SQL & DATABASES

PROJECT REPORT

ABHISHEK.V.
G5 PGDSBA.O.MAY23.A.
 BUSINESS OVERVIEW

TOTAL REVENUE TOTAL ORDERS TOTAL CUSTOMERS AVG RATING

8.3 M 1000 994 3.1

LAST QTR REVENUE LAST QTR ORDERS AVG DAYS TO SHIP % GOOD FEEDBACK

1.5M 199 98 20%

CUSTOMER METRICS
Distribution of Customers Across States
STATE NO OF CUSTOMER ACROSS STATES
CALIFORNIA 97
TEXAS 97
FLORIDA 86
NEW YORK 69
DISTRICT OF COLUMBIA 35

Observations/Insights
• Most number of orders are placed by Customers from California &Texas followed by
Florida, New York & DC
• These Five states together contribute to ~35% of the total orders
Average Customer Rating Quarter
Quarter Avg. Customer Rating

Q1 3.55

Q2 3.35

Q3 2.96

Q4 2.40

Observations/Insights
• There is clearly a declining trend in Customer’s Avg rating with each passing quarter
Trend of Customer Satisfaction

Observations/Insights
• There’s a declining trend in Customer satisfaction. It can be clearly observed that %
Share of Negative Feedback “Very Bad” “Bad” rating is increasing with each
quarter whereas Positive feedback “Good” “Very Good” has declined drastically.
Top Vehicle Makers Preferred by Customers
Vehicle Makers # of Orders
Chevrolet 83
Ford 63
Toyota 52
Pontiac 50
Dodge 50

Observations/Insights
• Vehicle make “Chevrolet” is the most preferred vehicle countrywide followed by Ford & Toyota
Among 54 Vehicle makes, together these 5 brands i.e., Chevrolet, Ford, Toyota, Pontiac & Dodge
contribute to 30% of the orders
Most Preferred Vehicle Manufactured in Each State
state Number_of_vehi state Number_of_vehi
cle_makers cle_makers
Alabama 21 Missouri 15
Alaska 9 Montana 3
Arizona 17 Nebraska 7
Arkansas 6 Nevada 12
California 34 New Hampshire 3
Colorado 22 New Jersey 7
Connecticut 18 New Mexico 4
Delaware 5 New York 34
District of Columbia 23 North Carolina 14
Florida 35
North Dakota 2
Georgia 15
Ohio 20
Hawaii 6
Oklahoma 13
Idaho 6
Oregon 6
Illinois 16
Pennsylvania 17
Indiana 19
South Carolina 9
Iowa 11
Tennessee 18
Kansas 13
Texas 32
Kentucky 8
Louisiana 15 Utah 10
Maine 1 Vermont 1
Maryland 9 Virginia 13
Massachusetts 12 Washington 18
Michigan 13 West Virginia 9
Minnesota 12 Wisconsin 8
Mississippi 2 Wyoming 1
 sum of no. of sum of no. of sum of no. of
state vehicle_maker state vehicle_maker state vehicle_maker
customers customers customers
Alabama Dodge 1 Connecticut Chevrolet 1 Georgia Mercedes-Benz 2
Alabama Ford 2 Connecticut Mercury 1 Georgia Cadillac 4
Alabama Plymouth 3 Connecticut Maserati 1 Georgia Chevrolet 4
Alabama Mazda 3 Connecticut Volvo 1 Georgia Kia 4
Alabama Chevrolet 3 Connecticut Ford 5 Georgia Oldsmobile 4
Alaska Chevrolet 1 Connecticut Volkswagen 5 Georgia Porsche 4
Alaska Buick 2 Connecticut Toyota 5 Georgia Ford 4
Alaska Bentley 2 Connecticut Saab 5 Georgia Lincoln 4
Alaska Mercedes-Benz 2 Connecticut Oldsmobile 5 Georgia Mitsubishi 4
Alaska Acura 2 Connecticut Hyundai 5 Georgia Volvo 4
Alaska Ford 2 Connecticut Suzuki 5 Georgia Audi 4
Alaska Dodge 2 Connecticut Audi 5 Georgia Buick 4
Alaska Lexus 2 Connecticut Citro�n 5 Georgia Suzuki 4
Alaska Kia 2 Connecticut Mercedes-Benz 5 Hawaii Ford 1
Arizona Pontiac 1 Connecticut Subaru 5 Hawaii Toyota 1
Arizona Cadillac 1 Connecticut Lexus 5 Hawaii Pontiac 1
Arizona Ford 3 Connecticut Kia 5 Hawaii Nissan 1
Arizona GMC 3 Connecticut Pontiac 5 Hawaii Cadillac 1
Arizona Nissan 3 Hawaii GMC 1
Delaware Mitsubishi 1
Arizona Chevrolet 3 Idaho Dodge 1
Delaware Dodge 2
Arizona Mercedes-Benz 3 Idaho Nissan 2
Delaware BMW 2
Arkansas Suzuki 1 Idaho Chevrolet 2
Delaware Isuzu 2
Arkansas Chevrolet 1 Idaho Mercedes-Benz 2
Delaware Chevrolet 2
Arkansas Pontiac 1 Idaho Isuzu 2
District of Columbia Chevrolet 1
Arkansas Volkswagen 1 Idaho Volvo 2
District of Columbia Pontiac 2
Arkansas Mitsubishi 1 Illinois Ford 1
District of Columbia Jeep 3
Arkansas GMC 1 Illinois GMC 1
District of Columbia Suzuki 3 Illinois Chevrolet 1
California Ford 1
District of Columbia Lincoln 3 Illinois Lexus 4
California Dodge 1
District of Columbia Ford 3 Illinois Buick 4
California Audi 1
District of Columbia Volvo 3 Illinois Mercedes-Benz 4
California Nissan 1
District of Columbia BMW 3 Indiana Mazda 1
California Chevrolet 1
District of Columbia Infiniti 3 Indiana Toyota 2
Colorado Chevrolet 1
Florida Toyota 1 Indiana Mercury 3
Colorado GMC 2
Florida Mazda 2 Indiana Oldsmobile 3
Colorado Honda 3
Florida Ford 3 Indiana Mercedes-Benz 3
Colorado Buick 3
Colorado Pontiac 3
Florida Chevrolet 3 Indiana Suzuki 3
Colorado Mercedes-Benz 3 Florida Dodge 3 Indiana Kia 3
Colorado Toyota 3 Georgia Toyota 1 Indiana Land Rover 3
Georgia Mazda 2 Indiana Chevrolet 3
 sum of no. of sum of no. of sum of no. of
state vehicle_maker state vehicle_maker state vehicle_maker
customers customers customers

Indiana Hyundai 3 Kentucky Nissan 1 Michigan Cadillac 4

Indiana Bentley 3 Kentucky Mercedes-Benz 1 Michigan Lexus 4
Indiana BMW 3 Louisiana BMW 1 Minnesota GMC 1
Indiana Infiniti 3 Louisiana Nissan 1 Minnesota Volvo 2
Indiana Lexus 3 Louisiana Ford 1 Minnesota Mercedes-Benz 2
Indiana Ford 3 Louisiana Pontiac 1 Minnesota Lexus 2
Indiana Subaru 3 Louisiana Kia 1 Minnesota Dodge 5
Indiana Mitsubishi 3 Maine Mercedes-Benz 1 Minnesota Pontiac 5
Indiana Volvo 3 Maryland Ford 1 Minnesota Saab 5
Indiana Pontiac 3 Maryland Mitsubishi 2 Minnesota Volkswagen 5
Iowa Chrysler 1 Maryland Volvo 2 Minnesota Toyota 5
Iowa Chevrolet 1 Maryland Pontiac 4 Minnesota Buick 5
Iowa Hyundai 1 Maryland Buick 4 Minnesota Mercury 5
Iowa Isuzu 1 Maryland Chrysler 4 Minnesota Oldsmobile 5
Iowa Dodge 1 Maryland Dodge 4 Mississippi Dodge 1
Iowa Mazda 1 Maryland BMW 4 Mississippi Toyota 1
Iowa Porsche 1 Maryland Audi 4 Missouri Chevrolet 1
Iowa Jeep 1 Massachusetts
Dodge 1 Missouri Nissan 2
Iowa Ford 1 Massachusetts
Chevrolet 1 Missouri Audi 3
Iowa Pontiac 1 Massachusetts
Volkswagen 3 Missouri Isuzu 3
Iowa Subaru 1 Massachusetts
Jaguar 3 Missouri Mitsubishi 3
Kansas GMC 1 Massachusetts
Oldsmobile 3 Montana Chevrolet 1
Kansas Lexus 1 Massachusetts
Subaru 3 Montana Mitsubishi 1
Kansas Buick 1 Massachusetts
Kia 3 Montana Dodge 1
Kansas Mercedes-Benz 1 Massachusetts
Mercedes-Benz 3 Nebraska Chevrolet 1
Kansas Suzuki 1 Massachusetts
Chrysler 3 Nebraska Mercedes-Benz 1
Kansas Honda 1 Massachusetts
Acura 3 Nebraska Volkswagen 1
Kansas Dodge 1 Massachusetts
Ferrari 3 Nebraska Nissan 1
Kansas Volkswagen 1 Massachusetts
Isuzu 3 Nebraska Pontiac 1
Kansas Ford 1 Michigan Ford 1 Nebraska Toyota 1
Kansas Mazda 1 Michigan Dodge 2 Nebraska Cadillac 1
Kansas Maserati 1 Michigan Toyota 2 Nevada Pontiac 1
Kansas Nissan 1 Michigan Saab 4 Nevada Chevrolet 2
Kansas Saab 1 Michigan Audi 4 Nevada Buick 2
Kentucky Acura 1 Michigan Mitsubishi 4 Nevada Suzuki 2
Kentucky Mercury 1 Michigan Aston Martin 4 Nevada Honda 5
Kentucky Audi 1 Michigan Suzuki 4 Nevada Mercedes-Benz 5
Kentucky Ram 1 Michigan Chevrolet 4 Nevada Jaguar 5
Kentucky Volvo 1 Michigan Mercury 4 Nevada Ford 5
Kentucky Pontiac 1 Michigan Volkswagen 4 Nevada Jeep 5
 sum of no. of sum of no. of sum of no. of
state vehicle_maker state vehicle_maker state vehicle_maker
customers customers customers
Nevada Toyota 5 Oklahoma Toyota 1 Tennessee BMW 5
Nevada Saab 5 Oklahoma Ferrari 1 Tennessee Infiniti 5
Nevada Dodge 5 Oklahoma Mazda 1 Tennessee Volkswagen 5
New Hampshire
Chrysler 1 Oklahoma Ford 4 Tennessee Dodge 5
New Hampshire
Lincoln 1 Oklahoma Mitsubishi 4 Tennessee Buick 5
New Hampshire
Lexus 1 Oklahoma Honda 4 Tennessee Toyota 5
New JerseyMercedes-Benz 1 Oklahoma Lincoln 4 Tennessee Mercedes-Benz 5
New JerseyHyundai 1 Oklahoma Buick 4 Tennessee Honda 5
New JerseyPontiac 3 Oklahoma Rolls-Royce 4 Tennessee Hyundai 5
New JerseyDodge 3 Oklahoma Mercedes-Benz 4 Tennessee GMC 5
New JerseyBuick 3 Oklahoma Land Rover 4 Tennessee Acura 5
New JerseyBMW 3 Oklahoma Geo 4 Tennessee Oldsmobile 5
New JerseyLand Rover 3 Oklahoma Audi 4 Tennessee Ford 5
New Mexico Dodge 1 Oregon Toyota 1 Texas Chevrolet 1
New Mexico Lexus 2 Oregon Lotus 2 Texas Pontiac 2
New Mexico Acura 2 Oregon Lexus 2 Texas Ford 3
New Mexico Pontiac 2 Oregon Lamborghini 2 Texas Volkswagen 3
New York Toyota 1 Oregon Mercury 2 Texas Mitsubishi 5
New York Pontiac 1 Oregon Subaru 2 Texas GMC 5
New York Ford 3 Utah Maybach 1
Pennsylvania Toyota 1
New York Mercury 4 Utah Volkswagen 1
Pennsylvania Chevrolet 2
New York GMC 4 Utah Isuzu 1
Pennsylvania BMW 2
New York BMW 4 Utah Subaru 1
Pennsylvania GMC 2
New York Chevrolet 4 Utah Lincoln 1
Pennsylvania Mercedes-Benz 2
New York Cadillac 4 Utah Chevrolet 1
Pennsylvania Hyundai 2
New York Infiniti 4 Utah Oldsmobile 1
Pennsylvania Buick 2
New York Volkswagen 4 Utah Pontiac 1
South Carolina Acura 1
North Carolina
Volvo 1 Utah Dodge 1
South Carolina Buick 1
North Carolina
Toyota 2 Utah Buick 1
South Carolina BMW 1
North Carolina
Audi 2 Vermont Mazda 1
South Carolina Kia 1
Virginia Ford 1
North Carolina
BMW 2 South Carolina Mazda 1
Virginia Volkswagen 2
North Carolina
Buick 2 South Carolina Mitsubishi 1
Virginia Chevrolet 2
North Dakota
Hyundai 1 South Carolina Dodge 1
Virginia Toyota 4
North Dakota
Ford 1 South Carolina Jaguar 1
Virginia Lincoln 5
Ohio Chevrolet 1 South Carolina Isuzu 1
Virginia Mercedes-Benz 5
Ohio Mitsubishi 2 Tennessee Mazda 1
Virginia Audi 5
Ohio Mercedes-Benz 3 Tennessee Nissan 2
Virginia Lamborghini 5
Ohio Volkswagen 4 Tennessee Mitsubishi 2
Virginia Jaguar 5
Ohio Ford 4 Tennessee Chevrolet 2
Virginia Kia 5
Ohio Mazda 4 Tennessee Ferrari 5
 sum of no. of
state vehicle_maker
customers
Virginia Mitsubishi 5
Virginia Subaru 5
Virginia GMC 5
Washington Chevrolet 1
Washington Mitsubishi 2
Washington Buick 3
Washington Toyota 3
Washington Infiniti 3
Washington BMW 3
West Virginia Mercedes-Benz 1
West Virginia Volkswagen 2
West Virginia Cadillac 2
West Virginia Pontiac 2
West Virginia Mazda 2
West Virginia Subaru 2
West Virginia BMW 2
West Virginia Audi 2
West Virginia Eagle 2
Wisconsin Pontiac 1
Wisconsin Chevrolet 1
Wisconsin Acura 1
Wisconsin Mazda 1
Wisconsin Nissan 1
Wisconsin Cadillac 1
Wisconsin Dodge 1
Wisconsin Honda 1
Wyoming Buick 1
Revenue Metrics
Trend of Purchases by Quarter
Quarter Total no. of Orders

Q1 310

Q2 262

Q3 229

Q4 199

Observations/Insights
• Number of purchases have been declining over time with each passing quarter.
Quarter on Quarter % Change in Revenue
Quarte Revenue QoQ pc Revenue
r change
Q1 26375015.66 Not Applicable

Q2 221465757.27 -18.61

Q3 19582283.12 -8.77

Q4 15182375.04 -22.4

Observations/Insights
• There is a sharp decline in revenue between Q1 & Q2 i.e., 19%followed by another
sharp decline between Q3 & Q4 i.e., 22%
• Revenue is certainly concerning as there is ~40% decline in revenue between Q1 &Q4.
Trend of Revenue and Orders by Quarter
QTR Sum of # of orders
Revenue
Q1 26519199.19 310
Q2 21595874.35 262
Q3 19719917.59 229
Q4 15280009.98 199

Observations/Insights
• We can clearly note decline in the # of orders and corresponding revenue with each
passing quarter
• There is 36% & 42% decline in # of orders & Revenue respectively between Q1 & Q4
Shipping Metrics
Average Discount Offered by the Credit Card Type
Credit_card_type Avg_discount
jcb 0.607382
visa-electron 0.623469
switch 0.610233
diners-club-carte-
0.61449
blanche
laser 0.643846
china-unionpay 0.622174
diners-club-enroute 0.599792
americanexpress 0.616327
mastercard 0.6295
visa 0.600833
bankcard 0.609545
solo 0.585
maestro 0.624219
diners-club-us-ca 0.614615
instapayment 0.620625
diners-club-
0.584
international
 Observations/Insights
• On an Avg, each credit is approximately offering 0.60% Disc with laser being highest 0.64 &
Diners Club International being lowest at0.5
• There’s clear distinction on the # of purchases made by JCB credit card customers vs others. JCB Credit
card holders contribute to ~50%of the orders.
Time Taken to Ship Orders by Quarter
Quarter Avg. Shipping
Days
Q1 57.17
Q2 71.11
Q3 117.76
Q4 174.09

Observations/Insights
• Avg number of days for shipping has continuously increased which would of course lead to
dissatisfaction among customers. This could to be one of the prime reasons for declining
trend across customer rating, revenue, and overall poor business performance over time.
• It can be clearly observed that shipping service has been deteriorating overtime and shipping
time has almost gone up by300% which is clearly not a good sign
Insights and Recommendations.
• Business is certainly suffering in almost all parameters like declining trend in
Revenue, # of orders, customer rating & ~300% increase in Shipping time which
are clearly not good signs for business sustainability perspective.

• Company should reconsider strategic partner for shipping, 1000 orders have been
handled by more than ~350 delivery/shipping partners which does not seem to
be working out, business need reliable & efficient shipping partners.

• Majority of the JCB credit card customers are placing order, business can relook
offers provide to JCB customers to attract more customers.

• Maine; Wyoming & Vermont are among the least buying state, business may want
to refocus on these states to see how they can run promotional offers to attract
customers from these states or may want to close operations in these states to
enforce focus on other best performing states.