Challenges Faced by Tournament Organizers from a

University Offering BS Esports: A Study in the

Philippines
Irene L. Balmes
School of Architecture, Computing, and Engineering
National University - Lipa
Lipa City, Batangas
[email protected]

Abstract— The rapid growth of the esports industry has led to BS Esports is a four-year degree program that aims to
an increased demand for organized and well-executed provide students with knowledge and skills in game design,
tournaments. However, tournament organizers face numerous production, marketing, and management. The program
challenges in ensuring the smooth operation and success of
prepares students for careers in the Esports industry, which
these events. Most specifically in the context of the BS Esports
program in the Philippines where the organizers tend to be
includes roles such as game developers, team managers,
students. While the emergence of academic programs focused marketers, and tournament organizers. Likewise, students
on esports, it is crucial to understand the specific difficulties taking BS Esports tend to create their own Esports
faced by tournament organizers in this unique educational organization which led to the development of esports
setting. This study examines the specific challenges faced by tournaments.
tournament organizers and proposes business process In the context of BS Esports in the Philippines, the
modeling as a potential solution. This study begins by business process is important because it helps to ensure the
providing an overview of the BS Esports program and efficiency and effectiveness of the operations of Esports
highlighting the role of tournament organizers in planning,
tournaments [3]. Business process modeling allows
coordinating, and executing esports competitions. It delves into
the key challenges faced by these organizers, including organizations to analyze and improve their current business
scheduling conflicts, prize distribution issues, integrity processes, identify areas for improvement, and design new
concerns, technical glitches, team management complexities, processes that can enhance their overall performance [4].
and sponsorship acquisitions. This study proposes the This study is vital in understanding the Esports
application of business process modeling techniques to enable organization’s core problems. While there are key factors in
organizers to streamline and optimize their operational creating business processes, this study aims to create more
procedures, ensuring efficient tournament planning, smooth efficient processes that can help solve problems that the
execution, and effective problem resolution. Esports organization is facing.
Keywords— Challenges, Tournament Organizers, Bachelor
The study on business process modeling for BS Esports
of Science in Esports, Philippines, Business Process Modeling. in the Philippines is important for several reasons. Firstly, it
Introduction can provide insights into the current state of BS Esports
organizations in the Philippines and the business processes
I. INTRODUCTION that they use[5]. This information can be useful for
In recent years, Esports has gained popularity in the stakeholders in the Esports industry, such as game
Philippines and has become a promising industry with developers, tournament organizers, and team managers, to
potential for growth. The global esports revenue hit a growth understand the challenges and opportunities in the industry.
of about 26% in 2019 as compared to 2018 [1]. In response Secondly, the study can help to identify areas for
to this, educational institutions have started offering degree improvement in the business processes of BS Esports
programs focusing on Esports, such as Bachelor of Science organizations in the Philippines [6]. By using business
in Esports (BS Esports) [2]. process modeling techniques, the study can analyze the
current processes, identify inefficiencies, and propose new
processes that can improve the overall performance of these
organizations. This can lead to better decision-making, cost
reduction, and improved customer satisfaction.
Thirdly, the study can contribute to the development
and growth of the Esports industry in the Philippines. By
improving the business processes of BS Esports
organizations, the study can enhance their competitiveness,
attract more investments, and create more job opportunities
in the industry[6]. This can ultimately contribute to the
overall growth of the economy.
In summary, the study on business process modeling for
Figure 1. Projected global esports revenue from 2017 to 2027 (source: BS Esports in the Philippines is important because it can
https://trends.google.com/trends/) provide valuable insights into the current state of the
industry, identify areas for improvement, and contribute to

XXX-X-XXXX-XXXX-X/XX/$XX.00 ©20XX IEEE

the development and growth of the Esports industry in the [7]. It helps stakeholders identify inefficiencies, streamline
Philippines. operations, and enhance overall performance. However, this
study will only tackle the tournament organizers.
II. LITERATURE REVIEW
C. Challenges faced by tournament organizers
A. Definition of Business Process Modeling
Here is the literature map for the challenges faced by
Business process modeling refers to the creation of tournament organizers:
graphical representations or diagrams that describe the
steps, activities, and relationships involved in a business Literature Problem Solution
process [7]. The purpose of business process modeling is to [10] Scheduling and Address the problem
provide a clear and concise visualization of the process, Logistics through KPI
which can be used to understand, analyze, and improve the [11] Prize pool distribution Develop a conceptual
framework focusing on
process. sponsorship relation
Business process modeling typically involves the use of [12] Integrity and Cheating Use the Tournament
standardized symbols and notation to represent different Theory to develop a
types of activities, events, and flows within a process [7]. game model
[10] Team and player Address the problem
This allows stakeholders to easily understand the sequence management through KPI
of activities, the inputs and outputs of each activity, and the [6] Audience engagement Implement broadcasting
relationships between different parts of the process. and live streaming
Business process modeling is used in a variety of [14] Event promotion and Marketing campaigns
marketing such as pub mats and tv
contexts, including business process improvement, software advertisements
development, project management, and organizational
design [8]. It is a powerful tool for identifying Tournament organizers in the esports industry face
inefficiencies, bottlenecks, and areas for improvement in a various challenges that can impact the planning, execution,
process, and can help organizations to streamline their and overall success of tournaments. Some of the key
operations, reduce costs, and enhance customer satisfaction. challenges include:
Overall, the purpose of business process modeling is to First, the scheduling and Logistics. Coordinating
provide a visual representation of a business process that schedules among teams, players, venues, and broadcasters
can be used to analyze and improve the process, and to can be challenging, especially when dealing with multiple
communicate information about the process to stakeholders events and time zones [10]. Managing travel arrangements,
in a clear and concise manner. accommodation, and technical setups adds to the complexity
B. Esports Ecosystem of organizing tournaments.
Figure 2 shows the esports ecosystem, which refers to Second, the prize pool distribution. Ensuring the fair and
the interconnected network of various entities, timely distribution of prize money to winning teams and
organizations, and individuals that contribute to the growth, players can be a challenge, especially when dealing with
development, and sustainability of the esports industry [9]. It sponsor obligations, financial logistics, and potential
encompasses all the key stakeholders involved in the disputes [11].
creation, organization, promotion, and consumption of Next are integrity and cheating. Maintaining integrity
esports content and events. These elements interact and and fair play is crucial in esports tournaments. Tournament
collaborate within esports ecosystems, shaping the organizers must enforce strict rules and anti-cheating
competitive landscape, engagement, and business measures to prevent cheating, hacking, or match-fixing
opportunities within the industry. The ecosystem is incidents that could undermine the credibility of the
dynamic, constantly evolving as new technologies, games, tournament [12].
players, teams, and organizations emerge, contributing to the Another challenge will be technical issues. Technical
growth and global reach of esports. problems such as network connectivity issues, server
crashes, or equipment failures can disrupt tournaments and
lead to delays or unfair advantages for certain teams [11].
Ensuring robust technical infrastructure and quick
troubleshooting mechanisms is essential.
Also included as part of the challenges is team and
player management. Coordinating with multiple teams and
players, including registration, communication, and
resolving disputes, can be challenging. Dealing with team
and player availability, substitutions, and conflicts can
impact the smooth running of the tournament [10].
On the other hand, sponsorship and funding is another
challenge. Securing sponsorships and funding for
tournaments is a crucial aspect of organizing successful
Figure 2. Esports ecosystem (Lee and Steinkuehler 2019)
esports events. Tournament organizers need to attract
sponsors, negotiate contracts, and manage sponsor
On the other hand, the role of a business process model expectations to ensure adequate financial support for the
in the esports ecosystem is to provide a structured tournament [2].
framework for understanding, analyzing, and optimizing the Likewise, audience engagement and spectator experience
various processes and workflows involved in the industry may also be a challenge. Creating an engaging and
immersive experience for both live and online spectators is management software, and data analytics tools to coordinate
vital [6]. Implementing effective broadcast production, live tournament logistics, team operations, and fan engagement
streaming, and providing an interactive viewer experience [19].
can be challenging but essential for attracting and retaining Cloud9: Cloud9 is a prominent esports organization that
an audience. competes in various games. They utilize business process
The terms of regulatory compliance, adhering to legal tools such as project management platforms, collaboration
and regulatory requirements, such as age restrictions, data tools, and data analytics software to enhance team
protection, and licensing agreements, can be complex and operations, sponsor management, and fan engagement
vary across different regions or countries. Tournament initiatives [20].
organizers must navigate these regulations to ensure These are just a few examples, and many other esports
compliance[13]. organizations also adopt business process tools to optimize
Community management may also be part of the many their operations. The specific tools used may vary depending
challenges. Building and managing a positive community on the organization's needs, size, and resources, but the
around the tournament is crucial for its long-term success. overall objective remains the same—to streamline
Handling player and fan interactions, addressing concerns, processes, improve efficiency, and deliver high-quality
and fostering a supportive and inclusive environment require esports experiences for players, fans, and stakeholders.
effective community management strategies [14].
There are challenges even in event promotion and III. PROPOSED SOLUTION
marketing. Effectively promoting and marketing the A. Overview
tournament to attract participants, sponsors, and spectators is
BS Esports, or Bachelor of Science in Esports, is a
a significant challenge. Tournament organizers need to
relatively new degree program in the Philippines that
develop marketing strategies, create compelling content, and
focuses on preparing students for careers in the esports
leverage social media and other platforms to maximize
industry. The program aims to equip students with the skills
visibility and reach [15].
and knowledge needed to succeed in various roles in the
These challenges may require attention. On the other
industry, such as esports event management, coaching, and
hand, addressing these challenges requires careful planning,
game development.
effective communication, collaboration with various
The growth of the esports industry in the Philippines has
stakeholders, and a proactive approach to problem-solving.
been significant in recent years, with a growing number of
Tournament organizers must stay abreast of industry trends,
tournaments, events, and teams emerging across the country.
technologies, and best practices to deliver successful esports
The Philippines is one of the fastest-growing markets for
tournaments that engage participants and captivate
esports in Southeast Asia, with a vibrant and active
audiences.
community of gamers and enthusiasts.
D. Esports Organizations that used business process Several universities in the Philippines now offer BS
modeling Esports programs, providing students with opportunities to
Several esports organizations have recognized the study esports as an academic discipline and prepare for
importance of utilizing business process tools to streamline careers in the industry. The curriculum of these programs
their operations and improve efficiency. While specific tools typically includes a mix of theoretical and practical
may vary, here are a few examples of esports organizations coursework, covering topics such as game design,
that have embraced the use of business process tools: tournament organization, and esports marketing.
ESL (Electronic Sports League): ESL is one of the largest Despite the growth of the industry and the emergence of
esports organizations globally, known for organizing major BS Esports programs, however, the industry still faces
esports tournaments and leagues. They utilize business several challenges in the Philippines. These include a lack of
process tools such as workflow management systems, infrastructure and facilities, limited government support, and
project management platforms, and collaboration tools to the need for further education and awareness-raising among
facilitate smooth tournament operations, team management, the broader public [10]. However, many industry experts are
and communication with stakeholders [16]. optimistic about the future of esports in the Philippines,
Riot Games: As the developer and publisher of popular citing its growing popularity and potential for economic
esports titles like League of Legends, Riot Games employs growth and development.
various business process tools to manage its esports B. Current Business Process of Esports Tournament
ecosystem. They utilize workflow management systems,
The business process of an Esports tournament can be
CRM tools, and data analytics platforms to optimize
broken down into several key stages:
tournament operations, player management, and fan
engagement [17].
Team Liquid: Team Liquid is a professional esports
organization that competes across multiple game titles. They
leverage business process tools such as project management
platforms, CRM systems, and collaboration tools to
streamline team operations, sponsor management, and
content creation [18]. Game Tourname
Sponsorshi
Results
Tourname Participant
Post-
Tourname
p and nt registratio
Overwatch League: The Overwatch League, a professional Selection nt Planning
Marketing
and Prizes
Execution n
nt
Evalation
esports league for the game Overwatch, uses business
process tools to manage various aspects of its operations. Figure 3. Current Esports Tournament Process
They employ workflow management systems, event
Game Selection: tournament organization. By defining and implementing
The first stage in the business process of BS Esports in the standard operating procedures for anti-cheating measures,
Philippines is game selection. Esports tournaments typically including strict monitoring, fair play guidelines, and
focus on specific games, such as Dota 2, League of Legends, effective enforcement, organizers can mitigate the risk of
or Mobile Legends. To organize a successful tournament, cheating incidents and maintain the integrity of the
organizers must first select the game they want to focus on. tournament [6].
Tournament Planning: Technical Issues: A business process model can
Once the game has been selected, organizers must plan the incorporate contingency plans and troubleshooting protocols
tournament itself. This includes determining the format of to address technical issues that may arise during
the tournament (e.g. round-robin, double elimination), tournaments. By documenting procedures for quick response
setting the tournament schedule, and deciding on the prize and resolution of technical problems, organizers can
pool and entry fees. minimize disruptions, ensure fairness, and provide a smooth
Sponsorship and Marketing: experience for participants and spectators [11].
To fund the tournament, organizers may seek sponsorship Team and Player Management: Business process
from companies or organizations. They must also market the modeling can streamline team and player management
tournament to attract participants and spectators, using processes. Organizers can define standardized procedures
channels such as social media, online advertising, and word for team registration, communication channels, player
of mouth. eligibility, and dispute resolution. This helps ensure efficient
Participant Registration: coordination and effective management of teams and players
Participants must register to take part in the tournament, throughout the tournament [14].
paying any required entry fees and providing necessary Sponsorship and Funding: By developing a business
information such as their name, age, and contact details. process model for sponsorship and funding, tournament
Tournament Execution: organizers can streamline the process of attracting sponsors,
The tournament itself involves organizing matches between managing contracts, and fulfilling sponsor expectations.
participants, enforcing rules and regulations, and providing This includes clear guidelines for sponsor identification,
necessary equipment and facilities. negotiation, activation, and reporting, resulting in improved
Results and Prizes: sponsorship acquisition and long-term financial support for
At the end of the tournament, winners are determined based the tournament [2].
on their performance. Prizes may include cash, in-game Audience Engagement and Spectator Experience: A
items, or other rewards. business process model can guide the implementation of
Post-Tournament Evaluation: engaging audience experiences during tournaments.
Finally, organizers evaluate the success of the tournament Organizers can define workflows for broadcast production,
and identify areas for improvement in future events. live streaming, interactive features, and fan engagement
This business process can vary depending on the scale initiatives. This ensures a consistent and immersive
and scope of the tournament, as well as the specific needs experience for both live and online spectators, enhancing
and goals of the organizers. However, these stages provide a their engagement with the tournament [10].
general overview of the typical process involved in Regulatory Compliance: Business process modeling
organizing a BS Esports tournament in the Philippines. helps tournament organizers incorporate regulatory
compliance into their operations. By documenting and
C. How to solve esports tournament challenges using a
aligning processes with relevant legal and regulatory
business process model
requirements, organizers can ensure adherence to age
A business process model can help tournament restrictions, data protection guidelines, licensing
organizers in the esports industry address the challenges agreements, and other compliance obligations [13].
they face by providing a systematic approach to streamline Community Management: A business process model can
operations, enhance efficiency, and improve overall provide a framework for effective community management.
tournament management [5]. Here's how a business process Organizers can define processes for engaging with the
model can help solve some of the challenges faced by esports community, addressing concerns, and fostering a
tournament organizers: positive and inclusive environment. This enables efficient
Scheduling and Logistics: With a business process communication, timely responses, and the building of a
model, tournament organizers can create a clear and supportive community around the tournament [7].
standardized scheduling process that considers team Event Promotion and Marketing: Business process
availability, venue availability, and broadcast requirements. modeling can guide the planning and execution of effective
The model can help identify potential scheduling conflicts in event promotion and marketing strategies. By defining
advance and enable efficient coordination of logistics, processes for content creation, social media engagement,
including travel arrangements, accommodation, and influencer collaborations, and other marketing activities,
technical setups [4]. organizers can enhance the visibility and reach of the
Prize Pool Distribution: A business process model can tournament, attracting participants, sponsors, and spectators
facilitate transparent and efficient prize pool distribution. By [21].
documenting and automating the prize distribution process, Overall, business process modeling provides structure,
organizers can ensure accurate tracking of winners, timely efficiency, and optimization to the tournament organization
payment, and compliance with any sponsor obligations or process. It enables organizers to standardize workflows,
contractual agreements [11]. identify areas for improvement, and implement best
Integrity and Cheating: Business process modeling can practices, resulting in smoother operations, enhanced
help establish rigorous integrity measures within the participant experiences, and successful esports tournaments.
D. Enhanced Esports Tournament Process and closing ceremonies. This stage is a culmination of the
The enhanced esports tournament process consists of tournament's achievements and serves as a platform to
five key stages: planning, identification, communication, celebrate the participants' successes. It provides an
tournament, and closing. Each stage plays a vital role in the opportunity to recognize and reward the top-performing
successful execution of an esports tournament and ensures a teams or players, express gratitude to sponsors and
well-structured and engaging experience for participants, stakeholders, and reflect on the tournament's impact.
sponsors, and spectators. Closing ceremonies create a memorable conclusion and help
generate excitement and anticipation for future events.
By implementing this enhanced tournament process,
tournament organizers can create a well-organized,
engaging, and professional esports event. Each stage
contributes to the overall success of the tournament,
ensuring that participants have a fair and competitive
experience, sponsors receive value and exposure, and
spectators enjoy an exciting and immersive esports
spectacle.
E. Business Process Tools that can be used
There are several types of business process tools that can
be used to support the management and optimization of
Figure 4. Enhanced Esports Tournament Process business processes in the context of tournament organization
in esports. Some common tools include:
Planning Stage: Business Process Modeling Notation (BPMN) Tools: BPMN
The planning stage is the initial phase where the tools allow organizers to create visual representations of
tournament's concept, goals, and logistics are established. business processes using standardized symbols and notation.
This includes defining the tournament format, determining These tools provide a graphical way to document, analyze,
the game title, setting the schedule and venue, establishing and communicate processes, making it easier to understand
rules and regulations, and allocating resources. Thorough and improve them [22].
planning sets the foundation for a smooth and organized Workflow Management Systems (WMS): WMS tools
tournament. automate and manage the flow of tasks and information in a
Identification Stage: business process. They provide features such as task
The identification stage focuses on participant assignment, notification, tracking, and reporting, ensuring
recruitment and selection. Tournament organizers identify that processes are executed efficiently and effectively [23] .
potential teams or players through qualifiers, scouting, or Process Mining Tools: Process mining tools analyze
invitations. This stage involves establishing eligibility event logs and data generated during the execution of
criteria, conducting tryouts or tournaments to determine the business processes. They help identify patterns, bottlenecks,
strongest competitors, and finalizing the list of participants. and opportunities for improvement by providing insights
Proper identification ensures a competitive field and into how processes are performed. This data-driven
enhances the quality of matches during the tournament approach can assist tournament organizers in identifying
stage. inefficiencies and making data-informed decisions [24].
Communication Stage: Collaboration and Communication Tools: These tools
The communication stage emphasizes effective facilitate effective collaboration and communication among
communication with all stakeholders involved in the team members involved in the tournament organization
tournament. This includes participants, sponsors, partners, process. Examples include project management platforms,
media, and the audience. Clear and consistent instant messaging apps, and document-sharing tools. They
communication is essential to ensure everyone is aware of help streamline communication, ensure transparency, and
tournament details, updates, and expectations. Channels improve teamwork [25].
such as websites, social media, newsletters, and direct Performance Monitoring and Analytics Tools: These
communication methods are utilized to disseminate tools enable organizers to track and measure the
information and engage with the esports community. performance of their business processes. Key performance
indicators (KPIs) can be established to monitor process
efficiency, cycle time, resource utilization, and other
Tournament Stage: relevant metrics. Analytics tools provide visualizations and
The tournament stage is the heart of the esports event. It insights into process performance, supporting data-driven
encompasses the actual competitive matches or games decision-making [26].
where participants compete against each other to determine Document Management Systems (DMS): DMS tools
the winners. This stage involves proper match scheduling, help organizers manage, and store important documents and
referee coordination, technical setup, and adherence to files related to tournament organization. This includes
tournament rules. It is crucial to ensure fair play, smooth contracts, agreements, registration forms, schedules, and
operations, and an engaging experience for both participants other essential documents. DMS tools facilitate easy access,
and spectators. version control, and collaboration on important documents
Closing Stage: [13].
The closing stage marks the end of the tournament and Customer Relationship Management (CRM) Systems:
includes the announcement of winners, award presentations, CRM systems help organizers manage relationships and
interactions with sponsors, teams, players, and other spectators. The findings of this research provide valuable
stakeholders involved in the tournament. These tools can insights and recommendations for the advancement of
store contact information, track communications, manage tournament organization practices in the rapidly growing
sponsor contracts, and provide insights for effective esports industry in the Philippines.
relationship management [27] .
The choice of business process tool depends on the
specific needs, resources, and preferences of the tournament
organizers. It is important to assess the features, usability,
integration capabilities, and cost of the tools to determine
the most suitable option for managing and optimizing
business processes in the context of tournament organization
in esports.
F. Conclusion
In conclusion, this paper has explored the challenges
faced by tournament organizers in the context of a Bachelor
of Science in Esports in the Philippines and the role of
business process modeling in addressing these challenges.
Through an in-depth analysis of the current business process
of tournament organizations in the Philippines and the
proposed business process model, several key findings have
emerged.
Firstly, it is evident that tournament organizers in the
Philippines encounter various challenges, including
scheduling and logistics issues, prize pool distribution
complexities, integrity concerns, technical difficulties, team
and player management complexities, sponsorship and
funding hurdles, audience engagement limitations,
regulatory compliance requirements, and community
management challenges.
However, by incorporating business process modeling
techniques and tools, these challenges can be effectively
addressed. The proposed business process model provides a
systematic and streamlined approach to tournament
organization, offering solutions for scheduling and logistics
optimization, transparent prize pool distribution, integrity
enforcement, technical issue mitigation, an efficient team
and player management, effective sponsorship and funding
management, enhanced audience engagement, regulatory
compliance adherence, and community building.
The strengths of the proposed business process model lie
in its ability to streamline operations, improve efficiency,
enhance participant and spectator experiences, attract
sponsors, foster community engagement, and ensure
adherence to regulatory requirements. It provides a
structured framework for tournament organizers to achieve
success in the dynamic esports landscape.
However, it is essential to acknowledge that there may
be limitations to the proposed business process model.
Factors such as resource constraints, technological
limitations, organizational culture, and external factors
beyond the control of tournament organizers can impact the
implementation and effectiveness of the model.
Additionally, continuous evaluation and adaptation of the
business process model are necessary to address evolving
challenges and capitalize on emerging opportunities.
Overall, this research highlights the significance of
business process modeling as a valuable tool for tournament
organizers in the Bachelor of Science in Esports field in the
Philippines. By implementing the proposed business process
model and leveraging appropriate tools and techniques,
tournament organizers can overcome challenges, improve
operations, and deliver successful esports tournaments that
meet the expectations of participants, sponsors, and
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