BANKING –FINANCIAL SERVICES

AIM:
To provide students with a comprehensive insight of the banking sector, its functions, operations,
and the role it plays in the economy.

Course Objectives:
To enable students to,
Develop Skills on basics of Financial Markets and Instruments, Initial Public Offering (IPO, the
basic functionalities of Commodity and Commodity Exchanges. Deep dive into analysis of Financial
Statement.

UNIT - 1
Overview of Banking - Definition and scope of banking, Evolution of banking systems, Types of banks
and their functions, Importance of banking in the economy, Banking Services - Deposit services, Lending
services, Payment services, other banking services, Banking Operations - Account opening and
maintenance, Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations, Clearing
and settlement systems, Customer relationship management in banking

UNIT - 2
Money and Banking - Functions of money, Money supply and money creation process, Central banks and
monetary policy, Monetary policy tools and their impact on banking operations, Risk Management in
Banking - Credit risk assessment and management, Market risk and interest rate risk, Liquidity risk and
liquidity management, Operational risk and cyber security, Regulatory Framework in Banking, Banking
and Financial Technology, International Banking and Global Markets, Ethical Issues in Banking - Ethical
dilemmas and conflicts of interest in banking, Corporate social responsibility in the banking industry,
Ethical decision-making frameworks in banking

UNIT - 3
Introduction to Banking Products- Definition and scope of banking products and services, Importance of
banking products and services in meeting financial needs, Overview of the banking industry and its role
in the economy, Deposit Products - Savings accounts, Current accounts, Fixed deposits/term deposits,
Certificate of Deposit (CD), Lending Products - Personal loans, Home loans (mortgages), Auto loans,
Business loans, Payment Services – Checks, Electronic Fund Transfers (EFTs), Debit cards, Mobile
banking, Investment Products - Mutual funds, Fixed income securities, Insurance products.

UNIT - 4
Introduction to Banking Services - Foreign Exchange Services, Currency exchange, International money
transfers, Additional Services - Safe deposit boxes, financial planning and advisory services, online
banking, Regulatory Framework and Consumer Protection, Emerging Trends and Innovations in Banking
Products and Services - Digital banking and mobile applications, Fintech innovations in banking, Open
banking and API integrations, Personalization and customization of banking services.
UNIT – 5
Introduction to Retail Liabilities and Assets - Definition and significance of retail liabilities and assets,
Role of retail liabilities and assets in banking operations, Overview of the retail banking sector and its
relationship with liabilities and assets, Retail Liabilities - Demand deposits, Savings accounts, Time
deposits, Negotiable Instruments of Deposit (NIDs), Retail Assets - Consumer loans, Credit cards, Retail
mortgages, Retail investment products, Risk Management in Retail Liabilities and Assets, Regulatory
Framework for Retail Liabilities and Assets, Retail Liabilities and Assets Pricing, Product Development
and Innovation in Retail Liabilities and Assets, Retail Liabilities and Assets Portfolio Management.

COURSE OUTCOMES& INDUSTRY SCOPE:

Students will be able to:
1. Comprehend the role of banks in the economy and their impact on financial markets.
2. Defining money and explaining its essential functions as a medium of exchange, unit of account,
and store of value.
3. Identifying the role of banks in the financial system and the importance of banking products in
serving customers' financial needs.
4. Identifying the role and functions of banks in the financial system.
5. Identifying the concept of retail banking and its significance in the financial industry.

FOR FURTHER READING:

1. Digital Transformation
2. Open Banking and API Integration
3. Personalization and Customer Experience
4. Enhanced Security and Fraud Prevention

ASSESSMENT CRITERIA
Learning Outcomes Assessment Criteria
Short quizzes with multiple-choice questions
covering key banking concepts, principles, and
1. Comprehend the role of banks in the terminology.
economy and their impact on financial State banking regulations and compliance
markets. requirements for new bank
Writing research papers on specific banking-related
topics, such as the role of central banks or the
evolution of digital banking.
Describe the role of central banks in the economy
and their primary functions.
2. Defining money and explaining its
Explain the role of banks as financial
essential functions as a medium of
intermediaries in channeling funds between savers
exchange, unit of account, and store of
and borrowers.
value.
Explain the factors that determine money demand
and its relationship with interest rates.
3. Identifying the role of banks in the Explore and describe various additional banking
financial system and the importance of products, such as money market accounts, prepaid
 cards, and overdraft protection.
Demonstrate proficiency in using digital banking
banking products in serving customers' platforms for transactions and account
financial needs management.
Identify potential risks associated with banking
products and adopt risk mitigation strategies.
Identify and describe the key banking products,
such as savings accounts, checking accounts,
certificates of deposit (CDs), and money market
accounts.
4. Identifying the role and functions of banks Explain the features and benefits of different types
in the financial system. of loans offered by banks, including personal loans,
auto loans, and mortgages.
Describe additional banking services like wire
transfers, foreign currency exchange, and safe
deposit boxes.
Identify various retail liability products, such as
savings accounts, checking accounts, and fixed
deposits.
5. Identifying the concept of retail banking
Identify different types of retail asset products,
and its significance in the financial
including personal loans, mortgages, and credit
industry.
cards.
Identify the interest rates and their calculations for
both retail liabilities and assets.

FOR FURTHER READING:

1. Digital Transformation
2. Open Banking and API Integration
3. Personalization and Customer Experience
4. Enhanced Security and Fraud Prevention

REFERENCES:
1. "Bank Management and Financial Services" by Peter Rose and Sylvia Hudgins
2. "Banking and Financial Services" by Peter Rose, Sylvia Hudgins, and Bruce Resnick "
3. "Banking and Financial Systems" by C. Rangarajan and D. K. Srivastava
4. "Banking and Financial Services: A Guide to Strategic Positioning" by H. Kent Baker and Greg
Filbeck.
5. "Banking and Financial Institutions: A Guide for Directors, Investors, and Counterparties" by
Benton E. Gup

ONLINE REFERENCES
www.talentely.com
SOFTWARE REQUIREMENT
Nil

HARDWARE REQUIREMENT
Nil

INDUSTRY SCOPE
On Completion of this course, students gains skill on
1. Retail Banking
2. Corporate Banking
3. Investment Banking
4. Wealth Management
5. Asset Management
6. Payment Services

USE CASES
1. Identify and compare different banking products offered by various banks, such as savings
accounts, checking accounts, loans, and credit cards. They can create a comparative analysis
considering interest rates, fees, benefits, and customer reviews.
2. Research and analyze the role of a specific country's central bank and its monetary policy
decisions.
3. Conduct a comprehensive analysis of banking products offered by a chosen bank and make
recommendations for a diversified and personalized banking products portfolio based on
customer needs and financial goals.
4. Conduct a comprehensive financial wellness program for bank customers that offers personalized
guidance, education, and resources to help them achieve their financial goals and improve their
financial well-being.
5. Design a comprehensive portfolio of retail liabilities and assets for a fictional bank, considering
various customer segments, risk profiles, and financial objectives.

THE FINAL TEST PROJECT

“Digital Transformation and Customer-Centric Banking Services” - To lead a digital transformation
initiative for a bank or financial services institution, focusing on enhancing customer-centric services
through the adoption of innovative technologies and improving the overall customer experience.