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Sales and Operations Planning P

The document discusses operations planning and control, which are essential for any organization. It covers topics like resource utilization, meeting customer demand, cost reduction, quality management, and risk management. Forecasting plays a critical role by providing insights into future demand, resources, and challenges to help with activities like demand planning, resource allocation, inventory management, and financial planning.

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MBA Engineer
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© © All Rights Reserved
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0% found this document useful (0 votes)
322 views15 pages

Sales and Operations Planning P

The document discusses operations planning and control, which are essential for any organization. It covers topics like resource utilization, meeting customer demand, cost reduction, quality management, and risk management. Forecasting plays a critical role by providing insights into future demand, resources, and challenges to help with activities like demand planning, resource allocation, inventory management, and financial planning.

Uploaded by

MBA Engineer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
You are on page 1/ 15

Module 1

Need for Operations planning strategic plans into actionable tasks while minimizing excess inventory
and control. and objectives at the operational level, carrying costs.
ensuring that resources are allocated in 4.Production Planning: Forecasts guide
Operations planning and control are
a way that supports the achievement of production planning activities by
essential components of any
broader organizational goals. providing insights into future production
organization, regardless of its size or requirements and capacity needs.
industry. They play a crucial role in 7. Performance Monitoring and
Improvement: Control mechanisms Organizations can use forecasting to plan
ensuring efficiency, effectiveness, and production schedules, optimize
competitiveness. allow organizations to monitor
performance against established goals manufacturing processes, and allocate
1. Resource Utilization: Operations production resources to meet demand
planning helps in effectively allocating and standards. By collecting and
while minimizing production costs and
resources such as manpower, analysing data on key performance
lead times.
materials, machinery, and money. By indicators (KPIs), organizations can 5.Supply Chain Management: Forecasts
identifying the requirements and identify areas for improvement and play a crucial role in supply chain
planning how to use resources implement corrective actions to management by facilitating coordination
efficiently, organizations can minimize enhance efficiency and effectiveness. and collaboration across the supply
wastage and maximize productivity. 8. Coordination and Communication: chain network. Suppliers,
2. Meeting Customer Demand: Operations planning, and control manufacturers, and distributors can use
Effective operations planning ensures facilitate coordination and demand forecasts to plan procurement,
that the organization can meet communication across different production, and distribution activities,
customer demand in terms of quantity, functions and departments within the ensuring timely delivery of goods and
quality, and timeliness. This involves organization. By establishing clear services to customers while minimizing
forecasting demand, planning roles, responsibilities, and workflows, supply chain disruptions.
production schedules, and organizations can ensure smooth 6.Financial Planning: Forecasts are
collaboration and integration of essential for financial planning and
coordinating activities to deliver
activities, leading to better overall budgeting purposes. Organizations use
products or services on time.
performance. demand forecasts to estimate future
3. Cost Reduction: Through careful revenues, expenses, and cash flow
planning and control, organizations requirements, allowing them to develop
can identify opportunities for cost Forecasting– Need for forecasting.
realistic budgets and financial plans to
reduction. This could involve Forecasting plays a critical role in
support their operational activities and
streamlining processes, optimizing operations planning and control by strategic objectives.
inventory levels, minimizing providing insights into future demand, 7.Risk Management: Forecasting helps
downtime, and reducing overhead resource requirements, and potential organizations identify and mitigate risks
costs, all of which contribute to challenges. associated with future demand
improving the bottom line. 1.Demand Planning: Forecasting helps fluctuations, supply chain disruptions,
4. Quality Management: Operations organizations anticipate future demand and other external factors. By
planning and control help in for their products or services. By anticipating potential challenges,
maintaining and improving product or analysing historical data, market trends, organizations can develop contingency
service quality. By implementing and other relevant factors, organizations plans and risk mitigation strategies to
can make informed decisions about minimize their impact on operations and
quality control measures and
production levels, inventory overall business performance.
monitoring processes, organizations
management, and resource allocation to 8.Performance Evaluation: Forecasts
can ensure that their offerings meet or meet anticipated demand effectively.
exceed customer expectations, leading serve as benchmarks for evaluating
2.Resource Allocation: Forecasts enable operational performance and identifying
to higher customer satisfaction and organizations to allocate resources such
loyalty. deviations from planned targets. By
as manpower, materials, and equipment comparing actual performance against
5. Risk Management: Planning allows efficiently. By predicting future demand forecasted values, organizations can
organizations to identify potential risks and production requirements, identify areas for improvement,
and develop strategies to mitigate organizations can plan staffing levels, implement corrective actions, and
them. By anticipating challenges such procure raw materials, and schedule continuously refine their operations
as supply chain disruptions, market production activities to ensure optimal planning and control processes to
fluctuations, or operational utilization of resources without achieve better outcomes.
bottlenecks, organizations can better overburdening or underutilizing them.
prepare themselves to deal with 3.Inventory Management: Accurate
uncertainties and minimize their demand forecasting is essential for Time horizons of forecasting
impact on operations. managing inventory levels effectively.
Criteri Short- Mediu Long-
6. Strategic Alignment: Operations By forecasting future demand patterns,
on term m- term
planning ensures alignment with the organizations can determine optimal
inventory levels, reorder points, and term
organization's overall strategic goals Typical 1–3 12–18 5–10
and objectives. It translates high-level safety stock levels to prevent stockouts duration months months Years

Page 1 of 15 Sales and O


Module 1
Nature Purely Tactical Purely term workforce planning to anticipate the scope of the forecast, the time
of tactical as well strategi hiring needs and skill requirements.; horizon, and the level of detail
decisions as c
strategic Forecasting demand for seasonal required. For example, in sales
Key Random Seasona Long- products or services over the next few forecasting, the problem definition
consider (short- l and term years. stage might involve specifying
ations term) cyclical trends 3. Long-term Forecasting (Strategic whether the forecast is for total sales
effects effects and Forecasting): Time Horizon: Extends revenue, sales volume by product
busines
s cycles beyond three years, typically up to ten category, or sales by region.
Nature Mostly Subjecti Largely years or more. 2. Data Collection: In this stage,
of data quantitat ve and subjecti Purpose: Supports strategic decision- relevant data are gathered from various
ive quantitat ve making and long-term planning. sources, including historical records,
ive
Examples: Long-term market demand market research, surveys, and industry
Degree Low Signific High
of ant forecasts for new product development reports. The quality and quantity of
uncertain or market expansion.; Investment data collected have a significant
ty planning for major capital projects impact on the accuracy of the forecast.
Some Revisin Annual New such as building new facilities or For example, in demand forecasting,
example g producti product
s quarterl on introdu
entering new markets.; Long-term data collection might involve
y planning ction workforce planning to address future gathering sales data from past periods,
producti skill gaps or demographic shifts. market trends, customer preferences,
on plans Forecasting technological trends and and economic indicators.
Resched Capacit Facilitie innovations that could impact the 3. Data Preprocessing and Cleaning:
uling y s
supply augment location
industry over the next decade. Before the data can be used for
of raw ation decisio It's important to note that the accuracy forecasting, it often needs to be pre-
material ns; New and reliability of forecasts generally processed and cleaned to remove
busines decrease as the time horizon extends errors, outliers, missing values, and
s
further into the future. Hence, inconsistencies. Data preprocessing
develop
ment organizations often use a combination techniques may include data
of short-term, medium-term, and long- transformation, normalization, and
The choice of time horizon depends on term forecasting techniques to support imputation. This stage is crucial for
various factors such as the nature of the different aspects of their planning and ensuring the accuracy and reliability of
business, industry dynamics, and the decision-making processes. the forecast model. For example, in
specific purpose of the forecast. Additionally, regular review and time series forecasting, data
1. Short-term Forecasting updating of forecasts are essential to preprocessing might involve removing
(Operational Forecasting): Time adapt to changing market conditions seasonal effects or trends from the
Horizon: Typically ranges from a few and business dynamics. historical data.
days to up to one year. 4. Model Selection: Once the data are
Purpose: Used for day-to-day Stages of Forecasting prepared, the next stage involves
operational planning and control. Stage 1: Develop the forecasting logic selecting an appropriate forecasting
Examples: Daily or weekly sales by identifying the purpose, data, and model or method. The choice of model
forecasts for retail stores or e- models to be used. depends on various factors such as the
commerce platforms; Weekly Stage 2: Establish control mechanisms nature of the data, the forecasting
production schedules for to obtain reliable forecasts. horizon, and the underlying patterns in
manufacturing plants; Short-term Stage 3: Incorporate managerial the data. Common forecasting models
workforce scheduling for service considerations in using the forecasting include time series methods (e.g.,
industries such as healthcare or system. moving averages, exponential
hospitality; Short-term cash flow smoothing), causal methods (e.g.,
forecasts for managing working Forecasting typically involves several regression analysis), and qualitative
capital. stages, each of which is important for methods (e.g., expert judgment,
2. Medium-term Forecasting: Time generating accurate and reliable market research). For example, in
Horizon: Ranges from one to three predictions. These stages may vary sales forecasting, a time series model
years. slightly depending on the specific such as ARIMA (AutoRegressive
Purpose: Helps in medium-term forecasting method and the context in Integrated Moving Average) might be
planning, budgeting, and resource which it is applied. Here are the key used for short-term predictions, while
allocation. stages of forecasting: a regression model might be more
Examples: Quarterly sales forecasts 1. Problem Definition: This stage suitable for incorporating causal
for medium-term sales planning and involves clearly defining the purpose factors such as advertising spending or
budgeting.; Capacity planning for of the forecast and the specific economic indicators for longer-term
expanding production facilities or variables or factors that need to be forecasts.
adding new infrastructure.; Medium- predicted. It’s essential to understand

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Module 1
5. Model Estimation and Validation: Sources of data B2B Portals/Marketplaces: Industry
In this stage, the selected forecasting Forecasting is often as good as the portals and B2B marketplaces, like
model is estimated using the historical quantity and quality of data that is indiaagronet.com, offer abundant data
data, and its performance is evaluated available with an organization on agriculture, market news,
using validation techniques. performing a forecasting exercise. This commodity prices, and tech trends.
Estimation involves fitting the model is particularly true of forecasting They act as digital versions of trade
parameters to the historical data to exercises used for the purpose of journals, aiding long-term forecasting.
generate forecasts. Validation planning. Therefore, it is important to Additionally, search engines provide
techniques, such as cross-validation or know the type of data required and the valuable data, enhancing forecasting
out-of-sample testing, are used to normal sources through which such accuracy in the internet age.
assess the accuracy and reliability of data could be collected. Economic Surveys and Indicators:
the forecasts. This stage helps identify Sales-force Estimates: Sales-force Research organizations analyse big-
potential issues with the model and estimates are valuable for picture economic trends, which can
provides insights into its predictive organizations because the sales team predict how people will spend money
performance. For example, in time gathers data on actual consumption, on goods like HDTVs. For example,
series forecasting, a portion of the changing consumption patterns, agencies like CSO and CMIE provide
historical data might be set aside for competitor performance, market share, data on factors like income, taxes, and
validation purposes, and the forecast and growth. Organizations can set up tech growth, helping companies
accuracy can be evaluated using systems for sales teams to record this estimate future demand for products
metrics such as Mean Absolute Error data periodically. By analysing this like HDTVs over five years.
(MAE) or Mean Squared Error (MSE). data, organizations can forecast market Subjective Knowledge: Long-term
6. Forecast Generation: Once the demand, adjust production and sales forecasts aid strategic decision-
model is estimated and validated, plans, and anticipate emerging trends. making. Senior managers and experts
forecasts are generated for the desired Point of Sales (POS) Data Systems: provide crucial qualitative data.
forecasting horizon. Depending on the Technology advancements enable Forecasting systems must gather and
forecasting method, forecasts may be stores to track purchases instantly at use such data efficiently. After
generated for individual time periods checkout. When you buy an item, like identifying data sources, designers
(e.g., monthly or quarterly forecasts) or laundry detergent, the store's computer focus on building forecasting logic
aggregated to provide an overall records it. Later, they analyse this data using various models, considering data
prediction. Forecasts may be updated to restock efficiently, ensuring shelves nature, estimation methods, and
regularly as new data become available are filled with what customers want. mathematical complexity.
or as the forecasting horizon shifts. Major retailers like Wal-Mart and Big
For example, in demand forecasting, Bazaar use this tech.
monthly sales forecasts might be Forecasts from Supply Chain
generated for the next year based on Partners: Obtaining sales data from
historical sales data and market trends. Point-of-Sale (POS) systems can be
7. Monitoring and Updating: After tricky. Companies and stores, known
forecasts are generated, it's important as supply chain partners, may hesitate
to monitor their performance over time to share data due to concerns about
and update them as necessary. competitiveness. Businesses often
Monitoring involves comparing the request sales data from partners to
forecasted values with actual outcomes gauge market trends, competitor
and identifying any discrepancies. If performance, and consumer sentiment,
the forecasts are consistently crucial for future sales predictions and
inaccurate or if there are changes in the annual planning.
underlying data or business Trade/Industry Association
environment, the forecasting model Journals: Trade/industry association
may need to be updated or revised. journals are key sources for long-term
Regular monitoring and updating forecasts. They offer researched data
ensure that the forecasts remain specific to the sector, helping
relevant and reliable for decision- organizations predict future trends.
making purposes. For example, in Market research firms like ORG-
inventory management, demand MARG and management
forecasts may be updated regularly consultancies also provide sector-wise
based on actual sales data and changes data, aiding in accurate forecasting.
in customer preferences to optimize These resources act as guides,
inventory levels and prevent stockouts. capturing industry buzz and signalling
future directions.

Page 3 of 15 Sales and O


Module 2
Models of Forecasting – Time assessments rather than statistical the moving average. For example, an
Series, Moving Averages, Causal analysis. Examples include: organization may use a three-period
Methods, and Econometric Delphi Method: A structured approach moving average to estimate the
Model that collects and synthesizes opinions demand of one of its fast-moving
from a panel of experts to make products.
forecasts. The Exponential Smoothening
Models of Forecasting:
Market Research Surveys: Gather Method:
Forecasting models are tools used to
information from customers or Another popular method of
predict future values based on
stakeholders to assess future demand extrapolative forecasting is the
historical data and relevant factors.
or preferences. exponential smoothening method. In
Here are some common models of
5. Hybrid Models: These models this method, the past data are weighed
forecasting:
combine two or more forecasting in an unequal fashion while estimating
1. Time Series Models: These models
approaches to improve accuracy and the future period’s forecast. Moreover,
analyse historical data to identify
reliability. Examples include: there is a smoothening effect in this
patterns and trends over time.
ARIMA with Exogenous Variables process as the weights of the past data
Examples include:
(ARIMAX): Extends the ARIMA die down in an exponential fashion. In
Moving Averages: Calculates the
model by incorporating additional this method, the forecast for the next
average of a fixed number of past
variables that may influence the time period is computed based on the
observations to forecast future values.
series. forecast for the current period and the
Exponential Smoothing: Assigns
Machine Learning Ensembles: actual demand during the current
exponentially decreasing weights to
Combines multiple machine learning period. Since there is likely to be a
past observations, giving more weight
algorithms to make forecasts, difference between the forecast and the
to recent data points.
leveraging the strengths of each model. actual demand, the difference is
Autoregressive Integrated Moving
Average (ARIMA): A more incorporated in the next period’s
sophisticated model that combines TIME SERIES: forecast.
autoregression, differencing, and A time series is simply a collection of Let us suppose that Ft + 1 = The
moving averages to capture complex data at fixed time intervals over several exponentially smoothened forecast for
time series patterns. years. Since extrapolative methods are Period t + 1.
2. Causal Models: These models estimates of future requirement based Ft = The exponentially smoothened
incorporate cause-and-effect on past data, the most important forecast for Period t.
relationships between variables to requirement for extrapolative methods Dt = Actual demand during Period t.
make forecasts. Examples include: is the existence of past data. Hence, α = The smoothening coefficient Then,
Regression Analysis: Predicts future this method is unsuitable for brand new Ft + 1 = Ft+ α (Dt -Ft)
values based on the relationship products and new markets. For Causal Methods:
between one or more independent example, if Samsung wants to estimate These methods construct a forecasting
variables (e.g., sales volume and the demand for the Galaxy Note 10.1, logic through a process of identifying
advertising expenditure). the latest version of tablet smart phone the factors that cause some effect on
Econometric Models: Uses economic for the next two quarters, it is not the forecast and building a functional
theory and statistical techniques to possible to use this method. form of the relationship between the
forecast variables such as GDP, Established product lines will have identified factors. In other words, a set
inflation, or employment. several data points of the past that of independent variables are identified
3. Machine Learning Models: These could be use. Extrapolative methods and associated with the dependent
models use algorithms to analyze data are very useful for short-term forecasts variable through a functional
and make predictions. Examples in an organization. This includes, for relationship. For example, let us
include: instance, predicting weekly/monthly consider the demand in the country for
Decision Trees: A tree-like model that demand for several fast-moving items a new product such as direct-to-home
splits data into branches based on and forecasts of capacity requirements receivers (DTH). Since this is a new
different criteria to make predictions. in manufacturing and service product, we may not have adequate
Random Forests: A collection of organizations. Extrapolative models past data on the demand and may need
decision trees that generate forecasts with some level of sophistication will other means of establishing the
by averaging the predictions of also be useful for medium-term potential demand. Even in the case of
individual trees. forecasts. an existing product, the number of
Neural Networks: A model inspired by Moving Averages: factors that influence demand may be
the human brain that learns complex The simplest model for extrapolative several, requiring us to understand the
patterns from data and makes forecasts forecasting is the method of simple interactions among these. Let us return
based on learned relationships. moving averages. The model has a to the example of forecasting the
4. Qualitative Models: These models single parameter, that is, the number of demand for polyethylene in the case of
rely on expert judgment and subjective periods to be considered for computing Reliance Industries (see Ideas at Work

Page 1 of 15
Module 2
14.1). Several factors—including acceptance of a new technology defy
exchange rate fluctuation, installed known functional relationships. Such a
capacity in the country, new product situation calls for collecting data from
launches, customs tariffs, and the price the market using pilot studies, eliciting
of raw material at the international information from subject matter
markets—influence the demand. experts, analysing related areas, or
Forecasting in these situations uses observing some patterns of behaviour
causal methods. In general, let us and establishing the relationship.
consider the forecast for a dependent Often, these relationships can be
variable Y using n independent established using principles of
variables X1, X2, X3, …, Xn. Then multiple regression analysis. Two
developing a forecasting logic requires popular applications of this include
establishing a relationship as follows: econometric modelling and technology
Y = forecasting. In econometric modelling,
f(X1, X2, X3, …, Xn) macroeconomic performance is
The use of the causal method to extract predicted for a variety of planning
the trend component in a time series is purposes using many variables. These
a frequent application of the causal variables are typically included in a
method. However, in the case of multiple regression model and the
extracting the trend component in a relationship between these variables
time series, simplifying assumptions and the dependent variable is
(including linear relationship between established. Using such a relationship,
time and demand) are made. Other several predictions are made at the
causal methods include econometric macroeconomic level, and planning
models, multiple regression models, exercises are undertaken. In
and technological forecasting technological forecasting, a similar
techniques. Causal methods of approach is taken to identify a host of
forecasting require a greater degree of variables pertaining to the alternative
mathematical treatment of the data and technology choices in question and a
a sound background in multiple multiple regression model is
regression techniques. Several developed to predict the impact and
computer packages such as SPSS are trends in using alternative technologies
available today to help the forecast in the future. Developing such causal
designer in this process. However, models is not only time consuming but
developing a good regression model also expensive. They demand
requires considerable experience in specialized skills of model building
using regression analysis and a good and analysis. The collection of a vast
knowledge of the problem on hand. amount of data, use of extensive field
The inclusion of variables having trials, and pilot studies will precede the
spurious correlation among development of the model. Moreover,
themselves, and the dependent variable it will also require the use of powerful
could result in forecasting models with computing environments to handle
poor explanatory power. complex and numerous mathematical
relationships and regression analyses.
Econometric Model: Due to these features of causal models,
The primary use of causal methods lies they are mostly employed for
in their usefulness in model building analysing long-term forecasting and
involving situations with unknown planning requirements in large
functional forms. For example, if we corporations and economic and public
throw an object from a height, we can policy institutions.
model the trajectory of the path and the
time taken by the object to reach the
ground from a certain height because
known functional forms and
relationships govern this process. On
the other hand, a vast majority of
business problems, including the
problem of predicting the market for a
new product or service or the likely

Page 2 of 15
Module 3
Aggregate Planning – Need for business plans and strategic intent to Need for Aggregate Production
Aggregate Production planning, planning.
Capacity adjustments, Basic Demand fluctuations:
Strategies, Level and Chase Organizations hardly
Strategies experience stable or even
demand. As we saw in the
previous chapter, several
A Hierarchical Approach to sectors of the manufacturing
Planning: and service industry
It is important to understand that planning experience a significant
upswing in demand during
certain periods. The demand
for garments in India is high
operational decisions. Using an between August and October due to the
aggregate operations planning (AOP) festive season. Prior planning is
exercise, firms arrive at the quantity required to meeting surges in demand.
and timing of resources to be Capacity fluctuations: While demand
committed to ensure continuous flow fluctuations occur on account of
of goods and services to customers. seasonality, there are fluctuations in
Usually, the decisions involve the capacity too. The capacity available in
number of resources (productive the month of February will be 10 per
the operations in a manufacturing or a capacity and labour hours) to be cent lower than that in the month of May
service system happens at different levels committed, the rate at which goods and on account of fewer calendar (and
and at different time horizons. On the services need to be produced during a working) days. Moreover, scheduled,
other hand, control of operations always period, and the inventory to be carried and unscheduled plant shutdowns have
happens in a short-term horizon (such as forward from one period to the next. a significant impact on capacity
weekly, daily, or even on a shift-by shift- For example, at the end of an aggregate availability.
basis). Figure graphically depicts the operations planning exercise, a Difficulty level in altering operation
various steps involved in planning the garments manufacturer may arrive at rates: Changing how fast something
operations in a hierarchical fashion. Once the following plan: Produce 9,000 works is hard. Like, if a factory makes
the level of resources to be committed is metres of cloth every day during the 4,000 engines a day, it can't suddenly
arrived at, rough-cut capacity planning period January–March, increase it to make 5,000 without planning. It needs
needs to be done. During this stage, 11,000 metres during April–August, to check if it has enough stuff to make
planning is done to adjust the demand and and change the operations rate to 10,000 more engines and if the places that sell
the available capacity on a period-by- metres during September–December. the engines can handle more. Same goes
period basis and ensure that the available Carry 10 per cent of monthly production
capacity could match the demand. At this for a restaurant with lots of different
as inventory during the first nine foods on the menu.
level of planning, information pertaining
months of production. Benefits of multi-period planning:
to products and resources is aggregated.
Work on a one-shift basis throughout Planning for only a short time without
For example, if a manufacturing
organization is offering nine variants of a the year with 20 per cent overtime thinking about what might happen soon
product, they are all aggregated into one during July– October. is like acting without thinking. It's better
“equivalent” model for the purpose of As we can see in this example, three to make smart decisions that save
capacity calculations. critical decisions are made: the rate of money by thinking about what might
production, the amount of inventory to happen in the next few months. For
carry, and the amount of resource (in example, if a company plans production
Aggregate Planning
terms of working hours) to be for just one month, it's smarter to
“An aggregate operations planning
committed on a period-by-period basis. consider what might happen in the next
(AOP) decision deals with the number
We shall see later that there are severalfew months. If the estimates show that
of resources (productive capacity and
options available for the planner and demand will increase, it's better to
labour hours) to be committed, the rate
each has its own implications on cost produce a bit more each month and store
at which goods and services need to be
and availability. extra items. This way, the company can
produced during a period, and the
The entire planning exercise is done meet the higher demand later without
inventory to be carried forward from
based on some aggregate unit. There is scrambling each month. Reacting
one period to the next.”
no single basis on which the demand month by month to the market is not
It is a planning exercise done for
data is aggregated. The only only costly but also hard to manage.
operations using data at an aggregate
requirement is the need to establish
level.
equivalences between variation. 1. Efficiency: Aggregate production
Aggregate operations planning serves
the critical role of translating the planning helps in organizing production
activities efficiently by balancing

Page 1 of 15
Module 3
demand and resources. It prevents strategy. These two approaches In the level strategy, the emphasis is on
underutilization or overutilization of represent alternative modes of thinking not disturbing the existing operations at
resources like labour, machinery, and towards employing the available all. This implies that the system would
materials. alternatives for AOP. Table 15.3 employ a constant workforce and/or
2. Cost Reduction: By forecasting summarizes the key differences maintain constant working hours. In this
demand and planning production between these two strategies. strategy, inventory plays the vital role of
accordingly, companies can minimize linking one period with the other.
costs associated with overtime, hiring Key Therefore, firms often employ
temporary labour, rush orders, and Strat AOP inventory-related alternatives to address
Featur
inventory holding. egy Alternatives the supply–demand mismatch. During
es
3. Customer Satisfaction: It ensures that Level Inventory-based periods of lean demand, anticipation
companies can meet customer demand strate alternatives inventory is built and during periods of
consistently, avoiding stockouts or gy high demand, the anticipation inventory
delays in delivery, which can improve (a) Build Inventor is consumed and other alternatives such
customer satisfaction and loyalty. inventory y as the as backordering/shortage are made use
4. Smooth Operations: Effective (b) critical of to match supply with demand.
planning leads to smoother operations Backlog/backord link Clearly, inventory-related alternatives
as it minimizes disruptions and allows er/shortage between are useful only when the risks of
for a steady flow of production without the carrying inventory are low Therefore,
sudden spikes or drops, maintaining periods; several sectors of industry operating in
stability in the production process. made-to- a made-to-stock environment and
5. Inventory Management: It helps in stock products with low technological
managing inventory levels optimally by environ obsolescence are suitable candidates for
synchronizing production with demand, ments; using this strategy. In a constant
avoiding excess inventory or stockouts, products workforce strategy, an organization
which can tie up capital or lead to lost with low having a certain number of workers may
sales. risks of not hire new workers or lay off excess
6. Resource Utilization: Aggregate obsolesc workers in response to changes in
production planning aids in utilizing ence demand. They will utilize other means
resources effectively by aligning Chase Capacity of addressing the supply–demand
strate adjustment
production capacity with demand mismatch. This is especially true of
gy alternatives
fluctuations, preventing idle resources highly skilled employees. In such cases,
(a) No
during low-demand periods, and the high costs of hiring, training, and
Overtime/underti inventor
avoiding strain during peak periods. me y carried
laying off may be responsible for
7. Strategic Decision Making: It (b) Variable from one several organizations resorting to a
facilitates strategic decision-making by number of shifts period to constant workforce strategy. A case in
providing insights into future demand (c) Hire/lay-off another; point is the recent experiences of firms
trends, allowing companies to adjust workers made-to- operating in the information technology
production capacity, workforce, and order (IT) sector in India. As the global
other resources accordingly to stay and recession continues to affect several
competitive in the market. project economies there could be a drop in the
environ demand for IT services in the country.
Capacity adjustments ments; Firms such as Infosys and Wipro will
Another possibility available to several resort to undertime strategy rather than
organizations is to adjust the available service laying off software engineers. At most,
capacity to meet the demand during the systems they may temporarily halt fresh
planning horizon. Two factors affect Capacity recruitment of employees.
capacity in any organization: the number of augmentation In several organizations, level strategy
working hours and the number of people alternatives is obtained only by maintaining
employed. Therefore, by varying these (a)
parameters one can adjust the capacity to constant working hours and a constant
Subcontract/outs number of workers. These firms may
match the demand.
ource employ a variety of automated and
The variations include the following:
(b) De-bottleneck semi-automated set-ups for offering
1) Hiring/lay-off of workers, 2) Varying
shifts, 3) Varying working hours, 4) products and services.
Capacity augmentation alternatives.
Basic Strategies Level Strategies Chase Strategies
There are two generic approaches to “In the level strategy, the emphasis is on “In the chase strategy, the supply–
AOP that can use a combination of these not disturbing the existing operations at demand mismatch is addressed during
alternatives: level strategy and chase all”.

Page 2 of 15
Module 3
each period by employing a variety of
capacity-related alternatives”.
At the other end of the spectrum is the
chase strategy. In this method of AOP,
very little or no inventory is carried
from one period to another. Rather, the
supply–demand mismatch is addressed
during each period by employing a
variety of capacity-related alternatives.
For example, during periods of high
demand, additional workers are hired,
the number of working hours is
increased, workers are permitted to do
overtime, and more capacity is obtained
by outsourcing the unmet demand.
Similarly, during periods of low
demand, some workers are laid off,
others are permitted to go on undertime,
and the number of working hours is
reduced by reducing the number of
shifts, and, in extreme situations, even
the duration of the shift. Clearly, these
strategies are more appropriate when it
is not possible to stock inventory.
Several service systems and made-to-
order project type of organizations fall
under this category. As we can see from
our discussion of AOP alternatives,
capacity augmentation and capacity
adjustment alternatives are suitable for
a chase strategy. However, for reasons
already described (and due to the costs
of these alternatives), organizations
may prefer to exploit capacity
adjustment alternatives before
employing capacity augmentation
alternatives.

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Module 4
MPS and MRP – Concepts of MPS 6. Integration with other Planning 3. Inventory Status: Information
and MRP, Bill of Materials, Activities: The MPS is closely linked about the current inventory levels of
Capacity requirement planning, with other planning activities, such as raw materials, components, and
Relation between MPS, CRP and material requirements planning (MRP), finished products. This includes data
MRP capacity planning, and demand on quantities on hand, on order, and
forecasting. It serves as input for these
in transit.
processes and helps synchronize
Concepts of MPS production activities with overall Using these components, the MRP
The Master Production Schedule (MPS) system calculates the material
business objectives.
is a crucial component of production requirements for each item in the
7. Revision and Updates: The MPS is
planning and control in manufacturing BOM based on the MPS and current
a dynamic document that may require
organizations. It is a detailed plan that inventory levels. It then generates
frequent revisions and updates in
outlines the production quantities of
response to changes in demand, recommendations for purchasing
finished goods to be manufactured over
production capabilities, inventory and production orders to fulfil these
a specified time horizon. The MPS
levels, or other factors affecting requirements. These
serves as a blueprint for aligning
production planning. Regular review recommendations consider factors
production activities with demand
and adjustment ensure that the plan
forecasts, ensuring that the right such as lead times, order quantities,
remains relevant and effective in
products are produced in the right and production capacities.
meeting business goals.
quantities at the right time to meet Key benefits of MRP include:
customer demand while optimizing Improved inventory management:
resources and minimizing costs. Concepts of MRP
“Material requirements planning MRP helps to optimize inventory
Key aspects of the Master Production levels by ensuring that materials are
Schedule include: (MrP) is a computerized
information system that aids the ordered and produced only when
1. Time Horizon: The MPS typically
planning of materials in needed, minimizing excess stock
covers a planning horizon ranging from
a few weeks to several months, manufacturing organizations.” and shortages.
depending on the industry, production MRP stands for Material Enhanced production planning: By
lead times, and demand variability. Requirements Planning. It is a providing visibility into material
2. Product Mix: It specifies which concept and methodology used in requirements and production
finished products will be manufactured manufacturing and production schedules, MRP enables more
during each time period. This includes accurate planning and scheduling of
details such as product codes,
management to ensure that materials
and components are available for production activities.
descriptions, quantities, and production Cost savings: MRP helps to reduce
dates. production at the right time, in the
right quantity, and at the right place. inventory carrying costs, minimize
3. Production Quantities: The MPS
The primary goal of MRP is to production downtime, and prevent
specifies the quantities of each finished
product to be produced within each minimize inventory carrying costs stockouts, leading to overall cost
period, taking into account factors such while ensuring that production savings for the organization.
as customer orders, forecasted demand, operations run smoothly and Overall, MRP is a valuable tool for
inventory levels, and capacity efficiently. manufacturers seeking to streamline
constraints. The core components of MRP their production processes, improve
4. Lead Times: Lead times for include: efficiency, and maintain high levels
manufacturing, procurement of raw of customer satisfaction.
materials, and delivery of finished
1. Bill of Materials (BOM): A
goods are considered in developing the structured list of all the components,
parts, and materials required to Bill of Materials
MPS to ensure that production A bill of materials is a list of all the
schedules are feasible and can be manufacture a finished product. The
parts, ingredients, or materials required
executed on time. BOM outlines the relationships and
to assemble or put together one unit of a
5. Constraints and Considerations: dependencies between these items. product. A BOM essentially consists of
The MPS must consider various 2. Master Production Schedule the complete list of each part in the
constraints and considerations, such as (MPS): A plan that specifies the product structure, the components that
production capacity, machine quantities of finished products to be are directly used in the part, and the
availability, labour resources, material produced within a certain period, quantity of each component needed to
availability, and storage capacity. It
typically in terms of weeks or make one unit of that part. The data set
aims to optimize resource utilization also includes a short description and the
while maintaining customer service
months. The MPS serves as a
guideline for production scheduling unit of measure for each part. Clearly, a
levels and minimizing costs. BOM is an alternative representation of
and resource allocation.
a product structure. It provides an

Page 1 of 15
Module 4
efficient methodology to represent factory. MRP thus addresses the MRP and CRP work together to ensure
complex product structures having material aspect of the planning problem. that the materials needed for production
multiple levels and numerous items. However, in addition to material, we are available and that production can be
Codes are used to denote the level at need capacity in the form of resources executed within the capacity constraints
which the item occurs in the product such as machines and skilled labour. of the facilities.
structure, and the number the parent What is the guarantee that there is In essence, MPS drives both MRP and
requires to assemble one unit. CRP. MRP ensures the
It consists of a list of all components availability of materials
MRP Planned Order Releseses
that are directly used in a parent item. to fulfill the MPS, while
An indented BOM is a form of multi- CRP ensures that the
level BOM. It exhibits the final product production facilities can
as Level 0 and all its components as execute the production
Level 1. The level numbers increase as Routing plan outlined in the
you proceed down the tree structure. If Capacity MPS.
FIle(Proce CRP
Status
an item is used in more than one parent ss Plans)
within a given product structure, it MPS (Master
appears more than once, under every Production Schedule),
sub-assembly in which it is used. A CRP (Capacity
third variation is the modular BOM. Loading schedule for each Requirements
Modular BOMs are very useful to resounces Planning), and MRP
represent product structures with (Material Requirements
several varieties. sufficient capacity available in the Planning) are all key
In the telephone example, let us assume factory to complete the tasks as per the components in the field of production
that four different colours (grey, blue, MRP schedule? Clearly, MRP merely and operations management within
black, and beige) are available. Further, addresses “what needs to be produced” manufacturing.
let us assume that three different control during each period in a planning
panels (simple, deluxe, and elegant) and horizon. However, MUL should also 1. Master Production Schedule (MPS):
four different memory settings (20-call take into consideration “what can be MPS is a plan for individual
memory, 50-call memory, 100-call produced” during each time in a commodities to be produced in each
memory, and 250-call memory) are planning horizon and do the required time, such as production quantities and
available. This means that we can make planning to match these two. Therefore, schedules. It acts as a link between
48 (4 × 3 × 4) unique offerings to the capacity requirement planning (CRP) is production planning and actual
customer. Therefore, we need 48 necessary to ensure that what needs to production, detailing what will be
different BOMs to represent each be produced during a period can in fact produced, how much, and when. The
variant. One way to solve this problem be produced. CRP is a technique that MPS serves as a crucial input to
is to have a modular BOM. By picking applies logic like MRP to address the material requirements planning (MRP)
up one variation for each of the three capacity issues in an organization. Like systems.
attributes, it is possible to construct one MRP, CRP develops schedules for 2. Capacity Requirements Planning
unique BOM for the purpose of planned releases of capacities to (CRP): CRP is a technique used to
planning. In several other cases such as specific work orders as identified in an verify the feasibility of the MPS by
automobiles and IT hardware, the MRP schedule. The output of an MRP ensuring that the production facilities
number of unique offerings could be as process becomes the basis for the CRP and resources (such as machinery,
high as 250,000 considering the exercise. labour, and space) are adequate to meet
numerous options available for each the production requirements. It
variation. In such situations, it is involves assessing the capacity
prudent to use a modular BOM. available at each work centre or
machine and comparing it with the
Relation between MPS, CRP and
Capacity requirement planning capacity needed to execute the
MRP production plan outlined in the MPS.
“Capacity requirement planning (CRP)
MPS provides the production plan CRP helps in identifying potential
is a technique that applies the MRP
specifying what needs to be produced bottlenecks or capacity constraints that
logic to address the capacity issues in an
and when. might hinder the production process and
organization.”
MRP uses the MPS to calculate the allows for adjustments to be made to the
Consider a hypothetical plan of Maruti
materials required for production. production plan accordingly.
Udyog Limited (MUL) to produce
CRP assesses whether the production 3. Material Requirements Planning
20,000 Omni vans, 15,000 Altos, and
facilities and resources are capable of (MRP): MRP is a computer-based
9,000 Zens during a month. Using MRP
executing the production plan outlined inventory management system that
logic, MUL can schedule the arrival of
in the MPS. calculates the materials needed for
materials, sub-assemblies, and
components at various shops in the production and ensures that they are

Page 2 of 15
Module 4
available at the right time and in the
right quantities. It generates schedules
for the purchase or production of raw
materials and components based on the
master production schedule and the bill
of materials. MRP helps in maintaining
optimal inventory levels, reducing
stockouts, and minimizing carrying
costs by synchronizing material
procurement with production schedules.

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Module 5
transportation requirements, and inventory, and initiating the fulfillment
Distribution Planning – Sales warehouse capacity. process.
Orders, Lead time considerations, Lead Times: Distribution planning 2. Inventory Allocation: Once sales
Inventory analysis and distribution considers lead times for manufacturing, orders are received, distribution
planning, Use of ERP transportation, and order processing to planners need to allocate inventory to
ensure that products are delivered to fulfill these orders. This involves
Distribution Planning customers within the desired timeframe. determining the availability of products
Distribution planning is a critical aspect Cost Considerations: Distribution in warehouses or distribution centers
of supply chain management that planning aims to minimize distribution and allocating them based on factors
involves the strategic planning and costs while meeting service level such as order priority, location, and
execution of activities related to the requirements. It involves balancing promised delivery dates. Advanced
distribution of goods from production transportation, inventory, and allocation algorithms may be used to
facilities to end customers. It warehousing costs to optimize overall optimize inventory allocation decisions.
encompasses the processes of supply chain costs. 3. Transportation Planning: After
warehousing, transportation, inventory Service Level Requirements: inventory allocation, the next step is to
management, and order fulfillment to Distribution planning takes into account plan transportation for delivering the
ensure that products are delivered to the customer service level agreements products to customers. This involves
right place, at the right time, and in the (SLAs) and requirements to ensure that selecting the appropriate transportation
right quantity. products are delivered on time and in mode (e.g., truck, rail, air, or ocean)
Introduction to Distribution full to meet customer expectations. based on factors such as distance,
Planning: 4. Technologies and Tools: urgency, cost, and product
1. Scope and Objectives: Distribution planning leverages various characteristics. Transportation planning
Distribution planning aims to optimize technologies and tools, such as also entails optimizing routes,
the flow of goods through the supply transportation management systems consolidating shipments, and
chain while minimizing costs and (TMS), warehouse management coordinating with carriers to ensure
maximizing customer satisfaction. It systems (WMS), and inventory timely delivery.
involves coordinating various activities, optimization software, to automate 4. Warehouse Operations: Distribution
such as inventory management, processes, improve visibility, and planning encompasses optimizing
transportation scheduling, and enhance decision-making. warehouse operations to efficiently
warehouse operations, to ensure timely 5. Challenges and Opportunities: pick, pack, and ship orders. This
and efficient delivery of products. Distribution planning faces challenges involves organizing warehouse layouts,
2. Key Components: such as volatile demand, capacity implementing efficient picking
Inventory Management: Distribution constraints, transportation disruptions, strategies (e.g., batch picking or zone
planning involves managing inventory and rising customer expectations. picking), and using technology such as
levels at various points in the supply However, it also presents opportunities barcode scanners and automated guided
chain to meet customer demand while for organizations to improve vehicles (AGVs) to streamline
minimizing carrying costs and operational efficiency, reduce costs, and operations. Warehouse management
stockouts. enhance customer satisfaction through systems (WMS) play a crucial role in
Transportation Management: It includes effective planning and execution. managing these activities and tracking
selecting the most cost-effective and inventory movements in real-time.
efficient transportation modes and Sales Order 5. Order Fulfillment: Once all the
routes for delivering goods to Distribution planning, particularly necessary preparations are made, orders
customers. concerning sales orders, is a pivotal are picked, packed, and shipped to
Warehouse Management: Distribution aspect of supply chain management customers according to the specified
planning entails optimizing warehouse aimed at efficiently fulfilling customer delivery dates and service level
operations, including storage, picking, demands while minimizing costs and agreements. Distribution planners need
packing, and shipping, to ensure smooth meeting service level agreements. to monitor order progress, track
and efficient order fulfilment. Here's an overview of how distribution shipment status, and proactively address
Order Fulfilments: It involves planning intersects with sales orders: any issues or delays that may arise
processing customer orders accurately 1. Order Processing: Distribution during the fulfillment process.
and efficiently to ensure timely delivery planning begins with the receipt of sales 6. Order Visibility and Communication:
and customer satisfaction. orders from customers. These orders Effective distribution planning requires
3. Factors Influencing Distribution could come through various channels clear communication and visibility
Planning: such as online platforms, sales throughout the order fulfillment
Demand Forecasting: Accurate demand representatives, or electronic data process. Distribution planners need to
forecasting is crucial for effective interchange (EDI) systems. Efficient provide customers with real-time
distribution planning as it helps order processing involves accurately updates on order status, shipment
determine inventory levels, capturing customer requirements, tracking information, and estimated
validating orders against available delivery times. Similarly, internal

Page 1 of 15
Module 5
stakeholders such as sales teams, potential delays or uncertainties in the meet customer demand while avoiding
customer service representatives, and supply chain. excess or insufficient stock.
logistics personnel need access to Shorter lead times allow for leaner 2. ABC Analysis: ABC analysis
timely and accurate information to inventory levels, reducing carrying categorizes inventory items into three
ensure smooth coordination and costs and the risk of obsolescence. categories based on their importance
customer satisfaction. 3. Customer Expectations: Lead times and value:
7. Continuous Improvement: significantly influence customer A item: High-value items that contribute
Distribution planning is an iterative satisfaction and perception of service significantly to revenue and profit.
process that requires ongoing quality. These items typically have tight
monitoring, analysis, and optimization. Customers often expect shorter lead inventory control to minimize
Distribution planners should regularly times, especially in industries with stockouts.
review performance metrics such as intense competition and fast-changing B items: Moderate-value items with
order cycle times, fill rates, consumer preferences. moderate demand. These items require
transportation costs, and inventory Meeting or exceeding customer moderate inventory control measures.
turnover to identify areas for expectations regarding lead times can C items: Low-value items with low
improvement and implement strategies provide a competitive advantage and demand. These items have looser
to enhance efficiency, reduce costs, and enhance customer loyalty. inventory control as they contribute less
improve customer service. 4. Supply Chain Flexibility: Flexible to revenue and profit.
supply chains can better accommodate 3. Inventory Turnover Ratio:
Lead Time Consideration fluctuations in lead times, demand Inventory turnover ratio measures how
Distribution planning involves various variability, and unexpected disruptions. quickly inventory is being sold and
considerations, and lead time is a crucial Strategies such as multi-sourcing, replaced over a specific period. A high
factor that significantly impacts the supplier collaboration, and agile turnover ratio indicates efficient
efficiency and effectiveness of the manufacturing can help reduce lead inventory management and fast-moving
distribution process. Lead time refers to times and enhance supply chain products, while a low ratio may suggest
the time it takes for a product to move responsiveness. overstocking or slow-moving inventory.
through the supply chain, from the point 5. Transportation Optimization: 4. Safety Stock Analysis: Safety stock
of order placement to delivery to the Efficient transportation management is is extra inventory held to mitigate the
customer. essential for minimizing transportation risk of stockouts due to demand
lead times. variability or supply disruptions.
1. Types of Lead Time: Optimizing transportation routes, Inventory analysis involves
Order Processing Lead Time: The time modes, and carriers can help reduce determining the appropriate level of
taken to process a customer order, transit times and improve on-time safety stock based on factors such as
including order confirmation, order delivery performance. lead times, demand variability, and
entry, and verification. 6. Continuous Improvement: service level objectives.
Manufacturing Lead Time: The time Distribution planning involves ongoing 5. EOQ (Economic Order Quantity):
required to produce or procure the evaluation and improvement of lead EOQ analysis helps determine the
products after the order is placed. time performance. optimal order quantity that minimizes
Transportation Lead Time: The time Monitoring lead time metrics, analysing total inventory costs, including holding
taken for the products to be transported root causes of delays, and implementing costs and ordering costs. By balancing
from the manufacturing facility or corrective actions are essential for holding costs (cost of holding
warehouse to the distribution center or enhancing operational efficiency and inventory) and ordering costs (cost of
customer location. customer satisfaction. placing and receiving orders),
Warehousing Lead Time: The time organizations can optimize their
spent in storage and handling of Inventory analysis. inventory management.
products at warehouses or distribution Distribution planning involves various 6. Reorder Point Calculation: The
centers before shipment. aspects of inventory analysis to ensure reorder point is the inventory level at
Delivery Lead Time: The time taken for efficient management of stock levels which a new order should be placed to
the products to be delivered to the throughout the supply chain. Here's an replenish stock before it runs out.
customer's location after leaving the overview of inventory analysis in Inventory analysis involves calculating
distribution centre. distribution planning: the reorder point based on factors such
2. Impact on Inventory Management: 1. Demand Forecasting: Inventory as lead time, demand variability, and
Longer lead times often necessitate analysis begins with accurate demand safety stock level to ensure timely
higher inventory levels to meet forecasting. By analysing historical replenishment of inventory.
customer demand during the lead time sales data, market trends, and other 7. Inventory Classification and
period. relevant factors, organizations can Segmentation: Inventory analysis may
Variability in lead times can result in forecast future demand for their involve classifying and segmenting
inventory safety stock to buffer against products. This helps in determining the inventory based on various criteria such
appropriate inventory levels required to as product type, demand variability,

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Module 5
lead time, and profitability. This order processing to meet customer within an organization. Here are some
segmentation helps in applying demand. It involves receiving orders, common uses and benefits of ERP:
appropriate inventory management picking items from inventory, packing 1. Streamlining Operations: ERP
strategies to different inventory orders, and shipping them to customers systems streamline various business
categories. while maintaining high levels of processes such as accounting, human
8. Inventory Optimization: Inventory accuracy and customer service. resources, inventory management,
analysis aims to optimize inventory Factors Influencing Distribution supply chain management,
levels to balance the trade-off between Planning: manufacturing, and customer
holding costs and stockouts. By 1. Demand Variability: Distribution relationship management. By
identifying and addressing planning must account for fluctuations integrating these processes into a single
inefficiencies in inventory in customer demand, seasonality, and system, ERP eliminates data silos and
management, organizations can market trends to ensure adequate improves efficiency.
improve inventory turnover, reduce inventory levels and timely order 2. Data Centralization: ERP centralizes
holding costs, and enhance customer fulfillment. data from different departments into a
service levels. 2. Transportation Constraints: single database, providing a unified
Distribution planning considers view of the organization's operations.
Distribution Planning transportation constraints such as This centralized data enables better
Distribution planning is a crucial aspect capacity limitations, transit times, fuel decision-making, as managers have
of supply chain management that costs, and regulatory requirements access to real-time information across
involves strategizing and coordinating when selecting transportation modes the entire organization.
the movement of goods from and routes. 3. Improved Efficiency and
manufacturers or suppliers to end 3. Inventory Costs: Distribution Productivity: By automating repetitive
customers. It encompasses various planning aims to optimize inventory tasks and standardizing processes, ERP
activities such as inventory levels to minimize carrying costs while systems help improve efficiency and
management, transportation scheduling, ensuring product availability and productivity. Employees spend less time
warehouse operations, and order customer satisfaction. on manual data entry and administrative
fulfillment to ensure efficient and 4. Customer Service Requirements: tasks, allowing them to focus on more
timely delivery of products. Distribution planning aligns with value-added activities.
customer service level agreements 4. Enhanced Visibility and Reporting:
Key Components of Distribution (SLAs) and expectations regarding ERP systems provide comprehensive
Planning: delivery times, order accuracy, and reporting and analytics capabilities,
1. Inventory Management: Distribution product quality. allowing managers to gain insights into
planning involves managing inventory Challenges in Distribution Planning: key performance indicators (KPIs) and
levels at different points in the supply 1. Complexity: Managing the track business performance in real-time.
chain to balance supply and demand. complexity of global supply chains, This visibility enables proactive
This includes forecasting demand, multiple distribution channels, and decision-making and better resource
optimizing safety stock levels, and diverse product portfolios poses allocation.
minimizing excess inventory to reduce challenges for distribution planning. 5. Better Customer Service: ERP
carrying costs. 2. Uncertainty: Uncertain demand, systems include modules for customer
2. Transportation Management: supply disruptions, and external factors relationship management (CRM),
Efficient transportation management is such as natural disasters or geopolitical enabling organizations to manage
essential for distribution planning. It events can impact distribution planning customer interactions, track sales leads,
involves selecting the appropriate and require agile responses. and provide personalized service.
transportation modes (e.g., truck, rail, 3. Cost Pressures: Rising transportation Integrated CRM functionality helps
air, sea), optimizing routes, and costs, fuel prices, and competitive organizations build stronger customer
scheduling shipments to minimize pressures necessitate cost-effective relationships and improve customer
transit times and transportation costs. distribution planning strategies. satisfaction.
3. Warehouse Management: 4. Technology Integration: Integrating 6. Inventory Management: ERP systems
Distribution planning includes advanced technologies such as AI, IoT, include inventory management modules
optimizing warehouse operations to and blockchain into distribution that help organizations optimize
facilitate the storage, handling, and planning requires investment, expertise, inventory levels, reduce carrying costs,
movement of goods. This involves and organizational readiness. and prevent stockouts. With real-time
efficient layout design, inventory visibility into inventory levels and
slotting, picking strategies, and USE Of ERP demand forecasts, organizations can
automation technologies to improve Enterprise Resource Planning (ERP) improve inventory accuracy and meet
order fulfillment and reduce cycle systems are software solutions that customer demand more effectively.
times. integrate and automate core business 7. Compliance and Risk Management:
4. Order Fulfillment: Distribution processes across various departments ERP systems help organizations comply
planning ensures accurate and timely with regulatory requirements and

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Module 5
industry standards by enforcing
standardized processes and controls.
Built-in audit trails and security features
help organizations mitigate risks related
to data security, fraud, and compliance.
8. Scalability and Flexibility: ERP
systems are designed to scale with the
growth of the organization and adapt to
changing business needs. Whether
expanding into new markets, adding
new product lines, or integrating
acquisitions, ERP systems provide the
flexibility to support business growth
and evolution.

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