chaubey can be contacted at: [email protected]
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